There are countless successful personal trainer websites on the Internet, which can make it hard for newcomers to stand out.
Fortunately, we’ve created an in-depth list detailing the top personal trainer websites to date. From this, you should gain a better understanding of how to make your own website as compelling as your peers in the industry.
If you’re looking to set up a personal training site, the chances are that you’re already a qualified trainer. But you can also advance your existing knowledge with OriGym’s specialist Level 4 courses, allowing you to provide a comprehensive service to your clients.
Download our FREE prospectus to learn more about everything we offer, and how our courses could be the perfect way to supplement your services.
Written by Successful Personal Trainer
Download Your FREE Personal Training Business Plan
Written by Successful Personal Trainer
- 23 Best Personal Training Websites
- Who Should Set Up a Personal Trainer Website & Why
- Fundamental Tips For Creating Your PT Website
23 Best Personal Training Websites
Kickstarting our list of the top personal trainer websites is Armoury Coaching Studio. This is a fantastic model of a website that includes a range of features to inspire any newcomers.
The first thing that users see on the website’s home page is a very strong heading and bio about the brand. From just a single sentence, prospective clients are told that Armoury Coaching Studio is a private training studio, where they’re based, and who their target demographic is, all while using emotive and relatable language.
A detailed section on who you are can drastically alter the time clients spend on your site, so be sure you know how to write an effective PT bio.
For example, we can see that Armoury Coaching wants to target those who are “trying to get in shape”.
This simple sentence shows that the company’s personal trainers recognise the wants and needs of the site visitor, making them feel comfortable and catered for with the services that the brand provides.
The programmes are then presented individually and clearly, with no unnecessary complications for the end-user. From just a quick glance we can see that the Armoury Coaching offers:
- Small-Group Personal Training
- 1-2-1 Personal Training
- Nutrition Coaching
- Online Training
The Armoury’s website also provides proof their service is successful, achieved through features such as testimonial videos.
All of the best personal trainer websites will incorporate testimonials in one way or another, be it through videos or quotes. This shows potential clients how your programs have positively impacted the lives of real people, who were in a similar situation.
If you want to run one of the top personal trainer websites be sure to incorporate testimonials whenever possible. This will not only help to sell your service as being as authentic and effective as possible, but it’ll also provide tangible results for potential future clients.
Enquire now to become a Level 4 Personal Trainer with OriGym! Enroll in our industry-leading Level 4 personal training course to kickstart your career in the fitness industry.
Enquire now to become a Level 4 Personal Trainer with OriGym!
Enroll in our industry-leading Level 4 personal training course to kickstart your career in the fitness industry.
#2 - Andac Movement
Andac Movement is an example of one of the most successful personal training websites, as it manages to grip web users with a simple design, ensuring that they know what is being offered as soon as they land on the page.
Programme leader Joshar has opted for a bold yet simple colour palette for his website; white and blue with black font makes it easy for user’s to read, a factor that often goes overlooked.
The website also presents users with 2 pop-ups, the first acting as a message from Joshar encouraging users to ask questions about his brand.
If selected the user will be taken to Joshar’s Facebook Messenger, which will allow clients to immediately ask whatever question they may have. This feature is beneficial for anyone new to the fitness world who may be nervous and want immediate guidance on how to pursue their goals.
The second pop up allows users to sign up for a free 4-week body composition guide. Not only will the prospect of a free service entice clients, but it will also generate you a lead.
The best lead generating personal trainer websites will ask for information such as a client’s email address or phone numbers in order to redeem the free service.
By gaining a client’s personal information, you will be able to contact them at a later date with other services for a predetermined fee. Should your free offer prove to be a success, clients will be highly likely to pay for your other programs.
So, if like Andac, you want to be one of the best lead generating personal trainer websites online, be sure to offer a free service. Alternatively, for further guidance on this topic check out our article ‘How to sell as a personal trainer’.
When it comes to personal training websites for personal trainers specifically, RCotterill is a great place to gain inspiration. From its homepage alone we can see that the ‘premium’ personal training service has received high endorsements from the likes of ABC, CBS and NBC.
This is a form of advertisement that works in a similar way to testimonials. With these endorsements, it’s immediately apparent that RCotterill is a highly successful and reputable brand.
As a newly qualified personal trainer you probably won’t have these high-profile endorsements, but can still advertise yourself in an influential way. This can be done through sharing client testimonials, positive quotes from previous employers, or sharing your qualifications.
Don’t be afraid to brag here, speaking of yourself in high regard is one of the best possible marketing strategies a personal trainer can use.
Newly qualified PTs should also draw inspiration from the site’s layout, as RCotterill is very easy to navigate. The site’s format ensures that the end-user can move seamlessly through pages such as:
- More information about the brand
- Their services
- Results of previous clients
- Contact information
- Their personal blog
Therefore if you wish to operate one of the best personal trainer websites, we must stress the importance of creating an organised space. Clustered sites will only confuse and deter the end user from signing up for your service.
Some of the top personal training websites online center around a niche clientele. For example, Mark’s Personal Training website offers weight loss and lifestyle transformation coaching to create dramatic, long-term results for clients.
From the moment you land on the homepage, you can understand why Mark Personal Training is considered to be one of the top personal training websites online. His bio is direct and immediately sets out how he can benefit each and every client.
Mark also provides his end users with 2 calls to action, which are displayed clearly at the forefront of his website.
The use of CTAs further exemplifies why Mark Personal Training is considered to be one of the best online personal training websites, as they can direct the end-user to exactly where they need to be.
Typically this CTA will be selected by new users, once they have landed on the page they will receive information regarding Mark, his professional title, education, and qualifications.
In this instance, the CTA exposes web users to further information about Mark which can increase the chance of them investing in his services.
Get in Touch
The second optional CTA is designed to prompt potential clients to sign up for Mark’s training. By presenting as many possible contact options you will increase your chances of developing a lead.
For example, Mark allows his clients to contact him via:
- Office address (letters)
- A message box
So, if you want to find the best websites for personal training businesses, Mark’s is a fantastic one to refer to in making a site that is both accessible for all users, and guaranteed to result in leads for you.
Joe Wicks is an internationally recognised fitness sensation, and as a result of an extensive personal trainer advertising campaign, The Body Coach website has grown extensively over time and is arguably the most popular online personal trainer website to feature on our list.
When users land on the site, they are immediately met with a CTA to download Joe’s app. This small feature is straightforward and exemplifies why The Body Coach is one of the best lead-generating personal training websites online to date.
As previously discussed, users are highly likely to be enticed by the prospect of a free trial and will in turn provide their personal information for Joe’s team to contact them at a later date.
For those who are new to Joe’s website and app, he also offers more information in easy-to-navigate, digestible chunks. Sections detail that the app includes:
- Exclusive weekly live workouts
- Tailored meals to accommodate your diet (vegan, vegetarian, pescatarian, and meat options)
- Real-time workouts for you to do on your schedule
- Body transformation features for you to monitor your progress
The Body Coach also displays its payment options in a way that’s easy for the clients to read and understand.
When creating personal training packages you should avoid overcomplicating matters. Instead, create options that are easy for clients to understand and choose from, this will significantly boost your sales.
The Body Coach is without question one of the best templates for personal trainer websites to follow. Even from an initial glance, you’re sure to gain inspiration for your own site.
What makes JDAR Personal Training stand out from other personal trainer websites is the FAQ section, which is beneficial for several reasons:
- It provides users with the opportunity to understand the service better.
- It shows that head instructor Junaid understands her clients, thus presenting herself as someone who is relatable to the end-user.
- Highlights that all are welcome in the class regardless of skill level, ensuring potential clients know that the service is accessible.
All of the best personal training websites will have a detailed FAQ section, as it benefits both clients and trainers alike.
The more questions you answer here decreases the time that would otherwise be spent replying to messages asking said question individually.
However, if the end user's question isn’t answered, Junaid provides a range of contact options. Ensuring this information is up-to-date and detailed will result in a lead-generating personal training website.
Without the relevant/ up-to-date contact information you will simply fail to gain a lead, which could result in a potential client going elsewhere for training.
However, should a potential client choose to make contact, you can not only answer their question but also generate a lead by simultaneously selling your service.
When striving to create one of the top personal training websites online you should place equal importance on presentation and content.
Forge Fitness, for example, uses relevant imagery and an eye-catching colour pallet as the perfect partner to its detailed information.
For example, when users scroll through the site’s homepage Forge Fitness uses imagery to make their enrollment process easier for new users to understand. We can see step by step that interested parties must:
- Choose the right program - This even includes a direct link for clients to follow to read the entire prospectus. This allows users to make an informed decision on what program is right for them.
- Enrollment form - Once enrolled clients will be asked to fill in a simple form detailing their fitness and dietary habits.
- Communication - Receive a tailored program from your trainer.
The top personal training websites will use images to break up important information, ensuring that the site is informative but easy to digest.
Potential clients will always be put off by huge blocks of text, regardless of how important the information is. So, be sure to use relevant images whenever possible to create a website that is both informative and well presented.
Therefore, if you’re looking for effective templates for personal training websites, images can be hugely helpful in signposting your reader to the right areas of your website.
#8 - David Kingsbury
David Kingbury’s website is a great example of someone who knows how to market themselves. From the homepage, alone users will be able to recognise that David is extremely qualified and worth listening to.
The site’s home page is divided into 6 sections that users are invited to select the ones they’re most interested in to learn more about. These are:
- More about David’s online personal training coaching
- Why online training is best for seeing results
- Custom training designed for various goals
- Nutritional information
- Client testimonials
- David’s experience working in the film industry
This is a great example of how to break up a wealth of information into digestible chunks so users don’t feel overwhelmed. Instead, users can select the category related to their immediate needs, whilst reading the others at their own pace.
David further displays his marketing skills by presenting himself as a celebrity personal trainer, boasting clients such as Chris Hemsworth, Jake Gyllenhall, and Chris Evans.
While you may not train celebrities, you should examples of your own clients whenever possible. This immediately displays the effects of your training, and how you have positively influenced this person’s life.
Through his clever marketing techniques, David’s site is an example of one of the best lead-generating personal trainer websites online. Through his unique approach to branding, he successfully attracts clients from all over the world.
#9 - Echo Fitness
Echo Fitness has a unique approach to design, with its homepage being separate into four categories for users to choose from.
When it comes to creating templates for personal trainer websites you should strive to stand out, follow in Echo Fitness’ lead and create a site that is entirely unique.
Breaking down your PT service into several sections (similar to Echo Fitness) is a good option if you provide a multifaceted service. This directs clients with niche interests to the appropriate section of your website, rather than having to sift through the entire thing.
For example, you might offer:
- Nutrition programs
- Yoga classes
- Sports massage therapy
- Group Classes
By presenting all of your services on your homepage you’re effectively casting a wide net. You may attract clients who are solely looking to explore niche areas of interest or those who are looking to add more packages to their general personal training.
Echo Fitness has one of the best templates for personal trainer websites, thus we recommend taking inspiration from this layout when presenting your own PT brand. Be sure to advertise your full services immediately, as this will only attract a larger number of clients.
#10 - Tanaka Training
As we have discussed, organised online personal training websites are guaranteed to attract clients.
Tanaka Training is a great example of an organised site that maximises the chance of visitors becoming a client, through the use of:
- Emotive language
- Transformation photos of successful clients
- Personal training programs to turn users into leads
Let’s look at these more thoroughly:
Emotive Language: Tanaka Training hooks users by using emotive language that is specifically chosen to influence their motivational levels - examples of which are “reinvent yourself”.
Each user's interpretation of reinvention will differ, which is why Tanaka also includes transformation images depicting different individuals and their fitness journeys.
Transformational Photos: By including multiple transformational photos of different clients, visitors are likely to relate to at least one body they see.
The images show obvious changes between before and after training, which seeks to demonstrate the effectiveness of Tanaka’s service.
The photos all show weight loss and tone changes, which helps users to establish what their own goals are.
Programs Into Leads: Weight Loss and Tone Up personal training packages are then conveniently situated below the transformation photos. This allows users to make a decision of which form they would feel would benefit their bodies.
When looking to set your own personal training website, be sure to follow Tanaka’s example and place capture boxes below sections that display the effectiveness of your training.
This will guarantee leads as clients are more likely to sign up for your training when they can see how it will benefit them personally.
If you’re enjoying this comprehensive list of the 23 best personal training websites we think you may enjoy these other OriGym articles:
- How to Get Traffic to My Personal Training Website
- How to Start a Fitness Blog
- How to do Personal Training Advertising
#11 - Be Active By Jeremy
Be Active is a personal training website that markets its services through visual aids. This ensures that web users quickly conceptualise what is being promoted to them, and what could happen if they sign up for Jeremy’s personal training.
Below his package options, Jeremy has chosen to display a stream of images from his Instagram page. He further promotes his training by encouraging users to follow him on socials, which could lead to even more potential clients.
Therefore, we can say that using relevant images from your social media will help you to gain more online clients. However, they must be relevant and reflective of who you are as a person and as a trainer.
This is due to the fact that clients will want to work with someone who is authentic, rather than someone who is trying to be the ‘idea’ trainer for everyone.
Additionally, images (like the one above) should show your existing clients having fun. This will attract new visitors, who will want to join in on the exciting training prospect.
So, if you want to be considered as one of the top personal training websites, you should take inspiration from Be Active use of social media imagery as a form of self-advertisement.
#12 - Scott Laidler
When creating websites to sell personal training, you need to appear experienced and professional, this will help to convince prospective clients that you’re the best option for them.
For example, Scott Laidler makes it known how long he’s been working in the fitness industry (12 years) in his bio and also makes references to training Oscar-winning actors, paralympic athletes, and military service personnel.
Scott has also included quotes by major fitness magazine outlets, Men’s Fitness and Women’s Health, who state that Scott is the “Best online trainer for fast results” and “The leading online personal trainer”.
What this does to new web users is plant a seed in their mind that Scott is an incredibly proficient trainer in the industry, and suggests that he knows what he’s talking about.
But don’t worry - if you’re a newly qualified personal trainer or perhaps haven’t yet been referenced in any outlets, that’s okay! You can similarly market yourself by incorporating your own qualifications and skills.
In some respects, your website will function similarly to your personal training CV - web users are looking to recruit a trainer to help them achieve their goals. You’re going to want to prove to them that you’re worthy of that opportunity.
Scott’s website makes it known to new web users that he is the best at changing physiques, which is why you should use it as a template for your personal trainer website. Show and tell the end-user why you are the best at what you do.
#13 - PGPT
The best personal training websites strive to make their users feel taken care of, this can be done through gripping users and nurturing them with emotive language and CTAs.
PGPT is a prime example of a brand whose website makes users feel taken care of, through the depiction of their services.
With the use of emotive language directed at the site’s visitors and multiple CTAs throughout, PGPT depicts their services as entirely unique and stimulating. Through the use of these tactics, potential clients spend more time on the site in order to learn more about the brand.
Let’s run through some of the CTAs PGPT employs on their homepage that subtly commands users to perform actions.
“How much is life worth to you?” - This accompanying link diverts users to a consultation booking form to increase the chance of them becoming clients.
PGPT is essentially pulling at the user’s heartstrings and making them believe that the quality of their life can be improved with the assistance of their training.
“I’m 59 but feel like I’m 21 again!” - This testimonial is accompanied by a progress photo.
PGPT tells the user to “find out how Johnathon did it” and to download their blueprint. The download link diverts users to fill out an email marketing form where they’ll be sent the blueprint.
Here we can see how the PGPT has used CTAs in order to generate a lead. Once they have sent this blueprint they can contact the client at a later date, this time with training options for a fee.
We advise you to refer back to PGPT for marketing techniques. Mimicking their actions will help transform your site into one of the best lead-generating personal trainer websites online.
#14 - Jillian Michaels
From the moment you land on her homepage, it’s very clear that Jillian is advertising her app, The Fitness App.
The advertising video encompasses a lot of information about the personal trainer app in a concise, easy-to-digest video. Before the web user even reads a thing they will have a plethora of information regarding Jillian’s approach to training.
Once visitors have watched the informative clip, they can scroll until they are met with a graphic of the mobile phone navigating the app. This provides insight into what the app will look like if users were to download it, and demonstrates how functional it is.
Using images and graphics to communicate what your services entail can draw your target demographic in more so than any paragraphs.
As we have already discussed, while text can still provide a wealth of information, users might be put off reading paragraphs to find what they’re looking for.
When working on the design process for your personal training website be sure to make your site as visually appealing and interactive as possible. This will captivate end-users to learn more about you, and hopefully sign up for training.
#15 - Caliber Strong
Next, we have Caliber Strong, a personal training website that offers different packages to accommodate a range of needs. This website uses a quiz for users to complete to construct their unique tailored program.
Using quizzes is a unique feature, which adds a sense of personalisation to the user’s experience and makes them feel nurtured and taken care of throughout their time on Caliber’s website.
Users must first select what their goals are:
- I want to build muscle
- I want to get leaner
- I want to gain strength
Followed by personal information about themselves for Caliber to create a demographic profile. This includes:
- Personal info (gender, age, current weight)
- Experience with cardio/training training
- Preferences of where to workout - at home/gym
- Health-related questions
- Dietary requirements
Each section of the in-depth quiz is intertwined with client testimonials, information about personal trainers, and reviews explaining why Caliber is better than other fitness apps on the market.
These function as reminders that Caliber is a highly successful fitness program that will help users to achieve their goals.
As one of the top personal trainer websites online, there is a lot of inspiration that can be taken from Caliber. By constantly reminding potential clients of how successful your services are, you can boost your chance of making a sale.
#16 - Dai Manuel
Setting up a blog can be a great addition to your personal training website, as it will give clients an immediate impression of who you are.
Dai Manuel is an award-winning performance coach and author, who uses his website as a blog to write about various health and fitness topics.
Through the use of his blog, Dai notes how he wants to empower and inspire others to adopt a similar lifestyle. We even learn more about him, through his love of the 5 F’s: Fitness, Family, Finances, Faith, and Fun.
From the offset, it’s very apparent to readers who Dai is and what exactly he offers. This is incredibly beneficial to readers who want an immediate clarification as to who they will be training with.
Blog writing will attract different types of web users - fellow bloggers, those who want to read up on specific articles, and those who want Dai’s 1-to-1 services. So, we can say including a blog will thereby broaden your audience.
In other words, the more traffic a blog gets, the more likely those web users will become leads, thus increasing the likelihood of an expanded client base.
So, if you want to format your website in a slightly different way that wasn’t solely focussing on what your programs offer, you could instead create a blog and write about various fitness content to drive more traffic to your website.
#17 - Tara Hammett
If you’re interested in studying a top personal trainer website that has pinned down its target demographic perfectly, then we’d advise you to view Tara Hammett’s site.
Tara targets women and mums who feel they are run off their feet and have no time to maintain a healthy lifestyle. This information is relayed in the bio, allowing those who land on her site to determine immediately whether it’s right for them.
Tara also teaches women not to resort to unsustainable fad diets, that many consider in order to lose weight quickly.
Tara points out the danger in these diets, and instead makes it her mission to provide healthy and fun alternatives for women to pursue. This is achieved through a renowned training program, which has found incredible success.
The positive results of Tara’s program are shared through ‘success stories’, which show women of different ages and sizes, both before and after completing their training.
The information included in these stories also includes the amount of weight the client has lost, and how long it took them to do so.
This factor functions as a further incentive for prospective clients to sign up for the training program. Potential clients will see women of a similar age and/or body type and feel inspired that they too can lose weight in a healthy manner and in a short time frame.
It’s crucial to pinpoint your target demographic before setting up your site. The best personal trainer websites will already know this information, and like Tara, they will tailor the vast majority of their content around said audience.
#18 - Revolution Fitness
Hopefully, by now you now know that a well-organised, visually-pleasing website is paramount when selling your services. Revolution Fitness is an excellent example of a site that ticks all these boxes.
Through browsing the site, we can see that the company offers 3 different programs. Potential clients are invited to learn more about these classes through the split-screen synopsis provided. The synopses are thought-provoking, while still short and snappy, convenient for users to quickly make an executive decision of which to choose.
In order to learn how to entice target demographics let’s run through each of these programs.
Sweat Programme: Users are told that they’ll spend 45 minutes doing cardio-based workouts 2-3 times per week.
Transformation Programme: This is specifically a weight loss program that promises clients will lose an average of 7.85kg in the space of 6 weeks.
Strength Programme: This class aims to improve strength through various barbells and kettlebell exercises. Revolution Fitness also notes that interested applicants don’t need to have previous experience in strength training, as the program is tailored to suit the individual's needs.
Through the inclusion of 3 simple advertisements on its homepage, Revolution Fitness directs target demographics to the right training program for their needs. Remember, clients don’t want to have to scan through pages of information, they want immediate answers.
Providing a small synopsis of each program you offer can solidify your site as one of the best online personal training websites. However, if you choose to use this technique be sure to include hyperlinks to other pages that will provide more in-depth information on the client’s chosen topic.
#19 - Just You Fitness
When it comes to crafting your own personal training website, be sure to refer to Just You Fitness for an example on how to optimise your site’s menu.
Each section of the dropdown menu is highlighted as being equally as important as the other. Visitors have the option to choose from:
- About Us
- Meet The Trainers
- Contact Us
But, why are these options so important in incorporating into your own online personal trainer website?
About Us: New clients are going to want to know more about you, your brand, and what services you offer. It’s important to ensure that this section of the website is easy to access, and contains up-to-date information.
Testimonials: As discussed throughout the article, testimonials act as evidence that shows that the brand’s programs are effective. Before investing in you, potential clients will want to hear all about how your training can benefit their lives.
Contact Us: Prospective clients must know how to get hold of a brand or individual personal trainer. Don’t let all your hard work go to waste - if users don’t know how to contact you then simply put, you won’t be able to make money.
The best lead-generating personal trainer websites will feature multiple forms of contact information, which boosts the potential to turn casual readers into clients.
Meet The Trainers: Having the chance to get to know the people that could be changing users’ lifestyles is a great way of breaking down the barrier from client to PT, to a client to a friend - even if it is through a screen.
Blog: Visitors of your site can obtain even more relevant information about leading a healthy lifestyle by looking through different blog posts. A great marketing technique is to advertise your services throughout blog articles so that users are reminded of how the brand can transform their life.
Much like Just You Fitness, be sure to provide your web users with a range of relevant information that they can access through menus. This will make their virtual experience much more efficient and enjoyable.
#20 - Fit With Alf
The front page of Fit With Alf depicts exactly what is being offered on the site, from what services are on offer, where his sessions are based, and who he is.
For example, we immediately learn that Alf offers the option between 1-1 or Group personal training sessions, all of which are located in London. This pins down 2 sections of Alf’s target demographic and puts the ball in the web user’s court as to whether they could benefit from group or 1-1 training.
Alf also addresses the user directly, by saying things such as - ‘It’s you now vs who you want to be, so who do you want to be?’. This type of writing keeps the user engaged and increases the amount of time they’re likely to spend on the site.
Promoting questions in the user's mind will just act as another prompt for them to get in touch. Using the example given above, users will want to know how you can help them become the person they wish to be.
Conveniently, Alf has provided a range of contact details to turn this prompt into action. These include:
- A phone number
- An email address
- Instagram for a direct message
You should make sure that the phone number and email address you provide are not your personal contact details. In order to separate work from your personal life, you should have different social media accounts, email addresses, and potentially phone numbers too.
You should consider taking tips from Alf and ensuring that potential clients know who you are, and how exactly they can get in touch with you.
#21 - LJ Performance Training
Users of LJ Performance Training are immediately gripped by the homepage’s rotating video, which depicts a company that embodies a sense of togetherness, community, and women empowerment.
Following this inspirational homepage, the personal training website is broken down into 3 main sections: performance training, personal training, and nutrition information.
Users can make a decision of which topic they’d prefer, and are then diverted to more relevant information.
Each package’s page is accompanied by thoughtfully selected imagery to complement the package. Then, further detail as to what the package entails is provided, allowing prospective clients to establish whether it’s something that they’d be interested in.
Within these sections, LJ Performance lists exactly what clients can expect to learn from the program. This includes:
- Programs for all fitness levels
- Flexible class times
- Nutrition courses
- Private sessions
- Great atmosphere
This further signifies the effectiveness of a short and snappy synopsis. Providing a quick overview of a course can greatly boost your personal training site's user-friendliness.
Therefore we can say that when creating a website for selling personal training, you should look to LJ Performance for unparalleled inspiration.
#22 - Body Design by Brit
Body Design by Brit is a personal trainer website that provides something a little different compared to the other entries on our list.
The creator of the site, Britney, has a condition called Hypothalamic Amenorrhea (HA), which causes menstruation to stop for several months or years. Symptoms can include the body shutting down whenever it’s too stressed, which can make it difficult for individuals with HA to lead an active lifestyle.
However, by taking one glance at Brit’s website, it’s clear that she’s determined to make a change, by providing specifically tailored training for individuals with HA.
To provide this support to her readers, Brit describes in detail her fitness journey with accompanying graphics, chronicling the moment of her diagnosis to her present-day life.
All of this is supported by the training session that Brit leads, specifically tailored for those who suffer similar symptoms. The intent of these workouts is to create a community of like-minded people, who can all stay active in a way that isn’t too strenuous on their bodies.
Users can instantly recognise whether Brit’s training is right for them, thanks to the information which Brit provides at the bottom of her homepage.
Here, you can find the prices and number of sessions available for any given month. This ensures that potential clients can make an immediate decision of whether the training is going to work for them.
Body Design by Brit is a fantastic example of a top personal training website that has carved out its own unique demographic. We encourage all readers to look to Britney for inspiration, regardless of how niche you believe your ideal clients-base to be, they will find you if the right service is provided.
If you’d like to learn more about the rise of female personal trainers like Britney, be sure to check out our article here.
#23 - Matt Keibach
Matt Keibach offers one of the top personal training sites online, which is evident from the gripping video collage that greets you on the homepage.
Another great feature that Matt’s website offers is the prospect of a free consultation. Many online personal training websites will try to avoid this process, and will simply ask their potential clients to choose from pre-set packages, rather than working collaboratively with the client to create a tailored program.
As we have already discussed, offering a free service is an ideal way of getting a client hooked on your services.
The option to book a free consultation is made very apparent on the front of Matt’s homepage. Once they land on his page, users will know from the offset that Matt is keen to help his clients reach their goals.
In regards to the packages themselves, Matt makes it very clear what services he provides:
- Weight loss packages
- Bodybuilding programs
- Boot camps
- Circuit training
- Group training
- Health and nutrition discussions
Each of these is marked with relevant imagery so that users know exactly what they’re being offered. As you can see from the screenshot provided above, this section of the site is incredibly aesthetically appealing.
This is an aspect that often goes overlooked in favour of the site’s content. However, you can’t expect to be one of the best personal training websites if your site doesn’t look the part.
So, in regards to your own site, be sure to use fonts that are easy to read, and provide users with relevant imagery that will support the information you’re providing.
For ideas on creating your own, be sure to check out pre-existing templates for personal training websites, using Matt Keibach and others to feature on our list as inspiration.
Who Should Set Up a Personal Trainer Website & Why?
Now that we have concluded our investigation into the most successful personal training websites, you might be wondering who they’re beneficial for?
#1 - Online Personal Trainers
Setting up a website is fantastic for existing personal trainers who are looking to branch out into online personal training.
Online PTs don’t differ that drastically from ones you meet in person at the gym, they merely conduct all their responsibilities virtually. This includes:
- Initial consultations
- Weigh-in sessions
- Creating tailored programs
- Providing nutritional advice
Operating as an online personal trainer is a great way to boost sales and expand your client base outside of your immediate area of residence.
Even better yet the job role has never been more popular, as now more than ever clients are looking to work out at home rather than going to gyms.
By simply creating an online personal training website you can expand your career in ways you can’t possibly imagine.
#2 - Those Wanting To Grow Their Client Base in Their Local Area
With the previous point in mind, developing websites to sell your personal training services is a great way to grow your client base, as without a website your audience is only as large as your immediate network.
To expand on this, if you work in a gym as a PT full-time, you’re restricted to solely growing your client base with existing members of that gym.
Anyone seeking personal training services who aren’t a member will simply never know that your services exist.
However, by setting up an enticing and informative website you can attract clients from across the world, be they local or in completely different countries.
A great by-product of this is that it also increases the chance of you outperforming local competitors, which can be somewhat difficult to do without a personal trainer website.
Additionally, aside from users finding your website through organic searches, you might also want to consider running online ads so that your website ranks highly for your chosen target demographic.
#3 - Those With A Strong Social Media Presence
Examples of ways that you could incorporate links to your website in social media posts are:
- A Facebook post of a client’s success story with transformation photos - link in your website and the program the client used to achieve their goals.
- An Instagram post of a nutritious meal - link to a blog post on your website where you detail the importance of nutrition with the meal’s recipe. Here, you can embed adverts throughout the blog post to remind users about your personal training programs.
- A TikTok of your gym routine - link to your 1-1 personal training services so that users have the option to get direct assistance from you.
If you have a strong social media presence and post fitness and personal training content frequently, then you should most definitely consider crafting a personal trainer website.
With each post that you make on social media, include a link that will take users to your website. This will drive more traffic to the site and expose users to your services.
Followers will be drip-fed information about you, your business, and your programs, so when they require fitness assistance, you’re their first point of call.
Fundamental Tips For Creating Your PT Website
#1 - A Simple Website Name and URL
Don’t compromise your chance of increasing your client base by having a complex website name - this may only confuse users and potentially deter them from staying on your website.
A website name can be as simple as:
‘[your name]’s personal training programs’.
Or, just include your business name. Examples from the list above:
- The Body Coach
- Revolution Fitness
- Just You Fitness
Each of these examples is short, snappy, and memorable, making it known that they are offering fitness-related services while not over-facing users with too much information.
You can always accompany your website’s name with a bio to insight users about what your services entail in more depth.
As for a simple URL - a simple website name and URL go hand-in-hand as they must match one another. If your URL and website title don’t match, then potential clients may find it difficult to find you.
#2 - A Simple Design
We have discussed the importance of design at length within the main body of this article, but it bears repeating.
If there’s too much to read, too many images, or a font that is impossible to read, your website will look cluttered and unprofessional.
A split-screen layout is a fantastic example of a simple design that can make it easier for users to conceptualise what you’re communicating.
This also goes for your site’s logo - Simplicity = memorable.
There are copious global brands that have incredibly simple logos. For example:
Having a logo with several elements will reduce the chance of your prospective clients remembering your brand, furthermore, simplicity is key.
#3 - Set Up CTAs
Call to Action, is a marketing term that prompts a user to respond to a stimulus on a website.
These are actions that are geared towards turning generic web users into potential clients.
The following are examples of how you could implement CTAs into your website to guide the user to various aspects of your business:
- “Download my free 4-week fitness guide!”
- “Watch my video to learn more about my business!”
- “You should purchase our app to have access to real-time workouts!”
The bold aspects of these statements prompt users to do something. By inserting a command, you can lead them to important aspects of your website.
Each prompt should be geared towards turning readers of your website into clients. You can embed programme adverts throughout so that users are constantly reminded of what you have to offer, thus increasing the chance of them becoming clients.
#4 - Include Client Testimonials
The best way to go about including client testimonials on your website is to request a few sentences from existing clients to function as a review of your programs.
The best testimonials are ones that include relevant words and phrases that prospective clients will relate to.
Try to tag a transformational image of the client in question to the review - Transformation photos are a fantastic way of visually representing how your programs have made changes to previous clients' physiques.
Additionally, consider also noting how long it took for the client to achieve their goals. While prospective clients will recognise that they won’t get their dream body overnight, knowing roughly how long it will take for them to see results could make your programs more desirable.
Most successful clients will be more than happy to share their fitness stories, so you should certainly consider asking them to write up a review to use as a testimonial.
#5 - Include a Blog
If you were to write blog posts about topics that your target demographic would find useful, this will increase the number of clicks that you get on your site.
You should then embed adverts of your services throughout - This could be in between sections of your blog posts or in the form of pop-ups.
The purpose of this is to convert users into clients. The more traffic that you get to your site, the more exposure organic users will get from your programs, thus promoting a boosted client base.
However, it’s important to not include too many adverts. If users feel as though they’re being pushed into purchasing something, they’re likely to be put off and look elsewhere.
Consider plugging an advert every 1,500 words - that way, if users jump to specific sections of your article, they’re still likely to come across one of your adverts and be exposed to what you’re promoting.
You can also entice existing clients into additional services through your blog, such as nutrition sessions, massage therapy, yoga classes to name a few.
Enquire now to become a Level 4 Personal Trainer with OriGym! Enroll in our industry-leading Level 4 personal training course to kickstart your career in the fitness industry.
Enquire now to become a Level 4 Personal Trainer with OriGym!
What Should A Personal Trainer Have On Their Website?
When making your personal trainer website, you’re going to want to include all the relevant information that you want your client to know.
Clients need to know:
- Who you are
- Where you’re based
- What type of personal training you’re offering (online, at the gym, 1-1, group sessions)
- What to expect from your programs
- Contact information
- Pricing (optional)
Together, these create the bare bones of a good personal trainer website as it provides all the necessary information about what you’re offering.
However, ways to enhance your website are:
- Client testimonials
- Transformation photos
- Blog posts with relevant content
- Links to social media platforms
- Simple, memorable design and logo
- If possible, additional qualifications (dietician, nutritionist, physiotherapist, sports masseuse, just to name a few)
Ultimately, you want to sell yourself and your business. The competition for personal trainers is fierce with more and more people getting their qualifications each day. You must stand out from the crowd and offer your clients your services via a professional, clean, and memorable website.
How Do I Build A Website?
There are copious website builder platforms that you could use to make your personal trainer website. It is not necessary to hire a website developer or coder to construct a successful and visually-pleasing site to market your services.
Additionally, if you want templates for your personal trainer websites, then these website builders offer a range to get you inspired.
Most website builder platforms offer different packages on a subscription basis. You may be offered a free trial or a basic free website with the option to upgrade.
Some examples of website builder platforms are as follows:
- Free website builder for a basic package
- £3 per month for ‘personal’ website package - best for personal use
- £7 per month for ‘premium’ website package - good for freelance writers
- £9 per month for ‘business’ website package - ideal for small businesses
- £3.50 per month for a domain name
- £6.50 per month for a ‘combo’ website package - free trial available
- £9.50 per month for the ‘unlimited’ website package - free trial available
- £19 per month for the ‘VIP’ website package - free trial available
- £10 per month for a personal website package
- £15 per month for a business website package
It is recommended to view each website building platform and determine whether the templates available for you are within your budget.
Should I Include Prices On My Website?
There’s an ongoing debate on whether or not to include prices on a website when selling personal training.
Some believe that including the price of your services can increase the likelihood of a prospective client taking one look at your figure, recognising a rough cost of services, and finding a cheaper price elsewhere.
It also poses risks of your competitors offering a lower price to make your service less attractive.
However, not including pricing can put off some prospective clients querying the price as they are required to manually insert their personal information to get a price. Additionally, some users may be reluctant to provide such information as it may lead to receiving unwanted marketing.
Unfortunately, neither is any better than the other. However, there are some tips on what you could do.
One tip could be to include a ‘from’ price - for example - “Programmes start from just £49.99, get in touch for more information!”. That way, the prospective client has a rough approximation as to how much your services cost, and shows they’re keen to learn more should they sign up for a full price list.
Another could be to make sure you’re on top of your competitors and are frequently checking their costs against yours.
Before You Go!
In today's day and age creating a personal training website should be on top of your to-do list. The fitness industry has never been more competitive, and an impeccably designed site can really set you apart from your competitors.
Consider referring back to our list for inspiration, but remember your personal training website should be entirely unique and reflect who you are as both a person and as a trainer.
Providing a unique service is paramount and with one of OriGym’s specialist courses, you will set yourself apart from existing competitors in your field.
Further information on all our existing courses can be found in our FREE prospectus.
Written by Successful Personal Trainer
Download Your FREE Personal Training Business Plan
Written by Successful Personal Trainer