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6 Additional Personal Training Revenue Streams

6 Personal Training Revenue Streams

Even if you’re financially stable, incorporating additional personal training revenue streams can help to grow your business. 

With this article, we’re going to break down 6 potential revenue streams that you can explore as a PT.

But first, if you’re looking to pursue new revenue streams, you should consider enrolling on a Level 4 Personal Trainer course. Here, you can learn skills that will help you teach clients specialist fitness-related subjects, such as how to manage obesity, and provide for diabetic clients.

Alternatively, download our FREE course prospectus to learn more about all the courses OriGym has to offer.

6 Personal Training Revenue Streams

#1 - Combine Your Personal Training Services With Sports Massage Therapy

Learning how to become a sports massage therapist will open up an additional stream of revenue. 

This qualification will equip you with the necessary skills required to complete daily responsibilities associated with the sports massage therapist job role, such as:

  • Conducting fitness assessments with clients to determine what treatment they need
  • Testing joints for range of motion and pain 
  • Pre- and post-event sports massages
  • Create rehabilitation programs for people with injuries 
  • Liaise with coaches, trainers and other healthcare professionals 

Your clients will want to invest their money in this service as it’s beneficial both before and after training. As their trainer, be sure to stress the benefits of the practice, which include:

  • Increased joint range of motion (ROM)
  • Increased flexibility
  • Increased sense of well-being
  • Decreased muscle tension
  • Decreased neurological excitability (nerves more relaxed)
  • Decreased muscle spasms
  • Better sleep

This will attract a variety of clients who are looking to receive treatment for their own specific reasons, such as injury rehabilitation.

But how much can this additional personal training revenue stream bring in? According to Payscale, the average sports massage therapist earns £19.55 per hour.

Typically, those who choose to pursue SMT sessions as additional revenue streams will market them as separate packages from their personal training ones. 

An example of this can be seen below from LMC Physio & Fitness:

This will not only prompt existing personal training clients to sign up for your additional SMT service, but can also attract a new stream of clients who are specifically looking for sports massage therapy only.

In this instance, you can essentially double your revenue, as clients can sign up for both a £47 personal training session, as well as a £47 SMT session, resulting in an overall profit of £94.

You can also further incentivise personal training clients to sign up for SMT sessions by offering discounted prices. 

For example, if you offered your personal training clients a 50% discount on SMT, you could charge £47 for the PT session and £23.50 for the sports massage, resulting in a final profit of £70.50

Whilst the profit won’t be as big as the one proposed above, you will still be earning an additional stream of income.

 

#2 - Design & Market Pre-Made Fitness Programs

Another personal training revenue stream that you can choose to explore is learning how to create and sell fitness programmes online.

There are a number of reasons why a client may be otherwise inaccessible to you - they may live in another part of the world, or feel uncomfortable in a gym environment.

However, with the premade fitness programmes you can realistically train anyone from whatever environment they deem appropriate.

This process is deemed as ‘passive income’, as after creating your workouts, you won’t need to directly interact with anyone who purchases them, and can instead focus on adding new content for them further down the line.

This continuous creation of content will attract new transactional clients, whilst providing the subscription based users with more incentive to continue paying.

These pre-made alternatives will centre around popular holistic fitness goals, such as losing weight.

This means that you can repeatedly use a one-time creation in order to generate income, without the need to tailor the programme to each individual. 

But how can you market and sell these plans, and ultimately turn this idea into an additional personal training revenue stream?

One popular way of incorporating this new revenue stream is to market and sell workout videos on your personal training website or other platforms, like LinkTree. 

LinkTree is a tool that allows you to simultaneously share multiple links on social media. Users can direct their followers to their other platforms, simply by posting their LinkTree account in their bios.

These programmes will be pre-recorded workout sessions that clients can purchase and follow along to at home. An example of this can be seen below from Obé:

personal training revenue potential

There are two ways in which you can monetize your virtual workout sessions:

 

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Enrol in one of OriGym's specalist Level 4 Personal Training courses today! 

Subscription Video on Demand

This option is where clients will pay a monthly recurring fee in order to access your video content. Note, in this instance clients will typically gain access to a large chunk of your video library in order to keep them invested.

subscription based personal training revenue

If you followed a similar subscription-based structure to the one above, and had a total of online 10 clients, you’d earn:

  • £149.90 for Monthly Subscriptions
  • £999.90 for Annual Subscriptions

When it comes to marketing your subscription service on social media, you will want to clearly establish this as a different product, separate from your in-person personal training sessions.

An example of a trainer who does this well is Psyched by Zak:

From his LinkTree profile, we can see that Zak has clearly labelled each of his services, in order to ensure visitors are directed to the page that is most appropriate for their needs.

As a trainer offering subscription based video service, your own LinkTree may look something like this:

  • My Personal Website 
  • Book a Session with Me! 
  • Online Training Packages 
  • Video Subscription Store 

This will ensure that you’re marketing your service to its target audience in a manner that’s fast and efficient to read. They won’t have to sift through page after page of information, and can instead be immediately diverted to the video service. 

Transactional Video on Demand:

This will be a one off payment, in which a client will pay for a specific product. For example, if they wanted to gain muscle mass they would only pay for a virtual programme that focuses on that specific fitness goal.

This can be sold virtually and downloaded, or it could be sold in a physical copy as a fitness DVD. Celebrity trainer Joe Wicks for example, sells these one off classes for as little as £3.20 on Amazon.

Again, let’s hypothetically state that you have 10 clients and sell your class for a similar price, as a result you’d earn a total of £32.00

Whilst this isn’t as lucrative of an intake, it is still a good source of passive income. 

When it comes to marketing this programme through social media, you may want to consider highlighting this one off VOD service through a post.

An example of this approach can be seen below from Sion Monty:

Through the graphic posted, Sion provides visitors with some insight into what this specific programme entails. 

When following this method, create a post with some screenshots from the class in question. The point of this marketing technique is to show clients what the product entails, think of it as a free sample.

Much like Sion you should then provide your clients with a call to action, directing them to where they can purchase the video. 

For example, Sion tells his audience to ‘click the link in my bio’ which will then direct them to his LinkTree, where there will be a link to said product.

#3 - Create and Sell Meal Plans 

Much like the point above, you can create pre-made meal plans and sell them to your clients separately or as part of their personal training package.

In a similar vein to training packages, these should be focused on helping your clients reach holistic fitness goals, such as losing weight or gaining muscle mass. 

Instead of viewing them as fixed programmes, it may be easier to think of these plans as templates. This way, they can be adjusted to suit a client’s specific needs such as:

  • Existing allergies 
  • Cultural food preferences 
  • Personal taste preferences

But regardless of how much you adjust these meal plans, they should still only be viewed as recommendations

Even if you have completed a Level 4 nutrition course, you will not be able to provide them as prescriptions. 

Only dietitians who have obtained a higher-education level degree can create plans that are to be followed in this manner, as individuals in this role are viewed as medical professionals.

But how should you go about selling these meal plans?

Selling Meal Plans With Personal Training Packages:

Most clients will want to pay for these meal plans as when paired with their training routines, they can help to facilitate their fitness-related goals.

As stated in the introduction, you can include this as an additional feature within a client’s personal training package and sell them on your website. 

You could structure this like the example below from KT Fitness & Nutrition:

Creating and selling meal plans can act as additional personal training revenue streams, as it allows PTs to charge a higher price for packages that include this feature.

For example, if you had a total of 10 clients who all bought the combined package for personal training and nutritional advice, then you will earn a total of £500 in revenue every month.

You can also track the client’s progress through nutritional software in order to make amendments to the plan should they struggle at any point. This will keep engagement levels high, guaranteeing that they will continue paying for the service.

 

Become a Level 4 Specialist Personal Trainer with OriGym

Enrol in one of OriGym's specalist Level 4 Personal Training courses today! 

Selling Meal Plans as Separate Services:

Alternatively, you can target clients who are specifically interested in meal plans by selling them separately from your personal training sessions like Real Health and Fitness

By following the same pricing structure as the example above, you can potentially earn up to £600 a month by selling nutrition plans to 10 clients. 

Be aware that when deciding to pursue this particular revenue stream you may want to only sell bespoke meal plans that are unique to clients. 

This way the clients are guaranteed to receive something that is specifically tailored to their needs and goals. 

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Want to learn more about additional personal training revenue streams? Check out these similar OriGym articles:

#4 - Branch Out And Boost Your Personal Training Revenue With Online

The role of an online personal trainer will see you train your clients virtually through video calls.

These classes will be conducted in the same manner as your in-person sessions, meaning that you will still create a bespoke training package for the client in question. The only real difference is that you won’t be in the same location as each other.

This is arguably one of the largest benefits of online personal training, as you won’t be geographically confined to clients within your local area. As a result, you can begin to train clients from across the world.

Furthermore, as an online personal trainer you will save money on the likes of gym fees and travel costs, allowing you to spend more on personal expenses. 

Online training companies such as Fitness InsideOut advertise and sell packages through their website, before conducting the actual sessions on free softwares to save money:

This can act as an additional personal training revenue stream as, in doing so, you don’t have to stop in-person sessions. 

Instead, you can sell online training sessions and allocate these clients' times around your existing in-person schedule. 

Be aware that these sessions will not be as expensive as your in-person training sessions. Jack Moon, for example, charges £49 a week for his online training:

Hypothetically, say you only had 5 online clients who paid £40 a week for your service, this would still result in a lucrative revenue stream of £800 at the end of the month

These sessions don’t even need to necessarily be this expensive. Just by offering them in the first place allows you to take on more clients and increase your overall revenue. 

For more guidance on how you can launch these additional personal training revenue streams, check out our YouTube video dissecting how you can become an online PT:

#5 - Supplement Your Personal Training Income By Running Fitness Classes

Once you have obtained a diploma in personal training you will be officially qualified to work in the role of a personal trainer, as well as a fitness instructor.  

With each role, you’re able to teach fitness classes for numerous clients to attend at the same time. These typically last for between 30 minutes and an hour, often revolving around one specific goal, such as to lose weight.

Examples of popular fitness classes include:

  • LBT (Legs, Bums and Tums
  • Cycling
  • Yoga
  • HIIT 

These fitness classes can act as an additional personal training revenue stream as they will attract a niche group of clients who aren’t specifically interested in one-to-one training.

There are two ways in which you can earn money through fitness classes, first by creating and running the class yourself, or instead opting to work freelance for a gym.

Running Your Own Fitness Classes As An Additional Revenue Stream

Creating and operating your own fitness classes will require you to either rent a space in a fitness centre, or apply for permission to conduct these classes in a public area.

Once you’ve found your location, it may be beneficial to contact your existing personal training clients to conduct a survey of what type of class they’d most like to attend.

Much like personal training sessions, you should ensure to plan each of these classes diligently to ensure that each client gets the desired experience. 

When setting up a payment plan for your fitness classes, you should look to trainers like HelenGPT for inspiration. From the screenshot provided below, we can see how Helen earns this additional revenue stream.

You may wish to pursue a similar pricing structure, encouraging clients to bulk buy sessions in order to ensure a greater stream of income. 

This has the potential to be a lucrative revenue stream, as if the class is attended by 20 clients, you’d earn anywhere between £320 - £1,400, depending on what packages the clients sign up for.

Teaching Fitness Classes at a Gym

Instead of teaching your own classes you could opt to get a part-time/freelance job teaching fitness classes at a gym.

This role will typically see you work a set number of hours, teaching a specific number of classes per week for a contracted salary. 

An example of how this role may look can be found below. From this we can clearly see that when working in a group fitness trainer role you will be contractually required to fulfil a specific number of hours in order to earn this additional revenue.

If you’re employed in a similar role you can increase your overall revenue by £220 - £660 a month! 

By opting for a role that requires few working hours, you’ll be able to easily fit it around your existing PT schedule. 

Another benefit of pursuing this additional personal trainer revenue stream is that you don’t need to personally market the class in order to make money. 

This role is left to your employers, who will target the gyms regular customers, leaving you to focus on delivering the class itself.

 

Become a Level 4 Specialist Personal Trainer with OriGym

Enrol in one of OriGym's specalist Level 4 Personal Training courses today! 

#6 - Join a Fitness-Related Affiliate Scheme

Affiliate programmes are a simple but effective personal training revenue option that anyone, regardless of experience, can implement.

An affiliate scheme will require you to share a link or referral code that is associated with a specific business. 

Should someone use your link and make a purchase with said company, you will get a percentage of the final profit.

One example of a popular affiliate scheme in the fitness industry is Reebok:

With a programme that pays their affiliates a 7% commission of £60 ($80) average sales, those who sign up could earn a total of £4.20 for every sale. This is a good form of passive income, as you are only doing the bare minimum work in posting a link. 

An example of how you can do this can be found below from Craig Davies, an ambassador for OriGym:

The scheme is in place to generate revenue for both the company in question, and the affiliate who shares their link. 

From Craig’s page we can clearly see that those who sign up for an OriGym course will receive a beneficial 20% off their final cost, and once this has been processed Craig will receive 10% of the net cost.

So for example, if someone purchased a Level 3 Personal Training course for £1,049.00, then Craig could earn £104.90.

As a personal trainer, you should seek to join an affiliate scheme that is specifically focused on health and fitness, as this is the content that your clients will be more interested in. 

Other potential companies that a personal trainer could partner with include:

In relation to Adidas post above, if someone used your affiliate link and spent £50, then you could earn a commission of £6.50

The best part of this revenue stream is that anyone can be an affiliate. Despite popular belief, you don’t need thousands of followers to market a product in this way. 

Just be sure to read the criteria for each scheme in order to determine whether you’re an eligible candidate for the company.

Before You Go! 

There are many personal training revenue streams that can be explored, with each option having the potential to grow your business and earn you an even greater profit. 

Don’t be afraid to experiment with multiple different approaches in order to determine which is the best choice for your business. 

Remember, Level 4 Personal Trainer courses can help you acquire vital skills required to target specialist client demographics. For example, with an Advanced Nutrition course you will be able to gain better insight into designing meal plans for clients.

Download OriGym’s course prospectus here to learn more about each of our specialist courses.

Written by James Bickerstaff

Content Writer & Fitness Enthusiast

James holds a BA (Hons) in Creative Writing and Film Studies and has recently gained a MA degree in Film, both of which he attained from Liverpool John Moores University. After taking up the couch to 5K challenge on a whim, James found a new passion for running, which he combines with his love for healthy cooking and writing. All of this led him to becoming a copywriter for OriGym.  

When he is not writing content for the site, James can be found researching new recipes, writing music reviews, reading and watching latest film releases.   

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