SEO For Yoga Teachers: The Complete Guide

Whether you're a newly qualified yoga teacher or run your own studio, understanding how SEO works is essential for getting visitors to your website, engaging with your business and ultimately leading to sales! 

That’s why we’ve compiled the ultimate guide to SEO for yoga teachers, covering:

• SEO For Yoga Teachers: What Is It And Why Should I Use It?
• 5 Google Ranking Factors That Affect SEO For Yoga Teachers
• 4 Tips For SEO For Yoga Teachers

As well as improving your SEO, another of the best ways to get more yoga students is to take OriGym’s Level 4 yoga teacher training course and become a specialist yoga teacher! 

Enquire today, or download our free course prospectus here to browse the full range of courses we offer. 

SEO For Yoga Teachers: What Is It And Why Should I Use It?

Before we get started, let’s establish exactly what SEO is and why you should use it as a yoga teacher. 

Firstly, we recommend getting familiar with this keyword glossary, so you understand the terms we are using in this article!

SEO stands for Search Engine Optimisation and is a marketing technique that aims to improve the visibility of a website on search engines (such as Google). 

This is done by optimising your website content in such a way that places your website higher in the Google results page. This then leads to more traffic to your website, and ultimately generates more sales! 

Since Google is one of the main ways that people search for products and services, it is definitely worth taking the time to work on your yoga SEO. After all, there’s no use spending crafting a good yoga teacher website if nobody can see it!

To demonstrate the power of SEO for yoga teachers, let’s break down exactly how it works. 

Let’s say someone searches for the term, “yoga London” on Google. 

Here are the results:

As you can see, the first result to come up is a paid result, indicated by the word ‘Ad’ in front of the website name. This means that that website has paid Google to appear at the top of the Google results page. 

Whilst this is an effective marketing strategy, if you are just starting out as a yoga teacher, you may not have the budget to spend on this. 

Next, Google lists the ‘Google My Business’ pages. 

Having a Google My Business profile means that your business will appear on a map in the format you can see above. This means that you will appear to those searching for local, location-based results (in this case, yoga in London). 

This is a great marketing tool, which we explore in more detail in our article on setting up a Google My Business page here. 

Below these, Google then lists what are known as organic results. 

These are results that are not paid for. Instead, they appear in this position because they are optimised for SEO- which is completely free! 

More specifically, they are optimised and relevant for the keyword, “yoga London”. This means that when people search for this term, the above websites will appear in the results. 

The more optimised a website is for a specific keyword, the higher it will appear in the organic search results for that term. 

So, if you were to optimise your yoga website, you could find yourself at the very top of the Google results page!

But why is it important to appear high up in the organic search results for your yoga business? 

These statistics below from Backlinko demonstrate the power of SEO and the importance of ranking highly on Google:

Benefits of SEO for yoga teachers

From the statistics above, we can conclude the following:

#1- Yoga SEO Can Help Your Website Get More Clicks

One of the most impressive statistics is the fact that the number 1 result on Google gets approximately 32% of all clicks. 

To take the example above, this means that approximately a third of all people searching for a yoga studio in London will click on that first organic result. 

This is a huge amount of users that will click on your website simply because it is in the most convenient position. 

After all, users just want to find the result they are looking for as quickly and as easily as possible. They are unlikely to spend a lot of time searching any further than the first page of Google results! 

This is why using SEO for your yoga website is so important, as it can get more people looking at your website. This then leads them to look at things such as your class schedule, and then potentially booking onto a class!

#2- Yoga SEO is a Cost Effective Marketing Strategy 

Another strong statistic to look at is the fact that 49% of marketers report that organic search has the best ROI of any marketing channel. 

ROI stands for Return On Investment, and essentially means how much profit you make in relation to the investment you put into something. 

Put simply, SEO has a great ROI because it’s totally free! 

Whilst methods like PPC (Pay Per Click) are successful, they come with a substantial price tag. 

So the fact that organic search has such a good ROI is another great reason SEO for yoga studios or teachers is one of the most- if not the most, cost effective ways to increase the visibility of your business and generate sales!

#3- Yoga SEO is Effective in the Long-Term

A hugely important benefit of yoga studio SEO is not just a ‘quick fix’ short-term marketing strategy- the results last long-term. 

This is shown by the fact that nearly 60% of the pages ranking in the top 10 Google results are 3 or more years old. 

In other words, making the effort to optimise your website for SEO- and maintaining it, means that you can still reap the benefits years later!

This gives SEO a longevity that something like other marketing tools like PPC does not have, making it one of the best digital marketing strategies for yoga studios and teachers. 

However, SEO only maintains its effectiveness if you continue to put in the time and effort by keeping on top of yoga SEO keywords and ranking factors- which we will explore in more detail next! 

5 Google Ranking Factors That Affect SEO For Yoga Teachers

Now you know the importance of SEO for yoga teachers, let’s get into exactly how to optimise your website for SEO. 

To do this, you should be aware of ranking factors. 

Ranking factors are simply the factors that Google looks for to determine where to rank websites for specific search terms. 

Having these factors constantly in mind when creating your website means that you can improve your chances of ranking highly on Google, getting more clicks and therefore generating more enquiries and sales! 

We looked at the top ranking factors in 2022 according to Google, shown below:

This may seem like a lot of things to consider, but don’t worry! We’ve condensed this research into the top 5 yoga SEO ranking factors: 

#1- Quality Content

As you can see, one of the most important ranking factors that Google uses to determine your position in the results page is the quality of your content. 

By ‘content’, we mean all of the things on your website- from written copy to images. 

There are 3 main criteria that your content should meet:

1. Relevant. Your content should be relevant to what users are searching for. 

For example, if you are a prenatal yoga teacher, you should make sure that the content on your website is relevant to users searching for prenatal yoga classes. 

This ensures that your website is visible to your target audience, making it more likely that clicks will turn into paying students! 

If your website had no mention of anything to do with prenatal yoga or pregnancy, then Google would not rank it highly for that search.

Google determines relevance by looking at your keywords and internal links- which we will discuss more later in this article! 

2. Authoritative. In SEO, authority refers to the importance or weight that your website’s content has. In other words, how trustworthy and reliable the information is that you are providing to users. 

The more authoritative and reliable Google views your website, the higher it will rank it.  

Google determines this authority through several factors, including your internal links and backlinks. Again, we will discuss these in more detail later! 

3. Consistent. Another important way to create high quality SEO yoga content is to ensure that it is consistent. 

By this, we mean that you should regularly post content on your website. This shows Google that you are reliable, and committed to delivering fresh and informative content to users. 

For example, if you have a fitness blog section on your website, make sure that you don’t just post one article and leave it at that. Make sure to post a stream of regular articles to show the algorithm that your website has consistent, high quality content. 

However, there is a fine line between consistency and coming across as spam! For example, don’t just post twenty articles in one day. Google will flag this as ‘spammy’ content and it will actually negatively affect your SEO ranking! 

A regular, steady flow of content is the key to improving your SEO!

#2- Use of Keywords 

As we have said, one of the things that makes up high quality content is your use of keywords. 

In SEO, a keyword is a word or phrase that users search for in Google to find a product or service. 

You should therefore include keywords on your website that are relevant to the search term you want to rank for. 

So, in relation to SEO for yoga teachers, you would want your website to rank for keywords such as ‘yoga class in [location]’, or ‘ashtanga yoga [location]’.

In other words, using relevant keywords effectively in your website content means that when someone searches for a particular term, your website is more likely to appear. 

The more effectively you use keywords, the higher Google will rank your website. 

This therefore means that your website is meeting the needs and demands of your yoga target market- making it more likely that they will turn into a paying student! 

We will outline exactly how to find and effectively use relevant keywords for your yoga SEO in the ‘Tips’ section of this article. 

#3- Quality Backlinks 

Another factor that improves your yoga studio SEO is getting quality backlinks.

A backlink is a direct link from another website that leads to your site. 

But how does this help you rank highly on Google?

Put simply, having another website link to your own tells Google that your website has authority and that the information you are providing is reliable and useful enough to be used as a reference from another website. 

So, getting backlinks from other websites is a good way to improve your yoga SEO, which will make Google rank you more highly! 

However, when it comes to backlinks, quality is more important than quantity. In other words, it is better to have a few backlink from a good quality website, rather than lots from poor or unheard of websites. 

Website quality is determined by their Domain Rating. Every website also has a Domain Rating (DR) score. 

This is a score on a scale of 1-100, given to every website according to several factors, such as internal links, anchor text relevancy and backlinks generated. The higher the DR score, the higher the quality of the website. 

You therefore want to try and get backlinks from websites with a high DR score, as this means that is a higher quality backlink. This will then help increase your own DR and therefore increase your ranking on Google! 

We will tell you exactly how to get high quality backlinks in the ‘Tips’ section of this article! 

#4- User Engagement 

Another important factor for improving SEO for yoga teachers is ensuring that you have strong user engagement. 

User engagement is essentially about how users are interacting with your website. 

For Google, it is not enough for someone to simply click onto your site. They need to take action when they are on the site- i.e. they need to engage with it. 

User engagement is measured by factors such as:

• How long a user spends on your site (known as ‘dwell time’)
• Taking action such as making a booking, signing up to a newsletter, making a purchase etc (known as ‘conversions’)
• Leaving comments e.g. under a blog post
• Sharing your site to social media
• The amount of new visitors to your site, rather than returning users 
• How often users visit your site and leave again straight away (known as ‘bounce rate’)

We will discuss ways to improve your user engagement later in this article! 

#5- Internal Links

The final ranking factor that improves SEO for yoga studios is internal links. 

An internal link is simply when you link to another page on your own website. 

Unlike backlinks that direct the user to another external website, internal links keep the user on your own website. 

Keeping users on your site increases your dwell time (i.e. how long they spend on your website) and user engagement, since they don’t have to go elsewhere to find the information they need. 

It is likely that you already use lots of internal links on your website without even realising it!

For example, having headings at the top of your website such as the example below, are all examples of internal links! If a user clicks on ‘Timetable’, they will be taken to the studio’s timetable page, which is just redirecting the user to another page on the same domain. 

Internal links can also be used within the written content of your website. This is particularly relevant if you have a blog section of your website, as you can link to things like sales or booking pages from your blog content. 

This is a good way to not only increase user engagement, but to direct users to a ‘higher value’ page- i.e. a page where they can make a purchase or book a class! This is therefore a great way to start to make money from fitness blogging. 

For example, here at OriGym, we use internal links to direct our users to more information about a topic we are discussing. 

The example below shows how we have integrated an internal link into the content, to direct users to more information about yoga business marketing. 

With this in mind, you should ensure that your internal links are relevant. 

Not only does this make it easier for the end user to find what they are looking for, but it also helps improve your Google ranking. 

This is because if a page has a lot of links directed towards it, this indicates to Google that it is a high-value and authoritative page. This then makes Google rank it more highly!

Using relevant internal links also helps Google’s ‘Googlebot’ to navigate your website. 

The Googlebot is a tool that Google uses to assess your website, helping it navigate from one page to another. It tells Google which pages are related to each other. 

If you have a strong network of internal links, the Googlebot will be able to navigate your website more easily, and determine which pages are of a high value. It will then rank those pages more highly on Google! 

Enjoying this article so far? Here’s 3 more we think you’ll love:

• SEO For Personal Trainers: Ultimate Guide
• How To Make Money As A Yoga Teacher
• How To Start An Online Yoga Business

4 Tips For SEO For Yoga Teachers

Now that you know what ranking factors Google uses to determine your website’s position on Google, we’ve now got some more detailed tips for improving your yoga SEO. 

SEO Yoga Tip #1- Find the Best Yoga SEO Keywords for Your Website

As we have discussed, your use of keywords is a major ranking factor that Google uses to determine the position of your website on Google. 

When it comes to yoga SEO keywords, there are two main types:

• Short-tail keywords
• Long-tail keywords 

Short-tail Keywords

These are broader, more holistic keywords that typically have a high search volume, meaning that more people are searching for that term on Google, and that it is harder to rank for. 

In relation to yoga SEO, a short-tail keyword would be something like “yoga class”. This is a hugely general term that could cover all types of yoga and locations. 

For example, this keyword brings results from big names in the fitness industry such as Pure Gym and The Village Gyms:

If you are just starting out in the yoga industry, it would therefore be extremely hard to compete with these big-name competitors for this long-tail keyword!

Long-tail Keywords

These are longer, more specific keywords that have a lower search volume and are therefore easier to rank for- particularly if you are just starting out. 

In relation to SEO for yoga studios, short-tail keywords are typically either to do with location (e.g. “yoga manchester”), or the type of yoga (e.g. “prenatal yoga”). 

Or, they can combine both location and niche, such as “prenatal yoga in manchester”. 

If you are just starting out, it is better to focus on long-tail keywords, since you will have more of a chance of ranking for them and attracting traffic to your site. 

However, you should include a few short-term keywords too in order to still rank for that term- even if it means that you appear on the 20th results page!  

In general, the keywords you use should be as relevant as possible to your audience and the specific aim of the content you are writing. 

But how do you go about finding the relevant yoga SEO keywords to use? There are 4 main things to consider when it comes to finding the best yoga SEO keywords:

Consider the Type of Content You are Writing 

Before you even begin to look for your yoga SEO keywords, you should take the time to consider factors such as:

• The type of page you are writing, i.e. a sales page or a blog post
• The aim of the content i.e. to sell a product, to get people to sign up for a class etc.
• Your target audience
• Your niche i.e. the type of yoga you specialise in 
• Your location

Having these things in mind from the start will then help you with the rest of the keyword research process! 

Do Your Own Holistic Keyword Research for Your Yoga SEO Keywords 

For example, let’s say you have a yoga studio in Manchester. Considering the factors we outlined above, start by thinking of general that people would search for related to this, such as:

• “Yoga manchester” 
• “Yoga studio in manchester”
• “Yoga class in manchester”
• “Manchester yoga” etc. 

If you are specialising in a particular type of yoga such as yin, you could also think about keywords related to this, such as “yin yoga manchester”. 

Use Keyword Research Software to Refine Your Yoga SEO Keywords

Once you have been done your own research, you can then use keyword research software such as:

• Ahrefs
• Semrush
• Google Keyword Planner

This will help you refine your keywords and get more information about them such as:

• Keyword difficulty. This refers to the time and effort it would take for you to rank on the first page of Google for that keyword. A good keyword strategy aims for a mixture of high and low difficulty keywords. 
• Keyword volume. This refers to the number of times per month that a certain keyword is searched for. So the higher the volume, the more people are searching for those keywords in a specific location.
• Related keywords. Keyword research software will show you the other keywords that the top ranking page for that keyword has ranked for, as well as ‘secondary’ keywords. This helps you find other keywords to include in your own content.

To take the above example, you could use Ahrefs to search for a broad keyword such as “yoga manchester”.

This will then tell you the difficulty and volume for that keyword. 

As you can see, since it is a fairly broad keyword, the difficulty is low but the volume is high. This means that it will take more effort for you to rank highly for this keyword, but the reward will be high (you will reach a huge volume of people). 

Ahrefs will also tell you related keywords and keywords that the top ranking pages also rank for:

You can therefore add some of these additional (or ‘secondary’) keywords to your list of keywords to include. 

You could then repeat this process with the other keywords you established in your own research, such as “prenatal yoga manchester”.  

You should now have a comprehensive list of both long and short-tail keywords to use in your website! 

See What Yoga SEO Keywords Your Competitors are Using

The final step in finding your keywords is to look at what keywords your competitors are using and ranking for on their website.

Almost like a form of market research, looking at other yoga studios and teachers’ use of keywords ensures that you are remaining competitive in terms of your position on Google. 

The aim of this is to ultimately out-rank your competitors for high volume keywords, so that users are more likely to click on your website rather than theirs! 

For example, if someone is searching for “prenatal yoga manchester”, you want to make sure that yours ranks above all the other prenatal yoga teachers/studios in Manchester, so that users click on your website over anyone else's!  

You can use software such Ahrefs to find out what keywords your competitors are ranking for, using their ‘Site Explorer’ tool. 

Let’s take the same example of prenatal yoga in Manchester. Start by searching for this term yourself on Google, and looking at the top ranking results. 

This shows you your competitors for that keyword. You can then copy and paste the URL of the top ranking site into the Site Explorer tool. 

You can either search for that specific URL (i.e. that specific page of their website), or for the whole domain and all of its subdomains (i.e. the whole website and all of its pages). 

This will then show you information about their yoga studio SEO, such as their DR score, their backlinks and their keywords. 

In this case, we’re interested in looking at the organic keywords that they rank for. You can find this by clicking on the number underneath the organic search keywords heading (which in this case shows that this page ranks for 13 keywords). 

As you can see, Ahrefs shows you all the keywords that this URL ranks for. 

However, this doesn’t mean that you should just add all of these keywords to your own list. 

Remember that just because they are ranking for a keyword, this doesn’t mean that you should necessarily try to rank for it too! 

For example, this yoga studio ranks for the term “lush stockport”. But this is simply because ‘Lush Tums’ is the name of the studio! It would therefore not make sense for you to try and rank for this keyword too. 

However, it can be useful to see what short-tail keywords they rank for that you may not have considered. 

For example, this list shows that the page ranks for keywords such as ”antenatal classes manchester”, and “antenatal yoga classes”. 

‘Antenatal’ is a synonym (an alternative word) for ‘prenatal’, which you may not have considered. You could therefore add this keyword to your list and try to rank for that keyword too! 

In the same way, also if you have keywords on your list that your competitors aren’t ranking for, this doesn’t mean that they aren’t worthwhile. 

In fact, if it has a good search volume, then this could be a good opportunity to stand out and rank highly for that keyword! 

You can then repeat this process for the top five competitors on the first page of results. This will then give you a strong indication of the keywords you should add to your own list, and should focus on ranking for in order to try and out-rank your competitors.  

SEO Yoga Tip #2- Use Keywords Effectively 

So, you should now know how to go about finding your yoga SEO keywords. 

But once you have found them, it is important that you then use them in the right way in order to really improve your yoga studio SEO.

The main thing to avoid when it comes to using yoga SEO keywords is something called ‘keyword jamming’. 

Keyword jamming refers to using as many keywords as possible on a page, with the aim of ranking higher on Google for those keywords. However, keyword jamming actually has the opposite effect on SEO for yoga studios! 

Keyword jamming used to be effective. But now, Google updated its algorithm to detect keyword jamming in order to improve the quality of its results. 

So, not only does keyword jamming sound unnatural to the end user, but since Google can detect it, it can actually be detrimental to your yoga SEO. 

Here is an example of what keyword jamming might look like for a yoga website:

We offer yoga classes in Manchester here at the Manchester Yoga Centre. So if you’re looking for yoga classes in Manchester, you’ve come to the right place!

Check out our range of top yoga classes in Manchester now and find out why we’re the best yoga studio in Manchester! 

As you can see, the phrases in bold are all clearly words that are being ‘jammed’ into the content. 

Whilst using the main keyword “yoga classes in Manchester” in the first sentence is good SEO practice, repeating the keyword in the very next sentence reads unnaturally and would flag to Google as keyword jamming. 

The same applies for related keywords, too. Although the keyword in the last sentence, “best yoga studio in Manchester” is different, it is still related to the main keyword. This therefore still counts as keyword jamming. 

Instead of keyword jamming, make sure to spread your keywords out evenly throughout the page, integrating them into text in a way that seems natural. 

A good way to determine this is to read your content out loud. This will indicate whether something sounds natural or forced like keyword jamming!

Some good places to include keywords to optimise your yoga studio SEO are:

• The page title
• Subheadings
• The first sentence of a piece of text
• Near the end of the page e.g. in a conclusion
• In the alt. text of images (i.e. the text behind an image)

As well as the content within your website, you should also include keywords in the meta description. 

The meta description is the short piece of text that appears underneath the webpage title on the Google search results page. 

For example, when searching for the keyword “yoga in Nottingham”, the following result shows how you can include a keyword in your meta description:

Having the relevant keyword in your meta description tells Google that your website is a relevant result for that keyword- and therefore will rank more highly on Google. 

Again, this means that your website will be more visible to your target audience, i.e. people who are looking for yoga in Nottingham! 

SEO Yoga Tip #3- Generate Backlinks To Improve Your Rankings

As we have said, backlinks are an important ranking factor for Google, as another website linking to your own indicates that you have good quality, reliable content. 

We have also discussed how the quality of the backlink is just as, if not more important than the quantity. 

But how exactly do you generate backlinks for your website?

If you’re just starting out with your SEO yoga strategy, one of the best ways to start generating backlinks is through guest blogging. 

This is when you write content for another website, in exchange for a backlink to your own website.

To do this, you will need to reach out to relevant websites and look for PR opportunities. There are 3 main ways that you can do this:

1. Write Guest Posts for Yoga Blogs

If you’re just starting out with your SEO yoga strategy, one of the best ways to start generating backlinks is through guest blogging. 

This is when you write content for another website, in exchange for a backlink to your own website.

Since we are talking about SEO for yoga teachers, you should be reaching out to yoga blogs.

This can take some time and effort, especially if you are just starting out in the industry.

At first, you may want to focus on contacting smaller yoga blogs. You may even know a fellow yoga teacher who has a blog that you could ask to write for in exchange for a backlink! 

The best way to reach out to yoga blogs is simply to email them! 

Here is an example of the kind of email we receive here at OriGym from yoga teachers asking to do guest posts:

As you can see, they have included:

• Where they found the website
• What they want to write about 
• Links to their social media and website

Notice also how the email is succinct and direct, but also retains an element of informality, making them seem like a genuine ‘real’ person. A blog is much more likely to agree to let you do a guest post if you are polite and likeable!

This would then lead to a backlink, as the blog would credit and link to your website. 

For example, this yoga blog has a guest post by a yoga teacher. 

At the end of the article, they have given him a small ‘About’ section and linked to his Instagram. 

Some ideas of the kinds of topics you could write guest posts about are:

• Certain types of yoga
• How to do a certain pose
• Healthy recipes
• Yoga philosophy/ spirituality 
• A new/upcoming yoga trend

2. Look for PR Opportunities and Get Featured in the Press

Another highly effective way to improve your yoga studio SEO and get backlinks to your website is to get your writing featured in the press. 

We have a whole article here detailing how to get your fitness business in the media. 

But in summary, this is when you are featured in a magazine or newspaper, resulting in you getting a backlink to your website. 

One way to do this is by writing a press release. This is an official statement delivered to the media, usually as a way to announce news or present information. It is therefore a great way to get your yoga business featured in the media!

For example, say you are opening a new yoga studio, or even just starting a new set of classes. You could write a press release about this and send it to your local magazines and news sites- who will then link to your website, thus improving your yoga studio SEO!

Once you have written your press release, you can then send it to PR websites such as:

• Business Wire
• Media HQ
• Prowly

Journalists can then pick up these press releases and feature your business in an article.

Another way to get backlinks from the press is for journalists to reach out to you as an expert in a particular field- in this case, as a yoga expert! 

You can do this by signing up to PR websites such as Response Source. 

Websites like this are used by journalists who are looking to find an expert on a particular subject for an article. They will then reach out to you and ask you to provide advice or a quote, which they will then use in their article. 

Not only does this present you and your business as knowledgeable and authoritative, but most importantly, it is all in return for a backlink to your website!

Below is an example of a yoga teacher who has done just that, by getting featured in Glamour magazine.  

As you can see, in exchange for a quote, Glamour has given a backlink to the teacher’s website. Not only does this improve their website’s SEO, but it also acts as a great marketing tool by having your name featured on such a high-profile website! 

If you’ve only recently qualified as a yoga teacher or just started your business, don’t worry if you aren’t getting featured in names as big as Glamour straight away! Of course, it can take time to build up your website’s reputation and SEO. 

You may therefore want to start by reaching out to smaller, local websites and blogs. Then, as your business grows, you can reach out to bigger more reputable outlets. 

3. Write Listicle Blog Posts

Writing listicle blog posts is another great way to generate backlinks to your yoga website. 

A listicle is a blog post in the form of a list, usually of around 10-20 products or items. 

This works on the basis that in exchange for writing about their product, a company or business will give you a backlink on their website to yours. 

To get backlinks for a listicle, you will first need to decide on the type of list you want to write. 

Some examples of yoga-related listicle topics are:

• Top 13 Yoga Mats Of 2022
• The Best 15 Yoga Retreats In The UK
• Top 9 Yoga Straps To Improve Your Practice
• The Best 11 Yoga Bolsters For Your Yin Class

Notice how all of these listicles are products or services. This means that you can reach out to companies and businesses and get a backlink in return for writing about their product or service.

So whilst blog posts such as “Top 12 Hip-Opening Yoga Poses” are technically still listicles- and can be a useful way to target popular keywords, they will not help you generate backlinks!  

This is because something holistic like a yoga pose does not have a company or business to reach out to who can give you a backlink! 

Let’s take the example of “Top 13 Yoga Mats Of 2022”. 

Before you start writing, you should first outreach to yoga mat companies, asking if they want to be featured in your article in exchange for a backlink. 

The best way to do this is simply by emailing them! 

Some things to consider when writing an outreach email are:

• Introduce yourself and tell them a bit about your background to show that you are ‘human’- but keep it brief!
• Use their first name if you know it
• Show genuine interest and passion for their product. Do research to make this as specific as possible, e.g. “I really love the unique carrying feature of your yoga mats”, rather than a generic phrase such as “I really love your product!”
• Give the title of the article you are writing
• Demonstrate your credibility, e.g. previous articles you have written, your yoga qualifications etc.
• Emphasis what is in it for them- e.g. it will act as advertising for their product. 
• Always be polite and formal 
• Follow up on your first email if they haven’t replied to you in a week or so- but remain polite and don’t be pushy! 

If a company agrees to be featured in your listicle, then you should always make sure to include a link to the product. 

Below is an example of a product listicle on a popular yoga blog, Yoga Journal, on the best yoga mats of 2022.

As you can see, they have featured this yoga mat in their list, including:

• The name of the product
• An image of the product
• A link to the product
• The price

If we go to this company’s website, we can then see that they have provided a backlink to Yoga Journal on their website. As you can see, they have used it as a way to advertise their product, emphasising that it was “voted top 7 yoga mats of 2021 and #1 most sustainable by “Yoga Journal”. 

This demonstrates how writing listicles can be mutually beneficial for both you (getting a backlink, generating more traffic to your site and therefore improving your yoga studio SEO), and for the companies that you write about (giving them advertising for their product).  

SEO Yoga Tip #4- Focus on improving your dwell time and reducing bounce rate

Another SEO for yoga teachers tip is to improve your website’s ‘dwell time’ and reduce your ‘bounce rate’. 

Dwell time is simply the amount of time users spend on your page. 

Bounce rate is the percentage of users that visit your page and immediately leave and return to the search engine results page. 

People have a short attention span when it comes to finding what they’re looking for on the Internet, so it is crucial that you try to keep them on your site for as long as possible! 

This helps boost your SEO because if users are spending a long time on a page, this indicates to Google that this page is engaging and meeting the needs of the users, e.g. answering a question they have, or providing the information they are searching for. 

Similarly, if users are leaving your page immediately, this flags to Google that your page is not of high value, since it has not met users’ needs or answered their questions. 

With this in mind, websites with a high dwell time and low bounce rate have the best SEO and will therefore be ranked the highest by Google!  

So, some yoga SEO best practices that can help keep users on your page are:

• Hooking the user with the heading/ page title by including the main keywords. 
• Use a contents table and H3 subheadings so that the user can easily navigate to the section they are interested in.
• Don’t use pop-up ads straight away- this can cause users to leave your page. 
• Make sure your page loading speed is efficient. A page that is slow to load can cause users to give up and leave. You can find out your website speed using tools such as Google PageSpeed Insights. 
• Use images, videos and infographics to make your page more engaging. 

Before You Go!

So, we hope that our guide to SEO for yoga teachers has left you with a deeper understanding of how optimising your website’s SEO can benefit your business! 

Feeling inspired? Take your yoga teaching career to the next level by taking a Level 4 yoga teacher training course with OriGym!

Enquire today, or check out the full range of courses we offer by downloading our free course prospectus here.