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6 Additional Personal Training Revenue Streams

6 Personal Training Revenue Streams

Even if you’re financially stable, incorporating additional personal training revenue streams can help to grow your business. 

With this article, we’re going to break down 6 potential revenue streams that you can explore as a PT.

But first, if you’re looking to pursue new revenue streams you should consider enrolling on our Level 4 Sports Nutrition CourseAlternatively, download our FREE course prospectus to learn more about our courses.

6 Personal Training Revenue Streams

#1 - Combine Your Personal Training Services With Sports Massage Therapy

Learning how to become a sports massage therapist will open up an additional stream of revenue. 

This qualification will equip you with the necessary skills required to complete daily responsibilities associated with the sports massage therapist job role, whilst attracting a variety of clients who are looking to receive treatment for injuries. 

For example, if a client becomes injured, they would typically have to stop training for a designated period of time. 

This would usually result in a loss of income for the trainer, but a qualified sports massage therapist can instead move the clients from their training onto an SMT treatment plan. 

Following the completion of this sports massage therapy treatment, you can then suggest that your client return to their regularly scheduled training programme. 

This process will ultimately create a strong bond between you and your client, as they’ll be receiving this treatment for someone they already know and trust, rather than a stranger. 

But how much can this additional personal training revenue stream bring in, and will it differ from your usual training fee? For insight into this, let’s look to LMC Physio & Fitness:


If you followed a similar pattern to the examples displayed above and charged £47 for a personal training session, as well as a £47 SMT session, this would mean that you wouldn’t be out of pocket whilst clients are incapable of training. 

Furthermore, if clients wished to continue receiving SMT following the end of their recommended time, you could essentially double your revenue and earn an overall profit of £94.

You could also further incentivise personal training clients to sign up for SMT sessions by offering discounted prices. 

For example, if you offered your personal training clients a 50% discount on SMT, you could charge £47 for the PT session and £23.50 for the sports massage, resulting in a final profit of £70.50

Whilst the profit won’t be as big as the one proposed above, you will still be earning an additional stream of income.

 

Become a Level 4 Specialist Personal Trainer with OriGym

Expand the services you offer with our Level 4 Sports Nutrition Course.

#2 - Design & Market Pre-Made Workouts 

Another personal training revenue stream that you can choose to explore is learning how to create and sell pre-made workout plans. 

With these pre-made workouts customers will be able to independently follow your teachings from whatever environment they deem appropriate. 

This process is deemed to be ‘passive income’, as after creating your workouts, you won’t need to directly interact with the customer, and can instead focus on adding new content for them further down the line.

By continuously creating new content (on a monthly basis, for example), you're able to attract new buyers, and encourage existing customers to either buy again, or subscribe to your content model.

In order to appeal to a mass market, these pre-made alternatives will typically centre around popular holistic fitness goals, such as losing weight.

This means that you can repeatedly use a one-time creation in order to generate income, without the need to tailor the programme to each individual. 

But how can you market and sell these plans, and ultimately turn this idea into an additional personal training revenue stream?


Jamie Eason advertises a pre-made 12-week Bodybuilding plan on the fitness site Bodybuilding.com, all for a price of:

  • £5.75 a month ($6.99) - Can be cancelled at any time
  • £3.29 per month ($3.99) - With a minimum of a year subscription

These pre-made workouts can be downloaded by customers, who’ll then be left to their own devices to work on completing their personal fitness goals.

personal training revenue potential

Some information you will want to include in these plans are:

  • Detailed workout schedule 
  • Explanation for how these workouts help to facilitate the overall goal of the programme 
  • General nutrition advice that can help to further support the pursuit of the holistic goal

By having customers sign up to a pre-made workout plan on a subscription basis, you can generate a continuous stream of passive income.

subscription based personal training revenue

For example, after 3 months (12 weeks) of charging buyers a set price of £5.75, Jamie Eason will have earned a total of £17.25 per customer. 

A key thing to note here is that Jamie markets his workouts with an end goal in the title - e.g. 12-Week Bodybuilding Training, which encourages customers to stay subscribed for the duration of the package. 

Following the end of this allotted time, you can then introduce customers to the newly created workout plans. This acts as a natural progression for their fitness journey, and provides buyers with more incentive to stay subscribed.

One popular way of incorporating this new revenue stream is to market and sell these workouts on your personal training website or via LinkTree. 

LinkTree is a tool that allows you to simultaneously share multiple links on social media. Users can direct their followers to their other platforms, simply by posting their LinkTree account in their bios.

An example of a trainer who does this well is Psyched by Zak:

personal trainer revenue streams for LinkTree

From his LinkTree profile, we can see that Zak has clearly labelled each of his services, in order to ensure visitors are directed to the page that is most appropriate for their needs.

For example, if a customer wanted to purchase pre-made online workout plans, they’d simply select ‘online training packages’ option.

This will streamline your sales, directing clients to exactly where they need to be e.g. your workout sales page.

#3 - Create and Sell Meal Plans 

Much like the point above, you can create pre-made meal plans for clients and sell them separately or as part of their personal training package.

In a similar vein to training packages, these should be focused on helping your clients reach holistic fitness goals, such as losing weight or gaining muscle mass. 

Instead of viewing them as fixed programmes, it may be easier to think of these plans as templates. This way, they can be adjusted to suit a client’s specific needs such as:

  • Existing allergies 
  • Cultural food preferences 
  • Personal taste preferences

But regardless of how much you adjust these meal plans, they should still only be viewed as recommendations

Even if you have completed a Level 4 nutrition course, you will not be able to provide them as prescriptions. 

Only dietitians who have obtained a higher-education level degree can create plans that are to be followed in this manner, as individuals in this role are viewed as medical professionals.

But how should you go about selling these meal plans?

Selling Meal Plans With Personal Training Packages:

Most clients will want to pay for these meal plans as when paired with their training routines, they can help to facilitate their fitness-related goals.

As stated in the introduction, you can include this as an additional feature within a client’s personal training package and sell them on your website. 

You could structure this like the example below from KT Fitness & Nutrition:

Creating and selling meal plans can act as additional personal training revenue streams, as it allows PTs to charge a higher price for packages that include this feature.

For example, if you had a total of 10 clients who all bought the combined package for personal training and nutritional advice, then you will earn a total of £500 in revenue every month.

You can also track the client’s progress through nutritional software in order to make amendments to the plan should they struggle at any point. This will keep engagement levels high, guaranteeing that they will continue paying for the service.

Find out more about providing nutrition guidance with our article - Can Personal Trainers Give Nutritional Advice?

Selling Meal Plans as Separate Services:

Alternatively, you can target clients who are specifically interested in meal plans by selling them separately from your personal training sessions like Real Health and Fitness

By following the same pricing structure as the example above, you can potentially earn up to £600 a month by selling nutrition plans to 10 clients. 

Be aware that when deciding to pursue this particular revenue stream you may want to only sell bespoke meal plans that are unique to clients. 

This way the clients are guaranteed to receive something that is specifically tailored to their needs and goals. 

- - - -

Want to learn more about additional personal training revenue streams? Check out these similar OriGym articles:

#4 - Boost Your Personal Training Revenue By Offering Online PT Services

The role of an online personal trainer involves working with clients virtually, through the creation and delivery of bespoke programmes. 

The only real difference between this approach and that of in-person, is that with online personal training you and the client won’t be in the same physical location.

As an online personal trainer, you’ll also save money on the likes of gym fees and travel costs, allowing you to spend more on personal expenses. 

This can act as an additional personal training revenue stream as, in doing so, you don’t have to stop in-person sessions. Instead, you can sell online training sessions and contact these clients around your existing in-person schedule. 

You may also hold live sessions over Zoom, which you can find out more about here - A Complete Guide To Personal Training Over Zoom.

In order to attract clients to your online training packages, be sure to detail exactly what service they’ll receive as part of their programme. An example of someone who does this well is Scott Laidler:

Online personal training revenue

We would advise all those pursuing online personal training to offer a similar calibre of service, ensuring that clients receive the likes of:

  • A personal training consultation 
  • A bespoke training programme 
  • Feedback and support through platforms such as phone calls, video calls, direct messages, and emails

Once you’ve conducted a virtual consultation, you can then offer the client a bespoke training package that is unique to their goals and existing fitness level. 

Whilst it may seem that a client is left to their own devices in order to implement this training, you should be on hand to offer feedback and support. 

For this, you can simply message the client to see how they’re handling the training. Alternatively, if a client reaches out and contacts you for advice, be sure to reply in a timely manner.

If there are any issues, you address them and offer the client an amended programme as a result. 

Be aware that these programmes will not be as expensive as your in-person training sessions. Jack Moon, for example, charges £49 a week for his online training, which consists of:

To stress how financially beneficial online personal training can be, let’s hypothetically say you have 5 online clients who paid £40 a week for your service. This would result in a lucrative revenue stream of £800 at the end of the month

These programmes don’t even need to necessarily be as expensive as the example provided above. Just offering them in the first place allows you to take on more clients and increase your overall revenue. 

For more guidance on how you can launch these additional personal training revenue streams, check out our YouTube video dissecting how you can become an online PT:

#5 - Supplement Your Personal Training Income By Running Fitness Classes

Once you have obtained a diploma in personal training you will be officially qualified to work in the role of a personal trainer, as well as a fitness instructor.  

With each role, you’re able to teach fitness classes for numerous clients to attend at the same time. These typically last for between 30 minutes and an hour, often revolving around one specific goal, such as to lose weight.

Examples of popular fitness classes include:

  • LBT (Legs, Bums and Tums
  • Cycling
  • Yoga
  • HIIT 

These fitness classes can act as an additional personal training revenue stream as they will attract a niche group of clients who aren’t specifically interested in one-to-one training.

There are two ways in which you can earn money through fitness classes, first by creating and running the class yourself, or instead opting to work freelance for a gym.

For more information on working freelance, check out our article 'Where Do Freelance Personal Trainers Work?'

 

Become a Level 4 Specialist Personal Trainer with OriGym

Expand the services you offer with our Level 4 Sports Nutrition Course.

Running Your Own Fitness Classes As An Additional Revenue Stream

Creating and operating your own fitness classes will require you to either rent a space in a fitness centre, or apply for permission to conduct these classes in a public area.

Once you’ve found your location, it may be beneficial to contact your existing personal training clients to conduct a survey of what type of class they’d most like to attend.

Much like personal training sessions, you should ensure to plan each of these classes diligently to ensure that each client gets the desired experience. 

When setting up a payment plan for your fitness classes, you should look to trainers like HelenGPT for inspiration. From the screenshot provided below, we can see how Helen earns this additional revenue stream.

You may wish to pursue a similar pricing structure, encouraging clients to bulk buy sessions in order to ensure a greater stream of income. 

This has the potential to be a lucrative revenue stream, as if the class is attended by 20 clients, you’d earn anywhere between £320 - £1,400, depending on what packages the clients sign up for.

Teaching Fitness Classes at a Gym

Instead of teaching your own classes you could opt to get a part-time/freelance job teaching fitness classes at a gym.

This role will typically see you work a set number of hours, teaching a specific number of classes per week for a contracted salary. 

An example of how this role may look can be found below. From this we can clearly see that when working in a group fitness trainer role you will be contractually required to fulfil a specific number of hours in order to earn this additional revenue.

If you’re employed in a similar role you can increase your overall revenue by £220 - £660 a month! 

By opting for a role that requires few working hours, you’ll be able to easily fit it around your existing PT schedule. 

Another benefit of pursuing this additional personal trainer revenue stream is that you don’t need to personally market the class in order to make money. 

This role is left to your employers, who will target the gyms regular customers, leaving you to focus on delivering the class itself.

#6 - Join a Fitness-Related Affiliate Scheme

Affiliate programmes are a simple but effective personal training revenue option that anyone, regardless of experience, can implement.

An affiliate scheme will require you to share a link or referral code that is associated with a specific business. 

Should someone use your link and make a purchase with said company, you will get a percentage of the final profit.

One example of a popular affiliate scheme in the fitness industry is Reebok:

With a programme that pays their affiliates a 7% commission of £60 ($80) average sales, those who sign up could earn a total of £4.20 for every sale. This is a good form of passive income, as you are only doing the bare minimum work in posting a link. 

An example of how you can do this can be found below from Craig Davies, an ambassador for OriGym:

The scheme is in place to generate revenue for both the company in question, and the affiliate who shares their link. 

From Craig’s page we can clearly see that those who sign up for an OriGym course will receive a beneficial 20% off their final cost, and once this has been processed Craig will receive 10% of the net cost.

So for example, if someone purchased a Level 3 Personal Training course for £1,049.00, then Craig could earn £104.90.

As a personal trainer, you should seek to join an affiliate scheme that is specifically focused on health and fitness, as this is the content that your clients will be more interested in. 

Other potential companies that a personal trainer could partner with include:

In relation to Adidas post above, if someone used your affiliate link and spent £50, then you could earn a commission of £6.50

The best part of this revenue stream is that anyone can be an affiliate. Despite popular belief, you don’t need thousands of followers to market a product in this way. 

Just be sure to read the criteria for each scheme in order to determine whether you’re an eligible candidate for the company.

Before You Go! 

There are many personal training revenue streams that can be explored, with each option having the potential to grow your business and earn you an even greater profit. 

Don’t be afraid to experiment with multiple different approaches in order to determine which is the best choice for your business. 

Remember, Level 4 Personal Trainer courses can help you acquire vital skills required to target specialist client demographics. For example, with a Level 4 Sports Nutrition Course you will be able to gain better insight into designing meal plans for clients.

Download OriGym’s course prospectus here to learn more about each of our specialist courses.

Written by James Bickerstaff

Content Writer & Fitness Enthusiast

James holds a BA (Hons) in Creative Writing and Film Studies and has recently gained a MA degree in Film, both of which he attained from Liverpool John Moores University. After taking up the couch to 5K challenge on a whim, James found a new passion for running, which he combines with his love for healthy cooking and writing. All of this led him to becoming a copywriter for OriGym.  

When he is not writing content for the site, James can be found researching new recipes, writing music reviews, reading and watching latest film releases.   

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