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How to Start a Fitness Boot Camp Business (2020)

Listing image for starting a boot camp fitness business

So, you want to start a fitness boot camp business. 

We can’t say we blame you, as this type of fitness class is a rapidly growing trend, not only in the UK but across the world! 

Still, it can seem like a rather intimidating venture when you’re unsure of how to start your own business, and with all of the conflicting information across the web. 

Here at OriGym we like to provide in-depth info on the topics we cover, so you needn't worry about that! We’ve collated everything you need to know on this topic, including:

  • Qualifications you’ll need
  • How much you’ll earn 
  • Pre-launch research (competitor analysis is vital!) 
  • How to create a business plan 
  • Getting insured 
  • Marketing ideas 

& More! 

That being said, let’s jump right in to learning how to start a boot camp fitness business here in the UK… 

What is a Fitness Boot Camp?

If you already know exactly what a boot camp is, feel free to skip to the next section! 

If not, here’s a quick recap…  

Boot camps tend to consist of a short, rigorous, intensive type of training which originates from North America. Some are actually based on military-style training, which is what makes them so popular amongst those looking to establish a strong fitness regime! 

To give you a better idea, here’s a quote from Kevin McSorley, Senior Lecturer in Sociology at the University of Portsmouth: 

Military-themed fitness classes and physical challenges have become an increasingly popular civilian leisure pursuit and significant commercial enterprise in the UK over the last two decades.

We couldn’t agree more. It’s clear here that military fitness camps, otherwise known as fitness boot camps, are a rising trend here in the UK. 

Therefore, creating your own fitness boot camp has never been as lucrative as it is now, so you should definitely consider it as your next career move!

If you’re already working as a PT, then this will be an easy-transition, as long as you follow the advice we’ve set out in the guide. 

It’s also a bonus if you have any CPDs or specialist fitness qualifications, of if you’re considering working towards them, as they will no doubt influence the style of boot camp that you open.

It’s best to target a niche when starting a boot camp fitness business, but we’ll talk more about this later!

What Qualifications Do You Need?

boot camp fitness certification image

Before you think about opening a boot camp, you will need to be qualified as a REPs Accredited Level 2 Fitness Instructor at the very least. 

NOTE: This is compulsory for those who wish to teach any form of group exercise class, so do keep this in mind! 

Looking to boost your income further? You should consider getting your Level 3 PT certificate as this will enable you to train clients on a one-to-one basis, thus adding a greater revenue stream to your business. 

Chances are, many of your clients will be interested in PT sessions as well as boot camp (especially if you build up a good relationship with them), and you will be able to train them through both! 

To make things clear, you do not need to hold a specific ‘boot camp’ qualification in order to start a fitness boot camp business. 

But, it is advisable to take up CPD qualifications to aid the delivery and quality of your sessions, and to help you pave your way into a niche, such as: 

  • Group Training
  • Kettlebell Training
  • Circuit Training
  • Suspension Training

All of these are professional qualifications, and will help you to gain experience in training and delivering boot camp style sessions to your clients.


How Much Could You Earn, and How Much Should You Charge?

Whilst having a pay as you go structure is okay (and certainly works for some), it’s much more sustainable to have the cash flow up front. 

If you are running a long-term 6-8 week training programme, for example, it’s advisable to sell this as a whole package. This will ensure that you have the commitment from your clients, and it will also improve the cash flow of the business. 

It’s important to note, it’s the number of people who are going to give you a high turnover. Group training costs are normally a lot cheaper than an individual personal training session. 

So, the big question; how much could you actually earn by doing things this way? 

Let us explain.

If you charge £7 per session on pay as you go and you run the boot camp twice a week for 8 weeks, you will give the potential clients an incentive to bulk buy your sessions in advance

You’ll do this by stating how much money they would save if they bought these sessions upfront. If you sell the full 8 weeks at £80, they would save £32 if they bought in advance. 

Even though this may seem like you’ve sacrificed a lot of money in terms of income, you will have a stable cash flow, without waiting on people to pay. Trust us; this is a regular occurance with pay as you go boot camps! 

If you are a qualified personal trainer, you can of course supplement your PT salary by running boot camps. 

Or, if you already have a boot camp business up and running, you can target those who attend as potential personal training clients!  

Money earned as a boot camp fitness instructor

Another way of obtaining a constant cash flow is by setting up direct debits and creating monthly packages. This can be done by using software such as GoCardless

It's always one of the most awkward conversations when you are freelance to constantly ask your clients to pay for each session. By using direct debit software like GoCardless, you do not need to constantly hassle clients for payments. 

You could also use direct debits as an incentive to sway clients away from pay as you go. For example, you could charge £40-£50 a month and they could attend unlimited classes. 

This way, they would receive all the benefits of attending the boot camp fitness class, while you gain a higher client retention rate, and the ability to properly forecast your business’ growth. 

REMEMBER: You don't want to spend countless hours trying to keep the clients that you already have, and then have to re-sell your services to them. 

Through creating monthly packages, the fee for their fitness boot camp classes becomes part of their standard monthly outgoings and you get a set flat rate, whether someone attends 1 class or they attend 10 classes per month.

Plus, with this in place you can also start reinvesting parts of your earnings in higher-quality boot camp fitness equipment, and consequently improve your business (and client retention) almost instantly! 

Research your Local Area and Competition

Boot camp fitness business research graphic

As you are now qualified to help clients reach their fitness goals, it’s now time to do research and perform a SWOT analysis on your competition and local area. In an ideal world, you would be based in a location that doesn’t offer a lot of boot camp choices to the end client.

You will need to consider whether there are good transport links to the location that you’re planning on operating out of, and assess how accessible the choices of venue are (is there sufficient parking, for example?). 

Consider the terrain of the local area also, as it’s true that many boot camps take place outside when the weather allows it. 

Are there sand dunes, playgrounds, trees or other natural elements that you can make use of during your sessions? 

This needs to be balanced with ensuring the health and safety of your clients from adverse weather conditions in your search for the perfect location, such as eradicating areas that are prone to flooding, or those that have relatively uneven ground, etc. 

We’ll talk more about boot camp insurance later on, but it’s definitely a good idea to keep yourself covered in the early stages by risk-assessing all of your possible locations! 

Another good thing to note during your research is that you should double check with the local council or authority if it’s okay to host these sessions in your chosen location. 

Once you’ve got your permission accepted, you are well on your way to starting a fitness boot camp business, but if you fail to check then it could mean trouble further down the line. 

You should also perform extensive research on your competition, and find out whether there are many boot camp businesses in the local area. 

It will be tougher to get clients at first if this is the case, so you may want to set up a little further out (particularly if you’re in a city centre), so that there will be less competition and more demand for your services. 

You should make it your mission to find out what specific type of boot camp each of your competitors are running. 

To give you an example, we performed a quick search on boot camps here in Liverpool to see what the competition looked like: 

 

fitness boot camp businesses in Liverpool

There are 7 listed on the first page of Google, but there are bound to be other fitness boot camp businesses running (as it is a city centre). 

Anyhow, these are clearly the most visible businesses online and we’ll take a look at the top result to show you how quickly and efficiently a competitor analysis can be done. 

From their website, we can see that a qualified PT runs No Payne No Gain Boot Camp, and offers one-to-one PT sessions alongside the boot camp. The boot camp is also a women’s only boot camp, aimed at those who want to ‘burn fat, improve toning and transform their fitness and health.’ 

If you’re wondering how they price present their boot camp packages, this info is also readily available on their website: 

boot camp fitness business price packages

This is a quick way of finding essential information about your competitors, and further research could include reading their reviews, or finding out where they operate (in this case, it’s Newsham Park, an outdoor location with good transport links to city centre). 

You would use this process to analyse every competitor in your proximity, the good and the bad, so that you can get a real good idea of what works and what doesn’t, and also a better idea of how much you should charge, what theme your boot camp should be, who your target market should be, etc. 

If you're planning to open your business in the same proximity as them, you may want to offer a different style of boot camp or ensure that you’re offering something unique that attracts a different target demographic. 

On the other hand, if you’ve found a location that is devoid of boot camps, it is a great idea to copy models that are already successful elsewhere, and impose your own stamp of uniqueness to really make it your own.

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Creating a Fitness Boot Camp Business Plan

OriGym Business Plan for boot camp fitness business image

So, you’ve got an idea of your competition and the style of boot camp that you want to offer in your local area. It’s now time to put those initial ideas into practice, and start building your business plan step-by-step. 

If you do things this way, you’ll steer away from overcomplicating the process and find it much easier to visualise your goals!

Goals

If you're truly planning on scaling your boot camp business, then you need to set yourself short-term actionable goals paired with more long-term goals that you plan on hitting in the future.  

To do this, you should look at creating a detailed report of your business goals, and the overall concept of the boot camp that you’re looking to open, e.g.:

  • Who are you trying to target? 
  • What problem does it solve? 
  • Why would someone want to join your fitness boot camp over another?
  • Where do you see your business going in the future?

You might be set on developing the next fitness craze through your boot camp fitness business, such as CrossFit or Zumba. Or, you might just want to maximise its popularity in your local area and keep it as a side business to supplement your PT income. 

Whatever your long-term goals are, ensure that your short-term goals match up to them and aid them in some way. 

This way, you’re taking smaller steps to reach those at the top of your list, and helping your dream become a reality in an actionable, realistic way! 

Investment

You may need to take out a business loan, or invest some of your own savings into boot camp fitness equipment, e.g. weights, medicine balls, or sandbags. 

Don’t forget, you’ll also have to keep some money aside for marketing efforts, advertising space, licenses, etc. 

Have a real think about the costs that could arise, and then work out how much it will cost you in total when put together. Strictly speaking, it’s not usually a ridiculous expense to open a business such as this, but it’s always good to be prepared and avoid any pitfalls early on.

Demographic

This next part of your fitness boot camp business plan should be to isolate your ideal target market. Once you’ve performed a thorough competitor analysis, this should be relatively easy! 

Who are you aiming your boot camp business at? Males, females, or both? Are you targeting kids, the elderly, or working commercials? This is where you really want to break your target market down and state who you feel your boot camp is for. 

It is advisable to aim for a target market between 18-50 for your main boot camp to increase uptake and width of appeal at the start. 

This being said, it's always good to have a USP (unique selling point) that makes you different to your competition and makes you stand out to your target market. 

For example, you might: 

  • Offer free nutritional plans as part of your monthly packages (as the ‘No Payne No Gain boot camp mentioned above does) 
  • Be significantly cheaper than your competitors
  • Offer a unique style of boot camp (or one that is different to your competitors)

As we mentioned earlier, there are a number of boot camp niches that you could target, such as sports conditioning, kettlebell, or military fitness. 

You will need to think what type of exercises you could do with your class, and what the training format could be. 

You will also need to decide on the space you will require and schedule an ideal time of day or week when the space is free. You definitely want to make sure that this time fits in with your target market, as there’s no use having your boot camp on a monday morning if your clients are likely to be in work! 

You will also want to plan how many people will be in each session. Of course, it’s great for you to have a good amount of people, but you want each session to be as engaging as possible for each client and be able to direct your attention to each of them. 

One way of solving this issue if it does arise could be to split your boot camp sessions into two for different activity levels. You could have one boot camp for beginners, and another for more advanced trainers. 

Alternatively, you could have one fitness boot camp for the over 50s demographic and then another for kids. The options are endless! 

Venues and locations

It’s no secret that the weather can be ridiculously unpredictable here in the UK. 

Therefore, if you’re thinking of opening a fitness boot camp in the UK then you must keep this in mind. You should always have a plan B in place, incase the weather takes a turn for the worse and half of your clients decide to skip training… 

It would be a great idea to have a gym or studio space lined up as a form of contingency. 

That being said, there are many benefits to outdoor training and you shouldn’t let the weather sway you from holding your boot camp outside completely. 

In their study on the benefits of exercising outdoors, A. Loureiro et al state:

The group of individuals with exercise practice in both outdoor and indoor environments (outdoor/indoor group) reported more positive affect and psychological well-being related with exercise practice than the indoor group, thus showing the psychological benefits of outdoor settings during physical activity.

We have to agree with this, especially since it re-affirms previous research around the same topic. Many experts have concluded that nature has a positive effect on mental health, and so exercising in an outdoor environment can be extremely beneficial. 

With all this in mind, holding your boot camp outdoors is fine as long as you have a backup plan! 

Further Courses to Study

If you’ve put together a rough fitness boot camp business plan but there are still some things that you’re confused about, such as the logistics of setting up and registering a business, then you can always gain some insight into these things through further education. 

A great place to search for free business management courses online is Reed. There are quite a few options to choose from, and we’d definitely recommend taking a look! You can find the page we’re talking about here: https://www.reed.co.uk/courses/free/business-management

To give you some extra insight, we also have a useful guide to registering a PT business that we’re sure you can take some points from. 

Boot Camp Insurance  

boot camp instructor insurance

As part of your fitness boot camp business model, it’s incredibly important to make sure that you have relevant fitness boot camp insurance. 

If you’re already working as a PT, then you’ll definitely know what we mean by this, and you should check with your insurance provider to see if you are covered under your current policy to host any off-site group classes. 

If not then listen up, because operating without insurance is a no-go! 

Being a fitness instructor is a demanding job, especially when you are helping clients reach their peak fitness levels. It is understandable that when you push clients to their absolute limits, injuries and accidents can happen. 

Boot camp instructor insurance is vital for fitness instructors as it protects you from being held accountable for any injuries that may happen during your boot camp sessions.

It can vary in price due to what the package actually covers, as it can come in a number of ways depending on the provider, etc. 

Typically, the first part that you should look for  is the public liability insurance, which covers you for any damages and legal costs that arise out of third-party property damage. 

The second part of the package would usually be the professional indemnity insurance, which covers any breaches you have made during professional duty, such as acts of negligence or any errors. 

Another important aspect of insurance for a fitness boot camp is gym equipment insuranceif you do decide to operate indoors at times, which will cover you for any equipment that is damaged (or in the worst case) stolen during your sessions. 

Want to find out more about the types of insurance that are available to you? Take a look at the providers below: 

boot camp insurance providers image

When choosing a provider you should ensure that you’re covered in every possible way, and compare and contrast the package that you’re interested in against those provided by their competitors. 

One last thing of this nature that you may want to invest in could be a First Aid Certification. This will enable you to provide any first aid to your clients, should they ever require it during your sessions. 

You can perform a quick Google search for first aid certifications in your area, and normally, you will only need to set aside one day to complete one. 

REMEMBER: You will need to ensure that your clients sign a waiver form in every session that you hold to make sure that you are protected against any injuries that could occur.

Purchasing Boot Camp Fitness Equipment 

boot camp fitness equipment image

Boot camp fitness equipment is essential for any instructor to keep the classes entertaining, and not repetitive. Naturally, the equipment that you choose will depend on what type of boot camp you’re going for. 

Here are some general types of equipment that you’re likely to need: 

  • Mats
  • Jump Ropes 
  • Cones
  • Kettlebells
  • Balls
  • Tyres 
  • Resistance Bands
  • Sand bags

If you’re in need of anymore ideas, you can check out our list of essential personal trainer equipment

There are lots of products out there that will help keep your boot camp interesting, but one thing to keep in mind is the cost of the equipment. You should definitely factor this into your fitness boot camp business plan, especially since it will be one of the most vital aspects of every session. 

This is why It’s important to take advantage of a mixture of group partner exercises, bodyweight exercises and some cardiovascular activity where specific boot camp fitness equipment is not required to keep costs down.

If there are a number of beginners to the group, take the session slow and teach them the correct way of doing the exercises. 

Managing Administrative Tasks

Admin task as a boot camp fitness instructor image

As part of your fitness boot camp business plan, it’s important to properly manage your administrative tasks. 

One important thing to note is that If you are looking to take your boot camp into an outdoor environment, it will be difficult to complete any tasks such as these on location. This is why it’s vital to find time during the day against your schedule to provide liability waivers in the case of any accidents or injuries!  

Software for Liability Waivers

It is advisable to have contracts and waivers stored and organised safely as you never know when you may need to call upon them. 

Once you have your fitness boot camp business model up and running you can then invest in a member management software, preferably with an integrated mobile app, so that your members can check in via their mobile phone. This way, you can collect digital signatures on a cloud-based system, making things much easier to manage! 

If you’re currently looking for a programme which will enable you to do this, check out Wild Apricot. This cloud-based management system will enable you to collect all the waiver forms and client details that you require on just one dashboard. 

Attendance Tracking

As your fitness boot camp business grows, you will need to have a system or software in place in order to check up on attendance, as it is important in terms of charging the correct fees. If you have an organised and established system before the classes begins, this will save a significant amount of time! 

Once you have this type of programme up and running, your fitness boot camp business will be more organised. The membership programme will prevent any issues with losing papers and you will be able to keep track of attendance seamlessly. 

Lead & Customer Management System

As your boot camp fitness business goes from strength to strength and the number of enquiries and clients starts to soar, the need for you to implement a CRM (customer relationship management system) will also grow. 

This will help to facilitate your growing amount of admin tasks, along with the time to reply to email enquiries, calls, website submissions and queries from your existing client base.

CRM systems like Mail Chimp or Get Response are initially free applications where you can store all your leads and customer information all in one manageable platform. This will massively speed up your ability to correspond with both current members and potential clients. 

Invest in Fitness Boot Camp Marketing 

marketing ideas to help your fitness boot camp

Now that you have a fitness boot camp business plan up and running, it’s time to get your business known around the local area. 

There are endless ways that you can promote your business, and we even have a guide on the topic that you can check out here

One thing to note is that there is a lot of competition when it comes to boot camps, so you would need to ensure that your business stood out before you started to market it. You should:

  • Target a niche market 
  • Create an effective fitness business name (that conveys your niche) 
  • Focus on your branding

As a general rule, make sure that your business name is interesting, easy to pronounce, and memorable for prospective clients. 

You should also ensure that your branding is consistent across all platforms that you choose to use, like your website, social channels, or any printed media (business cards, flyers etc). 

With that said, let’s take a look at the best ways to approach fitness boot camp marketing! 


Create a Website 

Website ideas for fitness boot camps

If you develop a web page that is dedicated to your fitness boot camp business, not only will your prospective clients be able to find you organically (by searching ‘location’ + ‘fitness boot camp’ on Google), but they will also have a direct line of contact with you, and be able to book onto your sessions if you set it up that way! 

There are many website builders that you can try such as WIX, SquareSpace, or WordPress, but if you can afford to make the investment we would recommend paying a professional web developer to build you a website from scratch. 

Whatever route you choose to go down with the initial set up of your site, the most important content points that it will include are: 

  • Boot camp package cost 
  • Style of boot camp you will be running
  • Ability levels (beginner’s class/intermediate class) 
  • Any promotions
  • Your credentials
  • Dates and times of boot camps

The great part about having a website is not just giving prospective clients some background info on you and your company, but to ensure that you show in the Google rankings, especially for your local area.

Once you do manage to rank, which you will with proper SEO optimisation (especially around location-based keywords), you will start to get a good amount of enquiries via your website, and overtake any competitors that aren’t clued up in this area! 

Want to generate even more traffic and leads? Not a problem; you can also invest in PPC marketing, which will drive more leads to your website through online adverts, rather than you having to rely on gaining these through organic search. In fact, we’d strongly recommend doing this! 

Essentially, PPC marketing involves paying for your business to be displayed in the top 4 positions of Google for search terms that directly relate to your boot camp business. 

To give you an example of this, let's say you have just set-up your fitness boot camp business in Leeds. With PPC marketing, you could get your boot camp business to show at the top of Google for terms such as:

  • "Fitness boot camp Leeds" 
  • "Military boot camp Leeds" 
  • "Boot camp for kids Leeds"
  • "Boot camp for the elderly Leeds" 

This is essential fitness boot camp marketing for anyone looking to make their business successful. 

We live in a world where online businesses are ever-growing, and overtaking those who refuse to make the jump. As Google is a go-to source for those looking for a product or service, why wouldn’t you do everything in your power to dominate that platform in your niche? 

Blogging 

When your website is up and running, you can use blogging as one of the main tools to drive organic traffic to your website.

You can check out this awesome guide to writing an effective blog post from Brian Dean of Backlinko.com, but for now we’ll give you an overview of what the process should look like:

  • Find a topic relevant to your niche (keyword research) 
  • See what other articles are ranking for that topic
  • Research & write content that is more in-depth and engaging
  • SEO optimise it (insert keywords, etc.) 
  • Hit ‘post’! 

While you’re waiting for Google’s algorithm to rank your content, you can promote your blog through your social media channels (which we’ll cover in the next section), and also through forums such as Quora and Reddit. 

If you do decide to use forums, you should help to answer user questions with your content, and post personalised replies (as opposed to just posting a link to your blog post and hoping for the best). 

This way, you’ll look genuine rather than spammy and people will be more likely to click on your link, especially if you’re answering their question with something relevant and valuable. 

When you do create blog posts centred around boot camp fitness (or fitness in general), ensure that you are writing high-quality content that trumps the rest of the content that is ranking for your chosen keywords. This is key

Adding value to users and matching user intent is the most important aspect of blogging, especially if you want to rank well on Google, so do keep this in mind! 

Start Dedicated Social Media Accounts

boot camp business social media icons

If you’re looking to create a fitness boot camp in the UK, social media is one of the best available tools to make use of in order to promote your business. 

The one main rule online (when it comes to getting good engagement) is: the more active you are, the more engagement you’ll get. Therefore, if you’re active on social media you will have a much better chance of gaining potential clients. 

You should make it your goal to turn like-minded individuals into followers, such as those who are interested in group training or fitness in general. 

By doing this, not only do you increase your follower base or engagement, but you also increase your chances of bagging yourself some leads. 

You should: 

  • Choose a handle that is consistent with your brand
  • Ensure that your content is original & unique (like-worthy) 
  • Post often! 

Another way to use social media to target prospective clients who live within the vicinity of your boot camp is to create targeted Facebook, Instagram or Twitter ads as well as boosted posts. You can even set up enquiry forms for new visitors before you make the post live. 

NOTE: prices can differ when it comes to location-based ads, as the more popular a certain place is, the higher the cost would be. With this in mind, remember to set yourself a budget! 

Marketing can become expensive when not done correctly, so you should always remember to track what you’re spending (or hope to spend). 

Social media is also a great way of directing traffic to your website, as you can post offers and competitions as an incentive for followers interested in your services to make an enquiry on your website. 

If those who don’t yet follow you can see that you’re active in creating promotions for your followers, then they will also be more likely to follow and connect with you.

We’re sure you’ve seen how competitions work on social media before, but in case you’re not familiar with them, they usually look something like this: 

Like this post, follow our page, and tag 3 friends to be entered!

As long as the competition in question is providing something of value, then this method works a treat. It could be a free boot camp session, or a stack of fitness goodies (protein powder, shaker bottle, protein bars, meal prep kit, etc.) 

In a nutshell, social media marketing is vital to small businesses, especially when they’re trying to target leads in their local area. 

Connections are everywhere, from friends and family to strangers on the street, and using social media enables you to connect with these people (particularly the ones interested in improving their fitness), and direct them to your training sessions.

This leads on to our next point...


Email Marketing

email marketing for online fitness business graphic

Many social media competitions require people to send over their email address in a DM or private message (as a method of contacting them if they win).

This is a great opportunity for fitness boot camp marketing, as it gives you a more direct method of contact with the user. Even if they aren’t a winner in your competition, you can use their contact info as part of an email marketing campaign. 

Once you have collated a sizeable list from one competition (or a few if you’re just getting started), you can begin to contact people with your current offers and upcoming sessions. This is one of the most effective methods of bringing in new leads when done correctly. 

Another way of obtaining email addresses for this kind of marketing is to introduce a capture box on your blog for those who are interested in receiving updates on the content your posting, and on your business in general. They usually look something like this:

boot camp fitness business website subscriber box

This way, users will enter their email address and be automatically added to your list.

One of the best things about email marketing is that it’s relatively inexpensive, yet has the potential to be truly effective in bringing in new leads. 

Let’s face it; we’ve all received an email from a company or blog that has piqued our interest, and more often than not, the majority of us have made a purchase based on an email that we have received. 

The best way to create a successful email marketing campaign would be to invest in a specialist software that will send automated messages for you, once you’ve created a template for your newsletter, and will also enable you to track and evaluate the emails. You may use MailChimp or BuzzStream, for example. 

Even though it can seem costly at first, it’s definitely worth it if you’re going to be sending a large volume of emails, as this is nearly impossible to do manually. It will make the task much less time-consuming, and less costly in the long-run in comparison to paying other marketing channels (or a marketing agency to do it for you). 

All in all, email marketing is great for taking advantage of those who are looking for deals. There aren’t many marketing platforms that are capable of getting customers to go from their inbox to buying a product in two clicks… 

It’s very easy to get started, as long as you have a good template. It should be concise, informal, and make the user stop and think. Bonus points if it triggers some sort of emotion, which is a great incentive to buy! 

As you’re working in the fitness industry, you could tug at their heartstrings by using a case study from one of your current clients (with their permission, of course). It could be someone who has made incredible gains since training with you, or someone who has lost a significant amount of weight and seen a boost in confidence. 

We’ll use a snippet of a newsletter that we received from Sam O’Sullivan, a UK based PT: 

After 5 months she said to me

"Sam when will I start my diet?"

Which sums up Pareto's Principle

We literally changed the smallest of things and BANG she had lost 3 stone

Fast forward to today and a further 5 stone has vanished

She's leaner.

Fitter.

Healthier.

More mobile.

She can now walk up the stairs without puffing and panting.

Has the energy to play with her nieces and nephews.

None of this was possible before.

As you can see, this is extremely effective in grabbing the end-user’s attention. 

They have evidence of how effective S.O.S training is through seeing how well their programme has worked for one of their clients. Not only this, but they naturally feel something from reading the copy, which is an added bonus. 

If there is anyone reading this who is looking to lose weight or transform their fitness, and they live in close proximity to an S.O.S centre, chances are they will make an enquiry. 

Hopefully this gives you an insight into how effective email marketing can be when done correctly! We can almost guarantee that if you format your newsletters in this way, you’ll see results fast. 

 If you create an offer or sale for your indoor or outdoor fitness boot camp and promote this through your newsletter in this way, your subscribers will be extremely likely to act on it quickly, especially if you stress that it is for a limited time only. 

Join 1000s of other Fitness and Health enthusiasts and get updates packed with career advice, nutrition tips, product reviews and more

Be Innovative and Creative with your Workouts 

Being creative for your fitness bootcamp business

To make your fitness boot camp business successful, you will need to make the workouts that you complete with your clients interesting and inspiring. 

This may seem intimidating at first, but it’s only common sense when you think about it! 

Of course there is a lot of work involved in making sure that your sessions are engaging, but all you really need to do is create the workout that you yourself would want from a boot camp that you were paying for. 

You should:

  • Have a variety of equipment each week 
  • Train with your clients (they’ll love it if you get involved!)
  • Use a great playlist, and take song suggestions 
  • Hold your sessions at accessible times - they won’t come if you don’t accommodate them!  

Another great thing to try would be to research popular boot camp workouts across the globe, use them as inspiration, and incorporate some of these into your workouts.

If you keep on top of fitness trends then not only will your clients love your workouts, they will also rush to tell their friends and family all about how brilliant they are! 

This is a win-win situation as not only will you have a good client retention rate through your clients loving their workouts and seeing results, but you'll also gain new clients. 

One great place to start is with bodyweight exercises, as they’re simple yet extremely effective. Spend some time checking out popular exercise tutorials on YouTube from other successful PTs, and take careful notes on how the moves are performed. 

Most importantly, try the moves yourself; if you don’t feel comfortable performing the exercise then why should your clients? 

After this, you can do the same for other styles of workout that fit into the theme of your boot camp, and start to create a workout plan for your class. It’s always good to switch it up every week to prevent your workouts becoming repetitive, and to keep up the motivation! 

The possible combinations of different exercises are endless, so your classes should never be exactly the same. 

All in all, it’s all down to you when it comes to how successful the sessions will be. The more involved you are in each session and the planning behind it, the greater the experience will be for your clients, AND the higher your retention rate will be…

Before you go! 

We hope that you found our article insightful, and that you now feel inspired to take the next step in starting a fitness boot camp business. After all, it’s a great business to be in and can nicely supplement your current PT earnings!

Want to take action on this and progress your fitness career? Go check out OriGym’s Group Exercise qualification, or the certificate in Obesity and Diabetes Control

OR, you can download our FREE prospectus here for a more in-depth look at what you could be studying! 

References: 

  1. McSorley, K., 2016. Doing military fitness: Physical culture, civilian leisure, and militarism. Critical Military Studies, 2(1-2), pp.103-119.
  2. Loureiro, A. and Veloso, T.J., 2014. Outdoor exercise, well-being and connectedness to nature. Psico, 45(3), pp.299-304.

Written by Zac Yeo

Fitness Content Executive, OriGym

Join Zac on Facebook at the OriGym Facebook Group

With a BA (Hons) Politics and International Relations from Kingston University and previous experience working in the finance sector, Zac’s passion for fitness brought him to OriGym, and ultimately led him to become a qualified Personal Trainer and Nutrition Specialist. With a keen interest in developing consumer trends, Zac enjoys the creation of deep, insightful content catering to new trends and has contributed to various publications including the Daily Star. Outside of work, Zac can be found watching football, either in-person supporting Charlton Athletic or virtually on Fifa.

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