So, you’re interested in becoming a mobile personal trainer?
Well, you’re in the right place.
In this guide we are going to explore the various aspects of becoming a mobile personal trainer: from how you go about becoming a mobile personal trainer to the things you need to consider, and how it differs from being a personal trainer employed in a gym.
We’ll also take a look at mobile personal training from a client’s perspective, looking at the benefits mobile personal training has for those people who may not be suited to gym environments.
So let’s not waste any more time, and dig right in!
What is mobile personal training?
Before we cover anything to do with how to become a mobile personal trainer, we should probably define what mobile personal training actually is.
I mean, the phrase pretty much describes itself… in a nutshell, it’s your classic personal training, but instead of being based in a gym and the client coming to you, you will travel to them.
This may involve training clients in their home, at their workplace, or even at the local park. For both the client and the trainer then, mobile personal training provides a host of benefits, and we’re going to go into much more detail as to what these are throughout this guide.
Some things to consider…
Before becoming a mobile personal trainer, there are a number of things to consider.
Essentially, you are launching your own business, and will therefore be self-employed. This comes with a plethora of added responsibilities: most importantly, filing your own taxes, sorting out National Insurance contributions, and securing insurance for your business.
You must seriously ask yourself, are you prepared to take these responsibilities on, in addition to keeping your clients happy?
Another factor to consider, if you are currently employed within a gym or in another industry entirely, is whether you are prepared to risk the job security and guaranteed income that you have, in order to transition to becoming self-employed?
When starting out with a mobile personal training business, it can be difficult to acquire clients, even if you already have a handful of loyal customers paying for your services. In realistic terms, this means your earnings are going to be significantly lower to begin with. You will need to be committed, driven and willing to put in the effort in order to build up your brand to a level where you can make enough money to live comfortably.
Other points you will need to take into consideration are your overhead costs, for example equipment, fuel, and insurance.
You should try to work out your average outgoings when setting the prices for your sessions, while also taking into account your level of experience and qualifications.
Your goal here is to strike the balance between achieving a price that is competitive, but also one that is reflective of your skills and leaves you with some profit. Bear in mind that you will have to spend time travelling in between clients, and during this time, you won’t be earning.
What’s the average salary of a mobile personal trainer?
Unfortunately, there’s no real answer to this question.
Of course, at first, like with many new business ventures, your earnings will be quite low, potentially somewhere around the £12,000 mark, depending on how many clients you start with.
However, once you start to build trust with your brand, and as your client base starts to grow along with your knowledge of the industry, you could be earning anywhere upwards of £50,000.
The reason we cannot give a definitive figure here is because it is very much based on the amount of work you put in, the number of hours you commit, and the number of clients you have.
What we can offer you are the pros and cons of working as an independent trainer vs. working as a trainer in a gym (either freelance or hired directly by a club).
If you wanted more advice on choosing the right personal training career path, check out our Definitive Guide to Personal Trainer Salaries!
As a general piece of advice though, plan ahead for your commute times, and who you think your target audience is going to be. These factors, more than anything else, will play a large part in determining your salary.
Are you up to date?
When embarking on the journey to becoming a mobile personal trainer, you’ll need to ensure you keep up to date with the latest fitness trends, and that you are able to creatively incorporate the relevant trends into your clients’ programmes.
We can’t overstate the significance of staying up to date with the industry.
When you have a full client list, it is incredibly easy to fall behind in terms of keeping up with changes in the industry, especially when you’re working alone in settings outside of the traditional gym floor.
Think about it. When you worked on the gym floor, you were surrounded by personal trainers and class instructors with whom you could share the best tips, information, and fitness trends. If you decide to develop your brand and venture out on your own, it’s all on you, so you need to set aside some time each week dedicated solely to reading up on new trends in the fitness industry.
The ideal qualities of a mobile personal trainer
To go through a comprehensive list of the ideal qualities of a mobile personal trainer, we’d need a whole article…
Of course, there’s your basic skills that help with all forms of personal training, like communication and organisation. But alongside those, here’s a list of qualities you’ll need to develop if you’re looking to go down the mobile personal training route.
So, having put some thought into the points above, are you still keen to become a mobile personal trainer?
If you want to go through our step by step guide to becoming a mobile personal trainer, keep reading.
But before we come to that, let’s look at one last key aspect of mobile personal training: the differences between becoming a mobile personal trainer vs. being a personal trainer employed in a gym.
Mobile personal training vs. Working as a PT in the gym
As you may have gathered from your experience working in a gym, there are many pros and cons to a career in the fitness industry.
Remember when a full night’s sleep was a thing?
Like the fitness industry as a whole, becoming a mobile personal trainer comes with its own pros and cons.
Having spoken to practicing mobile personal trainers, here’s what we found were the most common advantages, and disadvantages, to taking your personal training on the road.
How to Become a Mobile Personal Trainer: The Ultimate Guide
By now, you should have some idea of whether you’re cut out to become a mobile personal trainer.
And we’re going to presume the answer is yes, you believe you could make a successful career taking your work to clients, and delivering fitness programmes outside of gym settings. Otherwise, you wouldn’t still be reading this article…
Once you’ve decided mobile personal training is definitely the route for you, we’d recommend drawing up a business plan as your next step.
Remember, you are essentially launching a new business when you set up as a mobile personal trainer. If this sounds daunting, there are plenty of resources out there to help you.
For a start, check out gov.uk’s page for some advice and templates on how to go about writing your business plan.
After your business plan, follow our step by step guide to setting yourself up for success in this competitive industry.
But before getting ahead of ourselves, we recommend starting with the minimum required qualifications, and building upon your Level 3 Personal Trainer once you have established your new business and are in a position to do so.
After that, qualifying in CPD courses is your next best bet. They allow you to specialise in specific areas that you can add to your timetable, which, further down the line, offer a Unique Selling Point (USP) that you can integrate into your marketing strategy to potentially attract new clients (more on that later!).
Now you have your business plan and qualifications, what’s next?
Well, you need to prepare. Before you start marketing yourself, for example, you’ll need to ensure you’re fully insured, and look into whether or not you will need to obtain any necessary permissions/licences if you’re planning to run any outdoor sessions.
Note: Sometimes you need approval from the council for outdoor sessions, although this tends to be for larger groups such as bootcamps. In any case. It’s good to check before setting up your business.
Another requirement is to create a PARQ form for your clients to fill out before you start training with them. This will highlight any injuries and/or medical conditions of clients, and ensures that you are made aware of any adaptations you may need to make to accommodate their needs in your training programme.
Alternatively, if you do not feel you are qualified to treat a client with pre-existing injuries or conditions, the form allows you to make an informed decision to refer the client elsewhere. This is often the case, for example, if the client is pregnant and you are not qualified in pre and post-natal exercise.
Our third recommendation to consider is equipment, which, as you’re about to find out, can be as important as your qualifications or brand…
What equipment will you need?
The important thing to note here is that you are not in a gym, and so clients aren’t necessarily going to be expecting you to bring a van-load of state-of-the-art equipment.
What we’re saying here is that you don’t need a huge amount of kit, just a few basic pieces, and some imagination!
In our experience as a personal training course provider, here’s a list of the most common pieces of equipment that we’d recommend investing in, primarily because they are versatile. However, it’s important to remember that you by no means need all of these pieces to be successful:
Checklist time again!
By now, you’re qualified (check), you’re fully prepared with a plan in place (check), you’ve researched what equipment you need to fulfil your programmes (check) … the next step is to get out there and market yourself!
How to market yourself as a mobile personal trainer
Marketing is the necessary evil of the fitness world.
Nobody enjoys it, but everyone has to do it.
The truth is, if you want to be successful in this industry, whether that’s as a mobile personal trainer or a personal trainer in a gym, then you have to dedicate some time to your marketing strategy.
On that note (and to make your life a little less hectic!) here’s our top tips for succeeding with marketing.
Create Your Brand
Our number one tip here is to create a brand.
It could be as simple as [Your Name] Mobile Personal Training, or as fancy and creative as you like (the more interesting and unique your brand, the more likely it is to stick in people’s minds!).
Do keep it professional though…
Develop your USP
Once you have a brand, we recommend developing a USP, like we mentioned earlier. What sets you apart from all the other personal trainers out there? It could be as simple as the fact you are a mobile personal trainer, if there are no others in your area. Alternatively, it could be that you are a qualified running coach. Think about what you have to offer and use this when promoting your brand.
What is key here is that research is an integral part of the marketing process. How are you meant to set yourself apart from the competition if you don’t know who the competition is?
Think about your target audience
Think about your target audience as well. For example, if you are a running coach and want to use this as your USP, think of the people you would want to target and how best to go about doing that. You could post in running specific groups on Facebook, or search for local fun runs, 5k’s or park runs and advertise your services around those.
Don’t forget offline marketing!
Although marketing these days is predominantly carried out online, it is still vital to market yourself offline as well. So, while social media advertising is great, you could also think about creating leaflets, flyers and business cards, and distributing these in areas of high significance.
After all, the best way to market yourself is to get out there!
Talk to people and let them know what you offer. Attend networking events and social events and increase your list of contacts.
These are just a few tips to help you get started – why not check out our industry guide on personal trainer marketing strategies for more in depth advice?
So, what are the benefits of mobile personal training?
Now, onto the good stuff. You want to hear of the perks of being a mobile personal trainer don’t you?
Of course you do!
We covered a few of the pros and cons earlier when we compared mobile personal training to personal training in a gym environment, but here are a few more for you to think about.
Above anything else, mobile personal training offers you a great deal of flexibility in terms of your working hours, and the programmes you design for your clients.
You may find that, after just a couple of months of mobile personal training, that you begin to use some of your improvised workout techniques in a gym environment.
In other words, becoming a mobile personal trainer helps you develop into a better fitness professional as a whole!
Perks of the job: breaking down barriers…
Perhaps one of the best advantages to becoming a mobile personal trainer is the fact that you can break down a lot of the barriers that people tend to have that prevent them from exercising.
The mobile aspect of your work allows you to reach people that personal trainers who work inside gyms cannot, giving you a wider pool of potential clients to work with.
Of course, it is your job, with your marketing campaigns and branding, to reach such people, and convince them to invest in you in order to improve their fitness. You should maybe think about addressing the typical barriers to exercise in your marketing, as it directly addresses the fears and apprehensions of many of your future clients.
Examples of these barriers, and how you would help overcome them as a mobile PT, include:
Just before we go, we thought you might like to hear the advice of a seasoned PT. We spoke to Birmingham based Personal Trainer Simon King, and here are his top 3 pieces of advice:
What the experts have to say…
Ideal qualities of a mobile personal trainer
Clients tell me that timekeeping is so important. Word does spread and your reputation can become damaged.
Mobile training vs PT in the gym
I think you should try and encourage new trainers on your courses to work together. An option is to rent out a room together in a commercial building and take it from there. It has the potential to be highly successful, and there’s none of the disadvantages involved that come with commercial gyms.
When looking to further expand your knowledge and expertise with Level 4 qualifications or CPD courses, I would advise trainers to be very careful when looking for a training provider. They may look amazing, but underneath they may not be what they seem. Do your research and ensure that the courses are fully accredited/certified by an awarding body, for example Active IQ.
And that’s that!
So there you have it: our Ultimate Guide to Mobile Personal Training.
What did you think? Is there anything we missed that you’d like to know? Any tips you want to share that could be beneficial to others?
Let us know in the comments below!
We’d also love to hear your stories – have you ventured into the world of mobile personal training? How is it going?