How to Get Traffic to My Personal Training Website (2024)

If you've been searching "how to get traffic to my personal trainer website?", you aren't alone.

Getting traffic to your website can be tricky, but here at OriGym, we've curated this guide to give you all the insider knowledge you'll need to drive enquiries and get more sales.

One way to get more traffic is to expand the number of services you offer clients on your website, starting with our Level 4 Sports Nutrition Course. Get started by downloading our course prospectus and get in touch with our team today!

How to Get Traffic to My Personal Training Website (2024)

As we all know, more traffic leads to more sales, hence why every business wants more traffic, but there are quite often quite simple yet effective ways of boosting the number of visitors to your site.

1. Use Pinterest To Drive Traffic To Your Personal Trainer Website

Pinterest is a hidden goldmine for those wanting to drive traffic to their blog or website. It’s even the number one traffic source for a lot of bloggers because of how much interaction the site receives.

For example, a pin is 100 times more spreadable than your average tweet! Part of the reason why this is the case is because your post or link isn’t lost within a few hours of being posted, like on platforms like Instagram where your post is lost in the noise.

If you haven’t got a fitness Pinterest account yet or aren’t using the one you have to its fullest potential, it’s time to take Pinterest more seriously.

It is the 10th biggest social media platform in the world with 250 million active users and has one of the highest conversion rates of any social platform at 8.5%. Plus, 87% of Pinterest users have purchased a product or service after they saw it on Pinterest.

Here at OriGym, we use Pinterest’s statistics feature to track how much traffic we’re receiving to our personal training website each month from Pinterest:

Another reason you should be using Pinterest to get more traffic to your personal trainer website is that a large percentage of PT clients tend to be female, and Pinterest has the largest female-to-male ratio, with 72% of active users being female.

If that is not enough to get you started using this wonderful platform, then consider this; personal training is a costly game for clients, but Hootsuite goes on to say that over 50% of Pinterest users' earnings is up to £43,000 per annum.

If you’re not tech-savvy and need a hand understanding Pinterest stats, tools like PinPinterest are invaluable. PinPinterest is an automation tool that allows you to follow and unfollow users as well as send invites to your Pinterest fitness boards, all on autopilot.

You can use specific interests or hashtags such as ‘#PersonalTraining’ to grow your following in your desired audience.

Take a look below at how many new Pinterest followers it has helped OriGym get over the past few weeks:

You can free trial Pinpinterest for free for 5 days before you buy here.

2. Start Blogging To Improve The Organic Reach Of Your PT Website

Blogging is, without a doubt, one of the best ways to boost your audience and reach. This can help more people find you and increase your credibility as a trusted source - important when looking to make money as a personal trainer.

According to HubSpot, marketers that use blogs get 67% more leads than websites without one, so if you’re still wondering “how to get more traffic to my personal trainer website” this might be your best option.

Blogging allows you to rank for keywords affiliated to your niche. Start by targeting medium to long keywords within your articles to get them to rank higher on Google.

For example, for this very article, we’ve targeted the term “how to get traffic to my personal trainer website”. This ensures we’re targeting our ideal audience and generating as much traffic to our website as possible!

Another example would be our article Personal Trainer Marketing Strategies And Tips, which ranks as number 1 on Google for the keyword phrase “personal trainer marketing”. It also ranks highly for related keywords such as “marketing for personal trainers” and “PT marketing strategies” to name a couple.

See another example below of how we get more traffic to our fitness blog through my blog post on best fitness photographers:

So, how have we managed to get these articles to rank higher, leading to more traffic to our personal training websites?

3. Join Groups Or Start One Yourself To Boost CTR (Click Through Rate) To Your Fitness Website

Groups on social platforms are a big winner when you’re looking for how to get traffic to your personal trainer website. Sites like Facebook or LinkedIn are particularly useful for fitness groups with thousands of followers and are a goldmine of your target customers.

OriGym posts in these groups on a regular basis to get more traffic to our personal training website and highlight our YouTube channel:

Notice how we include both the video and then the link in the opening caption. This is simply because it gets more traffic off Facebook and to where we want it - our website or, in this case, our new YouTube video.

Along with a boost in traffic to our personal trainer website, we’ll often receive a small influx of new subscribers and video views with this method.

We even started our very own Facebook group to get even more traffic to our personal trainer website:

It’s not just Facebook, though - posting on LinkedIn groups such as the ones below and via your own profile will help you get more traffic to your personal trainer website:

4. Harness Fitness Forums For More Traffic To Your Personal Training Website

Internet forums have been (and still are) a fantastic way to get more traffic to your personal trainer website. Forums like Nerd Fitness or Bodybuilding get huge volumes of traffic that you can take advantage of!

Something to keep in mind is that forums hate spam, so you should avoid posting any promotionally-based material. Engage with other users, offer support, and cement yourself as an educator. This builds trust both with other users and the forum itself.

The BodyBuilding forum won’t allow you to post links until you have posted a minimum of 50 posts, so use those 50 posts to build your standing in the community. 

The great thing about getting a link approved and posted is that it gives you a backlink to improve the SEO of your website, and drives traffic to your site for years, unlike a post on Twitter or Instagram, which could get lost in a matter of hours.

5. Quuu Promote - Get Your Content In Front Of Thousands

If you’ve been struggling with how to get more traffic to your personal trainer website, you’re probably aware of a common problem: if you aren’t promoting your content, it sticks to page 9 of Google like glue!

One way to supercharge your CTR is to utilise software like Quuu Promote, the #1 content marketing tool designed to drive hundreds of opportunities to engage with your relevant audience on social media.

With Quuu Promote, you can submit blog posts, podcasts and YouTube videos via their platform under a specific category for other bloggers to discover, share and get mentions on social media. This is great for getting more traffic to your personal trainer website, but also good for your SEO and social signalling.

It also allows you to track shares and website clicks, and it takes seconds to upload fresh content via this platform. Ensure to only promote content-related material as opposed to sales or promotional links, as the moderators will reject them.

6. Local SEO - Get Traffic To Your Personal Trainer Website By Registering Your Business

Local SEO is one of the easiest ways to get more traffic to your personal training website. If you have a gym that you train clients out of or a personal training studio, get it verified on Google Maps!

We will tell you how to do this in just a moment, but first, let’s see how being registered on both Google Maps and the Bing Local Directory can generate more traffic to your personal trainer website:

Once registered, your personal training business will start showing up on Google Maps when potential customers search for relevant keywords. For example, if we search for “personal trainer courses Liverpool” our business shows as the top search for that keyword:

Here is how to set up your business on Google maps:

Once you have set up your business on Google Maps, another little trick to getting more traffic to your personal trainer website through local SEO is by including links underneath video posts. These stay up all year round and bring a slow drip feed of traffic to your website.

7. Guest Posting And Content Contributions To Boost SEO And Traffic

Guest posting, also called “guest blogging”, is when you write content for another company’s website. You’ll generally write for other companies or blogs within your industry sphere, such as fitness blogs and gym newsletters.

It’s one of the best ways to get traffic to your personal trainer website, and helping others product content comes with a myriad of other benefits.

Firstly, getting a guest post or contribution on a high-authority website will naturally help your SEO with strong backlinks. Check out our contribution to The Guardian below:

And below, you can see the tracking of the link as well as traffic to our personal training website:

Another reason to do guest posting to get traffic to personal trainer websites is that others will pick up your content and link back to it. Below is a quote from Help Scout that links back to our website. The comment was originally for The Daily Telegraph, but Help Scout saw it, loved it, and quoted it - benefiting everyone!

This brings a steady flow of traffic to my personal trainer website and gives my SEO rankings boosts for the pages they link to.

8. Increase User Engagement And Rankings With Email Marketing

Email has had a huge role in getting traffic to business’s websites pretty much since the dawn of the internet. Here at OriGym, email marketing plays a key role in not just driving traffic but getting sales.

As we discussed earlier, using software like Quuu Promote for promotion is as important as writing a fantastic article. By letting your audience or subscribers know that you have released a great new piece of content that they may find useful or interesting, you’ll get click-throughs directly back to your website.

This is great for getting people to connect with you and your brand and will also help your article move up the search rankings by gaining traction from other people interested in your services.

This is not just good for getting people to reconnect with you and your brand, but also will help the article move up the search rankings to gain more traction from other people interested in your services.

Just last month, OriGym sent over 100,000 emails and has over 23,000 opens - this is a lot of potential traffic!

A great way to gather contact information, such as email addresses, is to create pop-up boxes on each of your landing pages where traffic can easily subscribe to your mailing list.

To grab the attention of your site visitor, try using reciprocal marketing by giving some form of content for free in exchange for their email address. For example, our offer below to download your free course prospectus!

Once you’ve got this covered, consider setting up an account with an email provider such as Mail Chimp or Get Response to store and manage the contacts you acquire, as well as set up automation systems for follow-up emails.

9. YouTube Is A Driving Force To Get More Traffic To Your Personal Trainer Website

It’s common knowledge that YouTube is a great way to boost traffic to your website. What makes YouTube so useful is that it is both a social media channel and a search engine, making it incredibly unique.

Even though YouTube is the second biggest platform (Facebook takes first place, unsurprisingly!), business owners tend to ignore the platform more than others, meaning they’re missing out on a whole lot of traffic to their personal trainer website as well as free brand exposure.

While OriGym doesn’t have the biggest channel in the world, we get quite a few video views and targeted traffic to our website from this platform.

The thing is, YouTube videos last years, not just fleeting hours like they do on Instagram or Twitter before being absorbed by all the noise! Plus, if you’re creating quality content on YouTube, you’ll solidify yourself as an authority on the subject which leads to further engagement.

Check out the example below from Fitness Blender, whose cardio workout video ranks first for the term “fitness workout” - this was uploaded five years ago and retains the top result because of its quality.

Getting started on YouTube means you can drive traffic to your personal training website through pop-ups and links in the description. 

OriGym places this clickable snippet on all of our organic videos in order to get more traffic to our website from YouTube:

Setting up a fitness YouTube channel is super simple, just follow our steps below:

10. How To Get Traffic to Personal Trainer Website With Blog Commenting

Blog commenting is a fantastic way to get more traffic to your personal trainer website. It also helps you to build relationships within the fitness community and develop brand recognition.

People read blog comments more than you would expect - you’re probably no stranger to checking the comments on YouTube videos or Facebook posts, but blogs can be great places to link back to your website or leave a valuable comment from a linked account.

When OriGym commented on the Veggie Running blog post, we can see the link back to our website on Ahrefs:

Before You Go!

So, there you have it! The top ten actionable ways that you can implement right away to get tonnes of traffic to your personal trainer website. 

Get started by increasing the number of services you offer on your website, starting with our Level 4 Sports Nutrition Course! Enquire now or download our course prospectus to see what else you can offer clients.