A List of Innovative Fitness Startups.

In the summer of 2016, ‘The Telegraph’ published an article claiming that 342,927 new businesses newly registered with ‘Companies House’ between January and June. That is an average of 80 start-up’s per hour. A new government initiative called ‘Start Up Britain’ has travelled through 30 different towns and cities across the UK. The tour raises awareness regarding entrepreneurship, while presenting lessons to budding entrepreneurs on how to build finances as well as sustainable team.

Would people would much rather open a start up?

The increased incorporation of fitness start-ups coincides with the growth of the fitness industry. In 2016, the newly published ‘State of the UK Fitness Industry Report’ reveals that the UK health and fitness industry enjoyed substantial growth. This growth developed in each facet during the previous physical calendar year. Firstly, there was a 1.9% growth in fitness facilities, 5.3% increases in gym members and 3.2% in market value. So much so, 1 in every 7 people in the UK are a active gym member. In regards to the report, David Minten, the Director of the Leisure Database Company said, “The uplift in each core index shows the potential when technology, innovation and customer centric fitness products come together”.

Origym is also a health and fitness start up.

Origym are just one of the many health and fitness start-up companies that were incorporated during the 2016 physical calendar year and as Minten’s generalisation conjectures, Origym cut there teeth as a fitness company by combining technology, innovation and customer centric fitness products together. Our personal trainer courses use a combination of innovative learning methods and online platforms in a way that facilitates the growth of budding fitness professionals.

What makes a great fitness start up?

Moreover, Origym are aware that they are not the only successful fitness start up within the UK. This is why we have compiled a list of innovative start-ups’ within the UK fitness industry. Not only have these companies transcended the fitness industry with a varied emphasis on technology, innovation and customer centric products, they have set a precedent for fitness start-ups to follow.

All information regarding these start up’s is sourced from their own websites or Companies House.

Before we jump in, why not become your own fitness start-up and become a personal trainer:


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Name: Connected Fitness Labs.

Date Established: Original company Nutravida Limited was established on 09/03/2000 but the comaony later re-instated itself as Connected Fitness Labs on the 09/03/2015.

Description: Connected Fitness Lab’s mix technology, fitness, expertise and motivational science to support and inspire people to exercise smarter, better and more frequently. On their website, Connected Fitness Lab’s present themselves as a stand-alone centre for innovation and creating solutions for the broader fitness industry. The Connected Fitness Labs team is comprised of a core group of fitness, digital developers and technical experts, as well as motivation and data scientists”.

They have recently partnered with ‘Wexer Virtual’. This partnership combines the company’s “intelligent health and fitness app ‘CustomFit’ with ‘Wexer Virtual’s’. This partnership combines the company’s intelligent health and fitness app ‘CustomFit’ with ‘Wexer Virtual’s’ platform to form a unique and extensive digital fitness solution.

Main Products: Connected Fitness Labs has three main products. These include the ‘CustomFit’ app, ‘BioScore’ and ‘WhiteLabel’ app.

The award-winning app ‘CustomFit’ takes advantage of what is known as ‘self-determination theory’. This theory was introduced by a behavioural psychologist with 25 years of study in the correlation between motivation and healthy lifestyles. This app is designed to give members a fitness experience that allows them both the choice and knowledge, to design their own motivation.

The app contains personalised training plans that are designed to engage users with a gym. It also enables the users to track their progress so they know what impact their training is having. With access to over 800 exercises, ‘CustomFit’ not only provides users with a multitude of workout options. The app also contains the additional platform, ‘ClubConnect’ that provides fitness trainers to develop be-spoke workouts and add them to personal profiles.

The second product includes ‘Bioscore’ is a health and fitness assessment that tells you how old you are biologically. It assesses you health, lifestyle and physical fitness levels rates them biologically numeric such as age. This assessment will enable you to match your expectations with your biology.

The ‘White Label App’ is the fruits of the partnership bore between ‘CustomFit’ and ‘Wexer’s Virtual’s’ platform. The partnership was made to help develop a unique and extensive fitness solution that can be white labelled by any gym chain, anywhere in the world. When something is white labelled it is rebranded so it appears to be from the labelling company. This new solution allows users to develop personalised workouts, set goals and provide access to a library of many exercises, video demonstrations and group class exercise. While it tracks your progress, it will also provide you with valuable feedback.




Name: GYMetrix

Date Established: Previously named as ‘GYMETRICS LIMITED’ between 05/05/2008 and 26/06/2009. However, name was changed to ‘GYMETRICS LIMITED’ with its incorporation date on 05/05/2009.

Description: GYMetrix is the first company to sell and attach sensors to gym equipment. As well as this they conduct face-to-face surveys with your gym’s customers. GYMetrix provide this service for good reasons. By conducting research into the popularity of a gym’s equipment, gyms are able to buy products that match their customer’s demands. GYMetrix believe that this research will provide an influx in savings and customer satisfaction.

To achieve these increases in savings and customer satisfaction, GYMetrix enables users to follow a plan. This plan includes:

• Arranging a date with an average pattern of equipment demand.
• Sensors will then be attached.
• Data will be collected from the sensors over the next 2 days.
• Face to face surveys are conducted around the same time.
• After 1 to 2 weeks, the sensors are removed.
• Data is then analysed and packaged for management.
• Presentation of information is conducted in the hope of improving your gym floor.

This is a very profitable start-up that has developed its own market. Before, GYMetrix, there was no other company that analysed gym floor behaviour. By using technology and P2P methodologies, gym’s can now optimise their gym space and improve their member retention.

Main Products: 1 week project with a cost £49.00 per piece of equipment or a 2 week project with a cost of £69.00 per equipment.



Name: Open Play

Description: ‘OpenPlay’ is an online marketplace that connects facilities with individuals. You can easily find, book or list your sports facilities. It also allows you to become more active in your local area by enabling a user to search for local events, courses and activities.

Finally, there is an additional incentive called ‘OpenPlay Connect’ which enables users to converse and prepare sporting or fitness events. The market place covers 3030 venues, 1500 activities and 52 different sports. As well as this, Open Play work with a verity of organisations from councils, sport facility chains and governmental initiatives.

The genius of ‘OpenPlay’ as a start up is that they are not just a middle-men between facilities and bookers, they are also a middleman between sports leagues or clubs who need facilities. There is a market for this within the fitness industry and as it becomes bigger it will transcend markets.

Main Products: Open Play provides a venue marketplace, course and activity listings and communication portals on one website.




Name: OMsignal

Description: While all of the other start up’s that have been included in this article have been established within the UK, this start up from across the pond, is to fascinating to not include. OMsignal are revolutionising smart wear for the fitness industry.

This start up produces smart hard wear so business can build market solutions. OMsignal claims to provide buyers with stylish clothing, personalised coaching and results based feedback that you can use to optimise your workouts. The OMsignal is able to develop feedback through the use of ’Bio-signals’ that are taken from the core. This feedback is collated through patent-pending algorithms that combine heart rate and breathing patterns to develop a structured mark-up of an individual’s fitness.

Main Products: OMbra Starter Kit – one OMbra, one OMbox and a micro USB charger.

Additional OMbra’s for different styles..

All Ombox’s are compatible with iOS so users can track and analysis on the partner app, ‘MySmartZones’.




Name: Mini Monkey Gym

Date Established: 29th March 2012.

Description: Mini Monkey Gym is a fitness initiative developed to combine physical play, sensory adaptation and musical engagement in one play area. The fitness areas range for toddlers between the age of 0 and 5. Toddlers are able to use these soft obstacle courses to explore their movement and physical skill. Pre-mobile mini monkeys have fun with activities so toddlers can become more mobile and active.

This is a very interesting start up because it emphasises the crucial nature of movement and fitness within the physicality of early toddlers. This is because toddlers require varied mobility to develop important neural connections between their body and brain at such an early stage. These obstacle courses are situated around the country but they can also be hired for events such as birthday’s and gatherings. This opens a market because parents who are health conscious will be much more likely to hire a mini gym for their children.

Main Products: 4 main fitness orientated play areas for children aged between 0 to 10 months, 6 to 18 months, 18 months to 3 years and 2.5 to 5 years for hire. They can also be found in classes across the UK.



Name: Fight Fit Combat Fitness

Date Established: 26th March 2014

Description: Fight Fit Combat Fitness is a company that combines physical training with the conventional moves of combat sport. When Fight Fit Combat Fitness started it was offering a one-hour martial art’s to music workouts aimed at men and women of all ages and fitness levels.

The fitness franchise is extending its reach by selling franchise packages, complete with training, choreography and equipment. These packages are available for £12,000 plus VAT with the potential for lucrative earnings. This is why the brand has held ‘Franchise Discovery Days’ at its centre in York as of late. This type of franchising allows fitness professionals to set up their own classes under the same banner in different locations.

This is an inventive strategy that allows the brand to spread in capable hands. While this is the first time any start up has done this, it is a lucrative opportunity for a start up of this nature because it increases the brands awareness and the amount of customers it can retain.
Products: Fight Fit Combat Fitness – Martial Arts workout for the whole body.

Personal Training with Fight Fit – One on one with a PT

Ab’s with Fight Fit – 30-minute abdominal workout

Tone with Fight Fit – High rep’s with low weight workouts

Home Workout with Fight Fit – Emulate classes in a home environment.




Name: Good Zing

Description: Good Zing is an online index that combines health tips from a community of wellness experts. The index contains articles, answers and resources to answer any questions a user may pose to the search bar. This was originally a London start up that has been crowd sourced for consistent improvements and content updates.

Crowdsourcing is one way for a company to reach the upper echelon of the start up industry. However, in this case, due to the nature of its services that is primarily free information, the company had to be crowd sourced to fully optimise the websites interface and experience. However, the website involves the best solutions for a multitude of wellness issues. The crowdsourced index enables users to search for health tips in regards to any issue including hangovers, detoxes and insomnia.



How much can a start up make?

These seven start-up companies have a number of differences in regards to products, services and standing but they all have all started from the very same place. The health and fitness industry is ripe with start up’s because it is a pocket of the monetary market that is currently very lucrative. Repost from 2016 suggest that it was their best year ever with massive gains being projected for the following years. Mintel have reported that the number of Brits using health and fitness clubs will grow by 20% in the next five years.

The Fitness Start Up sector is diverse.

Moreover, the UK, ‘Fittech’ market was worth a staggering 2bn in 2016. It is estimated to be worth £2.9 billion in 2018. As well as this, fitness franchises are scaling rapidly with over 44,000 fitness franchises promoting their services to the general public. In 2016 alone, the sector contributed £15.1 bn to the economy – an increase of 46% on the previous month. If these numbers are anything to go by, incorporating a start up within the fitness industry is very wise.

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Written by Luke Hughes

CEO and Co-Founder

Luke is the CEO and Co-Founder of OriGym. Holding a first-class degree in Sport and Exercise and an MSc in Sport and Nutrition, he is also qualified as a Level 4 Personal Trainer with various specialist credentials covering the entire spectrum of health, fitness and business. Luke has contributed to a variety of major industry publications, including Men’s Health, Women’s Health, Daily Telegraph, The Guardian, Metro, Cosmopolitan, The Mirror, The Sun, The Standard and more.