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Types of Professional Development for Personal Trainers (2020)

Types of professional development for personal trainers listing image

Whether you’ve just qualified as a fitness professional or you’ve been in the game for years, professional development for personal trainers is definitely something that you don’t want to overlook.

It could mean a lot of things for your business, including a surge in income by offering extra services to your clients, and overtaking competitors who fail to do so. 

The big question is; why is professional development important for personal trainers? 

Stick with us, and you’ll find out everything you need to know about CPD courses, as well as everything that you can do outside of them to push your career to its limits! 

Boost your Income with Professional Development: The Best CPD Courses for Financial Benefit  

boost income with personal trainer professional development

If you’re going to invest in something related to your career, it makes sense that you would want to know the financial benefit of doing so. 

The great thing about qualification-based professional development in the fitness sector is that it’s not always just about developing your knowledge and overall expertise (which is incredibly important), but in many cases it leads directly to a boost in income. 

To give you an idea of what we mean by this, let’s take a look at some of the courses that could make a real difference to your earnings as well as providing you with a mountain of knowledge on top of what you’ve previously learned… 

Exercise Referral

continued professional development for personal trainers

Becoming an exercise referral specialist as well as practising as a personal trainer can benefit your business in a number of ways. 

Not only will you be covered to work with clients who suffer from certain physical conditions or illnesses that ordinary PTs are required to refuse, but you’ll be able to gain a whole pool of these clients through the referrals that you receive.

These will either be from the NHS, the client’s GP, or private healthcare practitioners. 

If you’re really looking to maximise your PT salary, you’ll be glad to know that working for private health clubs or organisations such as Nuffield Health or BUPA becomes an option once you’re qualified in Exercise Referral

This is often accompanied by a higher yearly salary due to the nature of the business, although going freelance can transform this into an uncapped earning potential and allow you to take referrals from multiple sources! 

Once you begin training with referred clients, you’ll soon see how rewarding this process can be for your career. You’ll take pride in helping your clients to find their motivation to exercise, as well as helping them to deal with and manage their conditions.

 

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Become a qualified Nutrition Advisor and offer sports nutrition advice to your clients

As you develop your approach to training with them (which will come naturally with experience), you’ll be able to encourage positive changes in their attitude towards their own fitness. 

Working in the same way as PT client retention methods, this should lead to many of the clients booking to train with you after their initial training duration has ended, which makes it a worthy investment. 

Sports Massage Therapy 

sports massage professional development for personal trainers image

One of the most popular professional development opportunities for personal trainers is to expand their expertise into sports massage therapy.

The main reason for this is simple; not only will they gain access to a completely new client pool, but they can refer clients back and forth between the two specialisms! 

While their income can effectively double through the introduction of sports massage as a separate entity to personal training, it can be boosted further by the self-referral process. 

For example, if you’re training with a client that has recently sustained an injury, you can mention that you’re also qualified in sports massage and suggest that they book in with you for a session or two so you can get them back on top of their game. 

Similarly, once you’re qualified in sports massage therapy and you start to gain clients, you can drop in the fact that you’re a PT and would be happy to train with them and keep them focused on their fitness during a time that many will let this slip. 

As long as you’re always building rapport and maintaining a good relationship with your clients, this is a foolproof way to use professional development to boost your income. 

If your clients trust you, they will be much more likely to purchase additional services from you rather than looking elsewhere, especially seeing as though sports massage is relatively niche and most towns in the UK have a limited selection of well-marketed therapists. 

The great thing about sports massage is that it adds something truly valuable and unique to your existing skill set, as it is on the opposite end of the scale when it comes to careers in the fitness sector. 

This means that if you were going to choose something to branch out into for the sake of expanding your knowledge and overall skills, a sports massage qualification would make you an incredibly versatile fitness professional.

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Strength and Conditioning 

strength and conditioning professional development for personal trainers

Strength and conditioning is a specialism that is directly related to personal training, yet allows you to provide a service to professional athletes who are looking to reach peak performance in their chosen sport. 

If you want to know more about what this career path involves, you can take a look at our in-depth guide to becoming a strength and conditioning coach, but stick with us to see how it can financially benefit your existing PT career! 

Essentially, providing a niche and sought after service to both amateur and professional athletes can really boost your income, as well as your overall reputation as a fitness professional. 

The job title S&C coach is even listed in our guide to the highest paying fitness jobs, which is something to keep in mind. 

Not only will you gain the opportunity to train gym goers who are beyond casual fitness enthusiasts, but with the right personal trainer marketing and outreach strategy you could even land yourself a role working with a professional sports team. 

Take a look at Bradley Simmonds, for example. Thanks to gaining extra qualifications and a strong following on Instagram, he now coaches Premier League footballers alongside his regular job as a PT.

This definitely comes with financial benefits, as well as adding to the credibility of his services when it comes to selling to regular clients. 

It massively increases his exposure as a PT as well as a strength and conditioning specialist, which he can certainly claim to be since he is fully qualified and now has extensive experience in this area. 

We’re not saying that every S&C coach will end up training the likes of John Terry, but it’s great to know that there are small steps that you can take with your continuing professional development as a personal trainer to end up in a better position than most of the other PTs out there. 

We all have dreams, and if working with athletes is on your list then this is certainly a step in the right direction. 

In Simmonds’ case, the main difference between him and the PTs that are struggling to stay afloat is that he has invested time in proper professional development, including his extra qualifications and knowledge of proper marketing strategies. 

Strength and conditioning is a niche that can boost your income from adding a new pool of clients to your schedule. Say you have a PT client who has recently gotten into weightlifting, and now wants to take the plunge and get involved with competitive powerlifting.

This would be the perfect opportunity to train them through your S&C service, and even boost your retention as they could be tempted to look elsewhere if you didn’t hold this extra qualification!   

continuing professional development for personal trainers

S&C also has the potential to open doors for you in terms of working with sports teams and professional athletes. 

Once you’re qualified, you can outreach to amateur sports teams in your local area and work your way up by gaining traction both online and from word of mouth, which Simmonds claims to be the main reason for his success. 

Nutrition for Sport and Exercise

nutrition professional development opportunities for personal trainers

While the courses that we’ve mentioned so far have all fallen under the umbrella of being Level 3 qualifications, the great thing about becoming a nutrition advisor is that you’ll reach the highly sought after REPs Level 4 status.

This will place you in the top 8% of personal trainers in the UK who hold a Level 4 qualification.

The great thing is that these PTs are earning more than their competitors, who haven’t looked into the best options of professional development for personal trainers (which are undoubtedly the options that will boost their business as well as their expertise). 

Once you complete an Ofqual Regulated qualification in Sports Nutrition, you’ll be able to advertise your services under the title of ‘qualified nutrition advisor’. 

This will provide you with a certain authority over any competitors who are offering meal plans as part of their services, not only due to their knowledge gap but also in terms of how you come across to prospective clients. 

If you hold a qualification in this area rather than just the general knowledge that you’ve picked up along the road to becoming a fitness professional, this stands you in great stead for seeming professional and sincere to your clients.

It proves that you have their best interests at heart by ensuring that you’re up to scratch on the latest knowledge and research surrounding nutrition, and even displays your ability to get them where they want to be! 

If you aren’t currently offering meal plan services, we’d definitely recommend getting qualified in this area before doing so. 

Not only will you feel confident when giving your clients nutrition advice, but you’ll be able to charge more for including this service as part of your PT packages.

It’ll also work great in your marketing efforts, and just imagine the phrase ‘qualified nutrition advisor’ plastered on your fitness business cards; it’s definitely a selling point for anyone looking to change their lifestyle for good! 

You can rest assured that you’ll see your retention rates soar when you’re qualified in more areas than just PT, and nutrition happens to appeal to the masses. 

Boosting your client retention is one of best ways to increase your yearly income as a PT after all, so do keep this in mind! 

Yoga 

professional development oppourtunities for personal trainers

We couldn’t create a guide to the different types of professional development for personal trainers and ignore one of the most popular fitness industries in 2020.

Due to how popular yoga is as an exercise method, it’s no secret that learning how to become a yoga instructor can leave you sitting on a gold mine. 

Not only this, but it can also provide you with an incredibly rewarding career thanks to the way that it appeals to every demographic. There are endless forms and difficulty levels when it comes to yoga, meaning that you can apply it directly to the demographic that you wish to work with during your fitness career. 

After getting qualified, you could even invent your own yoga style as many others have done in the past! 

When it comes to boosting your salary, of course you’ll gain the holistic rise in income due to offering extra services alongside PT.

To put things into perspective when looking at yoga in particular, you could charge say £10 per person for each session. If you have 10 people who attend the class, then you’ll earn £100 for the hour. 

Another way to have a more stable income would be to bill your clients monthly as you would with your PT sessions, rather than selling them individually. This way, if a member chooses not to show up you won’t be left short. 

Whatever you choose, hopefully you get the idea from this quick example just how profitable holding a yoga class alongside your PT sessions could be! 

If you want to push things even further, you could offer 1-to-1 sessions with clients and charge up to £25-30 per hour, which is also a viable option depending on prices in your local area. 

While a full-time career in yoga is something that some fitness professionals choose, it’s great to know that running just 2-3 hour-long classes per week could make you an extra £300 on top of what you’re already earning. 

If you ask us, that’s one form of professional development that’s truly worth looking into! 

Personal Trainer Business, Sales and Marketing 

continuing professional development for personal trainers

This topic may not be related directly to the knowledge and skills behind personal training itself, but it’s certainly vital to learn if you want to make serious money with the qualifications that you’ve invested in. 

After all, your skills will be no good to you if you struggle to sell them. 

Having the right knowledge of how PT marketing and sales strategies can boost your business is more essential than most PTs realise, especially those that are still stuck on 18k yearly salaries! 

Do you envision yourself making a real impact on the fitness community? If so, you’ll be glad to know that it’s much easier than you think, and well within reach if you prioritise this area in your professional development. 

We wouldn’t just tell you this without giving any evidence. 

Take Joe Wicks, for example. You don’t need to aspire to be like him if he’s not your style, but we’re sure you’ve heard of him before, and that’s the point!

The compelling thing about how he transformed himself from a broke PT to a worldwide fitness phenomenon is that he did it mostly through Instagram. He posted short workouts and easy recipes for his followers to try, and made fitness something that could be pretty easy to achieve as well as sustainable. 

This saw his followers grow nicely over time, until he gained an incredible amount of traction on the platform and his popularity really took off. 

He did this by remaining consistently down-to-earth, and building an appealing brand for himself, ‘@thebodycoach’ being his self-proclaimed title. He now has 3.2m followers and a net worth of 14.5million according to www.express.co.uk

How do you think he did this? He clued up on marketing by researching other PTs who were making a killing in the fitness industry (as he was struggling himself), and brainstormed how he could fill some of the gaps in the market. 

He continues to grow in his success year-on-year thanks to his fantastic marketing strategy. A great example from recent times is his ‘PE with Joe’ campaign that he launched due to the COVID-19 outbreak, which is a series of live YouTube exercise sessions each morning for kids to complete at home while they’re isolated. 

Hopefully you get the idea here, and you can see how successful this is likely to be. Not only is it good for increasing revenue, but it also contributes to his overall image and the awareness surrounding his brand, and he now has an even bigger audience! 

You can check out our best fitness YouTube channels list for some inspiration if YouTube is something that you want to venture into. 

The overall point that we’re trying to make is that growing your sales and marketing knowledge straight after graduating from your Personal Trainer course can save you a bunch of time, and ensure that you start getting clients right away (as well as building a brand around your services).

It can also make the difference between earning next to nothing to raking in a top personal trainer salary in your first year! 

A reputable Business, Sales and Marketing Course for personal trainers will cover everything from:

  • SEO & content marketing 
  • Social media marketing 
  • Online personal trainer business ideas 
  • Selling to & retaining clients 

Group Exercise  

why is professional development important for personal trainers

Ever wondered what it could be like to start your own fitness boot camp, or run group exercise sessions for your preferred form of exercise? 

It’s no secret that some of the most successful and highest-earning personal trainers rose to success through running boot camps or group exercise businesses alongside their 1-to-1 PT sessions. 

While you don’t necessarily need a specific qualification to do either of these things (a REPs accredited Level 2 Fitness Instructor qualification is the minimum requirement), a course in Group Exercise is probably one of the most relevant. 

Armed with a qualification in group exercise, both prospective clients and those that you already train will have solid evidence that you’re an expert in your field, and trust you to deliver a high-quality exercise programme that will get them to where they want to be. 

You can list this qualification in any marketing efforts that you use for your boot camp or group fitness class, making it easier to sell! 

As we mentioned in our section on yoga, running group exercise sessions can be incredibly profitable. 

You can ensure this by selling them in packages as you would with your PT services. You can either get your clients to sign up to a monthly fee that gives them a certain amount of classes per month alongside their PT sessions (this works best with classes you run in the gym), or you can get them to sign up for a set time period (like a 12-week boot camp, for example).

To give you an idea of what we mean, here’s how a local Liverpool fitness bootcamp price present their packages:

professional development for personal trainers graphic

If you really want to push the boundaries, you can also run group PT sessions for those who would rather work out with a friend, and charge up to 6 people £20 per hour, making over £100 in that time! 

Tutoring and Assessing 

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We’ve established that personal training can be an incredibly profitable career (and more so with the right professional development), but what we haven’t talked about is how you can utilise your skills and experience in the industry to help others gain their qualifications. 

The great thing about getting qualified as a fitness course assessor is that you don’t need to go into a full-time career (although this is definitely an option considering the current lack of teachers and assessors out there). You can find out more about the tutor and assessor course by downloading our latest prospectus

You can still work predominantly as a PT if you wish, but you’ll get a nice bonus on top of your existing salary, especially if you help to assess students on Level 3 or Level 4 courses!

The award in Teaching and Assessing is split across two separate qualifications, and usually takes around 8 weeks to complete. 

This means that if you’ve ever had the urge to take a step into teaching, this is the closest that you’ll get in the fitness industry (apart from personal training itself), and it doesn’t require you to take on a 1-2 year PGCE that you would need if you were going to teach within a school. 

Professional Development for Personal Trainers Outside of CPDs

Although CPD qualifications are great for fitness professionals looking to develop their knowledge and grow their business throughout their career, it’s great to know that there are other professional development opportunities for personal trainers out there. 

Whether you’ve already got a number of CPDs under your belt or you’re just looking for something else to sink your teeth into before going into further study, here’s a list of things that you can partake in outside of CPDs to enhance your career!  

#1 - Seminars

professional development opportunities for personal trainers

Seminars are a great idea for fitness professionals looking to improve the service that they provide for their clients, especially since they’re a form of professional teaching (as long as you opt to attend a reputable seminar). 

They also provide a great opportunity for you to network and liaise with fellow fitness professionals, which can be a great confidence boost and pretty re-affirming if you haven’t yet had the chance to do so. 

Luckily for you, there are a range of fitness seminars that take place every year here in the UK.

They usually consist of 1-2 days of talks that seek to improve your personal training skills, or skills in any other given area of fitness (sports performance, sports massage, yoga, nutrition, you name it!).

Seminars attract highly specialised individuals who are experts in their chosen area of fitness, which is great news if you’re looking to learn more about a certain career path or method of teaching. 

You will often get the opportunity to ask them any burning questions that you have too, which is great news for those who are looking to move into a niche and may be struggling to find detailed information online. 

It’s a great idea to attend seminars every year if you’re a practising PT, as not only will you remain up to date on the latest information, technology, and training methods, but your clients will be able to see how passionate you are about personal training! 

This can of course help with PT client retention rates, as well as your own confidence in what you’re teaching. 

Intense Learning and Focus 

One great thing to note about seminars is that they provide an extremely detailed amount of information condensed throughout a 1-2 day period. 

Are you someone who likes to learn fast, so that you can put what you learn into practice as swiftly as possible? Or perhaps you’re reluctant to take many days off from work due to loss of earnings. If so, you’ll love seminars! 

While the amount of detail that they delve into can seem daunting at first, you quickly get used to the fast-paced learning, especially since it’s usually super-focused on one specific topic. 

A Real Mood Booster 

Whenever we’ve attended a seminar ourselves here at OriGym, we’ve actually felt pretty relieved to have a short break from a gym-based environment.

We have found that the short break leaves us feeling recharged and ready to come back to work with a newfound sense of purpose, as well as a heightened willingness to help our clients to reach their goals. 

Nothing can beat the feeling of a growth in productivity and enthusiasm when it comes to what you do day in day out, and we’d recommend seminars for this reason! 

Cost? 

It’s hard to summarise the cost of seminars, as it depends on how far away they are from where you live (if you’re factoring in transport costs). 

However, it’s good to know that they often cost less than CPD courses or any form of in-house training, so you don’t have to worry about a significant extra cost on top of what you already spend on continuing professional development as a personal trainer each year. 

In summary, to make the most out of seminars you should:

  • Choose a seminar that sparks your interest (as well as one that is reputable) 
  • Take plenty of notes during the talks
  • Be respectful to other people’s opinions 
  • Avoid being scared to voice your own opinions 
  • Ask as many relevant questions as you can (and note down the answers!)
  • Network with other fitness professionals
  • Network with those running the seminar

Who knows, you may even make some valuable connections who will provide you with some mentorship (or better yet, some career opportunities!).

#2 - Webinars 

webinars for professional development for personal trainers

If you love the sound of seminars but you’re really strapped for time, you’ll be glad to know that you can partake in something incredibly similar from the comfort of your own home. 

While it’s technically better to attend a seminar in person due to the networking opportunities, there’s nothing wrong with signing up for a webinar or two each year. You could even take part in them alongside any seminars that you attend!

Webinars are online events which are scheduled to go ahead at set dates and times. They provide you with direct contact with the host should you have any questions, just as you would during a seminar. 

You are usually able to interact with other individuals who are part of the webinar group via a live chat, which is a solid feature since there is no face-to-face networking, and one that you should definitely look out for. 

Another great feature for those who may have to miss the live webinar due to unforeseen circumstances or a busy work schedule is the option to watch it later on-demand! 

One of the best things about webinars in our opinion is the fact that it doesn’t matter which location or country that you’re based in. This means that you can sign up to a webinar hosted by anyone that you wish, no matter where they’re based. 

If there’s already a handful of fitness professionals or industry experts that you admire, then it’s probably worth scouring their websites and social channels in case they’re planning on running one! 

Cost? 

The cost to register to a webinar is usually far cheaper than that of a CPD course, or some of the other professional development opportunities for personal trainers. 

We’ve even seen our fair share of free webinars running online, so it’s definitely a good idea to keep your eyes peeled year-round. 

Taking part in a webinar also eradicates any travel costs that you would have to pay if travelling to a seminar (unless your place of work was subsidising you), so that’s another point to factor in. 

If you’re a gym owner looking to provide your staff with extra professional development opportunities on a budget, you could all gather around in a conference room to attend the webinar together! 

#3 - Conferences 

networking professional development for personal trainers

Now this is where things get really exciting. 

If you thought that seminars were big, you’ll be gobsmacked when you see how popular conferences are here in the UK. 

The best thing about them is that they’re probably the least ‘professional’ form of professional development for personal trainers, meaning that you can shake that feeling of things getting super formal when it comes to furthering your career. 

Even the likes of BodyPower hold seminars and workshops led by fitness experts, but still have plenty of fitness challenges and merch stands to balance everything out!

That being said, they’re still a fantastic resource for fitness professionals everywhere, and an incredible opportunity to meet like-minded individuals. 

If you want to take a look at some of the best conferences out there, take a look at our article on fitness trade shows, conferences and expos. That way, you don’t even have to do your own research before you grab tickets! 

An Opportunity to Present your Own Ideas 

If you’re looking to build up your confidence or to market your services in a way that you’ve never done before, it could be an idea to sign up as a guest speaker at a conference, particularly if you’ve been in the industry for a few years and gained significant experience. 

At an event like this, the opportunities are endless. You could present the hard work that you’ve put into your local fitness community (perhaps in the form of a bootcamp), innovative ways that you use to help your clients to reach their goals, etc. and get a good feel for what it’s like to speak publicly about your work. 

This will undoubtedly have a knock-on effect on the overall confidence that you have in the work that you do, and make you a better personal trainer for your clients! 

We touched on marketing as a personal trainer earlier on in the article, and this is a great opportunity to balance out your online marketing strategy with some word-of-mouth and offline marketing efforts. 

Conferences are hosted on a much larger scale than seminars and workshops, providing more exposure for your business as well as networking opportunities with those that could help you to look at the work that you’re doing or project that you’re running in a new light (and even give you some new ideas to try out). 

It’s a great way to get some feedback and insight from other fitness professionals, and learn when to listen to this feedback and when to ignore it for the benefit of your business!

Cost?

It’s difficult to put a price on fitness conferences as they vary depending on location and how popular they are. 

However, to give some insight the ‘standard tickets’ for one day at BodyPower are usually under £40, making them pretty inexpensive (and not dissimilar to paying to see your favourite band). 

#4 - Group Fitness Classes and Booking with Other PTs 

group exercise professional development for personal trainers

Attending group exercise classes every now and again is a fantastic way of picking up new fitness trends and training methods, or even observing the lack of them in your local area (especially if you’re trying some of our other methods to make yourself aware of these trends!). 

If you’re thinking of starting your own bootcamp or fitness class, then it should be your go-to method of research to find out what’s already out there, and to identify any gaps in the market that you’ll then be able to fill and profit from. 

As ‘group exercise’ is such a broad term and covers an endless amount of different exercise styles, this makes visiting new classes a pretty exciting venture for any fitness professional. 

You never know, you might try something you hadn’t thought of before, and find that you really enjoy it (and better yet, that there’s a huge market for it). 

Booking In with your Competitors 

This is like a reverse ‘mystery shopping’ exercise, as instead of observing your own business from the perspective of a client, you’re checking out how your competitors get things done. 

It might sound sneaky and like something out of a film, but trust us; it’s a brilliant way of improving your own services by ensuring that you’re the best personal trainer in town. 

Every PT trains their clients differently, which means that there is a great deal to learn from experiencing your competitor’s sessions, from how they build rapport all the way to the physical training techniques that they utilize. 

It may not seem like the most obvious choice of professional development for personal trainers, but it’s definitely a useful method to have up your sleeve. It’s inexpensive (especially if you just go for one trial session), and probably one of the closest insights you’ll get in terms of how to beat your direct competitors! 

NOTE: it’s probably best to stay away from PTs that train their clients in the exact same vicinity as you do, as they could figure out what you’re up to (but mind you, there’s nothing to say that you can’t book in with a PT just because you train clients yourself!). 

#5 - Delving into Online PT

continuing professional development for personal trainers

We’re sure you’ve noticed the crazy amount of successful PTs that are taking their services online. 

Not only is it a great idea in terms of boosting your PT salary, but it’s also a great way to save you a lot of time, as you can even pre-record sessions and sell them individually. 

It’s definitely a new learning curve when it comes to developing how you interact with clients away from the gym, especially for personal trainers who have never had to do so before! 

You’ll quickly learn that coaching clients through a full fitness programme from home is vastly different to training them in the gym, and you’ll find a new kind of challenge in learning how to be innovative and unique with the home workouts that you set for them. 

You don’t need an extra qualification to practise as an Online Personal Trainer, but it definitely helps if you take some form of personal trainer marketing qualification, which we mentioned earlier.  

Armed with the extra knowledge from taking a relevant qualification, you’ll be able to get off on the right foot and avoid any pitfalls when starting your online business! 

Usually any PT business and marketing courses will cover online personal training services as part of their course content. You should definitely check this before investing in a course, as it’s probably one of the most valuable lessons you’ll learn from any CPD course when it comes to increasing your revenue. 

Cost?

The cost of setting up your own personal trainer business online is next to nothing when compared to the profits that you could make on top of your existing career. 

You can check out our article on starting a PT business, which is definitely worth a read if you want to know the ins and outs before committing! 

#6 - Reading 

reading professional development for personal trainers

Reading is a hidden gem when it comes to professional development opportunities for personal trainers. 

It’s pretty effortless (in comparison to travelling across the country to complete courses and attend conferences, etc.), it’s inexpensive, and it’s surprisingly different to looking up information online. 

As most books are written by experts and focused on one specific topic, they tend to offer fresh and in-depth insights into popular topics. 

You can rest assured that this is true, because they have to go through a rigorous editing process pre-publication, in comparison to battling with the poorly written pieces that can easily rank on Google’s algorithm these days. 

If you want to find something super specific to personal training or fitness, you can check out OriGym’s list of the best personal training books. It does also contain books covering topics like business, motivation, and self-help that our students found particularly fruitful in relation to their PT journey!  

With the business book market booming, there’s increasing pressure for authors to provide something fresh for readers to digest, especially since there are thousands of new books published each year within the genre. 

If you search for the keyword ‘business’ in ‘Books’ on Amazon, for example, you’re faced with 90,000 results. Compared to searching for ‘fantasy’ (80,000 results), or ‘romance’ (90,000 results), it’s clear that this genre has become just as popular as fiction, which is pretty surprising if you ask us! 

If you want to seriously build your industry knowledge and develop your entrepreneurial skills, we’d strongly recommend using some of your spare time to check out various fitness books, as well as those centred around topics that would benefit your business.  

#7 - Researching Successful PTs 

successful professional development for personal trainers

Just like we mentioned in our section on business and marketing qualifications for PTs, performing extensive research on the most successful PTs in the industry is a foolproof way of learning how you grow your business effectively. 

We’ve even covered our favourite celebrity personal trainers worldwide to give our own students some inspiration for marketing themselves online! 

There’s no set way of performing this research, but it’s surprisingly fun and you’ll get so many more ideas than you think you will from just a quick Google. 

Our tips for researching successful PTs for your own benefit are:

  • To thoroughly check out their website (what is their DA? What blog content do they post? How much traffic do they get? What online services do they provide?) 
  • To scour their social media (what are their handles? How many followers do they have? What do they post? How much engagement do their posts receive? How do they interact with their audience/get them involved with their content?)
  • To look up where they started out (is it a rags to riches story? How did their success come about? Who was their first big client? You’ll be surprised at how inspiring this can be…)
  • Find as much relevant information as you can 

We know that this sounds a little stalker-ish, but it’s probably one of the most useful tools for professional development when it comes to learning the formula behind success in the fitness industry. 

It’s great learning as much as you can about marketing, etc. but what good is this knowledge if you don’t know where to start, or how to put it into practice effectively?

You can unveil a lot from stalking your heroes online, and even put together your own formula for the path to success using your findings. You’ll see similarities between each of their journeys, and this is where the illusion that your dreams are unreachable shatters. 

The actionable steps that you need to take to make your dream are reality will become clear to you, and the process of ticking them off your list will become addictive, especially when you start to see your own success! 

Conclusion: Why is Professional Development Important for Personal Trainers? 

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We hope you’ve enjoyed our insight into the different types of professional development for personal trainers, and found some motivation to take your business to the next level!  

To sum things up, and answer the question ‘why is professional development important for personal trainers?’, here are our top reasons for prioritising it:

  • Increases your income 
  • Adds to your knowledge and experience 
  • Helps you to deliver your services more efficiently as you grow 
  • Allows you to network with & learn from other fitness professionals 
  • Keeps you in with current fitness trends 
  • Boosts your client base and overall retention 

The only difference between yourself and those trainers that are pushing the boundaries of personal training careers and how they are defined is that they have taken that extra step in developing their knowledge and portfolio of experience, and then taken some leaps of faith along the way. 

Want to expand your professional development with a reputable provider? Go check out our range of CPD fitness qualifications, or download our latest prospectus here for more info on what you could be learning! 

 

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Written by Zac Yeo

Fitness Content Executive, OriGym

Join Zac on Facebook at the OriGym Facebook Group

With a BA (Hons) Politics and International Relations from Kingston University and previous experience working in the finance sector, Zac’s passion for fitness brought him to OriGym, and ultimately led him to become a qualified Personal Trainer and Nutrition Specialist. With a keen interest in developing consumer trends, Zac enjoys the creation of deep, insightful content catering to new trends and has contributed to various publications including the Daily Star. Outside of work, Zac can be found watching football, either in-person supporting Charlton Athletic or virtually on Fifa.

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