How To Find Your Personal Trainer Niche

how to find your personal trainer niche

The fitness industry is incredibly competitive, but one of the best ways to stand out from the crowd is finding your personal trainer niche. You’ll not only sail past your competitors, but you’re going to be training the clients you want to work with.

So that you can understand the ins and outs of personal trainer niche marketing, we'll cover:

The best way to find your personal training niche is to diversify your skill set by completing our Sports Nutrition Qualification. By offering specialist services, you're less restrictive in the kinds of clients you can attract.

Browse through all our specialist fitness courses and more in our downloadable course prospectus here.


What Is A Personal Training Niche?

Now, you might assume that you have a strong concept of what a personal trainer niche is, or have already started to develop ideas on how you can make the service you offer stand out from the crowd.

However, it’s hugely important to understand what you’re looking for, before you look at how to find it.

Essentially, a personal trainer niche is simply a section of the market that you’ve tailored your services and personal training skills towards, or that you want to target with the areas of fitness you’re passionate about.

For instance, some personal trainers choose to work exclusively with athletes or those who are at the peak of physical fitness, whereas others tailor their services towards those looking to lose weight.

Much of choosing a personal training niche comes down to what you’re interested in, what you’re passionate about, and what you feel you can make an impact by doing.

So, to find your niche as a personal trainer, you should find your passion when it comes to your craft. Let’s break down each step along the way, and how you can turn the areas of fitness you’re passionate about into a lucrative career. 

4 Steps To Find Your Personal Trainer Niche

So now you've taken a look at our personal trainer niche list, let’s help you find your own niche to offer to potential clients.

While it's good to say you're the best at everything, by making your services far more targeted, you’ll find it easier to focus on the right clients and make money as a personal trainer.

We’ll break down this process into an easy-to-follow guide, ensuring you’ll be able to discover your niche, and build a sustainable business in it.

Step 1:  Discover Your Passion

personal training niche ideas

Going into fitness, it’s likely that you have an idea of the kind of training you enjoy, which you can then use as motivation to create the service you want to provide for your clients.  

The diagram below shows exactly how you should narrow down the choices for your personal trainer niche with 3 simple areas to consider. We’d break these down into questions you can ask yourself, like:

  • Which areas of fitness do I particularly enjoy?
  • What relevant experience do I have?
  • What services can I provide that a client would want?

We’ll explore some examples of how others have applied these questions to find their own personal trainer niche a little later in this piece, but these should only be examples - your niche needs to be personal to you.

You have to give clients a reason to choose you, and following your passion can help you achieve that.

If you present lots of ideas without a clearly defined direction, your potential clients won’t have a reason to choose you over others who have a clearer idea of what they want to offer.

Whenever you have too much to choose from, it becomes overwhelming so you should make clear the following:

  • What you’re good at - this can include the things you’re passionate about, as well as any additional certifications you possess. For instance, you could’ve completed training to become a running coach, or have a qualification in sports nutrition.
  • Your experience - any relevant experience in a fitness environment should be something you mention, especially if you’ve worked in multiple different areas, or you’re experienced with personal training. You could even make your time in the role a focal point - “10+ years in the fitness industry” or “Worked as a 1-to-1 personal trainer for 5 years” are great examples of this.
  • Why you? - mention a selling point about yourself. It’s vital to remember that clients are paying not only for your services, but also for your time and your company. If you’ve adopted a specific style of training (like military-style sessions, or a more holistic approach), this is a key piece of information that clients will want to know.

With these ideas in mind, you’ll be able to understand what you’re able to provide to potential clients, as well as how that aligns with the areas of fitness you’re interested in.

Check out this example of a personal trainer whose niche perfectly aligns with all the criteria we’ve mentioned above. 

example of pt niche

In a few short paragraphs, they’ve explained their background, the clients they’re aiming to work with, their level of experience in the industry, and touched on how they plan to provide the results these clients are working towards. 

If you are struggling with this, or are unable to use experience as a tool, get in the field and try new things. The only way to find what you enjoy the most is by dipping your toe into a little bit of everything and seeing what suits you, your lifestyle and the people who you like to work with most.

So now you have an idea of where to start when it comes to narrowing down your passion, you are ready to begin one of the most important tasks - researching your market.


Develop Your Personal Trainer Niche Today

Create a unique service for clients by helping them at a deeper level with our Level 4 Sports Nutrition Course!

Step 2: Do Some Market Research

choosing a pt niche

Market research is vital in any business, but especially when it comes to being a sole trader in an industry that’s as competitive as fitness.

This is because you are bound to have competition no matter what, and you should find a way to make your business the best in your chosen personal training niche.

Crucially, this also allows you to ensure that the audience for your niche actually exists. 

This is particularly important if you live in an area that is saturated with personal trainers, and even more so if you are choosing a niche that is popular such as weight loss.

Regardless of where you’re based, you should always put effort into your research, as hard work now only equates to better results later.

For example, say you live and work in Liverpool, and this is where you are setting up your business, finding out your top competition in your niche can be as easy as a Google search.

pt niche titles

As you can see in our example above, a Google search brings up the top competitors in your area within your niche. We’ve used postnatal personal training as our example, but this applies to any fitness niche you choose.

Even more importantly, you can see which websites are getting the top organic result, which is a good place to look since budget may be limited when it comes to paid advertisements.

You should research your key competitors and ensure that you are going further than their efforts to make yours stand out. Visit their websites, check out what they offer, and learn more about how their services meet the requirements of the clients they’re targeting.

Moreover, investigate if there are gaps in their service that you can fill with your niche, or elements of their service that you can add to.

For instance, if the top result in your chosen fitness niche doesn’t offer a key service (like nutrition, or sports massage), you could outrank them by providing a more comprehensive package for potential clients.

Much of your research when you’re exploring your personal trainer niche should be highlighting what you can provide that others nearby don’t, and how you can build on what they offer to provide a more comprehensive service.

Step 3: Plan Out What Your Potential Clients May Need

niche fitness professional

Now that you’ve established exactly what personal trainer niche you want to work in, you’ll need to think about the kind of clients you’ll be training.

This should be your next step after you’ve completed your market research. You won’t be able to effectively provide for your clients without first having done that key research into what your competitors are doing.

It can be easy to assume that this is a simple question - you’ve narrowed it down to a select few niches that you’re interested in, so it shouldn’t be a difficult process to pick out the necessities that clients will need as part of your services.

This is a common misconception. It’s actually a hugely important area that you’ll need to plan for.

For instance, someone who is planning to train clients whose primary focus is weight loss will have an entirely different planning process to someone who works exclusively with athletes and sportspeople. 

Most of the top results will specifically mention their proven track record, exactly what they plan to provide for potential clients, as well as how it can help them achieve their overall goals. Take O’Coach Fitness in Sheffield as a great example.

niche ideas for fitness

Their certifications, as well as proof of client results and educational achievements, all combine to provide their potential clients with a complete overview of what they can expect, as well as exactly what expertise the PT has to offer.


Develop Your Personal Trainer Niche Today

Create a unique service for clients by helping them at a deeper level with our Level 4 Sports Nutrition Course!


Step 4: Pinpoint Your Chosen Niche

choose a fitness niche

So, now you have completed the previous steps, it is time to make a final decision on your personal trainer niche.

You’ll need to fully focus on the service you intend to provide, ensuring you get the clients you want to work with, as well as allow you to better tailor your services to maximise client results, satisfaction, and ultimately retention.

This kind of organisation is going to allow you to succeed in finding and dominating your personal training niche.

You’ll be able to combine this focal point with a bespoke personal trainer website that best describes you, your expertise, and (crucially) why clients should opt for you over your competition.

Personal training is an incredibly diverse industry, and being vague or unfocused can mean that clients opt for someone who is more focused, more experienced, and gives a clearer picture of what clients can achieve by training with them.

Types Of Personal Trainer Niche To Consider

Still struggling to narrow down the area of fitness you’re most interested in? Or perhaps you’re unsure of how best to channel the passions you have into a lucrative career in a personal trainer niche. 

Our next section will explore a few suggestions on the fitness niches you could explore, as well as ideas on how to diversify what you offer to help stand out among your competitors.

It’s vitally important to note here that all personal training niches require at least a Level 3 qualification in personal training. Without it, you cannot legally work on a 1-to-1 basis with clients.

Senior Personal Training

Pt niches

Senior, or elderly, personal training involves training individuals who are classed as elderly, usually 65 and older.

This is a great market to sell to as, more often than not, you will have a substantial audience to cater to and with the correct education behind you, they can expect great results.

When training the older generation, you’ll need to completely adapt your training style, incorporating lower impact workouts, as well as designing routines to better accommodate any limitations.

You could utilise gentle, low-impact exercises (like aerobics or different types of yoga), and build routines that allow for repeated movements that strengthen and reinforce joints and muscles.

MotivatePT, for instance, offers packages and sessions that combine stretching and movement exercises with strength and flexibility training, specifically designed for the elderly to keep moving.

senior pt niche

If you’ve chosen to make senior personal training your fitness niche, we’d strongly advise qualifying in Level 3 exercise referral, as well as Level 4 in lower back pain management.

Each of these qualifications provides an additional level of service for clients. The exercise referral process provides you with an insight into how exercise can be a functional way for those with limited mobility to get back on their feet.

A Level 4 in Lower Back Pain Management means you’ll also be able to mitigate against any aches and pains that your clients may experience during more intensive sessions.

You’ll also gain a much clearer picture of how exercise can affect the joints and skeletal system, as well as exercise you can incorporate into sessions to aid in recovery and pain management.

Of course, personal training for the elderly is one of the broader personal trainer niche markets, so within this, we’ve outlined a few suggestions on specific demographics you could target as you focus your niche:

  • Menopausal women
  • Older athletes and sportspeople
  • Those with age-related conditions, like osteoporosis or arthritis
  • Over a certain age range (such as 65+, 70+, etc.) 

Overall, personal training for seniors is a popular bracket to place yourself in. Though it still sounds quite broad, you can always narrow it down further to create a personal training target market that is even more niche.

Following the steps we outlined earlier in this article will help you to pinpoint your chosen fitness niche, and work out exactly how you can work alongside the clients you choose.

Personal Training For Disabled People

do I need a fitness niche

Another option when searching for a fitness niche to target is to cater to disabled people, or those with motor difficulties that can limit their range of movement. 

Providing this service can be incredibly rewarding. Everyone deserves to benefit from a healthy lifestyle regardless of the challenges they face, yet specialist trainers in this area aren’t as common as they should be.  

Depending on the severity of the disability, people who are unable to conduct particular movements should be treated with extra care, and their specific disability needs to be taken into consideration.

This specific skillset often comes with experience, but it’s one that a personal trainer in that niche can utilise to provide clients with the best possible service, both for rehabilitation and for building confidence.

Take Tony from RMR Rehabilitation as a great example. 

pt niche

Immediately, we understand that his personal trainer niche is to work on adaptive programmes, providing support and rehabilitative work, as well as a comprehensive understanding of the clients he works with.

Having this clear, focused description of the niche your personal trainer skills are most applicable to is crucial, and provides a great way for clients to better understand what you can offer them.

Should you opt for this personal trainer niche, though, we’d strongly advise augmenting your skills with a Level 3 in Exercise Referral, which allows you to better provide for those clients who have limited mobility, and understand the best ways to accommodate their needs.

With approximately 11 million disabled people in Britain, it’s likely that many of those with a disability struggle with finding a personal trainer that is willing to go above and beyond.

But if you’re a personal trainer who specialises in training the disabled, you are creating the inclusivity that is needed.

Of course, not all disabilities require the same approach, and this is where you’ll need to fully pinpoint the service you want to provide within your fitness niche.

You could choose to specialise in rehabilitation and rebuilding muscle after accidents, or aiding those in a wheelchair to build their upper body strength. 

Pre- and Postnatal Personal Training

niche personal trainer titles

Treating women both during and after pregnancy is a huge personal trainer niche, and one that has already had significant interest and success. However, despite its popularity, it’s an ideal fitness niche for a few reasons.

Everyone experiences pregnancy and maternal care differently, and it can take a huge toll on the body 

The majority of those who choose to specialise in the health and fitness niche will have some experience of being pregnant, and therefore have an insider view of the difficulties that their clients could be experiencing. 

If you’re part of that demographic, then you’ll likely already have some idea of what training would be beneficial, as well as any additional specialisms that could aid in recovery, and enhance the sessions you deliver. 

Our advice would be to complete a qualification in Level 4 Back Pain Management, especially as this is an area of the body that is undoubtedly going to feel a huge amount of strain.

Understanding the personal trainer niche you’re aiming to specialise in is absolutely essential. Without that key knowledge, alongside your initial market research, you’ll be unable to provide for the clients you’re aiming to train.

Take this niche personal trainer in Bristol, who’s focused their services on both pregnancy support, and postnatal exercise and sessions.

why do I need a niche

This is a perfect example of how you can cater directly to the audience you want to with clarity, while still retaining the core ideas and focus points of their service.

They’ve spanned a range of areas that affect pregnant women, including providing exercise classes that specifically target the core and pelvic floor muscles, which (similar to the back) take a lot of strain during pregnancy. 

Diversifying the services you offer not only gives your personal trainer niche clients a better service, but you’ll also gain a greater understanding of the areas of fitness you’re interested in, and how you can continue to grow and develop as a PT. 

If you create a great trainer-to-client relationship, you can take this client from prenatal to postnatal, and encourage them to keep training with you after this through the use of key PT client retention strategies.


Develop Your Personal Trainer Niche Today

Create a unique service for clients by helping them at a deeper level with our Level 4 Sports Nutrition Course!


Personal Training For Professional Athletes

professional training niche

If you have a passion for competitive sport or have been an athlete yourself, you may want to consider personal training for professional athletes.

This requires constructing an intense training programme, as well as comprehensive knowledge on human anatomy. A personal trainer for athletes is not to be confused with an athletic trainer with a sports medicine background, however.

An athletic trainer is focused on the athlete’s injuries or strains, whereas you as the personal trainer will coach your client in a gym setting with the aim of improving their health and fitness in line with their goals. 

This could include their technique in lifting, their cardiovascular endurance, or their balance and coordination. The components of fitness you utilise in the training you provide will depend on what their sport requires. 

For instance, marathon runners will require an entirely different training regime to those who are focused on bodybuilding, and will therefore be classified as entirely different fitness niches you could specialise in.

Working alongside athletes is arguably one of the more intensive niche fitness markets, and we’d only advise opting for training athletes if you’ve got significant experience in an athletic or competitive environment.

Many different disciplines will utilise personal training to reach their peak performance, but here’s a few suggestions on personal trainer niches you could explore:

  • Bodybuilding
  • Athletics Training
  • Powerlifting and Strongman Training
  • Marathon Running
  • Training ahead of major competitions (like CrossFit meets, or track and field events) 

With each of these specific personal trainer niches, you’ll also need to pursue qualifications that can enhance the service you offer, and ultimately help you stand out from the crowd in a difficult fitness niche. 

For instance, someone who opts for bodybuilding as their specific fitness-related niche could also consider nutrition courses as well as a way to differentiate themselves from competitors.

Building a better understanding of the role food plays in effectively fueling the body, as well as how best to provide for those looking to build significant muscle, are both key areas of expertise. 

Becoming a personal trainer for athletes also allows you to become invested in the individual themselves, not necessarily the sport or SMART fitness goal the training centers around.

Their success will be hugely down to your coaching, and this is incredibly rewarding for a trainer who takes pride in their work. 

Personal Training For Diabetic Clients 

personal trainer niche

We’ve already touched upon how, as a personal trainer finding a niche, you could choose to work predominantly with those who have a disability, or lack mobility in key muscle groups.

You could also choose to work alongside those who might struggle to find a personal trainer due to specific medical conditions or chronic illnesses that inhibit their ability to fully engage with more typical personal training sessions.

Perhaps one of the most notable of these is diabetes. 

Characterised by high blood sugar levels that can cause serious complications, both Type 1 and Type 2 diabetes are common across the UK, with statistics estimating that almost 5 million people in the UK alone suffer with the condition.

It’s for this reason, then, that one of the most important (not to mention most profitable) personal trainer niches is working with diabetic clients, and understanding their specific needs when it comes to fitness. 

With this niche, additional qualifications are an absolute necessity. The Level 4 in Diabetes Control provides a wealth of knowledge and expertise that can allow you to adapt dietary ideas, as well as exercises, to accommodate diabetic clients.

We’d also strongly advise building a firm knowledge of nutrition by completing health and fitness courses. Understanding macros is a key component of creating diet plans for your diabetic clientele, as well as allowing you to work around any foods that could potentially be harmful.

Personal Training For Weight Loss

how to find your niche as a personal trainer

Weight loss is usually one of the key reasons a client hires a personal trainer, and presents perhaps one of the most popular niche fitness markets.

Although this may not seem like a niche due to the fact it has such a high demand, becoming a personal trainer who solely puts their time and effort into training clients with this goal will make you an expert over time.

Prospective clients who have weight loss as their main goal will appreciate the fact that you have extensive knowledge and experience in weight management before signing up with you. 

This is particularly important when it comes to clients with conditions that make it difficult to lose weight, like PCOS or Type 2 diabetes. Realistically, they’re going to hire an experienced trainer over someone who doesn’t have this background.

In terms of experience alongside your core PT qualifications, we’d advise opting for a Level 4 in sports nutrition, as this will allow you to dispense more formal advice to your clients, as well as equip you with a comprehensive understanding of how to effectively fuel the body. 

choose your personal trainer niche

Check out our complete guide on whether personal trainers can give nutrition advice if you’re looking for further information on how this qualification can revolutionise your approach to training clients in your fitness niche.

Training clients that simply want to ‘lose weight’ is rather broad, and you may be wondering how you mold this into something more specific. 

You could opt to focus on those who are more significantly overweight, or that haven’t yet ventured into fitness, by qualifying with a Level 4 in Obesity and Weight Management.

You’ll not only learn the reasoning behind clients that struggle to lose weight and target these problems specifically, but you’ll be able to confidently work with those within this demographic. 

Ultimately though, with a personal trainer niche that’s as broad as weight loss, you’ll need to find a specific area to focus on. This could be:

  • Those with medical conditions that inhibit their weight loss ability (like PCOS)
  • Obese or overweight clients
  • Clients looking for quick results
  • Clients looking for longer term, sustained weight loss

With each approach, you’ll need to ensure that the services you offer are applicable to each client’s individual goals and needs. Take this niche personal trainer from Glasgow as an example.

fitness niches

Immediately, any prospective client understands this personal trainer’s niche, what they can offer them, and the package that’s right for them.

The diversification of your services within your chosen health and fitness niche means that you can broaden the range of clients you attract, while still retaining the same focus that you initially opted for.


Personal Training For Boot Camp Members

personal training niche

Boot camp workouts are popular, hugely intensive fitness programs, and most people who are interested in fitness are aware of what a session consists of.

This intensity also attracts a specific crowd of people, and each class often has a core of members who enjoy these high impact workouts. This popularity means that you can effectively find a personal trainer niche, by combining this intensity with your 1-to-1 sessions.

With this, you’ll be able to narrow down not only your passion but your clients too, especially if you’re already passionate about intensive sessions like cross training or HIIT.

Boot camp training requires more than your average personal training session. The intensity means that your motivation and encouragement must be effective, as well as your enthusiasm for what you’re doing.

You should also work on your personal training communication skills - this rigorous niche in fitness training will require you to communicate effectively, quickly and with confidence.

While we’ve covered some of the most popular options with our personal trainer niche list, it’s by no means exhaustive. Your market research should always be your primary way of discovering the fitness niche that’s right for you.

For further inspiration, check out some of our focused articles below that discuss other ideas for personal trainer niches you could explore: 

Next Steps to Consider

niche ideas as a personal trainer

Now that you’ve discovered the fitness niche that’s right for you, the last thing you want is to waste resources and time. This is often what sinks personal trainer niche ideas before they can start.

Our advice is to be organised with your time, and dedicate it to discovering your target audience and directing your advertising to them. You want to reach those who are a part of your personal trainer niche, so to do this you can:

  • Join online communities - Finding groups online that allow you to post about your personal training niche can be an excellent way to start getting your name out there, while still retaining the central focus you established when conducting your market research.
  • Find people in your gym - This can be done by visiting classes that pertain to your chosen fitness niche, walking the gym floor, or generally networking with others in the gym to find out how best to target the clients you want to reach
  • Offer free consultations - Providing free consultations or initial meetings is a great way to entice clients in your niche to try out your services.
  • Paid advertising on social media - Social media advertising is often highly targeted, and appears to those who’ve already shown interest in your personal trainer niche, and (crucially) the kind of services you’re offering. Explore more in our complete guide to personal trainer marketing.

Each of these steps play a pivotal role in starting your fitness business, and offer simple yet effective ways to secure those first few clients.

Our advice here would be to start by exploring groups in your local area that relate to the services you want to provide, joining them, and interacting with members to create a good reputation, before advertising what you can offer them. 

These communities are most prevalent on social media sites like Facebook, but it could also be a good idea to expand to other popular websites, like Reddit and LinkedIn, both of which allow you to choose where you market your services.

Take this example of a diabetes support group below, which allows you to not only interact with members, but also to discover what they might struggle with, and how you can help them by adapting and refining the service you offer.

fitness niche

However, you should always be aware of the groups you join and understand that there is a place for advertisements. Some groups do not allow these, and self-promoting can be frowned upon.

Here, we’d suggest having a more formal Facebook profile for your business. Find out how to create a personal training Facebook page here with our helpful article.

These suggestions are just the tip of the iceberg, however, when it comes to attracting clients, and making your chosen personal trainer niche sustainable and profitable.

Our complete guide to personal trainer marketing explores every strategy you can use in detail, including how best to market your niche personal trainer services. 


Develop Your Personal Trainer Niche Today

Create a unique service for clients by helping them at a deeper level with our Level 4 Sports Nutrition Course!

Frequently Asked Questions

What Are The Characteristics Of A Successful Fitness Niche?

niche as a fitness professional

One important distinction to make here is that a successful niche isn’t just measured by how much money you make, but also if the correct audience is coming in, and they’re receiving the service they need.

Though you’re undoubtedly looking to make a stable living, picking a personal trainer niche is how you will carry something that you care about into your career, while still making it profitable and thoroughly enjoyable. 

So,  while success in your personal career could be measured by your income, it shouldn’t be the primary focus if you’ve opted for a specific fitness niche. Instead, you can measure your success through:

  • The amount of clients you have - Ultimately, this should always be a measure of your success in a chosen fitness niche. It shows that you’re attracting the right kind of clients, as well as understanding your target audience.
  • If you have experience in the area - Another way to determine just how successful you are in your personal trainer niche is your level of experience in that area. More clients and more business equals more experience, as well as a greater level of expertise with which to plan your sessions.
  • Contacts and leads within the niche - When you opt for a personal trainer niche, you’re not just opting to work with a specific client demographic, you’ll also be working alongside other professionals who can provide insider information and helpful advice to ensure you succeed.
  • Your professional development - You could also quantify your success by the knowledge and skills you’ve acquired as a professional, as well as how you’ve utilised that understanding to further the services you offer your clients.

While your personal trainer salary will inevitably be a factor that motivates you, it’s vital to recognise that it shouldn’t be the only thing you strive for, and that having the right client base that you provide the best possible service for is far more important.

Is Having A Fitness Niche Profitable?

personal trainer niche ideas

While money isn’t the main motivator when it comes to personal trainer niche markets, it’s understandable that this could be a question you’d have. Personal training is a lucrative career afternoon.

Fortunately, the answer to this question is a resounding yes. There is no reason for a fitness niche not to be profitable, especially one that’s underrepresented in your local community, or an area you’ve got significant experience in.

With the correct research behind you, the relevant qualifications and determination, you’ll be able to earn a significant amount of money, while still retaining the quality service associated with your fitness niche.

But just how much can you make?

unique personal training niche

Our research discovered that the average salary for a personal trainer (outside of London) is around £27,000, and that increases to £32,500 in the capital. As a niche personal trainer, you can expect to earn a similar amount.

However, as you diversify your services, and earn additional qualifications that truly set you apart, then you’re able to start charging more per session, and in turn provide additional value for your clients.

How Do I Know If A Fitness Niche Is Saturated?

The simple answer here is to effectively and thoroughly research the fitness niche you’re planning on entering, and finding the trainers and services in your area that are part of that niche.

We stressed the importance of getting a detailed scope of your market before setting your personal trainer niche in stone, and this is exactly how and where you will find the answer to this question.

But there are a few tips and tricks you can use to help discover your competitors, and understand just how many trainers are offering the particular services you plan to offer.

While this may seem like a simple tip, Google Maps is actually a powerful tool that can help you determine the competitors in your local area. Simply searching for “personal trainers near me” shows you the local map, as well as where they’re based.

Here’s an example we took from the city of Bradford.

how to find a fitness niche

Immediately, you’re able to find areas where there’s less competition, as well as inner city areas that may be more congested.

Exploring Facebook groups and communities dedicated to your specific personal trainer niche can also provide you with an insight into what’s around you, and whether the market exists for what you’re aiming to specialise in.

You might also choose to check local registers of personal trainers (using services such as Bark), as these can often provide an insight into those closest to you, as well as key information that could set you apart, like their working hours and the qualifications they have. 

If you’re keen to fully excel, though, check out our comprehensive tips on how to stand out as a personal trainer.

Before You Go!

The aim of this article was to help you understand if finding a fitness niche is for you, and exactly how to approach setting yours up for success. Getting your business set up and finding a niche that suits you can now be a little less daunting with our step by step guide.

Keep in mind, the most impactful way you can establish and succeed in your fitness niche is through a specialist Level 4 Fitness Courses. Check out our accredited online nutrition courses to learn how you can help clients at a deeper level and provide the best possible service!

Download our FREE prospectus here to learn more about what we offer!

Written by Kimberley Mitchell


Having gained a B.A Hons degree in Media, Culture and Communications, Kimberley has gained experience in areas of web journalism, website production and marketing.

Alongside this, Kim expanded her knowledge and passion for fitness, by becoming a fully qualified fitness instructuor and personal trainer. Kim has also gained specialist qualifications in yoga, nutriton, spin and many more.

After working in the industry as a PT, Kimberley went on to study an MA in Digital Marketing and continues to expand her knowledge in the industry. Her main focus is to keep up with current trends and communications with a focus around health & fitness, writing and being creative.

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