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How to Start a Fitness Blog: That Gets HUGE Traffic

Want to know how to start a fitness blog? This OriGym guide has covered everything that you need to know about how to share your ideas and experiences online whilst also generating an income!

This article has broken down the details of how to carry out the following 9 steps so that you can turn the idea of fitness blogging into a viable career path:

  1. Choose a Niche for Your Fitness Blog
  2. Give Your Fitness Blog a Memorable Name
  3. Choose The Right Platform & Hosting
  4. Pick the Right Hosting Provider to Start your Fitness Blog
  5. Use an SEO Agency to Create Your Sitemap and Lay The Foundations of Your Blog
  6. Optimise Your Content to Get Your Articles Seen
  7. Write Long Fitness Blogs to Generate Backlinks, Traffic, & High Rankings
  8. Enhance Your Fitness Blogs' CTR For Improved Rankings
  9. Outreach to Get Backlinks & Exposure to Catapult Your Fitness Blog Up The Rankings

Before we get started, why not turn your passion for fitness into a full-time career as a personal trainer? OriGym’s Personal Training diploma prepares you with all of the necessary skills and qualifications to start your career in the fitness industry. 

You can find the details of all our health and fitness courses in our free course prospectus

STEP 1 – Choose a Niche for Your Fitness Blog

There’s no doubt that creating a fitness blog is really exciting, but for that reason, it's very easy to get carried away with wanting to get started as quickly as possible.

However, the initial stages of starting a fitness blog are often where things go wrong, so taking the time to do the necessary research and analytics is crucial if you want this venture to be a success.

The majority of aspiring fitness bloggers go wrong in the brainstorming stage by failing to choose an appropriate niche for their blog, instead choosing a topic such as ‘fitness’ which is far too generic! 

So, in order to make your fitness blog successful, you need to pick a niche within a specific area of health or fitness, such as one of the many types of yoga, running, triathlon training, bodybuilding - the list goes on.

In order to make your online fitness blog a success, you need to pick a niche and create a reputation as an expert in that area! For that reason, it's a good idea to choose a niche in an area of personal interest, experience, or something you have pre-existing knowledge on.

For example, Vegan Baker Gretchen Price runs a successful health and fitness blog that solely focuses on vegan recipe ideas.

Having built a reputation as a vegan recipe specialist, Gretchen’s website now gets hundreds of thousands of clicks and subscribers. Her health and fitness blog has been such a hit that she has even gone on to write a book, feature in vegan food magazines, and monetised her health and fitness blog to make it her primary income. 

How to start a fitness blog image

Had Gretchen just focused on ‘nutrition’ or recipes’ as the topic for her blog, her name would have been drowned out by the hundreds of other blogs trying to stand out in the sector. Instead, she exclusively shares vegan recipes and posts are specifically about her plant-based lifestyle. It's no wonder she’s one of the biggest names on the web within this domain!

Another good way to create authority in a niche is to complete a relevant qualification. Say your blog is about muscle-building recipes, it might be a good idea to complete an Advanced Nutrition for Sport qualification to back-up your claims. Or, if you want to write a blog sharing fitness advice, you should probably become a qualified personal trainer.

STEP 2 - Give Your Fitness Blog a Memorable Name

The next step towards creating a fitness blog is to choose a name. The name of your health or fitness blog can be anything you like, you can use your own name or a name affiliated with your chosen niche, it just needs to be memorable!

For example, nutritionist-strength coach Steph Gaudreau has successfully utilised her own name for her fitness blog.

On the other hand, fitness blogger Faya Nilsson has been just as successful in creating her branded, memorable fitness blog named "Fitness on Toast".

Faya Nilsson fitness blogger image

Good quality branding is essential when setting up a fitness blog. Good branding separates you from other similar blogs, and it shows people who land on your blog that you are professional and that they should listen to what you have to say.

For that reason, you should create a branded slogan that really resonates and identifies with your target market - don’t be afraid to be creative with it!

The key to branding is consistency. When creating a fitness blog, you need to ensure you carry the same theme, ethos and quality across the entire web. That includes your fitness blog as well as your social profiles and third party sites, such as guest blogs.

Get Your Domain Name & Social Media Usernames First 

Once you have come up with a name for your health and fitness blog, your next step should be to check whether it's free to claim your domain name. You can do this by using a site such as GoDaddy.

If your chosen name is available as a domain, perfect! Next, check to see whether the name is available across all relevant social media channels including Instagram, Facebook, Twitter, Tik Tok, and any other platforms you might want to use. 

Remember, consistency is key when creating a brand for your blog, and so checking that your name is available on all platforms before confirming your blog name is best practice.

There’s nothing worse than thinking of a distinguishable brand name and creating your blog, only to realise that you're stuck with "FitnessJungle9" as your Instagram or Twitter handle - if you think Fitness Jungle is a good name that is!

With fitness blogging domain names, there are some small rules of thumb that are good to follow to ensure your domain is the best fit for you:

  • Use your brand name in the domain 
  • Make sure the name is easy to type
  • Ensure your brand name is easy to say
  • Keep your domain short
  • Choose a memorable name
  • Take the ‘.com’ option if available

Trademarking your brand name is a good idea for two reasons. Firstly, it means nobody else can use your brand name, but secondly, it also protects you from having to re-brand if anyone else tries to use the same brand name as you.

This actually happened to us!

Another company tried to utilise "OriGym" as their brand name. Unfortunately for them, it is a trademarked term and they had to change not just their name, but all their banners and signage, social accounts, branded gym equipment and more.

The moral of the story? Failing to trademark your brand name, or accidentally using a trademarked name, can be a costly affair, both with time and money! 

 

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STEP 3 - Choose The Right Platform & Hosting to Get Your Fitness Blog on The Correct Path to Success

What do we mean when we say pick a platform and host for your fitness blog to be on the right path for success? It’s probably easier to explain what it doesn’t mean….

Think of building a website in the same way as building a house. If you utilise a free fitness website hosting template platform such as Wix or the equivalent, it’s like renting a property, you don’t actually own it. This is what we call hosted providers - a big no for people who are serious about making money from fitness blogging. 

You want a self-hosted website, that you own and have complete say on what goes on in that house.

Why are hosted platforms negative for people looking to start a nutrition or fitness blog?

  • Google doesn't like these free websites
  • Slow loading speeds
  • Aesthetics look poor
  • You do not own the domain
  • Can’t add non Wix supported features
  • SEO helps the free website, not yours
  • Lose SEO back linking revenue streams
  • Lose ad sense revenue stream
  • Wix is not really free

To get started properly, you need to be self-hosted, which will give you full control of your website domain, which then allows you to start making money from fitness blogging. 

WordPress or Magento are probably the two most popular and effective website building platforms and both will give you what you need for starting a top fitness blog.

Here’s how to start a fitness blog using WordPress as it is the most popular platform:

  1. Go to WordPress
  2. Click the "get started button"
  3. Create an account
  4. Check your inbox to activate your account.
  5. Put Your Fitness blog name in and tell WordPress what the blog is all about
  6. Next, enter your registered domain name and select "I own this domain" when it says that the domain is taken. If you have not registered your domain yet, you can do so in this step.
  7. Depending on which option you selected in the previous stage, you will then be prompted to either switch the domain over to WordPress to start or to select a domain to build on. For our example, we will assume that you haven’t got your domain yet, so decide your domain and press select once you're happy, as shown below:

How to create a gym blog image

8. The next step is to select the plan most suitable to you. You will be presented with the choice of three plans: Blogger, Personal, and Premium. If you are wanting to make money as a fitness blogger through AdSense, ensure the premium option is selected!

how to start a pilates blog image

9. Once you have selected a plan, you will then be prompted to fill in your personal information before pressing "continue to checkout".

10. Put in your card details and your set!

STEP 4: Pick the Right Hosting Provider to Start your Fitness Blog

When starting a fitness blog, hosting is far more important than most people think initially. It can be tempting to click on the cheapest one that you see, but you need a reliable hosting provider. Talking it from first-hand experience, you pay for what you get!

Cheap hosting can cause all sorts of issues, including:

  • Being stuck on the same server as 1000s of other websites
  • Slow performance that increases clickbacks 
  • Poor security
  • No website monitoring
  • Poor end user experience 
  • It can actually be more expensive in the long run!

This is why it’s worth forking out the extra to pay for premium hosting, kind of like food, if you eat junk food all day, you will get lethargic or stop functioning properly. Give your fitness blog the juice it needs to get started on the right foot!

In terms of premium hosting providers, some of the best include HostGator, Bluehost, Hostinger, and SiteGround.

STEP 5: Use an SEO Agency to Create Your Sitemap and Lay The Foundations of Your Fitness Blog

Now you have your domain name, hosting, and platform decided, the next step is to make a start on making a fitness blog or having it built for you. 

If you wish to build a health or nutrition blog yourself and you’ve followed our earlier instructions on using WordPress, then you’ll easily be able to navigate WordPress' website builder.

However, these websites never quite look exactly how you want them to, often being clunky in places and lacking in features and functionality. 

Let's face it, you are probably not both a graphics designer and a qualified web developer - chances are that you’re neither!

We could tell you how easy it is to start a fitness blog and design all the imagery, complete all the SEO, and create all the sales and landing pages yourself, but the reality is that this is a tricky affair and you need help, we all do!

Who do you go to get this done? Your best option is to find an SEO agency that also offers web development.

The reason you need an SEO agency that has website development is not only because they will design you an aesthetic website, but they will also engineer it to be SEO friendly. 

Going back to the "house analogy" it's like starting your fitness blog with the right foundations to allow you to build your house exactly the way you like it. Allow the agency to design your dream website and you can focus on writing about what you're passionate about -  fitness!

Picking The Right SEO Agency

Like most things in life, quality differs from company to company with SEO agencies. If you want to find a good SEO agency to help you create a fitness blog, here are a few things to look out for:

  1. Success stories - have they got a proven track record of helping other websites rank for competitive keywords?
  2. Check their gallery for websites they have created
  3. Have they won any awards?
  4. How long have they been trading?
  5. Check reviews on Trustpilot or Feefo?
  6. Are they a Google partner?

A few SEO agencies that we recommend include Evoluted, SOZO, and lightflows.

Once you have got your website up and running and looking the way you want it to, the next thing you need to think about is your content. Keep reading because we’re about to explain how to rank your articles to the top of Google!

Enjoying this article? Check out more OriGym guides:

STEP 6: Write Optimised Content to Get Your Articles Seen!

Before you jump head first into writing the first post for your new fitness blog, there are some key fundamentals and core practices that you must understand before you share a blog post online. Trust us - failing to follow these practises will make a waste of all the effort that you’ve put in so far.

Firstly, we mentioned earlier about writing content for your health and fitness blog that makes you an authority figure. Some key points to keep in mind include:

  • Ensure that you stick to topics within your niche
  • Carry out topic and keyword research before you start writing
  • Create a content structure for your fitness blog
  • Promote your content (don’t just post and hope for the best!)
  • Get backlinks 

Don’t panic if you don’t know what any of the above bullet points are referencing! The purpose of this article is to answer all of those points for you and provide a step by step guide so you can start a health and fitness blog that is successful.

Find Trending Topics For Your Fitness Blog

When deciding on individual topics to research for articles, it’s a good idea to see what is trending right now. What does your audience care about? What are they searching for?

Using a few of the following sources you can soon find trending topics but remember to be specific to your website’s topic. 

  • The news
  • Fitness forums
  • Social mentions
  • Trending topics on social platforms and in groups (e.g. facebook groups)
  • Google trends 

The most powerful and effective way to find relevant topics is to manually search and monitor other fitness blogs to find topics that your audience would be interested in too.

To do this, pull up 10-20 fitness blogs on the parent topic of your blog and then go down the last 10 blog posts for each website. You will soon see topics that reoccur from one website to another. This would now become the focus topic of your article.

Keyword Research: Target Keywords to Rank on Google's First Page For

When learning how to start a blog, one of the most important components is the inclusion of keywords within your articles. “Keywords” are words or phrases that summarise or define your article content. These keywords are commonly typed into search engines, such as Google or Bing, by users looking for content on that particular topic. 

When starting a health and fitness blog, the first step in actually writing content should always be to find the right keywords to target within the blog post. To do this, you will need a keyword discovery tool, such as ahrefs, Google keyword planner, or Moz.

When looking for a keyword for your fitness content, you want to find a keyword that has the following:

  1. Low keyword difficulty score
  2. Medium / low traffic
  3. Relevant to your trending topic

Keyword Difficulty

Finding the keyword difficulty score on Google planner is really simple, it just says low, medium, high or very high. On Ahrefs it is also very simple, but a little more granular. It ranges keyword difficulty scores from 0-100. Anything above 30 is considered very hard to rank for. 

Each platform has its own metric scores for this, but the more time you spend using the platform, the easier it gets to really understand what you are looking for.

Medium / Low Traffic

Traffic levels differ not just by sector, but aspects also differ between parts of each sector. Therefore what is a medium traffic keyword for one industry could be low or extremely high for another. 

When starting a fitness blog, you want to find keywords where the traffic is in the middle or towards the low end. For example, let’s say you want to write health and fitness content about yoga, and you’re looking to start a yoga blog. If that is the case, it would make sense to write an article on Yoga poses. 

However, a bit of research on ahrefs shows that ‘yoga poses’ is a bad choice as it's a ‘super hard’ competitive keyword with a high search volume and super competitive with a keyword difficulty score of "73":

You would have no chance of getting even close to ranking well for this keyword as you would be competing against tons of yoga blogs, as well as big health and fitness sites. such as Men’s Health, all of which have insanely high authoritative domains. 

That is why you need to find the right keyword!

Using Ahrefs’, you can search the ‘Matching terms’ category for alternative suggestions. As you can see below, each Keyword suggestion is accompanied by a keyword difficulty (KD) score and a volume demonstrating traffic flow.

You then search by traffic and scroll down the suggested list until you find a suitable keyword that has decent traffic, but a low keyword score. 

In the list above, you can see four keywords that we found in under 30 seconds using this approach, suggesting that 2 person yoga poses might be the right keyword for your first blog post!

Choosing the right keywords is critical when writing a fitness blog as they tell Google what your article is all about and what you want it to rank for.

Here are some general guidelines to follow with regards to including keywords when starting a fitness blog:

  1. Never ‘jam’ keywords, instead weave them into your article so that they sound natural
  2. Keep the keyword density of your article at 1% to avoid overkill
  3. Scatter similar or supporting keywords in your article
  4. Only choose main keywords with a low or medium difficulty score

Now, the next part is really key....

When thinking about how to start a fitness blog, you may not have considered the length of your content to be a big deal!

However, according to a study performed by SEMRUSH, the average content length for an article to rank number one on Google is over 4,000 words.

This means that when thinking ‘how do I start a fitness blog?’, the answer is that writing long and in-depth fitness content gives you a higher probability of ranking. When you think about it, it makes sense! Users want to find all the answers in one place, and long content allows for all aspects of a topic to be covered.

One of the most significant benefits of long content is that it increases dwell time.

Dwell time simply means how long someone once they click through to your website stays on it! It is one of Google's top 3 ranking factors so the longer your average dwell time, the better!  

The great thing is that you can easily influence dwell time as a fitness blogger by writing long and in-depth articles.

Think of it logically, if you wrote a blog post on “how to squat properly” for two websites, one was 400 words and the other 4,000 words in length, which would take longer to read?

You don’t need to be an SEO expert to understand that the longer an article takes to read, the more time the user spends on the page.This is why when starting your fitness blog, you need to create content topics that you can write a lot about. 

Tips for Writing Long Content

#1 Avoid Fluff & Long-winded Intros

Just because an article is long, does not mean that it should be packed with fluff. Fluff is what makes users click back and find what they are looking for from another website. 

Instead, be concise with your points, whilst still providing in-depth answers, actions or tips,to keep users engaged and reading for longer.

This point is particularly prudent with opening paragraphs. Ever read an article where the intro seems to last a lifetime? Chances are you ended up clicking back!

Get to the meat of your content quickly and keep intros down to a couple of sentences maximum. If you scroll back up to the top of this article, you will see my intro is around 100 words despite this article being over 6000 words long.  

#2 Bucket Brigades

Bucket brigades is a phrase given by content writers to the ways in which they try to make the reader stay on the page. Content writers use them throughout their blog posts, and we strongly recommend that anyone wanting to know how to start a health and fitness blog does so too!

Bucket brigades are bridging words or phrases between one paragraph or topic to another and are massively important for improving your fitness blog’s dwell time.

Here are some examples of great bucket brigades you can use:

  • ‘Now this part is really key’
  • ‘The next chapter is crucial’
  • ‘Now listen up’
  • ‘Pay attention to this part’
  • ‘I can’t stress this enough’
  • ‘This next point is particularly important’ 

#3 Creating Information Gaps 

What are information gaps? Information gaps are another little trick that bloggers utilise to improve their dwell time and work in a very similar way to Bucket brigades. Information gaps are where you provide part of the answer for the reader, but don’t reveal the key factor until later. Information gaps make readers keep reading until they are satisfied that they have found the answer to what they are looking for. 

This technique is also used a lot in YouTube videos by bloggers trying to get you to watch the entire video, for example you’ll often hear YouTubers say ‘wait until the end of the video to hear exactly how I did this!’.

Here are some examples of information gaps that you can use:

  • ‘Later, I will show you exactly how I did this’
  • ‘More on this part later’
  • ‘Find the key ingredient that I used later in this article’
  • ‘I will reveal later how you can do this too’
  • ‘How did I do this? Find out later…’

How to Start a Fitness Blog: Structuring Articles for Authority & Backlinks

There is no wrong or right way to structure articles per se, but there are proven article structures that help drive traffic, get you social shares, mentions, and backlinks.

Not sure what a backlink is? A backlink is where another website places your link on their website, and it is considered Google's number one ranking factor.

Below are some ways to write content that generates backlinks and create authority!

#1 The Listicle Article

Listicles are articles that contain lists, it's that simple!

Listicle articles are extremely easy to put together and they help you get a ton of backlinks to boost your Domain authority, plus they generate traffic.

For example, we wrote a listicle article targeting the keyword ‘best yoga studios’, which generated 15 backlinks:

The beauty of this kind of listicle article is that those included in the blog post see it as an achievement to be named one of the UK’s best yoga studios, and so they almost always share it with their audience and many even reference it on their website.

This in turn generates backlinks which helps with rankings, and boosts traffic to the page too.

This technique works for tons of different keywords. To do this type of listicle article, all you need to do is find " best of" keywords related to your niche. For example, ‘Best bodybuilding Instagram accounts of 2021’ or ‘43 best running blogs’.

All your article needs to be is a list of each blog, account, etc., accompanied by a small paragraph or two about why they are included.

Once you have your listicle written up, you can then outreach to the individual or company included to let them know they have been ‘selected’. You can even send a link to the article and suggest how it may benefit them to reference it on their website!

#2 The Ultimate Guide Technique

The ultimate guide approach is one we utilise a lot here at OriGym. For example, this very article on how to start a fitness blog, or our popular guide on how to become an online personal trainer.

If you’re looking into how to start a health and fitness blog because you have a lot to say on a particular topic, the "ultimate guide technique" is a go to.

It works best when you have a question keyword that you are able to answer in detail. For example, this article is also an ultimate guide in which we are answering the question of ‘how to make a fitness blog’.

Ultimate guides involve a lot of research and writing a step by step plan which the reader can then follow for themselves. This works best when you go into as much detail as possible, which is what makes it an ultimate guide.

This method of article writing generates backlinks from other websites using your blog post as a source, since you’ve included all the answers! 

This technique works in every industry, whether you want to start a bodybuilding blog or a Pilates blog, ultimate guides always have a place. 

#3 Using Case Studies

We all love a good case study!

The reason why we love a case study is that it normally provides evidence of something being true, showing how we can achieve something and how somebody else has proved that it is possible.

For example, if you take a look at our article on "becoming a personal trainer", you’ll see that we have used a case study of a previous personal training student of ours, Nicola.

Case studies are great as you don't need any impressive statistics to make people believe ‘they can do it’.

When writing for your fitness blog you can either utilise case studies on people you know, or you can do as we have in our article on ‘writing a gym business plan’, and use yourself as the case study! 

This will also help generate you backlinks as other companies or blogs will reference your article as ‘proof' of something working. 

When thinking of how to start a nutrition blog, health blog, or whatever else you want your blog to be about, there are case studies all around you. Have you helped someone lose weight, gain confidence, find a new hobby, or change careers? Just think what have you achieved or how have you helped someone, and you have yourself a case study.

STEP 8 -Enhance Your Fitness Blogs' CTR For Improved Rankings

Titles & Meta Descriptions 

All websites have the option to input a brief sentence or two that explains what the page someone is about to click on is all about, this appears underneath the title in Google search results, and is known as a meta description.

By optimising Meta Descriptions effectively, you can maximise your fitness blog’s CTR (click-through-rate) and start improving your ranking on search engines. 

When writing your meta description, try to stick between the 150 and 160 character rule. This is because Google starts truncating past 160 characters in length. One reason to maximise the meta description character limit, without going over it, is that filling the text box sufficiently will mean that your Meta description takes up two lines on Google, which will directly increase CTR.

A good meta description should also include the keyword at the start of the sentence. As well as this, the title you choose to display on Google should also include your keyword, as should your URL. 

Titles play a key role in increasing CTR. As mentioned above, front loading your title in the same way to your meta descriptions is important. It helps Google scan what the article is about, and it places more emphasis on words utilised at the start as opposed to the end of titles. Additionally it helps users see right away that your blogging topic is the same to what they were looking for.

Add Parenthesis into Your Titles

Another Pro tip with fitness blogging titles is to include parenthesis in your titles, such as colons or brackets. Research shows that titles with parenthesis have up to 60% higher CTR than titles without

When creating fitness blog post titles, adding the year to your title also increases CTR as it shows your article is new, fresh and most importantly up to date!

4 Things to Help You Publish Articles The Right Way! 

If you are serious about finding out how to start a fitness blog, which we are going to assume you are if you're still reading, you need to consider every angle when it comes to publishing your first article. 

Here are four things to think about when starting a health, wellness, or fitness blog. 

#1 Optimise Images

Use high quality images that are consistent throughout your fitness blog - use adobe stock images or an equivalent if you need to. Images also need to be SEO optimised, but don’t worry, this is actually really easy to do!

To optimise images, simply save the file name with your keyword included, preferably front loading it (putting your keyword at the front). Include a general word at the end so Google knows you’re not keyword jamming. For example, if your main keyword  e.g. ‘paleo diet desserts image’ or ‘paleo diet dessert table’.

You should also include secondary or supporting keywords in your images too. For example, you could save an image as ‘Paleo chocolate dessert image’.

#2 Keyword Density

The keyword density throughout a post should be around 1-2% maximum. That means that, on average, you should include a keyword for every 100 words of your article.

Normally, higher than 2% density constitutes keyword jamming and gets penalised by Google. Keywords should just be weaved into your text as opposed to forced, they should naturally flow in your article so that the reader can not notice that it's been included! 

#3 Internal Links

When starting a health and fitness blog, you also want to include internal links throughout your articles, directing readers to your other articles and most importantly, your sales pages - otherwise known as the pages that make you money!

Internal links help your readers navigate your fitness blog and direct them to sales-based pages where appropriate. For example, you probably didn't notice that within this very article, we have linked to other articles, our personal training courses, and the OriGym course prospectus!

Placing internal links throughout your content is imperative as not only will it redirect traffic to your sales pages, but also it supports those pages as a backlink.

#4 Outbound Links

Many fitness bloggers and fitness content writers are reluctant to place outbound links to third party sites from their blog. They see it as diluting page rank or giving a free backlink, but this is the wrong way to look at outbound links.

Google associate's your fitness blog by who links to it and whom you link to. This is why you should only outbound link to:

  • High authority sites
  • Trustworthy sites
  • Sites with low spam scores

For example, here at OriGym we often link out to sites such as REPs or scientific studies that back up any statements we make. 

This tells Google, this website only links to reliable, highly authoritative, trustworthy sites, therefore my site must be trustworthy too, let's move it up the Google rankings. When thinking of how to start a fitness blog you need to use a combination of internal and outbound links to boost your content and get more traffic.

STEP 9: Outreach to Get Backlinks and Exposure to Catapult Your Fitness Blog Up The Rankings

Using Email Marketing to Outreach for Exposure 

Setting-up a fitness blog is hard work as not only do you need to produce top quality blog posts, but you also need to promote your articles, too. 

Promotion does not mean simply putting up a link to your new post on Facebook, Instagram and Twitter! That is a mandatory step for any blogger or business.

Promotion means creating an outreach strategy designed to get you shares, social mentions, traffic, clicks and backlinks - all of which support your article and create social signalling to move your post up the rankings.

When thinking about how to create a fitness blog, you need to think about how you are going to get your articles seen. Outreach is the only way to do this.

One of the most effective ways to get your content seen is to send email outreach asking for social shares and clicks. If you have an existing email subscriber base, you can send out an email about your latest blog post accompanied by a link to the article.

Emailing good quality content to your subscriber base will lead to click throughs improving your CTR and dwell time on your articles. Having your email subscribers click through to your article sends a social signal to Google that lots of people have clicked on this article, therefore it must be useful to the end user, resulting in Google moving the article up the rankings for your targeted keyword.

Even if you don't have a big subscriber base, email is a great point of call.

How to Utilise Social Media Groups

You’ve probably thought about using social media to promote your content, but what about social media groups? Of course you should post your article down your social channels, but if you're not a member of a Facebook or LinkedIn groups that are relevant to your niche, you might want to change that.

Social groups are an untapped resource and can get you tons of traffic, click throughs and social shares. There are tons of fitness groups on Facebook, and the good news is that you can be a member of as many as you like. 

When thinking how to start a fitness blog, part of your outreach strategy needs to include posting in these groups. It gets you fresh exposure and engagement directly from people in your niche. 

For more techniques on getting clicks and traffic to your fitness blog, read our full guide.

Outreaching to Get Backlinks and Improve Rankings

As we discussed earlier, backlinks are still considered the number one way to get your fitness blog posts to rank and bring in traffic, both of which can get you sales (if you are offering a product or service on your blog).

Think about this logically for a moment - who are the only people who can give you a backlink? Website owners!

Simply sharing your article on social media does not get your fitness blog in front of other website owners. Most of your clicks and likes on Facebook will be from ordinary people and users. These make great readers, but they can’t give you a backlink.

When creating a nutrition blog, fitness blog, or any kind of website, you need to think about how you are going to get your content in front of the people that can provide a link from their website.

Let's say you are writing a listicle-based article on the best personal trainers in the UK for your fitness blog. A good approach to outreach would be to find personal trainers from different parts of the country, feature them in your listicle article, and make note of their email to outreach to them once the article is finished. 

Whilst we are on the topic of listicles, this kind of article is a brilliant way to generate backlinks. As we discussed above, our listicle article "top 30 yoga studios" has 15 backlinks pointing to that one article. 

These backlinks all came from the yoga studios we included in the article!

How did we achieve this? We simply created the article and then outreached to the included yoga studios, letting them know they had been selected out of the thousands of studios in the UK!

We even gave them an ‘award’ that we knew they would like to put on their website and suggested that they link it to the article so that visitors to their website could see their achievement.

In turn they just shared their success with their audience via social media and also placed our badge and a link on their website!

For more on getting backlinks to your fitness blog, check out our article on how to make money from fitness blogging.

Before You Go!

If you’re passionate enough about fitness to start a blog about it, why stop there? Enquire about CIMSPA recognised Personal Training Diploma and kick-start an exciting career as a PT. Qualifications are a great way to create authority when starting a health and fitness blog, so why not enquire about OriGym’s Level 4 Advanced Nutrition course here

Alternatively, you can download our latest prospectus to browse the range of courses that you can study with us!



Written by Luke Hughes

CEO and Co-Founder

Join Luke on Facebook at the OriGym Facebook Group

Luke is the CEO and Co-Founder of OriGym. Holding a first-class degree in Sport and Exercise and an MSc in Sport and Nutrition, he is also qualified as a Level 4 Personal Trainer with various specialist credentials covering the entire spectrum of health, fitness and business. Luke has contributed to a variety of major industry publications, including Men’s Health, Women’s Health, Daily Telegraph, The Guardian, Metro, Cosmopolitan, The Mirror, The Sun, The Standard and more.

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