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How to Start a Fitness Blog: That Gets HUGE Traffic: (2019 Step-by Step Guide)

Are you a fitness or health fanatic and would love to share your ideas and perspectives with others? All whilst making money from fitness blogging on the side. If so, great, this is the article for you…..

Before we get started, why not tunr your passion for fitness and enhance your fitness blog by enquiring about our advanced diploma in Personal Training or become a nutrition specialist by completing our advanced nutrition certificate

Also feel free to download your Our "Day in the Life of a Personal Trainer" Guide

Right, grab a pen, a cup of coffee and let’s jump in to how you can turn the idea of fitness blogging into a viable career path!


Where many fitness bloggers go wrong is actually before they do anything, it’s at the brainstorming stage. We let our minds run away with us, without having the research, analytics or understanding on how to start a fitness blog properly!

You need to plan and ensure you start off on the right foot before rushing in. 

Firstly, you need to pick a niche, and “fitness” is not a niche, that is far too broad.

You need to pick a niche within a niche such as yoga, running, triathlon, bodybuilding etc and stick to it. You need to build a reputation for being an expert or a figure of authority within one particular dimension of fitness. This is normally in an area of personal interest, experience or you have pre-exisiting knowledge on.

Take a look below at this fitness blog from Gretchen Price: 

Gretchen’s Vegan Bakery - 

This health and fitness blog focuses on vegan recipes ideas.

Gretchen has built her authority as a vegan recipe specialist. Her website gets hundreds of thousands of clicks, subscribers, followers and she has gone on to write a book, feature in vegan food magazines and much more.

Later in this article we will discuss some of the ways bloggers like Gretchen have monetised their health and fitness blog to make fitness blogging their primary income.

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If Gretchen had just focused on “nutrition” as a topic, that would be far too wide for her to be a go to name within the sector. All her articles and posts surround the sub-topic of vegan recipes, making her one of the biggest names on the web within this domain.

Another good way to create authority is to become qualified in what you are talking about. If your blog is about nutriton, get a qualifcation to back-up your claims, if your blog is about fitness, become a personal trainer:



Create your blog's name, this can be your name, or a name affiliated with your niche or service.

See below, fitness blogger Natalie Jill has utilised her own name for her fitness blog:

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Here is fitness blogger Faya Nilsson with her branded, memorable fitness blog "Fitness on Toast".

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Good quality branding is essential to you setting up a fitness blog. Good branding, separates you from other similar blogs, it shows people who land on your blog that you are professional and that they should listen to what you have to say.

Create a branded slogan that really resonates and identifies with your target market and don’t be afraid to be creative with it. 

The key to branding is consistency. When creating a fitness blog, you need to ensure you carry the same theme, ethos and quality across the entire web including your social profiles and third party sites.

Take Faya's Fitness on Toast again.

Her branding, style and imagery is very similar across Instagram to her fitness blog:

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Once you have come up with your name for you health and fitness blog, go and check to see if it's free to claim your domain name. You can do this via using Go Daddy or using:

Now check for social media handles on Instagram, Facebook and Twitter etc, remember you want brand consistency thus checking before confirming your brand name is best practice. Nothing is worse than creating your distinguishable brand name, creating your blog, only to realise that your stuck with "FitnessJungle9" as your Instagram and Twitter handle! If you think fitness jungle is a good name that is!

With fitness blogging domain names, there are some small rules of thumb that are good to follow to ensure your domain is the best fit for you:

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Trademarking your brand name is also a good idea, as firstly it means nobody else can utilise your brand name, but also protects you from having to re-brand encase anyone else applies for the same brand name as you.

This recently happened to us!

Another company tried to utilise "OriGym" as their brand name. Unfortunately for them, it is a trademarked term and they had to change not just their name, but all their banner and signage, social accounts, branded gym equipment and more! It can be a costly affair, both with time and money!

STEP 3 - Choose The Right Platform & Hosting to Get Your Fitness Blog on The Correct Path to Success

What do I mean when we say pick a platform and host for your fitness blog to be on the right path for success? 

It’s probably easier to explain what it doesn’t mean….

Think of building a website in the same way as building a house. If you utilise a free fitness website hosting template platform such as Wix or the equivalent, it’s like renting a property, you don’t actually own it. This is what we call hosted providers. This is a BIG NO for people serious about making money from fitness blogging. 

You want a self-hosted website, that you own and have complete say on what goes on in that house.

Why are hosted platforms negative for people looking to start a nutrition or fitness blog?

How to Start a nutrition blog image

To get started properly, you need to be self-hosted, which will give you full control of your website domain, which then you can start making money from fitness blogging via. 

So where should you go?

WordPress or Magento are probably the two most popular and effective website building platforms and both will give you what you need for starting a top fitness blog.

Here is how to start a fitness blog using WordPress as it is the most popular platform:

1. Go to WordPress

2. Click the "get started button":

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3. Create your account:

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4. Check your inbox to activate your account.

5. Put Your Fitness blog name in and tell WordPress what the blog is all about:

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6. Either enter your registered domain name and select "I own this domain" when it says that domain is taken or if you have not registered your domain yet, you can do so here:

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7. Depending on which one you select you will either be able to switch the domain over to WordPress to start or select the best domain to build on for you. For this one, I have assumed you have not got your domain yet, so decide your domain and press select once you're happy:

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8. Select the plan most suitable to you. If you are wanting to make money as a fitness blogger through AdSense though, ensure the premium option is selected!

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9. Fill in your personal information:

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10. On the next slide once you have pressed "continue" click "continue to checkout".

11. Put in your card details and your set!

Before you go any further, you need to sort your hosting! We'll cover that now....

STEP 4: Picking the Right Hosting Provider to Start your Fitness Blog:

Hosting is far more important than people think when starting a fitness blog. You need a reliable hosting provider, although can be tempting to click on the cheapest one that you see, but take it from first-hand experience, you pay for what you get!

Cheap hosting causes all sorts of issues for you:

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This is why it’s worth forking out the extra to pay for premium hosting, kind of like food, if you eat junk food all day, you will get lethargic or stop functioning properly.


Give your fitness blog the juice it needs to get started on the right footing. 


In terms of premium hosting providers, try one of the following:


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Now you have your domain name, hosting and platform decided, this is where you need to decide on making a fitness blog yourself from scratch or getting one built for you. 

If you wish to build a health blog or nutrition blog yourself and you have followed the instructions before on WordPress, then you can easily navigate WordPress' easy to use website builder:

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However, these websites never quite look exactly how you want them to, clunky in places, lacking in features and functionality. 

let's face it, you are probably not both a graphics designer and a qualified web developer, if either?

There is a reason why we utilise experts to do this part for you.

I could tell you how easy it is to start a fitness blog, where you design all the imagery, complete all the SEO, design all your sales and landing pages, but the reality is that this is a tricky affair and you need help, well all do!

Who do you go to get this done?

.....No, not your friend who knows a little on web development, you will end up very disappointed!

.....An SEO agency that also offers web development!

The reason you need an SEO agency that has website development is that not just will they design you a pretty website, but they engineer it to be SEO friendly. Going back to the "house analogy" it's like starting your fitness blog with the right foundations to allow you to build your house exactly the way you like it. Then you can focus on writing about what your passionate about, fitness!

Picking The Right SEO Agency

Like most things in life, quality differs from company to company with SEO agencies to help you start a fitness blog! We have used a few, some great, some awful!

When looking for an SEO agency, here are a few things to look out for:

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Here are a few SEO agencies that we recommend:

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Once you have got your website up and running and looking the way you want it to, you need to think abouit your content, keeping reading to how to rank your articles to the top of Google in the next chapter....


Before you jump head first into writing your first articles on your new fitness blog, you MUST understand some key fundamentals and core practices of every article or post you place online, otherwise your efforts will go to waste.....I guarantee it!

Firstly, we mentioned earlier about writing content for your health and fitness blog that makes you an authority figure.

1. We must stick to topics within our niche

2. Topic & Keyword Research

3. Write our fitness blog to follow a content structure

4. Promote your Content

5. Get Backlinks

Don’t panic, if you do not know what any of the above bullet points are referencing.  This is why you are reading this article, to answer all of those points for you, step by step, so you can start a health and fitness blog that is successful.


Finding Trending Topics For Your Fitness Blog that your audience is searching for 

When deciding on individual topics to research for articles, it’s a good idea to see what is trending right now. What does your audience care about right now? 

Using a few of the following sources you can soon find trending topics but remember to be specific to your website’s topic.

How to Start a Fitness Blog table

The most powerful is tool is manually searching other fitness blogs for common articles. Pull up 10-20 fitness blogs on the parent topic of your blog and then go down the last 10 blog posts for each website. You will soon see topics that re-occur from one website to another. This would now become the focus topic of your article.

Keyword Research: Target Keywords to Rank on Google's First Page For: 

When learning how to start a blog, one of the most important components is harnessing of keywords within your articles. “Keywords” are words or phrases that summarise or define your article content. These keywords are commonly typed into search engines e.g. Google or Bing by users to find content on that particular topic. 

When starting a health and fitness blog to be find the right keywords for us to target within our blog post e.g. what keyword we can feature our article about.

To do this, you will need a keyword discovery tool. Here are a few you can use:

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Ahrefs is my personal favourite, which I will use for this example.

When looking for a keyword for your fitness content, you want to find a keyword that has the following:

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Keyword Difficulty

To tell the keyword difficulty score is really simple, on Google planner it just says low, medium, high or very high. On Ahrefs it is also very simple, but a little more granule. It ranges keyword difficulty scores from 0-100. Anything above 30 is considered very hard to rank for. Each platform has it's own metric scores for this, but the more time you spend using the platform, the easier it gets to really understand what you are looking for.

Medium / Low Traffic

Traffic levels differ not just by sector, but aspects also different parts of each sector, therefore what is medium traffic for one industry could be low or extremely high for another. When starting a fitness blog, you want to find keywords where the traffic is in the middle or towards the low end e.g:

Let's say you want to do health and fitness content writing on yoga and you are looking to start a yoga blog. You want to write an article on Yoga poses. 

Yoga poses as a keyword would be a bad choice, it's search volume is extremly high and super competitive with a keyword difficulty score of "43":

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You would have absolutely no chance of getting even close of ranking well for this keyword! You would be competing against not just every person who started a yoga blog, but also against the likes of Men’s Health, Fitness Magazine etc with insanely high authoritative domains. Unfortunately they would just swallow you alive.

That is why you need to find the right keyword....

Using Ahrefs' "keyword explorer" it will suggest alternatives for you, providing you with the keyword difficulty and traffic flow:

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You then search by traffic and scroll down the suggested list until you find a suitable keyword that has decent traffic, but a low keyword score.

Below are two keywords that I found in under 30 seconds using this approach. One on standing yoga poses and another on yoga poses for two people. These both have a medium traffic flow and have low keyword difficulty scores of "5" and "0" respectively:

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You can rank for these yoga keywords when starting a yoga blog:

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Let’s look at an real example from this very website:

I went down my competitor's blogs and noticed four of them had been writing blogs on giving help to personal trainers on how to write their CV's correctly.

I used Ahref's explorer as seen above in the yoga poses example and found the keyword "personal trainer CV" and I saw the difficulty was low and the traffic was medium to low of 300.

As you can see it ranks number one on Google for this keyword: 

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This is why keyword research for fitness blogging is crucial. This article brings in steady traffic, leads and help makes money from fitness blogging, which we will come onto very shortly!

Keywords are critical for your article to tell Google what your article is all about and what you want it to be ranked for.

Here are some general guidelines to follow with regards to keywords when starting a fitness blog:

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Now, the next part is really key....


When thinking how to start a fitness blog, you may not have considered length of content not to be a big deal!

However, according to a study performed by SEMRUSH, the average content length for an article to rank number one on Google is over 4,000 words.

This means when thinking how do I start a fitness blog, that the longer and more in depth your fitness writing the higher probability of ranking, which makes perfect sense when you think about it....

Users want all the answers in one place, so if you have typed into Google to find this article "how to start a fitness blog" or the equivalent, I am trying to give you every step and angle to think of to starting a fitness blog.

Long content has even more benefits:

Increase Dwell Time - One of Google's top 3 ranking Factors

Dwell time simply means how long someone once they click through to your website stays on it!

The longer your average dwell time, the better!  

When thinking how to start a fitness blog, we need to consider dwell time….. 

The great thing is, you can easily influence dwell time as a fitness blogger:

  • Writing Long & in-depth articles

Think of this logically, I have written a fitness blog post on “how to squat properly” for two websites, one is 400 words and the other is 4,000 words in length, which is going to take you longer to read?

This is why when starting your fitness blog, you need to focus on writing on topics that you can write a lot about and have great knowledge on. 

  • Avoid Fluff & Long-winded Intros

Just because an article is long, this does not mean that it should be packed with fluff. Fluff is what makes users click back and then find what they are looking from on another website. Be concise with your points, but provide in depth answers, actions or tips, this will keep them engaged and reading for longer.

This point is particularly prudent with opening paragraphs. Ever read an article where the intro seems to last a lifetime? 

Get to the meat of your content quickly and keep intros down to a couple of sentences maximum. If you scroll back up to the top of this article, you will see my intro is twop sentences, but this article is close to 10,000 words of pure content.  

  • Bucket Brigades

Bucket brigades is a phrase given by content writers to try and make the reader keep reading and content writers use them all over the place and when starting a fitness blog, you should too! 

Bucket brigades are bridging words or phrases between one paragraph or topic to another and are massively important for improving your fitness blog’s dwell time.

Here are some examples of great bucket brigades you can use:

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  • Creating Information gaps 

What are information gaps? Information gaps are another little trick that bloggers utilise to improve their dwell time and work in a very similar way to Bucket brigades. Information gaps are where you provide part of the answer for the reader, but don’t reveal the key factor until later, this is an information gap. Information gaps make readers keep reading until they are satisfied with the answer to what they are looking for. 

This technique is used a lot in YouTube videos to get you to watch the entire video e.g. wait until the end of the video to hear the exactly how I did this. 

Here are some examples of information gaps you can use:

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How to Start a Fitness Blog by Structuring Articles For Authority & Backlinks

There is not or wrong way to structure articles per se, but there are proven article structures that help drive traffic, get you social shares, mentions and backlinks.

Not sure what a backlink is, no worries....A backlink is where another website places your link on their website. This is considered Google's number one ranking factor for ranking a particular article or website.

Let's jump in:

The Listicle Article

Listicles are articles that contain lists, seems simple enough!

That's because it is!

Listicle articles are extremely easy to put together and they help you get a ton of backlinks to boost your Domain authority and generate traffic.

Take this listicle based article here we did about a year ago, targeting the keyword "best Crossfit gyms":

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This article ranks number one on Google for that term:

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This is because when done right, listicles can generate you a ton of traffic and backlinks, such as our "Best Yoga Studios" article here:

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This generated 15 backlinks to the article:

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This is the beauty of listicle based articles, they generated backlinks to help with rankings from those you include in the article. This is because it's a good achievement for the yoga studios or crossfit gyms to see their gym included and they almost always share it with their audience and in the case of the yoga studio article reference it on their website:

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To do a listicle article, find a topic where it is "the best of" e.g. Best Bodybuilding Instagram accounts or top vegan recipes of 2019 for example.

Then write a small caption on why they are included.

Then outreach to the blog owners letting them they have been "selected" and send them the link to the article. More on outreach strategies shortly.

The Ultimate Guide Technique

The guide approach is one we utilise, ALOT:

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When finding out how to start a fitness blog and you have a lot to say on partiuclar topic, the "ultimate guide technique" is a go to.

It works best when a question is what you are looking to answer. For example, in the blog post above I am answering the question of "how to become a sponsored athlete". This article is also an ultimate guide, where i am answering the question of "how to start a fitness blog".

Ultimate guides are where you research and create a step by step plan, that the end reader can understand and implement. This works best when you go as detailed as possible, which is what makes it an ultimate guide.

This method of article writing leads to other websites back linking to your website as it has all the answers to a problem in one place:

How to start a bodybuilding blog

The ultimate guide technique works in every industry, whether you want to start a bodybuilding blog or a Pilates blog, ultimate guides always have a place. 

Using Case Studies

We all love a good case study!

The reason why we love a case study is it normally provides evidence of something being true or shows how we can achieve something to.

Take our article on "becoming a personal trainer", we have used a personal training student of ours, Nicola as a case study:

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Case studies are great as you don't need any impressive statistics to make people believe "they can do it do".

When fitness blog writing you can utilise case studies on either someone you have helped or even do what I have done in this article, use yourself as a case study to demonstrate points. 

An example of this would be the guide and case study below of how OriGym utilised a gym business plan and then the genuine steps that led to our growth:

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This will also help generate you backlinks as other companies reference you article as "proof' of something working. See below as this article generated four links and one from Talkbusiness, which is a 69DR website:

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When thinking how to start a nutrition blog, health blog or whatever blog, there are case studies all around you e.g. 

Have you helped someone lose weight, gain confidence, change career, tutored someone etc. Just think what have you achieved or how have you helped someone, that can be your case study.

STEP 7 -Enhance Your Fitness Blogs' CTR For Improved Rankings

Titles & Meta Descriptions 


All websites have an area where once you have created an article for your fitness blog you input a brief little sentence or two that explains what the page someone is about to click on is all about, this is a meta description. 

By optimising Meta Descriptions effectively, you can maximise your fitness blog’s CTR and start improving your ranking on search engines. 

When writing your meta description, try and stick between the 150 and 160 character rule. This is because Google starts truncating past 160 characters in length. Another side reason to try and maximise the number of characters up to the 160 mark is so that is so that your Meta description goes onto two lines of Google, which will directly increase CTR.

See below the example for this blog article "how to start a fitness blog" is the keyword and the section under the URL is the meta description. See how in the meta description, the keyword is included at the start of the sentence and at the start of the title. This shows users this article is an exact match for what you are looking for:

Writing fitness content image

Titles on our fitness posts also play a key role to increasing CTR. As mentioned above, front loading your title in the same way to your meta descriptions is important. It helps Google scan what the article is about, and it places more emphasison words utilised at the start as opposed to the end of titles. Additionally it helps users see right away that your blogging topic is the same to what they were looking for.

Add Parenthesis into Your Titles

Another Pro tip with fitness blogging titles is to include parenthesis in your titles such as colons or brackets. Research shows that titles with parenthesis have up to 60% higher CTR than titles without.

When creating fitness blog post titles, adding the year to your title also increases CTR as it shows your article is new, fresh and most importantly up to date!

See below our last three blog posts at time of writing, where we use both parenthesis and years to increase CTR:

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Start Your Fitness Blog by Publishing Articles The Right Way! 

If you serious about finding out about how to start a fitness blog, which I am going to assume you are if your reading still at this stage, you need to consider every angle when it comes to publishing your first article. 

Here are a few more things you need to think about when starting a wellness blog or fitness blog. 

Optimise Images

Use high quality images that are consistent throughout your fitness blog, use adobe stock images or the equivalent if you need to.

Images also need to be optimised, but don’t worry its really easy and simple to do. 

  1. Save the file name with your keyword included, preferably front loading it (putting your keyword at the front). Include a general word at the end so Google knows you’re not keyword jamming e.g. paleo diet desserts banner or paleo diet dessert table.
  2. Include secondary or supporting keywords in your images also e.g. Paleo chocolate dessert image
  3. Make sure you input alt tags with a keyword followed by a neutral word in the same way as saving the file name.

Keyword Density

The keyword density throughout a post should be around 1-2% maximum. Normally, higher than 2% constitutes keyword jamming and gets penalised by Google. Keywords should just be weaved into your text as opposed to forced.

Internal & Outbound Links

When starting a health and fitness blog, you also want to include internal links throughout your articles to your other articles and most importantly, your sales pages e.g. your money pages.

Internal links help your readers navigate your fitness blog and directs them where appropriate to sales-based pages. Below is a clip from our article on "how to get more traffic to my personal trainer website", see how I place an internal link my sales page:

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Placing of internal links throughout your content is imperative as not just will it re-direct traffic to your sales pages, but also it supports those pages as a backlink.

Outbound Links

Many fitness bloggers and fitness content writers are reluctant to place outbound links to third party sites from their blog.

They see it as diluting page rank or giving a free backlink.....

This is the wrong way to look at outbound links.

Google associates your fitness blog by whom links to it and whom you link to. This is why you should only outbound link to:

- High authority sites

- Trustworthy sites

- Sites with low spam scores

See below a caption from my fitness post on "the REPs points system", I link out to Ofqual and The National Occupational Standards in this paragraph:

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This tells Google, this website only links to reliable, high authoritative, trust worthy sites, therefore my site must be trustworthy too, now move me up the Google rankings.

When thinking of how to start a fitness blog you need to use a combination of internal and outbound links to boost your content and get more traffic.

STEP 8: Outreach to Get Backlinks, Exposure To Catapult Your Fitness Blog Up The Rankings

Setting-up a fitness blog is hard work, as not just do you need to produce top quality blog posts, but also you need to promote your articles.

Promotion does not mean simply putting up a link to your new post on Facebook, Instagram and Twitter! That is a mandatory step for any blogger or business.

Promotion means creating an outreach strategy designed to get you shares, social mentions, traffic, clicks and backlinks to support your article and create social signalling to move your post up the rankings.

When thinking about how to start a fitness blog, you need to think about how you are going to get your articles seen. Outreach is the only way to do this.

There is a two-stage process....

Stage 1 - Getting Eyes on your Content to Drive Traffic & Get Clicks

Outreach for social shares and Clicks

1. Send your latest article to your email subscriber base

Email......Yes email still works in 2019 to get traffic to your latest blog post. Emailing good quality content to your subscriber base will lead to click throughs improving your CTR and dwell time on your articles.

As you can see from the below screenshot, we sent an email from our latest blog post to our subscriber base: -, which resulted in over 24,000 opens on the email and over 500 clicks through to the article:

How to write a fitness blog post image

This helped send social signallingto Google that lots of people have clicked on this article, therefore it must be useful to the end user and Google moved it up from page 9 to page 1 overnight for the keyword we were targeting "REPs points system":

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Even if you don't have a big subscriber base, email should always be the first point of call.

Social Media Groups

Yes you of course should upload your article down your social channels, but if your not a member of a Facebook or LinkedIn group, after reading this you might want to get adding yourself into groups.

Social groups are an untapped resource and can get you tons of traffic, click throughs and social shares.

I am a member of over 200 fitness groups on Facebook alone:

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When thinking how to start a fitness blog, part of your outreach strategy needs to include posting in these groups. It gets you fresh exposure and engagement from people in your niche. The below screenshot is from our post in the fitness group "All things fitness" and got over 40 clicks just from this one group, even if I forgot to include an image!

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For more techniques on getting clicks to your fitness blog, click the link for a full guide.

Outreaching to Get Backlinks For Better Rankings & Traffic for Your Fitness Blog

As we discussed earlier, backlinks are still considered the number one way to get your fitness blog posts to rank and bring in constant traffic, more subscribers and if you are offering a product or service, more sales!

Think about this logically for a moment......who are the only people who can give you a backlink?

......a website owner!

Simply sharing your article on social media does not get your fitness blog in front of other website owners. Most of your clicks and likes on Facebook will be from oridinary people and users.

So when creating a nutrition blog, fitness blog or any kind of website, you need to think about how you are going to get in front of the people that really matter, that will not just tweet your article but place a link to it on their website.

Read on to see some proven outreach techniques.....

Before, we begin, a must have tool for any form of outreach is Buzz Stream.

Buzz Stream is one of the best tools on the market, period!

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Let's say you have created a fitness blog and decided to do a listicle-based article on the best personal trainers in the UK.

You are Googling away to find personal trainers in different parts of the country to be in your listicle and you wanted to make a note of their email addresses to outreach to them later. 

But, on some websites you can't locate the email address or you can't recall which personal trainer belonged to which email and when it came to outreaching it took you a lifetime of copying and pasting the same email to 50 different trainers.

This is where Buzz Stream comes in....

Buzz stream will allow you to just click one button and it will drag the email address affiliated with that website straight into a folder stored in Buzz Stream:

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Then you can bulk email to all those email addresses right away:

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This saves huge time, keeps you organised and it will even manage your replies, so you can follow up with those that don't reply or have not opened the email yet.

1. Getting Backlinks using Listicles

Whilst we are on the topic of listicles, we showed you earlier that on our listicle "top 30 yoga studios" we had 15 backlinks pointing to that article. 

These backlinks came from the yoga studios we included in the article!

We simply created the article and then outreached to them to let them know they had been made it out of thousands of studios into our definitive list for their location!

We even gave them an award that we knew they would like to put on their website and told them how they can link it to the article, so they could show their audience how they made the top 30 of our list.

In turn they not just shared their success with their audience via social media, they also placed our badge on their website:

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For more on getting backlinks to your fitness blog, check out our article on how to make money from fitness blogging.

Interested in becoming a PT? Go download our latest prospectus, or check out our Level 3 Personal Training qualifications for more info! 

Written by Luke Hughes

CEO and Co-Founder

Join Luke on Facebook at the OriGym Facebook Group

Luke is the CEO and Co-Founder of OriGym. Holding a first-class degree in Sport and Exercise and an MSc in Sport and Nutrition, he is also qualified as a Level 4 Personal Trainer with various specialist credentials covering the entire spectrum of health, fitness and business. Luke has contributed to a variety of major industry publications, including Men’s Health, Women’s Health, Daily Telegraph, The Guardian, Metro, Cosmopolitan, The Mirror, The Sun, The Standard and more.

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