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How to Write a Personal Trainer Bio

If you’re looking for advice on how to write a personal trainer bio, chances are you’re either a recently qualified PT, or someone looking to break into the fitness industry. If that is the case, you’ve landed exactly where you need to be.

Here at OriGym we have put together your one-stop guide into how you can write your own personal trainer bio. We’ll try to make this as simple as possible, with plenty of examples so you can see first hand what should be included in order to attract potential clients.

Contents:

If, however, you’re not currently working within or towards a career in fitness but you’re interested in doing so, take a look at OriGym’s Level 2 Gym/Fitness Instructor Course to get started, or alternatively, download our latest prospectus to find a course that best suits your career goals.

What is a Personal Trainer Bio?

How to Write a Personal Trainer Bio
Simply put, a personal trainer bio is a form of advertisement used on personal blogs, social media or third party websites. As with any biography, a personal trainer bio will detail information about yourself as a trainer, but in this particular context, you should highlight your skills in relation to the fitness industry.

A biography is one of the most visited pages on any personal trainer site, as it gives potential clients the opportunity to connect with you on both a professional and personal level. Customers should be able to read your biography and gain a better understanding of who you are, your fitness background, and whether you will mesh well together and you can assist them in their goals. 

The biggest piece of advice that OriGym can impart for this process is to center your biography around your customers. Don’t be afraid to brag about yourself, but remember to contextualise your writing by stating how your achievements and success can be applied to their aspirations and goals.

Writing a career focused piece such as this can be daunting for anyone, especially if you’re new to the process. Within this article, we’ll put all fears to rest, by providing step by step guidance on how you can optimise this advertisement to appeal to potential clients.

Plan Before You Write

Personal Fitness Trainer Bio

When it comes to writing your personal trainer bio the worst thing you can do is rush and go in blindly, by doing this you’ll do yourself a disservice and it could negatively impact your brand. We recommend taking your time and conducting adequate market research in order to create something you’re proud of. 

By taking your time and planning ahead you’ll avoid any unnecessary pitfalls, which would otherwise result in ending up back at square one. Going through this process may seem tedious right now, but we promise it will only benefit you and your business in the long run.

With our insider knowledge, OriGym has made this planning process that much easier, follow these steps and you can’t go wrong!

#1 - Conduct Competitor Research

Personal Trainer Profile

When initially pursuing your personal training qualification, odds are you compared personal training courses in order to find the right for you. This is the type of mindset you should take into writing your bio, except this time you’ll be comparing yourself to others.

This may sound counterintuitive as we’re always told to never compare ourselves, but

it's important to separate personal feelings from this process, instead think of it as comparing your business model to another person’s. By doing this, you’re essentially researching where your specific brand of personal training fits within the existing market, as well as what you have to offer that others may not. 

From this process, you’ll discover what works in other personal trainer bios and what doesn’t. You can then identify how to successfully market yourself, by incorporating aspects you found beneficial from other bios whilst also attempting to advertise yourself as someone entirely unique.

More specifically, you’re going to want to research personal trainer profiles within your local area, as these are the instructors with who you will be in direct competition for clients. When searching for ‘personal trainers in London’ for example, you’ll be met with a barrage of experts and specialists, all of whom you can learn a great deal from.

OriGym has made this process easier for you by providing personal trainer bio examples that we have accumulated from some of London’s most successful trainers. 

Dalton Wong Personal Fitness Trainer Bio

Take Dalton Wong for example, instantly you’re met with a tagline that sells his entire personal trainer profile in 5 words: ‘Meet the celebrity personal trainer’. Whilst this is an extreme example (as unfortunately, we can’t all be a personal trainer to the stars), it’s a great example as it tells you exactly who Dalton is, before we even begin to read the actual profile.

From this example we can determine that identity is important, knowing what sets you apart from everyone else will be the thing that sells your personal trainer bio. This brand of marketing clearly works for Dalton as his training program, TwentyTwoTraining has a website domain rating of 27 - very impressive!

Louisa Drake Personal Trainer Profile examples

To further emphasise the importance of personalised branding, we’ll offer a second personal trainer bio example in the form of Louisa Drake. The instant you open Louisa’s website you’re told that her style of personal training is different from everyone else, simply through the name of her company, ‘The Louisa Drake Method'. 

The importance of these two aforementioned examples is that they have a unique brand and/or tagline which instantly sells them before clients even read their personal trainer profiles. Your mission should be to take inspiration from these successful PTs, by creating a unique brand that reflects you and your goals. 

Developing a strong brand identity before you begin to write your bio will provide you with a sense of direction. Once you have a better understanding of who you are as a trainer, the better you’ll be at selling yourself. 

#2 - Plan the Length

Personal Trainer Bio Structure Image

When writing a personal trainer profile, you’ll want to include your experience, your goals, what sets you apart from other trainers, whilst also trying to convey your personality as much as possible. A challenge that often arises during this process is deciding just how much to write.  

Whilst attempting to market oneself many personal trainers often overshare, resulting in an unnecessary long biography that no one will ever read. On the other hand, other personal trainer biographies are short and unspecial, revealing nothing unique or interesting to potential clients.

If you’re a personal trainer who prefers a smaller biography be sure to catch the attention of potential clients within your opening paragraph. If you have a unique qualification in an area such as sports nutrition, be sure to highlight this as soon as possible, as it will immediately catch the reader's attention and encourage them to read the rest of your personal trainer profile. 

We understand it’s hard to strike the perfect balance between informative and concise, but OriGym we’re here to help with this planning stage by providing some examples of how long we think your biography should be depending on where you’re writing it for.

Bio Length on Personal Blog and Third Party Websites 

If you’re using a blog to write your personal trainer biography you should think of it as a lean meal, you want it to satisfy clients but not stuff them. 

Before you even begin to write you’re going to want to separate the biography from the rest of your blog, simply label the page as something easily recognisable to potential readers on your header or drop-down menu e.g. ‘about me’. 

Don’t use this bio to tell your entire life story, if you wish to disclose more personal information that can be separated into a different compartment of the blog. For now, keep your bio straightforward and avoid rambling at all costs. 

At OriGym we would recommend keeping your biography to one page, if clients see that they have to scroll in order to read your entire profile, chances are they will click off your page. You want your information to be readily available, snappy and to the point, so make the most of this page!

Body by Ciara Personal Trainer Bio Example

Take Ciara Madden for example, as one of the most successful personal trainers in London Ciara’s blog is what all PTs should aspire to. Not only is it impeccably designed, but her biography is short and concise, easily readable in one quick glance. 

Ciara could easily have a longer biography bragging about her online success, instead, she gives her clients insight into who she is, how she differs from others and what her mission statement is, in just fifth-teen lines. 

Use Ciara’s personal trainer bio example as an inspiration for your own work, this is the length that you should be aiming for. 

Alternatively, you may be asked to write a personal trainer biography for a third party website. In this case, you should aim to keep your profile even shorter as there will be other trainers sharing space with you. 

We advise doing some initial research, in order to see how much other trainers on the site have written, this will help you to determine the appropriate length and tone of your bio. 

SIXNINE Personal Trainer Bio Example

Personal trainer profile examples such as these can be found on the Six3Nine site, each trainer on this site condenses their profile down to three short paragraphs, with some writing even fewer lines. 

If you send these third party websites long biographies it will only be edited down in someone else's words, who are merely interpreting what you have written. If you want your personal style and tone to be conveyed we cannot stress how important it is to condense your work down. 

Bio Length on Social Media 

Social Media Personal Trainer Profile

Alternatively, you may choose to advertise your personal training profile on a form of social media. This can be achieved through a personalised page, paid advertisements or story posts, for more information relating to this subject we strongly recommend reading our guide on starting a fitness-based Instagram page

If you’re a frequent user of social media then you’ll know that some platforms limit the number of characters that you’re allowed to include within your bio. This factor will greatly influence how you choose to write and display your personal trainer bio, should you choose to advertise on these applications. 

To overcome this you will need to plan ahead and research the character capacities of every website you plan on using. Instagram and Twitter have stricter character count guidelines than of Facebook, so when using these apps you may need to get more creative in marketing tactics. 

At OriGym we know firsthand how complex the inner workings of social media can be, so we’re here to share advice on how you can optimize each one of your platforms to create a successful personal trainer bio. 

Facebook 

  • Maximum Number of Characters - 63,206 words.
  • Updates or Posts under 80 characters are more likely to get 88% more clicks through engagement, as beyond this point the post is cut off, forcing readers to expand in order to read the full text. It’s easy for potential clients to see your message in its entirety if they don’t have to expand. 
  • If you’re planning on using your personal trainer profile in targeted ads, they should be 18 words or shorter. This may be challenging, so be sure to link to your full bio or blog, rather than using this short advertisement as the complete profile.

Twitter 

  • Maximum Number of Characters - 280 words.
  • Tweets that are 71-100 words get 17% more engagement than ones that run under or over this amount. You could realistically summarise your trainer bio within this limit, or use it to draw customers to your actual profile.

Instagram 

  • Maximum Number of characters - 2,200 Words.
  • Prompted/Advertised posts that contain ads do better with 125 Words this is because the ad won’t trail off on smaller screens such as phones.
  • 5-10 Hashtags are the ideal number to incorporate as users are more likely to tap on hashtags that don’t seem too overwhelming.

#3 - Create Multiple Drafts

Writing a Personal Trainer Profile

Now that you have information relating to your competitors and how long your profile should be you’re finally ready to write your personal trainer biography! However, keep in mind that just because you’re ready to write doesn’t mean you’re ready to post.

You should always produce multiple drafts of your intended biography, whilst you may be proud of your first draft we can guarantee you it won’t be your best! 

Once you have written the first draft of your personal fitness trainer bio take some time away from editing as this will allow you to return with a fresh mindset. We promise that upon your return you will be able to see things that need to be improved, whilst also acknowledging what works well. 

Once you have written a few drafts we’d recommend sending your biography to another fitness professional or close friend within the industry, for a second hand opinion. Think of this as market research, by getting this opinion you’ll be able to see how other people respond to your work.

From this process, you’ll be able to make any necessary amendments, that will only strengthen your profile even further. However, you need to be willing to take any criticism on board and remember this feedback is only meant to improve your biography.

Patience is a virtue, whilst we understand you’re excited to start your career as a personal trainer the worst thing you can do is rush this process. Take your time to plan, research and draft, and your hard work will pay off.

 

What To Include in Your Personal Trainer Biography

Planning is one thing, but knowing what content to include within your personal trainer biography will be the aspect that separates you from your competition. When questioning how to write a personal trainer bio OriGym recommends including the following information. 

#1 - Experience, Education, and Certification

What to include in a Personal Trainer Bio

When reading anyone's professional profile the first thing you’re going to look for is relevant qualifications and experience. Potential clients and employers will want to know what makes you an expert within the fitness industry, so be sure to include any and all qualifications and certifications you may have. 

This information should be the first thing clients read in your personal profile as it will immediately show them who you are and why you’re more qualified than the next person.

For example, let’s look at Luke Morbey from Belfast. The first thing you see when reading Luke’s profile is the phrase - ‘With over 10 years of experience in the health and fitness industry, this immediately sells him to clients as an expert within the industry. 

Luke Morbey Personal Fitness Trainer Bio Examples

There is a reason why Luke appeared in OriGym’s list of the best personal trainers in the UK, as his profile is a great example of someone who knows how to capture his audience's attention. 

Figures impress, so regardless of whether you have ten or three years' worth of experience, be sure to highlight how long you’ve been in the industry, as it shows your dedication to the craft and is always guaranteed to impress readers. 

Another aspect that should always be included within your personal fitness trainer biography is your relevant certifications. Highlighting that you’re professionally qualified will immediately show clients that you’re passionate about fitness, signifying that you have taken time to learn about the industry and that you’re an expert within your field. 

Alexia Clark Personal Trainer Profile Example

This can be done in multiple different ways, firstly you can open your biography stating your qualifications such as celebrity personal trainer Alexia Clark. This will instantly let your clients know how skilled you are, capturing their attention with your expertise.

Alternatively, you could list your qualifications within a separate section of your biography in bullet points. Seeing various qualifications listed out in succession is likely to impress clients, as it shows just how much work you have put into your career. 

Think of this as your chance to brag, don’t be afraid to list any and all achievements as this will only make you and your personal trainer biography look that much stronger. In terms of the layout for this structure, we would recommend writing something like this:

‘Professional Qualifications’

Use this opportunity to really hammer home that you are the best at what you do, you have worked hard for these qualifications and achievements so why not brag about them! 

#2 - Area of Expertise

Specialised Area Personal Trainer Bio

Within some of the personal trainer bio examples that we have provided, you will be able to see that some trainers acknowledge that they have a specific niche. Whether that be a specific area of expertise or customer base, it’s important to highlight this niche, as it will be a factor that differentiates you within the existing marketplace. 

Niche Customer Base

Niche Client Personal Trainer Biography

Using the aforementioned example of Luke Morbey we can see that he has a specific target client pool of parents and individuals who live a busy lifestyle. As such, he tailors his entire profile and website around the idea of advertising to this group of people, with phrases such as ‘workouts for workaholics’. 

If you want to train a specific group of people, then you’re going to need to center your biography around appealing to them. Mention that your training program has been tailored with them in mind, and ultimately just make these individuals feel as special as possible. 

Place this niche group at the forefront of your mind when writing your personal fitness trainer bio, you need to think about what they specifically want from you. An example of when this is done exceptionally well can be seen on The Female Trainer website, which is a personal training program that is designed by women and for women. 

The Female Trainer Personal Trainer Bio Examples

We can see from just one glance at the trainer’s profile that the target group has been kept in mind during every step of the writing process. Women are at the forefront of the entire profile, and throughout every section of the biography, the trainers ensure to stress the importance of training for women. 

If you’re going to target a specific demographic OriGym would recommend doing more competitor research, but this time narrowing your focus on trainers within the same clientele pool. This will provide you with insight into what other trainers and companies are including within their biographies, and how you can tailor the rest of your work around these clients.

Niche Qualifications 

Niche Area Personal Trainer Bio

If you want to impress a specific demographic be sure to show them you’re an expert in working with that particular population. Including a niche qualification in your biography is a great way to attract clients looking for a personal trainer that specialises in certain areas of health and fitness. 

In order to ensure that these niche clients find you, you’ll need to do some keyword research on sites such as AHRefs. By using this site you’ll be able to find out what customers search for when looking into your area of expertise. 

For example, if you have a specialist qualification in obesity & weight management course and your niche area is weight loss you’ll want to do some keyword research into words such as ‘personal trainer for weight loss, weight loss personal trainer’. This will pull up a list of popular words and phrases that consumers have searched in relation to your initial keyword. '

Once you know which keywords rank the highest in local or global volume, you can then incorporate these words into your personal trainer bio, in order to ensure your profile ranks higher on search engines. 

Whilst we have previously recommended advertising qualifications in bullet points we’d advise going against this if you’re honing your knowledge into one area. In this instance however be sure to stress your main qualification, which acts as a base for your niche area of interest. 

#3 - Make it Personal

Making a Personal Trainer Bio Personal

Hiring a personal trainer is a very intimate process, once hired you’re effectively a support system for your client.  They will want someone who is friendly and personable, so when writing your personal trainer biography be sure to inject some personality into your facts and figures. 

Whilst it’s important to maintain a level of professionalism if you’re bubbly, upbeat or humorous be sure to let this come through in your writing, for it will show potential customers who you are. An example of a personal biography done at a professional level can be found on Gunnar Peterson’s website, who lets his potential clients know that he personalises all of his sessions with fun and humour. 

"With over 28 years in the fitness industry, Gunnar’s dynamic approach, boundless energy and (sometimes risky) humor only add to the effectiveness of the experience his clients enjoy""

Gunnar appears on the list of the 13 Best Celebrity Personal Trainers listicle from OriGym. If online training works better for you then we’d strongly recommend reading this list, for information relating to popular workouts readily available at your fingertips.

Another example of how you can make your bio more personable is to include a mission statement. For example, if you want to train individuals in the area of weight loss due to previous personal experience with weight struggles, be sure to include this information in the personal fitness trainer bio. 

This appeals to customers as it signifies why you’re passionate about fitness, whilst also allowing them to develop a connection with your teachings and beliefs. 

Alternatively, when concluding your personal trainer profile finish off with a sentence or two which summarises your life outside of the fitness sector.

For example, you could include a basic sentence such as:

“When I’m not coaching or training for marathons, I can be found in just about any vegan restaurant, or spending quality time with my best friend aka my dog” 

Remember: This is a great opportunity to display your personality and beliefs, beyond your qualifications and educational background. Don’t be afraid to sound silly, without adding a little personality your personal trainer biography will just come across as stiff and unwelcoming.

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If you’re enjoying this article on how to write a personal trainer biography, then we think you may also enjoy these other OriGym articles:

How Should Your Personal Trainer Bio Be Structured?

Drafting a Personal Trainer Profile

Throughout this article we have given advice relating to structure, whether it's where you should place your accreditations or when you should reveal personable information, structure is everything. 

You want your personal trainer profile to flow from one point to another, with a structure that is both detailed and easy for readers to follow. But how exactly should this profile be structured?

OriGym will offer guidance into how we feel this personal advertisement should be structured, by providing personal trainer bio examples to back up our claims. 

#1 - Open With a Professional Tone

Professional Tone Personal Trainer Biography

As we mentioned earlier in the article, it is always important to begin with your experiences and qualifications. You want to open your profile with a professional tone, signaling that you are willing to engage in a business relationship with your potential clients.

As we discussed within the article there are two ways in which you can present your qualifications, you can embed them within your introduction or you can separate them into a separate section, under a subheading labeled qualifications. 

If you’re interested in using the former method, then you can produce a biography intro along the lines of the following:

“As a Level 4 qualified Personal Trainer, I have dedicated my entire adult life to health and fitness, with a career that already spans 5 years...”

Hook your audience from the beginning with a sentence or two that establishes you as a credible professional. In addition to this, it’s important to allow your passion to shine through using language which demonstrates how dedicated you are to your craft, and how excited you are at the prospect of teaching. 

However, it’s important that you open the profile in a formal manner, the example given above will be far more effective than simply saying something along the lines of:


“I am a qualified Personal Trainer, and have worked as a personal trainer for 5 years” 

Opening in a professional tone that certifies your credentials will immediately hook readers, if they read only one sentence on your profile then they’ll be left with the reassurance that you’re qualified to teach them.

You’re going to want to use this time to big yourself up, remember it’s okay to brag within this section, your qualifications are something to be proud of, for they will separate you from the competition. 

#2 - Highlight What You Can Do For Your Client

Personal Trainer Bio Clients

Once you have shared your own achievements and what makes you qualified to be a personal trainer, you should transition into what you can do for your clients.

Think of this as the section where you begin to entice readers into your personal trainer biography, you’ll want to pull them in with an intriguing offer that only you can provide. This will be the section where you mention special areas of interest if applicable. 

When it comes to the language you should be as descriptive and concrete as possible. Avoid using flowery words or promises, and be as straightforward and to the point as possible.

Robbie Thompson Personal Fitness Trainer Bio

Robbie Thompson’s personal trainer biography is a great example of this done right. Here Robbie clearly demonstrates how his business differs from that of other PTs, by simply placing the following sentence in bolding writing:

“This goes way beyond helping people look the best they ever have, that’s a given, this also covers performance, mindset, motivation and lifestyle” 

You don’t necessarily have to copy this approach by making your wording bold, but rather what you could do is follow Robbie’s straightforward approach to language and wording. For example, if you specialise in weight loss you could write something along the lines of:

“My teaching method goes far beyond improving fitness, I want my clients to succeed in every aspect of their health. For this reason, I also cover meal planning, and offer round the clock consultations for anyone who feels they need guidance” 

Note: In addition to drawing in your customers with tempting wording, if you have any interesting facts or figures regarding your training program now would be the time to share them. 

For example, if 100% of your customers have lost 5lbs in the first month of training with you, be sure to mention this statistic within this section. 

This section should be longer than the introductory paragraph, as this is where you’re selling your method of training. Try to offer your potential customers as much information as possible, to ensure that you are right for each other. 

#3 - Personal Touch

How to Write a Personal Bio Personally

When writing your personal fitness trainer bio you should always include a personal touch that goes beyond stats and statistics. Saying how successful and qualified you are will only get you so far, and without including something personal you run the risk of sounding cold and unwelcoming. 

Some readers may see a list of bullet points detailing your achievements and education and think nothing of it, as it doesn’t tell them anything about you as a person. 

As discussed in the article, this personal touch could just be a sentence that is included at the end of your biography, something that tells your customers who you are outside the gym/fitness environment.

Alternatively, you can choose to incorporate your personal touch into the biography itself, using your background as context to explain why you offer specific elements of training. 

Aaron Smyth Personal trainer Profile

If you’re wondering how to write a fitness trainer bio that is contextualised with personal stories then we’d recommend reading Aaron Smyth’s profile. Here you will see that Aaron’s own struggles with weight management inspired him to centre his teachings around weight loss.

Having a personal experience at the heart of your biography will humanise your teachings. If your potential clients can see that you have overcome similar challenges, it will show you to be someone who has both factual and personal knowledge on the matter. 

This personal touch can relate to anything within your biography, Aaron Smyth merely made the connection between his life experience and his teaching method. Alternatively, you could make said connection to your qualifications and educational background.

For example, you could write something along the lines of:

“As someone who was diagnosed with type-2 diabetes at a later stage in life, I wanted to make it my life’s mission to better educate myself and my clients on the matter. This is why I chose to get my qualification in my Level 4 Diabetes Control and Weight Loss

To summarise, having a personal story within your fitness trainer bio will soften what would be an otherwise systematic statement. You want your clients to warm to you as a person, so explaining why you chose to enter the industry, or specialise in a specific area will only benefit your practice in the long run.

#4 - Call to Action!

How to Write a Personal Trainer Bio Call to Action

Once you have finally produced a personal trainer profile that you’re proud of, you must remember to conclude it with a call to action! 

This is by far the simplest task involved with the writing process, as you are essentially guiding your clients along to the next process of their application. Keep in mind there is no ‘one way' to do a call to action, as every business plan will have a different approach. 

For example, one call to action could be information that tells your clients how they can contact you for a consultation. In this instance, you could write something along the lines of:

“For more information on how to set up a consultation, contact me through any of my social media accounts (linked below) and start your fitness journey today!”

Alternatively, you could use this call to action to promote another aspect of your teaching. For example, many personal trainers conclude their profile with a downloadable link that will provide clients with more information through a free e-book/leaflet.  

Your call to action should be as detailed as possible, you’re essentially using this moment to take potential clients by the hands and guide them through the steps towards working with you. 

Ensure that all of your contact details are correct and that all links are in working order. Even the slightest mistake within a call to action could make the difference between a client choosing someone else over you.

Presentation and Writing Advice

How to Present Your Personal Trainer Profile

Now that we have covered how to write a personal trainer bio, we felt it important to impart some general tips and information that we feel could greatly benefit your biography.

This specific section will hone in on advice relating to the presentation and writing within your personal trainer bios.

#1 - Writing Perspective

How to Write a Personal Trainer Bio Perspective

When writing a personal trainer biography it’s important to keep perspective in mind. If you’re advertising yourself on multiple platforms you may need to adapt your profile to suit both a first and third person perspective. 

As the personal trainer profile examples used within this article show if you’re writing on a personal blog or social media account then you’re better suited to writing in first person perspective.

When using these platforms you are in control of the writing, and you want to come across as personable as possible in order to attract potential clients. By using first person perspective you are communicating one-on-one with these customers, highlighting who you are and what your program consists of.

Additionally, using language that directly addresses the reader will further personalise this profile, so be sure to include phrases such as ‘you’ as much as possible. 

Alternatively, if you’re advertising yourself on a third party website or blog, then you should write your personal trainer profile in third person. The same mindset also applies to large scale companies which employ multiple personal trainers at once.

This detail may sound trivial but perspective really does make a difference in relation to marketing. When advertising yourself in the first person you want to make it sound like your customers are friends, think of it as having a direct conversation with them.

Compared to a third person perspective, which comes across in a more formal manner. This is to be expected, especially when advertising yourself through an employer website, as this type of training is rooted in professionalism as you’re not just representing yourself, but an entire company.

In the personal training profession, it’s so important to have a good understanding of marketing. If you’d like to better educate yourself on the matter, why not start this learning process by reading the marketing strategies for personal trainers article from OriGym.

#2 - Anticipate Client’s Skepticism

Personal Trainer Bio Sceptics

When writing just about any kind of advertisement you’re bound to face some kind of skepticism. Some people are inherently pessimistic, so may read your biography and call into question your teachings without even meeting you.

For example, if you advertise yourself as some weight loss guru but have a small frame, expect people to say something along the lines of ‘what do they know about weight loss!’.

Negativity is always disheartening, especially when it comes to personal critique or feedback. The trick here is to anticipate skepticism and address it directly within your personal profile. 

A great example of this being done in an effective manner can be found on weight loss trainer Esther Avant’s personal trainer bio. Within her opening sentence, Esther kills multiple birds with one stone, directly confronting skepticism whilst being incredibly personable and funny.

Esther Avant Personal trainer bio examples

We learn more about Esther from one sentence than we do most other personal trainers in their entire bios. If you are to study just one phrase as research into how to write a personal trainer bio, then we’d recommend reading the following:

“I know what you’re thinking, “what does this skinny bitch know about trying to lose weight? She doesn’t know the trouble I’ve seen! She doesn’t know my sorrow!”

Anticipate your skeptics, flip the script on them with a personal story that proves exactly why you know what you’re talking about.  Don’t be afraid to fight back with a humorous joke either, it will only result in your personality shining through further.

#3 - Make Your Biography Easy to Read

How to Write a Personal Bio on Devices

This point relates to the presentation of your biography, and we cannot stress how important it is that your profile is clear and easy to read. 

It’s rather simple to follow but so many personal trainers fall into this pitfall, after wanting to personalise their profile with their favourite colour, pictures etc. Whilst ensuring your blog looks good is essential, please don’t get swept up in adding unnecessary bells and whistles, keep your profile as clean as possible. 

Keep the same mindset you use to write a biography in mind when designing your profile/website, by maintaining simplicity you won’t overwhelm your reader.

Much like you’d send your biography to others for a second hand opinion, don’t be afraid to show off your design, even if it isn’t fully fished. By getting a second hand opinion you can see how your profile comes across to others, and whether there are things that need to be improved or amended.

This point relates to the presentation of your biography, and we cannot stress how important it is that your profile is clear and easy to read. 

It’s rather simple to follow but so many personal trainers fall into this pitfall, after wanting to personalise their profile with their favourite colour, pictures etc. Whilst ensuring your blog looks good is essential, please don’t get swept up in adding unnecessary bells and whistles, keep your profile as clean as possible. 

Keep the same mindset you use to write a biography in mind when designing your profile/website, by maintaining simplicity you won’t overwhelm your reader.

Much like you’d send your biography to others for a second hand opinion, don’t be afraid to show off your design, even if it isn’t fully fished. By getting a second hand opinion you can see how your profile comes across to others, and whether there are things that need to be improved or amended.

 

Before You Go!

Here at OriGym we are aware of how intimidating it can be to start the process of writing a personal trainer bio, so we hope that this article has helped make the process easier for you. 

We wish you the best of luck in the writing process, and remember if you ever get stuck there are a plethora of examples online, so don’t be afraid to do competitor research for inspiration. 

If you’re looking for a qualification that will set your profile apart from everyone else, why not find your niche and sign up for specialised classes such as OriGym’s Level 3 Sports Massage or Level 4 Lower Back Pain Management.

Written by James Bickerstaff

Content Writer & Fitness Enthusiast

James holds a BA (Hons) in Creative Writing and Film Studies and has recently gained a MA degree in Film, both of which he attained from Liverpool John Moores University. After taking up the couch to 5K challenge on a whim, James found a new passion for running, which he combines with his love for healthy cooking and writing. All of this led him to becoming a copywriter for OriGym.  

When he is not writing content for the site, James can be found researching new recipes, writing music reviews, reading and watching latest film releases.   

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