how to get online coaching clients

8 Ways to Get Online Personal Training Clients

So you’ve achieved your level 3 personal training qualification and the next step into a successful career is a clientele; but that prompts the question ‘how to get online personal training clients?’.  Well, we’re here to help.

We understand how important it is to make yourself known to the masses, so below are 8 different ways to promote your business and attract eager online personal training clients that trust your service. 

Before we jump straight into how to get online personal training clients, are you planning on taking on the qualification yourself? If so, checkout OriGym’s online personal training course here! Otherwise, you can find the plethora of courses that we offer here in our course prospectus that you can download for FREE.

One more thing, you can also download a guide on a PT business plan below for FREE!

Let's see where you can begin to market yourself.

#1 Market Yourself on Social Media

how to get online coaching clients

Social media marketing is one of the most cost effective ways to get your business out there as a newbie into the industry. In the digital age that we are currently in, just about anybody is able make a professional page, even if you’re technologically shy. 

So our advice, start with a Facebook and Instagram page. Thanks to the business tools that both platforms now offer, you can not only approach the correct audience, but you can see how well you are performing and gage whether you should be changing up your technique or if you’re on the right track. 

First off, put yourself in the clients shoes, where is your first point of contact? Social media. Sadly, there are no longer yellow pages to sift through, therefore you must be easy to find. What’s the next most important thing after being easy to find? Being distinguishable and standing out from the crowd. The fitness industry is one that is ever-growing, and while this provides exciting opportunities for all those involved, it also means that there is more competition.

So how do you do this? Think of a business name that is dissimilar to any other personal trainer, at least in your area of practice. The last thing you want is a potential client being unable to find your business page or not being able to distinguish it from another, so be unique!

Take your time thinking of a name. It may seem like a simple task but you want this to stick, be recognisable, and memorable above all else. Facebook is not only great for a professional business page, but it's a platform for potential clientele to view testimonials and reviews from past clients that are honest and unfiltered.

So, we recommend starting with a Facebook page that can display your expertise and past experience thus far, even if it is your own fitness succession story.

Once you have established your Facebook page, you can easily connect this to an Instagram page too, which allows you to take advantage of all of the business tools at hand. It's here that you can find information on your audience such as:

  • Reach
  • Impressions
  • Followers 
  • Saves
  • Likes & comments
  • Geographical follower map
  • Percentage of gender 
  • Time of day your followers are online

By using these tools, you can find out when the best time is to post on your social media and assess the succession of each post.

For the most part, you want to focus on your reach and where they are coming from geographically - this will be your primary tool. This can help to determine what demographic of people are potential clients - these are likely to be in a similar geographical area to your business or at least in the same country. 

When determining how to sell online personal training services, establishing the primary gender of your audience also offers valuable insight, as it allows you to run specific promotions that zone into more specific audiences. You can also post these promotions at the times of day which you have deemed most effective through the statistics available on your business page.

For example, if your followers are predominantly female, you may want to run a ladies only class. It is tools such as these that provide accurate insights that can, in turn, encourage an increase of clientele in your business, all through targeting the correct audience.

All of the aforementioned tools are free of charge; it takes effort and dedication, however if done properly can provide you with all the information needed to achieve results without spending a penny. Nevertheless, if you do want to utilise social media for paid advertising, you can do this too.

Instagram and Facebook ads are a great way of fine tuning your advertising reach. You can choose how much you want to spend, how long you want your ad to run, and exactly what demographic you intend to target. 

Its investments just like this that get you closer to your clientele and finding out who is interested in your services, if you want to find out where to start with a fitness instagram, you can read all about it in our article; how to start a fitness Instagram: Over 10,804 followers in just 13 Weeks.

#2 Find Your Niche

how to get online personal training clientele

Perhaps the most integral element to any successful business and the most basic answer to knowing how to get coaching clients online lies in finding your niche. Ask yourself what makes you different from every other online personal trainer in your area? It is defining your business values this way that will help you find out how to sell your online personal training service.

The first step is to evaluate your business values, and question exactly what made you become an online personal trainer and let this be known to your audience. Values such as helping others are what makes a good personal trainer and so, advertise yourself as being as such. 

Once you have discovered all of your business values, find what sets you apart from the rest. There is plenty of competition in the industry of online personal training, so assess other businesses and make yours stand out against theirs. 

Trying to determine how to get online personal training clients can seem even more difficult with successful businesses almost making it look easy, but this is why you need to add personality into the mix. Share your experiences and why you are the best in the business, whether that be past accomplishments or a particular skill that makes you the best choice.

Find out why your inspirations are successful in the industry, and try to apply the same approach to your business in your own style. For example, you may be a yoga fanatic who has been on retreats gaining plenty of experience. So, flex this skill and find a niche of people who take into consideration mindfulness with their training and let it be known that you can provide this combination.

We do understand however that those who are wondering how to get online personal training clients may be completely new to the industry and therefore, your specialty doesn’t have to be as extravagant as yoga retreats. You can simply share why you have a passion for helping others, your personal journey and how you progress in your craft.

A great way to find your niche is by taking some CPD courses, these are specific areas of fitness education that you can take to find a specialist area and become a unique trainer.

Potential clients appreciate personality in a business, it always seems much more authentic when you can see a face behind the brand and automatically, a level of trust is built. For this reason, it's a good idea to introduce yourself and build rapport with potential clients on a social level.

#3 Run Promotions

how to get coaching clients online

As an online personal trainer, it might be scary devaluing your business and discounting your prices. You must invest into your business, you can advertise your business with the best personal training slogans and taglines that you can find here!

So, the best way to do this is to create excitement around your brand and run promotions that increase your chances of conversion. This is to help you get those clients that may otherwise have gone elsewhere due to a competitive price. It also allows for people to try out your service without the pressure of a long term commitment.

A popular promotion that is run across many online personal trainers is a taster session. This could include a free half hour session that clients can take advantage of and get a feel for how a paid session works. 

This is more of a time investment than anything and can have great paybacks. If a client enjoys the session and wants to go ahead with your service, you may have a new regular client that is happy to pay for your skills. 

Another great way to run promotions that can be effective in converting long term clients is to offer short term commitments. Online personal training is typically a commitment of 4 weeks minimum that then rolls over to months and maybe even years if it becomes a lifestyle change. 

So, why not offer potential clients a commitment of 14 days or 21 days so they can see if long term loyalty is for them and if it fits around their schedule. Sometimes the pressure of commitment can be a factor into why many clients shy away from online personal training. 

However, you can rid clients of this anxiety and provide them with a no commitment guarantee that will entice them to pick you over your competitors.

#4 Ask for Reviews and Feedback

How to sell online personal training

Looking through testimonials is how many of us make any kind of business decisions or investment. More than anything, customers appreciate raw honesty, this is exactly what reviews provide. 

As we mentioned earlier, social media platforms can be the perfect place for past clients to write their reviews and experiences for the public and potential clients to view. This can include a star rating and some comments, you can even flaunt the best ones by reposting them or even asking for a more in depth testimonial.

The likelihood is, if a client is happy with their service they would be more than happy to be a part of a testimonial page. These pages are a key seller in learning how to sell online personal training, you could have a highlight story or a webpage simply dedicated to clients’ experiences to showcase your skills. 

Moreover, results galleries are a perfect way to show potential clients what they could achieve with your help. Not all, but many may be looking to achieve a full body transformation, so show how you’re capable of this! 

Showcasing body transformations makes it easy for people to relate to an image if it looks just like them. So by sharing the everyday individual who has juggled their lifestyle around your service on your page, people tend to believe that they could achieve the same results. We will talk a little more in depth about this next.

Another great way to find out how to get coaching clients online is by asking for feedback. Feedback shows clients that you are willing to progress and make changes where necessary, it ultimately encourages short term clients to become long term as their ideas feel valued and taken on board.

This also creates great content, you can show new and potential clients the ideas that previous clients brought to you. This means that you can advertise exactly how you brought change to your business, all in favour of the clients’ comfort and progress.

If you’re a trainer yourself, show your clients your online Personal Training Prices on your page for them to find with ease. This way, you can be transparent with your clients that there are no hidden fees!

#5 Keep A Progress Gallery

How to market online personal training

So you're trying to learn how to market online personal training for your established business, well one of the most effective ways of grabbing clients’ attention is through a progress gallery. 

As we mentioned briefly earlier, reviews are a perfect way to gather these images and information, however you can also chase these up yourself. Wherever a client is comfortable, ask them from day one if you can take regular progress images in order to track their weight loss, or their gains - whatever their goals are, track it. 

Particularly for long term clients, a progress gallery is a great way for clients to have faith in your business and methods. It not only shows your experience, but it displays your success. It reflects how clients are comfortable in your presence and are proud to work with you.

Not only do these galleries play a key role in your cracking the code on how to get online personal training clients, but they also provide motivation for clients to get in touch and start their fitness journey with you. 

Potential clients are able to relate to your current clients and find inspiration for themselves to reach the same heights and achieve similar results. This is a great way to retain and gain clients, for more information you can read our article on PT client retention strategy: how to keep your clients here. 

As well as the motivational aspects, you are able to give clients a general and reliable time frame of progress. By sharing images of clients' transformations, you can also share how long it took for them to get there, this allows for potential clients to see what they could be capable of with your help. 

Moreover, you can also give informed timeframes during consultations as to when a client can potentially reach their goals. You can do this by assessing weight composition before and after alongside frequency of training, to showcase to clients what is possible when working with your business - of course, this is simply a generic timeframe as all journeys are individual.

For plenty of online personal training resources, head over to our articles below!

#6 Narrow Your Market 

online personal training clients

This may sound a little contradictory since we’re showing you how to get online personal training clients. However, narrowing your market can be the best way to find clients that aren’t going to waste your time and stick with you for the long run.

Narrowing your market when beginning to find online personal training clients is one of the best ways to start out, and similarly to finding your niche, you may want to focus your attention on one place. 

For example, if you’re a UK based online personal trainer, it's probably best to narrow your market to UK residents. This is due to a couple of variables: the management of time and the knowledge you have in your area. For example, you may recommend clients go to a particular gym chain for the best equipment that are only UK based, it can also come into play with some terminology and even in your conversational methods and tone. 

More importantly, there are times that online coaches do visits or check-ins face-to-face. Though this isn’t completely necessary, it is a common practice among coaches to do this to keep a good relationship and long term commitment. 

Another key reason why it is a good idea to narrow down and localise your market to your geographical location is to avoid the stress of time differences. Although one of the best aspects of being an online personal trainer is the ability to gain clients across the globe, this is usually best when you have an established business with a team of trainers.

If you are a sole trader with only you behind the scenes, you need to manage your time wisely so your clients are getting the attention they deserve and you’re not spreading yourself thin. This simply isn’t manageable when working days and nights to appease all time zones and getting no sleep! 

Instead, learn how to get online personal training clients in your location before branching out. With this being said, going global is certainly a great goal to have and is likely to be the best way to grow at the best rate in the most authentic manner.

We have plenty of information on how to do personal training advertising over at our article that can help you learn how to get online personal training clients.

#7 Create A Professional Website

online coaching clientele

How to market your online personal training business can be tricky to start, but one of the most overlooked techniques is a professional website. 

Due to the ease of creating a social media page, websites can seem unnecessary, however, even if there is a lack of traffic to your page, it is still essential for informational purposes. 

There are plenty of online personal trainers that operate by sharing all of their business information on Facebook and Instagram, but this almost undermines their professionalism in the industry. So the best thing to do is invest, and if it is done well you may find yourself gaining clients from different traffic sources.

Creating a website can be easily done through platforms such as Wix or Squarespace that provide you with existing templates. However, if you want a personalised website, it may be beneficial to invest and pay an external body to create a page that reflects you, your values, personality and your business. 

So, how does this help you in your quest of understanding how to get online personal training clients? Well, you can include everything on your website that may seem a little overwhelming on a social media platform; pages like the aforementioned progress galleries, a location map, a ‘get in touch form’ and even a booking system. 

All of these factors create a platform all about you and your business. But you can go one step further, if you hire an SEO partner you could even find yourself being the first search result on Google for clients looking for online personal trainers in your area. You can learn more about personal trainer pages with our help on how to get traffic to your personal trainer website.

Although this may sound overwhelming and even costly, all of this can start as a free project. Most website platforms provide you with a live website for free, while domains can be as little as £10 a year. 

Simply link your website in your social media platforms and pile all of the information that would otherwise be spam on your instagram/social media page, onto your website. This way, the information is more organised, easily distributed and accessible for clients and you can keep your social media for promotional purposes and important information.

Most of all, social media is meant for sharing fun updates, relevant information and up to date happenings in the business. Therefore, having that separation of professionalism between your website and socials is the perfect balance.

#8 Make Booking Easy

online pt clientele

To determine how to get coaching clients online, you must put yourself in the position of the consumer and understand what would get you to purchase your service.

The journey from awareness to a sale must be smooth in order for clients to convert and buy into your business. Therefore, creating a booking system is the perfect way to get clients details and target them accordingly.

This is where your professional website comes to use. You can find out if this is how to get online personal training clients for your style of business. Booking systems can be created with assistance on website builders and make the process easy, however it may require some financial investment. 

This kind of investment may be a yearly subscription to a premier level with the likes of Wix. This also comes with plenty of other benefits to advance your website too, so it is an investment that is worth taking a look into.

If you are not yet ready to delve into a webpage or booking system, the best thing to do is make your booking process clear on your social media platforms. Perhaps create a story highlight on Instagram and explain the process succinctly, even if it is explaining that you accept queries through email rather than direct messaging. 

The clearer the better, you want to ensure that clients haven't got the time to be questioning where your contact information is, or what the best point of contact is. Instead, provide all of this in the most obvious manner and ensure to keep hold of potential clients for as long as possible while you have their attention.

Overall, learning how to get online personal training clients is a journey that can take many turns, but it won’t take long before you understand which way works best for you and your business. If you’re just starting out, we have an article that may help you out here at; starting a personal training business checklist (UK).


Do I need to know how to make a website from scratch to get clients?

No! You can simply use a free website builder, popular ones include;

  • Wix

  • SquareSpace

  • GoDaddy

Can I market myself with no prior experience?

It is scary entering the industry with little or no experience, however all of the top players started somewhere! You can market yourself in the exact same way as more experienced professionals, however at the start, you must expect to put more effort in than the minimum.

Market yourself through your own explanation of what you offer and really sell yourself. A great way to show off your skills is to train family and friends and get some feedback and reviews so people can see why you’re worth their money.

pt online clients

My business has taken a dip, how do I find new clients again?

Businesses that have been operating for sometime, often need a refresh. This isn’t a bad thing! Learning how to get online personal training clients all over again can seem tedious, however you must keep up with advancements in the business.

Maybe change your logo and rebrand, create a new webpage and overall, modernise your business. This keeps people intrigued, interested and aware that you put effort and time into your business.

Before You Go!

Now that you have the tools to apply to your business when trying to understand how to get online personal training clients, you can begin marketing yourself in the best possible way. 

Many online personal trainers don’t apply marketing techniques to their business plan and instead wait for the magic to happen. So now you can get ahead and get those clients in a tactical manner, rather than hoping for the best.

If you’re prepared to put the hard work in and become an online personal trainer yourself, check out our courses that can help you get there. Or if you’re looking to expand your knowledge, find all of our CPD courses and more in our downloadable course prospectus here.

Written by Kimberley Mitchell


Having gained a B.A Hons degree in Media, Culture and Communications, Kimberley has gained experience in areas of web journalism, website production and marketing.

Alongside this, Kim expanded her knowledge and passion for fitness, by becoming a fully qualified fitness instructuor and personal trainer. Kim has also gained specialist qualifications in yoga, nutriton, spin and many more.

After working in the industry as a PT, Kimberley went on to study an MA in Digital Marketing and continues to expand her knowledge in the industry. Her main focus is to keep up with current trends and communications with a focus around health & fitness, writing and being creative.

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