If you’ve just started your career as a personal trainer, or you’re thinking about getting qualified, you’re probably wondering how to create a personal trainer Facebook page. Using social media is the perfect way to get your business out to the correct audience without breaking the bank, so we’re here to show you the ropes on how to do just that. We will cover:
- Steps To Creating Your Business Facebook Page
- 5 Essential Features To Utilise
- Promoting A Personal Training Facebook Page: How to Optimise Your Page
- Personal Training Facebook Page Tips for Your Content Strategy
- Utilising Paid Facebook Advertising
- The Importance of Customer Service
Before we begin, if you’re just starting out, ensure you have the correct qualifications by taking our diploma in personal training. Already qualified? Check out our Level 4 advanced nutrition course or download our prospectus to see how you can expand your business and increase your earnings.
Become A Qualified Personal Trainer Get qualified here at Origym with our Diploma in Personal Training!
Become A Qualified Personal Trainer
Get qualified here at Origym with our Diploma in Personal Training!
Steps To Creating Your Facebook Business Page
First, let’s address why you’re here - to find out how to start a personal training Facebook page. So, lets dive right into step one:
If you haven't already, create a personal Facebook account. You cannot make a Facebook business account without already having or creating a personal page, so ensure you have an account or simply sign up on their website.
On your home page, you should see a tab labelled ‘pages’ on the left hand side, we have highlighted this in the screenshot below. The next step is to simply click this tab.
Now, click the ‘create new page’ button.
You should now see the ‘Create a Page’ screen. Here, fill in the necessary information in the fields that you can see below. Stick around because we’ll discuss the optimal way to fill in this page in the next section of this guide!
Your page is complete! Simply fill in the remaining fields to complete your profile following Facebook's prompts. The answer to ‘how to create a personal trainer page on Facebook’ really is that easy, as Facebook will guide you through the process until you have all of the correct components.
For reference, you can see a real life example of our actual business Facebook page just below:
In terms of making the page look professional, that’s all down to you! Fortunately, we’re about to share our personal training Facebook page tips to get your page looking professional and performing well.
Even if you aren’t already qualified, it's a good idea to start this process before you get your qualification as a level 3 personal trainer, just ensure that you use the description box to specify that you are in training.
Despite what you might think, creating a Facebook page before your business is up and running is actually a great way to start building an audience so that when you are qualified, you can jump straight into work.
5 Essential Features To Utilise
If you’re looking for personal training Facebook page tips to ensure that you present yourself, and your business, as trustworthy and legit, then you’ll want to pay attention to this section. We’re about to discuss the essential features that you should include when creating a Facebook page for personal training, starting with the areas that you should focus on initially.
These are the essentials to kicking off a Facebook business page that is going to bring in results, so let’s see what’s up first.
#1 A Profile Image
You shouldn’t underestimate the power of using a professional image on your profile. Facebook includes a header and a smaller profile image, and this imagery is the biggest and first thing any potential client sees when they land on your page, so it has to grab their attention.
As a business owner and a personal trainer, you should certainly have a logo. Brand awareness is vital and this logo along with consistent branding colours is what makes potential clients remember your business and trust the effort that has gone into such small details.
You can see our Facebook header and profile image below on our business page, as an example:
Here at OriGym, we use consistent branding across all of our channels, and Facebook is no exception. Our logo, fonts and colours are recognisable, the header is eye-catching and the images are relevant without it being overwhelming.
In terms of how to create a good personal trainer page on Facebook, your aim should be to reach a balance between professionalism and relatability. You should put yourself in the client’s shoes - would you trust a business that had pixelated photographs and lacked branding?
Putting focus on the small details goes a long way, you can ensure that you greet the visitor to the page with professionalism, and yes, a good header and profile image can do that for you. It wouldn’t be a terrible idea to include yourself in these images too, by this we don’t mean that you should stick a selfie as your header, but a less intense version of this will do!
For example, in the personal training page example that you can see below, this business clearly shows the face of the brand while also making the logo and branding a main focus of the page. This is an example of how you could present yourself if you wanted to humanise your brand and get potential clients familiar with your face.
Either approach is effective so long as you make them look that way. Try to avoid using unprofessional photographs and ensure your logo is of a high standard; this way, you look much more reliable. Ultimately, this is really important as customers are only going to give their money to a business that they trust.
If you are looking to get started as a personal trainer and are seeking the best start, take a look at our guide on how to become a personal trainer here.
#2 Contact & About Information
Next, you are going to want to have a clear layout of where you are based and how potential clients can get in touch with you. Having this information clearly available is imperative when running any business as you need to make it as easy as possible for potential clients to find any necessary information.
Afterall, the purpose of you researching how to create a personal trainer facebook page is surely because you want to make conversions happen!
Above you can see how we have laid out our ‘about’ page here at OriGym. You'll notice that we've included all of the vital details that a potential customer may need, including:
- Address with pin point map
- Contact number
- Opening hours
- Messenger contact button
All of these aspects should be readily available to your potential client. Since you’re offering a service, you can also add your price range. Many personal trainers do not disclose their prices publicly, however this level of transparency only makes it easier for clients to make the decision faster and thus, for you to get clients quicker!
By not including basic information, you’ll instantly look less reliable and your reputation will pay for this. You'll ultimately be damaging your brand by creating a Facebook page for personal training with very little to no information about the personal training services that you offer.
This simply represents a lack of determination, attention to detail, and care for your own business. If a client sees that this is how you handle yourself professionally, they might assume that you have a similar attitude towards training clients.
As you can see in our example above, there are two tags listed, these are ‘fitness trainer’ and ‘educational consultant’, as these are the most suitable in our case. However, as a personal trainer, you could simply put a ‘fitness trainer’ or ‘personal trainer’ tag.
The purpose of these tags is to make it as easy as possible for people to see who you are and what services you offer. Though we recommend it being exclusively clear in your header and your name that you’re a personal trainer, it is helpful to also tag it in your about section too.
What's it really like?
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What's it really like?
#3 Call To Actions
So, now that you have a good idea of how to make a personal trainer Facebook page, the next step is to include Calls to Action (CTAs) on your page. CTAs are highly valuable as they can turn visitors to your Facebook page into genuine client leads.
Some good Calls to Action to include on a business Facebook page include:
If you want to have a section on your business website dedicated to what you offer, you can use a CTA to direct interested leads to that section. Ultimately, there is only so much space for information at the top of your Facebook page without making it look like spam.
This is particularly an issue if you have a lot of qualifications, or if you offer a range of PT services and packages. To get around this, you could instead have a professional page on your website that lists the areas in which you are qualified, for example.
Having this as a page on your website provides the perfect opportunity to show your audience that you’re not any old PT, particularly if you have a repertoire of qualifications behind you.
The most important thing to remember when deciding on your call to action buttons is to make it easy for clients to get in touch with you, find out who you are, and see what services you offer.
Take a look at an example of the header and CTAs we’ve used on our business page:
Always keep in mind that you never want to make it difficult for people to find vital information, and you especially don’t want to make it difficult for them to contact you. If you need some help building your website, head over to our article on personal trainer website ideas.
Using an ‘Enquire now!’ button as a CTA is a great way to promote urgency. This CTA also makes it pretty clear for potential customers to see how they can get in contact in the easiest way possible since you can direct them straight to an email address or to your instant messaging service through Facebook Messenger.
Request a Call Back
As a personal trainer, you are solely responsible for the selling of your service. You are not only a personal trainer, but also a sales person - accountable for the success or failure of your business. So, by making it as easy as possible for clients to get on the phone with you, it provides the opportunity to sell to them directly and on a more personal level.
You should certainly find the value in getting a potential client on the phone, as it is a great opportunity to sell using your personality, not just an email that can be misconstrued for any reason. Not only that, but you are not subject to their procrastination, in other words, your email could sit in their inbox whereas a phone call has their instant attention - so, it is a method worth considering.
#4 Services Section
Since you’re offering a service, it would only make sense to fill in every detail of the services section that Facebook provides for you. This is a great space to flaunt your qualifications, and show off the range of services and personal trainer packages that you offer - so use it to your advantage!
Filling in this section will only take 5 minutes of your time but it could be the difference between a standard business page and a business page that makes somebody want to buy into your services. There’ll be plenty of personal trainers who don’t bother with this section, but they’re missing out on an easy yet effective way to provide more information about their business.
For reference, your services section would look something like this:
As you can see, there is an easy to navigate tab on the left labeled ‘services’. This makes it simple for clients to find all of the services that you offer, a price bracket and a description of what exactly that is.
As you can see in our example, we display the services that we offer as a company, and you should do the same! You can show how you offer advanced sports nutrition or popular specialist services such as sports massage therapy.
It is useful to add a link in the description that acts as a call to action. For example, you may have a link to your website where they can enquire or call. Alternatively, you could have your business email readily available where they can enquire about getting started.
#5 Create A Members Group
Finally, another useful feature to utilise when creating a Facebook page for personal training is to create a members group. This can be a general public group for people to join or a space for your community of clients to share their experiences, results, and make friends on the same journey. You can even invite people who are interested in your service so that they can see first-hand reviews and testimonials from your existing clients.
Below, you can see how we lay out our group, which is a popular hub for like-minded people who are at very stages of their career, or path towards their career, in the fitness industry. You could do a similar thing for your own clients, afterall, they’re all on the same path - just at different stages.
Not only does this benefit your business in terms of brand awareness and building levels of trust, but it works as a motivational tool for clients. It makes them feel as though they are part of a community and so long as it is a positive experience, who would want to leave a close knit community of like-minded people?
If they’re ever feeling unmotivated or as though they aren’t getting any closer to their fitness goals, being able to see how other people in the group have shared their transformations could be exactly what they need to get their mojo back.
So now you have the essential building blocks to a Facebook page for your personal training business, let’s take a look at how to optimise your page and make it the best it can be.
For some more resources on being the best personal trainer you can be, read our articles below:
- How to Create Personal Training Packages
- Offering Couples Personal Training: Ultimate Guide
- How To Plan a Personal Training Session
Become a Personal Trainer with OriGym!
Promoting A Personal Training Facebook Page: How to Optimise Your Page
Optimising your page may sound a little scarier than it truly is, so we are here to take the worry away and provide you with the tools to optimise your page so you can climb the results page on search engines.
To be completely transparent, it seems as though Facebook wants to push you towards using Ads if you’re a business, rather than allow the use of search engine optimization (SEO) as means of promoting your personal training Facebook page. Nonetheless, we found that there are indeed ways to become user friendly and gain organic reach.
This kind of promotion technique is vital for new personal trainers to pick up on. This is because it is unlikely that you’re going to have money to spend on regular Facebook Ads if you’ve built your new business from scratch. Further, though you may feel the pressure to get on board with Facebook Ads, it doesn't always equate to success without the other additional elements that we are going to get into.
First off, Facebook prioritises ‘meaningful interactions’ according to Zuckerberg himself, and so this means you should avoid focusing on solely promotion. It hints towards the fact that personal Facebook accounts are valued more than business pages and so, ensure you share posts that relate to you on a human level rather than just a business.
Instead, broaden your horizon by integrating features such as funny or creative posts, like our example below:
Some other ideas include:
- Inspirational posts
- Lead nurture posts (posts that contribute to the development of relationships with potential buyers)
- Brand story and background
These kinds of posts work well in optimising your page as although this is a business website and your intentions are to promote, Facebook is still first and foremost a social media platform.
So, after all, your followers are going to expect a social aspect rather than being bombarded with advertisements. Spamming promotional material is likely to turn more people away than convert them into paying customers so be careful on your distribution of content; don't worry though, we will talk a little more about content strategy soon.
Location & About Information
Another key aspect to remember is location. With the phrase personal trainers near me obtaining a volume search of approximately 32k, it is well worth ensuring that your location is specified.
You may remember how we earlier displayed the importance of filling out the ‘about’ section on your Facebook page - this is paramount when it comes to optimising your page as this is information that is going to help the end user - which should always be your ultimate goal.
You can see an example below, when we typed into Google “personal trainers near me” a local personal trainer result came up and it was more than easy to head over to their Facebook page and find out more about their business and even be redirected to their official website.
So, with a Facebook business account being so easily found with a highly popular search term, it is vital that you provide all of the important information needed for the end user.
You may think that hashtags are only useful on platforms such as Instagram and Twitter, however, you can actually optimise your Facebook business page with hashtags too; but this is only when they’re used correctly.
A useful look into how Facebook hashtags work revealed some interesting findings. Most importantly, how the amount of hashtags that you use determine the efficacy of them in the first place.
To exemplify this, the research shown how:
- Posts with 1 or 2 hashtags averaged 593 interactions
- Posts with 3 to 5 hashtags averaged 416 interactions
- Posts with 6 to 10 hashtags averaged 307 interactions
- Posts with more than 10 hashtags averaged 188 interactions
What this suggests is that ultimately, less is more, and a significant drop can come from overdoing your hashtags which isn’t surprising due to the spammy nature of this approach.
You must remember that Facebook prioritises engaging content, so although you may get somewhat of a boost from 1 or two hashtags, your focus should be on the post itself. A small amount of hashtag research on successful competitors could be useful, but don’t waste too much time on this.
Nonetheless, using holistic hashtags and not going overboard can certainly help you to get in touch with the correct audience but the post itself has to be of good quality too. Don’t mistake hashtags as a saviour for unprofessional posts, they should be of value to the end user and with the combination of 1 or two hashtags, it can have a positive impact on your engagements.
Professional and shareable visuals are imperative to a well optimised Facebook business page. As we previously established, Facebook values meaningful interactions and so, you should allow enticing visuals to do this.
Some tips that we recommend to make the most out of your visuals are:
Avoid using grey or blue colours: These are Facebook's branding colours and so, you don’t want to blend in, you could even risk looking as though you have an unfinished page with this kind of theme. Instead, use your own branding colours and themes that are professional yet pop.
Create multiple visuals per post and A/B test to see which one performs better: Testing out your posts is a great idea to make sure that if, or when, you start to use Facebook paid advertisements, your visuals are going to attract engagement.
For example, try out different colours and designs and see which has the most engagement, maybe graphics work better than stock photographs etc. Ensure that you measure success so that you don’t waste any money or time on designs that don’t achieve valuable engagement.
Lower the amount of characters used in a post: It is important to not create the effect of add fatigue when creating posts, instead, you should be creating posts that are concise and attention grabbing. People scroll through Facebook fast, and are only going to stop on the posts that catch their attention. If you have a large amount of block text, you’re only going to deter potential customers.
So, now that you know how to create a personal trainer page on Facebook and optimise it for potential clients, let’s see what kinds of content will set you up for success.
Personal Training Facebook Page Tips for Your Content Strategy
Now that you have the awareness of a holistic approach to optimising your Facebook business page, we will now go through the more specific content types that make your page shareable and work in favour of Facebook's algorithm.
Service Vs Product
As a personal trainer who offers a service rather than a product, it may seem difficult to advertise your business in a concise and attractive manner - but it is possible and you should definitely approach promotion this way.
For example, we have an idea below of what an eye catching and promotional post could look like:
Of course you can be as a creative as you like whilst still remaining professional, but the important thing to take away are that you include these features:
- Services you offer
- Creating a sense of urgency (book a consultation now!)
- At least ONE method of contact
You want all of these vital features while also having a creative and more importantly, on brand, piece of media. This doesn't have to be just an image either, as you can still get the message across in a short advert or video. So long as you are still keeping in mind that it has to be shareable and meaningful whilst also entertaining to a certain extent.
Another way of emulating the service you offer through media on your page could include sharing client transformations. This is a great way of proving your worth to potential clients and creating some relatability between current clients and potential clients. Not only that but general testimonials and reviews are valuable accounts from people who have used your service and are happy with it.
Don’t expect potential clients to take your word for it, use these methods to provide concrete proof of the benefits you can provide and show clients that you’re worth their money.
Use Humour in Page Breakers
Another way to strategically plan your content is to ensure you are hitting Facebook’s favourite thing: meaningful interactions. Afterall, before business, Facebook is a place for connecting with friends and sharing things that make you happy and connected - this is why it could be argued that personal accounts are valued higher than business pages.
So, with this in mind, you should inject some personality into your business page by using posts that could fit seamlessly into your personal Facebook page as well as your business page. Make the end user know that there is indeed a human being on the end of your account.
Some ways you can do this include the likes of following trends and staying on top of current affairs to create shareable content. For example, we do this here at OriGym by creating memes that are relevant to current trends and seasons. For example, here’s a piece of content that we shared during halloween:
This is shareable, lighthearted, and fun whilst still relevant to our business and the services that we offer. It is something that you could share on a personal Facebook page yet still adheres to business branding to ensure your logo and colour scheme is recognisable.
So, with this kind of break in your business page, you can show some personality behind the brand and indicate to Facebook that you are not spamming promotions and are adding value.
Inspirational and Meaningful content
One thing that we have found here at OriGym, is that Facebook certainly sticks by its word on wanting to pursue meaningful interactions. Posts such as an inspirational quote become instantly shareable, and this doesn’t mean that you only direct your target audience, as shares can go a long way.
Looking at our example above, 1,938 people were reached in this one post and it could be argued that this is thanks to the adherence to exactly what Zuckerberg suggested was the key to success on Facebook - this being the meaningful interactions.
Ultimately, this kind of post can create conversation, it can induce likes and shares and thus - directing traffic to your Facebook business page.
Utilising Paid Facebook Advertising
One thing that you should certainly consider when learning how to create a personal trainer Facebook page and ensuring it has success is utilising the features it provides and of course, Facebook Ads are a predominant feature.
Though as a new personal trainer you may not have the financial resources to spend heaps of money on Facebook Ads, it is certainly worth trialing out some Ads to see which kinds of advertisements have the highest return in terms of conversion, or at the very least, engagement.
The good news is that Facebook lays out the steps to creating Ads in a clear and concise way, as shown below:
First, Facebook makes it clear that you should begin with a business goal in mind and this consists of coming up with a plan that can fit into one of three categories, these being:
It could be a good idea to do this in stages, for example; kick off your promotional material with an awareness campaign. In other words, who you are, what you offer and where you are located.
After that, move onto the consideration stage, which Facebook describes as the stage that gets people to think about your business and seek more information. For example, create urgency around your service - is summer coming up? Do people want to get their summer body ready with the help of a personal trainer?
Finally, think about conversions - this is especially important to close the sale. So, ensure on your conversion campaign that you have a call to action, for example, call now, request a call back or submit your email.
If you need some more information on how to get personal training clients and want a more holistic guide, click here.
The Importance of Customer Service
Finally, now you have learned how to create a personal training Facebook page, let's talk about why you need to prioritise providing good customer service.
Having a well set-up business page is obviously a step in the right direction, but you need to ensure that you use it well and to your advantage, or it could do more damage to your brand than good.
Your clients or potential clients must be happy with your service, this includes having the following intact:
These are the key to unlocking a Facebook business page that works. It is imperative that you make it easy for people to get in touch and one of the best ways is through the Facebook messenger platform.
As you can see, here at OriGym we have a link to our contact on messenger which is written clearly in bold, and it includes the messenger symbol for clarity. This makes it easy to not only get in touch by telephone, but also through an instant messaging service that most, if not all, Facebook users would recognise.
So, as we spoke about the importance of the ‘about’ section, this reinstates how vital filling this section out is and how Facebook has facilities that you should take advantage of to boost your overall customer service.
Before You Go
By now, you should have all of the information you need to create a Facebook page for personal training - from the mechanics of actually setting it up, to how you go about promoting it. It is a great idea for all personal trainers to get started with a Facebook business page so simply follow our steps and you’ll be on the road to success!
Don’t forget, if you’re yet to get started as a personal trainer, begin with our diploma in personal training that you can check out here. Or, browse through all of the courses we have on offer in our downloadable course prospectus here.
What's it really like?
Download Our "Day in the Life of a Personal Trainer" Guide
What's it really like?