Looking for the best personal trainer business cards out there, or want to know how you can create your own unique design? You’re certainly in the right place!
Here at OriGym, we know how it feels to be starting out as a personal trainer, as well as how difficult it can be to find new ways to expand your business…
That’s why we’ve compiled a full guide on this topic, including professional personal trainer business cards examples so that you have a solid base to work from. So, if you want to know how they can generate new leads for you out on the gym floor, stick with us.
Interested in a career in fitness? Go check out our Diploma in Personal Training here before you carry on reading!
#1 - How to Create Personal Trainer Business Cards
- Find a Design Software
- Choose Your Design
- Order Your Business Cards!
#2 - Personal Trainer Business Cards Examples
#3 - How to Use Personal Trainer Business Cards to Get More Clients
To start off our article, we asked UK Market Lead at Vistaprint Charlotte Holmes-Darby what she thought about business cards for personal trainers:
Even in the digital age, business cards are still relevant for personal trainers. We asked 2,000 UK consumers for their honest views on business cards, and two thirds agreed that having a quality business card helps make a good impression.
When you hand over your business card, you’re not only sharing your logo and contact information, you’re projecting your personal training business and brand for potential clients to see.
Now that you have a valid reason to start creating your business card, it’s time to learn exactly how to do it!
How to Create Personal Trainer Business Cards
If you’re reading this it’s likely that you’re searching for the best way of designing creative personal trainer business cards, rather than just ordering a batch of generic cards from the first online printing business that pops up on Google.
Let’s face it; in a competitive environment, a design that is passable yet doesn’t engage the user just won’t cut it.
Imagine that you’re a prospective client and a personal trainer has just handed their card to you. If it’s boring and doesn't communicate exactly what it's selling to you within 10 seconds, it is going to reflect negatively on their brand, thus making you much less likely to sign up to their services.
To give you a clue on what we mean here, check out these certified personal trainer business cards examples below:
It was quickly designed on an online design software, yet communicates clearly what it is selling. The use of simple yet eye-catching logos establish what the brand is about, and also make the card more engaging for prospective clients.
Eager to get started? Let’s look at exactly how to design the cards themselves!
#1 – Find a Design Software
It makes sense that the first step in our guide on creating business cards for a personal trainer revolves around finding something to design them on. After all, using MS paint isn’t going to get you anywhere in 2020!
The good news is that there are a good variety of tools that provide free personal trainer business cards templates, including websites from which you can order the cards.
Our personal favourites are Canva, Crello, MOO and Vistaprint.
Canva and Crello are graphic design tools for those who are not experienced in design (it’s uncommon for fully fledged personal trainers to double as design experts!). They provide you with access to hundreds of creative designs that are up to date with current trends and style ideas and are incredibly intuitive and easy-to-use.
Below, you can see free fitness business card templates from each software, and just how simple yet creative their designs are.
Not only are they surprisingly easy-to-use, but the end products are worlds apart in terms of quality. They’re also completely free except for some pro features, which is great news for those wanting cheap personal trainer business cards!
The next step would be to either upload your design to a printing website and get your fitness business cards ordered this way, or to pop into your local commercial printer store, but we’ll talk through the process more as we go on.
Tried out these tools before and not a fan? Or maybe you just want to make things simpler and design the cards on the same website that you’ll be ordering them from (which makes a lot of sense).
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Grow your expertise with our CPD courses!
If this is the case, don’t panic. There are a whole host of websites to choose from, but we’ll use MOO and Vistaprint as an example since they’re two of the best we’ve found for creating personal trainer business cards in the UK.
As you can see below, both interfaces are simple and it’s straightforward to select what you want to do.
With MOO, you can design your business cards from scratch using their online editor, starting with your logo/brand name as the only detail.
With both Vistaprint and MOO, you can use the templates provided by their websites to create your own design, which works in a similar way to Canva and Crello (but you’re designing straight onto the website that you’re ordering your cards from).
Vistaprint also gives you the option of working with a designer, starting from £12 on top of the price that you pay for printing and postage.
You can select what you require, e.g. brand colours, fonts, design styles, and then submit them to the design team so that they can work on your bespoke and creative personal trainer business cards.
It’s refreshing to know that you can order your own fitness instructor business cards with ease using only your mobile phone, including designing the cards yourself if you choose to do so.
Not only will this save you the time and dedication that it takes to learn how to navigate design software like Photoshop or InDesign, but it will also save you the great expense of paying out for it!
The products that we’ve mentioned in this article make designing business cards accessible to everyone, no matter their budget or skillset.
#2 – Choose Your Design
Now that we’ve discussed different websites and types of software that exist to make the process as smooth as possible for you, it’s time to clue up on the details that will make or break your fitness business card.
What do you put on personal trainer business cards?
The most important details that you should include on your business card are as follows:
- Font & Text Layout
Strictly speaking, this is the first thing that your prospective clients will notice when they see your card. You should plan it wisely.
If you’ve already established your personal trainer brand, it’s the best idea to use whatever your brand name would be. Usually, this would be your own name followed by ‘Personal Training’ or something pertaining to the services that you offer for the slogan.
Take a look at our sample of personal trainer business cards below for an idea of what we mean by this:
The main reason for this is that it is more ‘eye-grabbing’ this way, and the bluntness makes an impact due to the limited space available on the card. It hooks the customer by telling them exactly what they need to know as quickly as possible.
In the best personal trainer business cards ideas and examples, including the one above, the header will be the main feature of the design and take priority over any supporting text/images.
With this particular design, the services advertised on the card are niche specific. If you're PT with specialist fitness qualifications, then it's likely that you'll be providing extra services in addition to your personal training sessions.
The example above would be ideal if you needed to create strength and conditioning coach business cards (rather than a holistic PT cards), as you would want to market your niche services to those who would benefit from them, rather than those who are only just getting into fitness.
You could even create cool personal trainer business cards for different scenarios and settings, especially if you've undertaken specialist fitness courses or multiple CPDs and you're looking to expand your business!
Don’t underestimate the power of the image that you choose to feature on your fitness business cards. Not only this, but once you’ve selected the right image for use, you need to make sure that you place it effectively!
Rather than taking multiple standard-quality photos and turning your card into some kind of personal training collage, it’s much better to select one high-quality image, possibly one taken during a professional fitness photography session.
Already got a professional image of yourself? Brilliant! But don’t rush to upload it yet.
Even the best fitness images can be completely unsuccessful as part of a fitness trainer business card if they’re placed incorrectly, especially if they’re used as the main feature over the Header.
Your best bet is to place your image either as a background to your Header, or as a smaller section aligned underneath it.
Not sure what we mean? Check out this personal trainer business cards sample that we made using Canva below:
As you can see, the image is high-quality and easily noticeable, as well as being placed effectively so that it doesn’t take away from the Header/brand name. The general layout is simple, and the text and image balance out well to create a professional and bold design!
The colours also blend well together, which is super important for branding (don't worry if you don't know too much about how to use colour in PT business cards yet, as we talk about this in detail below).
In our opinion, it looks much more professional than having a card that is cramped with images, and getting a high-quality image is worth any extra time or expense.
It says a lot about you and your brand to your customers, so ensure you use maximum effort when selecting your image if you decide to use one.
Font & Text Layout
Ever heard of the Comic Sans meme? If you haven’t, we’re not sure where you’ve been living for the past few years…
Our point here is that font and text layout is much more important than you think, and you should give it just as much thought as you would the image or logo that you use for your brand.
In recent years, bold and elegant fonts have seen a spike in popularity, mainly for how effectively they portray the messages meant for them. They certainly have a creative edge, and if you want to know more about what we’re talking about, you can check out the following article: https://99designs.co.uk/blog/trends/font-trends-2019/.
When choosing a certain font and layout for your personal fitness trainer business cards, you should be looking to portray the industry that your services fall into.
For example, if you were a dance school, you would probably go with an elegant ‘evolving script’ font that is referenced in the 99 designs article. Or, if you were an up-and-coming independent brand of gin or beer, you would probably go with a ‘nostalgic vintage’ design.
We’re a fan of the ‘extra-loud’ and bold fonts ourselves and feel that they work particularly well on fitness business cards! There isn’t a solid reason for this, other than the fact that they’re striking and almost act like a call to action.
As you can see in this sports massage business cards example that we created (still relevant to PT if you run an SMT business alongside training!), the 'loud' and 'bold' font is extremely effective.
Layout and font hold certain connotations, as does colour, so it’s important to keep this in mind when creating your personal training business cards. With fitness, you should go with something that is striking and direct – personal training is a form of ‘training’ after all!
You could also go with something that reflects 'professionalism', which is why we selected blue for this particular design.
In terms of the information you should include in the layout, namely on the back of the card (separate from the header etc.), here are some suggestions based on what we think is MOST important:
- Email address
- Phone number
- Work address (gym/fitness centre)
- Website address
- Social handles (if you can fit them on there without making it look too cramped!)
They’re not necessarily in order of importance, but we’d say that email address, phone number, and work address are imperative, followed by the rest if you can fit them on without compromising your design.
You don’t want to use too much text as it could be overwhelming and make your card look cluttered. You should ensure that it’s concise and keep it properly aligned!
We’ve already brushed upon the connotations that can be presented through the design of cool personal trainer business cards, so this won’t be much of a shock.
However, it’s certainly true that some colour palettes work better for fitness than others or are at least perceived as being ‘trendy’ or more modern.
For example, if you Google the keyword ‘fitness brands’, you’ll find logos that are typically either blue, black, grey, orange, or red.
If you compare these colours to those that are used across other sectors, such as the beauty industry for example, they seem to come across as more ‘professional’ or ‘formal’ and hold connotations with an active and physical lifestyle.
The colour palette used across brands in the beauty industry seems to be use the likes of pink and bright purple, etc. which conveys more of a ‘floral’ mood.
In their study on the psychology of colours used in marketing strategies, Prof. Dr. C. Karthikeyan et al state:
Colours in marketing and business psychology might fulfil many different functions as they attract attention, convey some information, or evoke certain emotions or motivations.
This statement really strikes a chord with us, as while it’s difficult explain why colours hold specific meanings, it’s true that these meanings are up for debate in the world of psychology.
Taking this into account and following in the footsteps of the huge fitness brands who this methodology clearly works well for, it’s certainly a good idea to have at least a small think about which colours you use in your branding when designing fitness business cards.
Whether you're designing personal training, strength and conditioning or sports massage therapy business cards, colour is one of the most important things to consider. In our strength and conditioning coach business cards example above, we've gone with a niche-specific image along with colours that hold strong connotations with the fitness industry.
For some people, this awareness comes naturally, especially if they’re already familiar with existing brands within their sector, or even better, their niche. However, don’t worry if it isn’t obvious to you at first, just do the research that we’ve suggested, and you’ll find the right branding colours for you in no time!
NOTE: if you already have a website or a logo in use across your social media channels, it’s important to ensure that your branding (colours in this case) is consistent across all platforms.
If the colour on your website doesn’t match up with that of your card, you risk your brand seeming much less consistent, professional, and memorable than it would otherwise!
We know that this is a lot to take in when it comes to designing your business cards, but this comment from Vistaprint UK Market Lead Charlotte Holmes-Darby, who is an expert in designing business cards sums up what you need to know:
In terms of shape, over two thirds of consumers prefer a rectangular shape that fits in a wallet. Over half, think black text works best, or anything that contrasts with the background colour so that it can be read easily.
People are less picky about fonts, so long as it’s easy to read and is consistent with your other marketing materials. Top information in order of importance is name, company, email address, mobile number, job title and contact address.
Be sure to refer back to this comment if you need a quick recap during the design process!
#3 – Order Your Cards!
Yes, it’s a simple step, but it can be a daunting one to take if you’ve never taken it before.
The good thing with using online services is that they’re sometimes less expensive than those that are printed by a commercial printing store, usually due to online deals at certain times of the year.
Also, rather than having to physically visit the store to get a feel for the product that you’ll be receiving, you can quickly browse their online portfolio and have a go at designing your own/re-arranging their templates before you commit to buying.
Another note to remember is that you can order a small batch at first, say 50 business cards in one go, rather than having to make a huge bulk order before deciding if the design really works for you and brand or not.
A pack of 50 business cards starts off at around £13.99-14.99, so it’s not exactly a huge financial commitment!
We know what you’re thinking; if I’m going to invest in fitness business cards, I want to know why I’m investing.
Not to worry; we’re about to talk through the methods that you can use business cards to boost your client base, so that you know whether they’re a feasible marketing strategy for you or not before you commit to anything!
How to Use Personal Trainer Business Cards to Get More Clients
We couldn’t write an article dedicated to PT business cards without giving you some expert advice on how to use them. After all, this is what you’re ordering them for!
We spoke to business expert Darren Hockley, MD of DeltaNet International about what his take on using business cards was, and this was his response:
Anyone who does a lot of networking knows: most business cards end up in the bin.
In my experience, this happens because people hand them out in a sort of ‘spray and pray’ approach to building business relationships – and that just doesn’t work. Exchanging business cards and connecting on LinkedIn isn’t an authentic connection, and that’s why nothing comes of it most of the time.
To forge better relationships with anyone, it’s important to stop promoting yourself and practice the art of listening. Don’t be afraid to make friends before exchanging contact details, remember; people want to work with others they like and trust.
Darren’s summary of the best way of using business cards is extremely honest and explains exactly what we’re trying to get at in this section of our article.
In truth, the spray and pray approach that Darren mentions is completely useless in most cases, but this doesn’t mean that business cards aren’t worth using.
One approach that can be super effective is where you hand out your cards in a subtle way, after initiating a conversation and gaining some trust from your prospective clients. The step-by-step process could look something like this:
- Approach a gym member who looks like they could use some help
- Aid them in adjusting their form/technique
- Initiate a short conversation about the exercise/gym/something relevant
- If all is well, hand them your card
The most important step in this process is step 3. If the conversation doesn’t go well or the client seems completely uninterested, don’t give them your card.
After all, you’re looking for prospective clients that are likely to purchase your PT services, and there’s no use in wasting your efforts on someone who isn’t likely to do so.
When you initiate conversation, you should make a real effort to befriend the person by making it natural and un-forced, and only give out your card if things run smoothly and you think they’d be interested in PT.
Another great idea to introduce to the process is to make your business card into a valuable gift to prospective clients, rather than a hard sell strategy.
To gain a better insight into how to use personal training business cards, we asked Vistaprint UK Market Lead Charlotte Holmes-Darby for her take on things:
Give away exclusive discounts. On a select number of business cards, print a special voucher code that potential clients can have access to. It might be a discount on a client’s first package of personal training sessions, or it could be access to a free fitness consultation.
A free personal trainer session could certainly be construed as a ‘valuable gift’ to prospective clients and has a much higher chance of converting into a sale than hard-selling your services.
As you can see here from one of our examples of personal trainer business cards, the word 'FREE' is eye-grabbing, enticing, and certainly appealing to prospective cusomters, especially when it is paired with something directly related to what is being given away.
In this case, we used a graphic that holds strong connotations with fitness, so that those who view it have an instant idea of what they're being offered. If they're interested in fitness, this will certainly grab their attention.
If they do end up coming along to your FREE PT session (which you'll make so motivating that they won't want to exercise alone again), then they're definintely likely to purchase a package with you!
Barely anyone in the gym is going to sign up to your sessions if you bombard them with business cards without really getting to know them, which is why this technique is so great.
Giving away something of value after making a genuine connection with others is a much better approach, and more professional when you think about it.
Not the right technique for you? No worries, Charlotte also gave us another suggestion for a way to use personal training business cards, which involves marketing indirectly to existing clients:
Include your card in a welcome pack for new clients. You could include a handwritten thank you note or inspirational message alongside your business card to make the moment personal and memorable.
This could encourage new clients to share your card with friends and family. When you package different materials in a welcome pack, you should include your business card at the front, so it’s the first thing people see.
You’d be surprised by how many sales you can make from word-of-mouth in a gym, especially if you work consistently for the same place.
If you include this business card in your welcome pack as a FREE session also, you're giving relatives and friends of the client a reason to get back to the gym. If you make this session unreal and incredbily motivating, you'll ignite that passion for fitness in them so they never look at it the same way again.
Not only will they want to make changes in their own life, but they'll certanily want your guidance in doing so if they associate their motivation with the first session that they had with you, and they'll consider spending extra cash on some proper guidance before trying to go it alone.
Before you go!
We hope you've gained a better insight into creating unique personal trainer business cards, and learning how to use them to gain more business either on the gym floor or through existing clients!
Looking to expand your fitness career? Perhaps you saw our sports massage business cards examples and wanted to find out more about how you can boost your earnings as a qualified fitness professional.
Karthikeyan, C., and Ms Reeja Joy. "An Exploratory study on Colour Psychology In Marketing: A techno-leadership Perspective." International Journal of Research in Social Sciences 8.9 (2018): 65-92.
Enquire to Expand your Business Grow your expertise with our CPD courses!
Enquire to Expand your Business
Grow your expertise with our CPD courses!