Creating a Personal Trainer Landing Page That Generates Leads: OriGym Guide

If you’re just starting out as a trainer you’ll want to design a personal trainer landing page to promote your services and attract clients.

OriGym is here to help! Our step by step guide will take you through everything you need to do to drive traffic and secure leads for your business including:

• What Exactly is a Personal Trainer Landing Page?
• Reasons Why You Need a Personal Trainer Landing Page
• Creating a Personal Trainer Landing Page: 5 Things to Include
• 3 Steps to Creating a Personal Trainer Landing Page
• How to Direct Clients to Your Personal Trainer Landing Page

Before we start, one of the best things you can do to attract new clients is developing your niche and expertise with qualifications such as our sport nutrition course. Find out more about this and all of the personal trainer courses we offer in our free course prospectus!

What Exactly is a Personal Trainer Landing Page?

A landing page is a single online page that’s focused on getting a specific outcome and directing visitors to take a specific, targeted action. 

It’s a page that people will usually land on by clicking through an external source such as a paid ad or an email.

They will usually be only a single page without any links to other web pages so that the page only has one action and one direction visitors can take.

Essentially your personal trainer landing page will create ‘conversions’ from the visitors to the page.

This means it’s designed in such a way that encourages people to provide information or take an action that “converts” them from a visitor to a potential customer.

We also call these sales ‘leads’ - where a visitor to a page has provided enough details to suggest they’re interested in signing up for your services or buying a product.

Reasons Why You Need a Personal Trainer Landing Page

The most important reason you need to have a personal trainer landing page is that it will help you to make more money as a PT.

We’ll now run through a couple of reasons why that is!

#1 Creating a Personal Trainer Landing Page Will Create Conversions

Designing a landing page gives you an opportunity to capture visitors’ contact information and continue marketing to them, furthering your chance of a sale.

The copy you use, or what your personal trainer landing page offers, will give the visitor everything they need to know in order to engage with your business and become a sale opportunity!

We’ll cover some of the ways you can do this when we look at some personal training landing page examples in our next section on what to include.

These generate more conversions as opposed to just using social media and a website. We’ll look at this in more detail in our next section!

#2 A Personal Training Landing Page Will Have a High ROI

The generation of these customers from your landing page, compared to the price of setting one up, means that there’s a high ROI for a personal trainer landing page.

This means ‘return on investment’: the money that you’ve spent on this form of advertising and marketing generates (or ‘returns’) a great deal of sales and, ultimately, profit.

This is why it’s a great tool for if you’re just starting out as a PT. Your landing page is a way of making a lot of money as it keeps the ‘cost per conversion’ down. 

The money you spend on these methods of advertising, compared to the money they generate, means that they play a vital role in becoming a successful personal trainer.

The most common way of directing people towards your personal trainer landing page is with paid ads and through social media pages.

In fact, most paid ads you see on social media and Google will lead to a landing page because this is a more streamlined way of directing people to provide their details and pay for a service.

As you can see from our own Google ad, the ‘cost per conversion’ is low considering how many potential sales we gain from this many:

For example, if we were to sell a PT qualification to each of these conversions then this would equal around £80,773.

Considering the cost of the ad is less than 10% of the cost this means it’s a hugely profitable way of marketing and advertising our services!

We’ll cover more about the cost of ads and the traffic they generate in our last section “How to Direct People to Your Personal Trainer Landing Page”.

#3 A Personal Trainer Landing Page Will Allow for Further Marketing

Whether you’ve got an email subscribers list you use to promote offers, or you’re using email predominantly for promoting your services, this is an invaluable resource for your business.

Having a landing page that captures visitors’ email addresses will provide you with a line of contact for you to continue nurturing leads and turning them into sales.

If somebody has registered their interest already then you’re on the right track! They’re interested in what you have to offer and probably want to hear more. 

This is why creating a landing page for your personal trainer business is one the best marketing strategies you can use.

Creating a Personal Trainer Landing Page: 5 Things to Include

We’ll now run through some of the things to include when setting up a successful landing page for online.

Personal trainers will need to specify a few details to make sure there’s enough information to encourage people to complete the action you want them to take.

#1 Include a CTA When Creating a Personal Trainer Landing Page

A call to action, or ‘CTA’, is something that encourages a visitor to your personal training landing page to take a particular action.

This may include:

• Enquire now
• Register now
• Book your consultation

There will usually be a short phrase in your creative copy that supports the whole point of the landing page: to convert visitors into leads.

Different examples of this will depend on what you include in exchange for the client's details. We’ll cover this in a moment but the copy you use should generally be simple and to the point.

We’ll cover this in a little more detail when we look at personal training landing page examples and show you one we designed.

#2 A Landing Page for Personal Trainer Should Include a Capture Box

When you’re creating a personal trainer landing page you need to make sure you’ve got a capture box or form.

This is the form where people will fill in their contact information for you to use to sell packages for your personal training.

Your landing page needs to include these as this not only provides key contact details but also starts the conversion process!

People who are willing to take the time to fill out a form are probably already interested enough to pay for your services.

Below is our own capturebox for our different personal trainer courses:

#3 Promote Your USP on Your Personal Trainer Landing Page

Obviously one of the most important things for any fitness trainer landing page is including your unique selling point.

Once you’ve designed the right capture form and written your call to action, promoting your USP is how you attract people to complete these other steps!

This is also how you promote yourself and your services so that you stand out as a PT. This will make your services seem unique compared to other competition, and encourage people to sign up for your sessions as opposed to somebody else. 

#4 Your Personal Trainer Landing Page Should Include Social Proofing

Any landing page for personal trainers should also include social proofing. This is essentially information from other sources that backs up the quality of that which you’re marketing.

For a personal trainer landing page this might include:

• PT testimonials
• Transformation photographs
• Reviews

This is something we make sure to include for ourselves so customers can see our track record of success:

Social proofing is useful because from a marketing perspective people are much more likely to be encouraged to pay for something that has worked for someone else.

People like to follow crowds and don’t want to miss out so this is your opportunity to show them what’s worked for other people, and show off your success!

#5 You Should Offer Something on Your Personal Trainer Landing Page

A great way to get people to register their email address and provide their details is to offer something in exchange.

What is on offer will depend on the kind of business but for a personal training landing page this will usually be:

• Personal trainer package options
• A free consultation
• Free exercise demonstration
• Free food diary for clients

Having something like this gives a visitor even more motivation to put their details down and creates a reciprocal dynamic between you. 

This will make potential clients feel less pressured and like you’re there to help them rather than just push them to buy something. 

3 Steps to Creating a Personal Trainer Landing Page

We’ll now run through creating a personal trainer landing page, step by step, so you know exactly what to do.

Showing these personal training landing page examples should give you an idea of exactly what yours should look like to convert the most leads.

Step 1: Choose a Goal for Your Landing Page

You’ll need to decide what your goal is for setting up a successful landing page for yourself online.

Trainers just starting out want to choose something that’s most likely to lead to more conversions.

The best landing page for a personal trainer to get more leads should have the goal of somebody signing up for a consultation.

Not only are you getting those contact details from visitors, you’re also creating an opportunity to show your skills and build rapport with PT clients.

You can then use that consultation to sell your services to them and promote and elaborate on what you’ve included on your personal trainer landing page.

You can use the title and copy on your page to guide people to this end. We’ve done this with our own example below:

The CTA is to the point and direct about exactly what you want your visitors to do. You’re directing people to register their details whilst also including a brief reason why.

This will persuade people to provide their contact information, meaning you can nurture these conversions into sales!

Step 2: Select Premade Personal Trainer Landing Pages Templates

The next step is to choose a template you can use to structure your landing page so that you’re not spending a fortune on design!

Some of the platforms you can use when creating your personal trainer landing page include:

• Wix
• Mailchimp
• Moosend

One of these platforms will have plenty of customisable options for templates that you can use to suit your particular needs.

For example, Moosend has got a huge range geared towards different goals:

For a personal trainer landing page, as we mentioned earlier, you want to make sure to choose a template geared towards converting leads.

You can look for these through filtering by “lead generation” so that all the elements of the template are already designed specifically for your exact needs.

If you’re finding this article helpful, check out some of our other hints and tips on building your personal trainer business!

• Top 7 Progression Opportunities for a Personal Trainer
• Personal Trainer: Sole Trainer or Limited Company?
• Starting a Personal Trainer Business Checklist

Step 3: Customise Your Landing Page for Personal Trainers

Next up you’ll want to customise the template so that you make it your own. We’ll run through a few of the most important things and show you some personal training landing page examples.

Branding Your Personal Trainer Landing Page

Firstly, you should have the branding match your personal trainer social media pages.

This might include:

• Branded images
• Colour scheme
• Logos

As you can see below, this is what Chloe has done with her own Instagram and personal trainer landing page:

She’s included some images from ‘The Lab’ gym where she works, as well as matching the colour scheme to her Instagram:

Pay Attention to the Copy for Your Personal Trainer Landing Page

As well as this you need to make sure your copy is ideally suited to your needs and the call to action you’re using.

As we said earlier, you want to be concise and clear here. Don’t overload people with information that might distract them from the action you want them to take.

You should also detail your USP and any level 4 personal trainer courses you’ve completed. This will help you to stand out and show your various qualifications for certain styles and levels of training!

You should always be focused on the end goal of your personal trainer landing page when writing copy - make sure you promote yourself and your services in an accessible way that encourages people to sign up for your consultation!

The clearer you can be here the more likely people are to stay focused on the action you want them to take, meaning a higher chance of conversion and future sales.

One of the ways you can do this is make sure you reaffirm your expertise and what you offer. This is what Phil Carpenter has done with his own landing page:

He’s made sure to highlight key qualifications as well as making it personal. Humanising your fitness journey will start the rapport building process and show your passion for training!

Designing a Capture Box for Your Personal Trainer Landing Page

You’ll also want to make sure that your capture box includes:

• No more than 5 fields
• Make some of the answers ‘required’
• Contact information

Required fields are more important if you’re offering the download of a free resource but this should still be included in your capture box, as this guarantees people provide both their email and telephone number.

Including a field for people’s names will also ensure you can address them personally and build rapport better. 

As we said earlier, having a form with a more in depth field too may not get the same volume of leads but it will mean that you’re more likely to get a higher ratio of “qualified leads”.

This will make it easier to secure a sale as those conversions will already be more prepared to sign up for your services.

Phil Carpenter, who we mentioned earlier, has included a “dream result” section on his personal training landing page to add more detail and to help with the next stage of selling:

He also asks for both the email address and telephone number for contact, as well as the full name so that he can address the potential client personally:

Having a little more detail in terms of people’s goals, as well as full contact information, will help shape your initial conversations with your leads.

Now we’ll run through a few of the ways you can direct people to your personal training landing page and generate leads from those visitors! 

How to Direct Clients to Your Personal Trainer Landing Page 

When you’re creating a personal trainer landing page you’ll need to make sure you’re making it cohere with your social media and other online platforms.

All of your marketing efforts should aim to direct clients towards your landing page and ultimately encourage the conversion you need to generate the lead!

As we mentioned earlier, there’s several channels you could use to direct potential clients to your personal trainer landing page including:

• Instagram 
• Google ads
• Facebook ads

We’ll run through these one by one so you know how each one can help you secure those consultation bookings!

Instagram

If you’ve already got a fitness instagram this is a great tool to utilise for promoting your services and directing traffic to your landing page. 

There’s a view different ways you can do this including: 

• Paid ads on stories
• Link on organic stories
• Paid ads on the feed
• Link in captions to direct to bio

“Organic” posts just mean those that are built for free using the features of the particular platform. These include:

• Reels
• Posts
• Stories

Make sure you include a link in your bio to your landing page like Alex Gallagher has on her Instagram:

You can then have a line in the captions for your feed posts that direct people to your landing page using the phrase “link in bio”.

In your stories you can include a link to your landing page. Stories are quick, easy, consistent content so this is a great way to keep people’s attention on your profile and drive people to click on the link.

You can use some of the most popular fitness hashtags and follow some of the best fitness Instagram accounts for some inspiration on engaging content!

Ads for Facebook and Instagram work very similarly in design and how you pay for them. We’ll look at these a little closer now.

Facebook Ads

The main benefit of investing in a paid ad is that you can be very specific about the audience it reaches so that you’re getting ideal visitors to your page to convert to leads.

You also won’t be subject to the algorithm in the same way as organic posts and stories on each platform. This means you can guarantee that a proportion of your target audience will see your promotional content.

They’re also pay-per-click so this means you set a budget and only have to pay when people click through to your page.

You should include a call to action button here too to send people through to your landing page. You can include similar copy and the same call to action so that you’re confirming the action you want visitors to take.

This is what Revolution Fitness have done with their own ad:

They’ve created a call to action to drive people to their landing page. If customers click ‘learn more’ they will be directed to the landing page:

Because this company has multiple locations the capture box is on the following page depending on where you want to train:

There’s a steady and streamlined journey they want the potential clients to take and the ad helps direct them to exactly where they need to be.

As you can see from our own Facebook ads, the return on investment is massive:

Like Google ads, the price of the leads individually generated, to then be nurtured and turned into sales, makes this an incredibly lucrative way of advertising. 

That’s why it’s a great way to guarantee your driving traffic to your landing page if you can design a captivating ad with the right call to action!

Google Ads

Google is a huge part of personal training advertising strategies as you probably already know. There are several ways you can rank highly in Google’s algorithm, for example you can:

• Design a website with SEO driven content
• Pay for Google ads

If you’re just starting out and you’re using a personal trainer landing page in place of a full website, you can use Google ads to drive up your ranking.

Google is the go-to platform for anybody searching for anything and it’s this popularity that will help you to secure traffic to your page.

These are also pay-per-click and so you only need to pay when people click through to your landing page.

If you target the right keyword that’s effective enough for an affordable price, this is a great way to drive traffic straight to your landing page and get people to book their consultation!

With our own Google ads you can see the amount of traffic that is driven to our own course pages now that we’ve honed our ads and made them stronger over time:

Over time our clicks and conversions have massively increased by using Google ads and yours can too by driving traffic to your landing page!

Before You Go!

Hopefully now you’ve got all the tools you need to design and promote the perfect personal trainer landing page!

Don’t forget the best way to develop your USP and encourage more people to sign up to your services is with specialist qualifications such as exercise referral courses and sports massage courses.

Remember you can find out about all of our personal trainer courses by downloading our free course prospectus!