Looking to get more traffic to your personal training website? This is the article for you.
Getting traffic to your website is really key to driving more enquiries and getting more sales, but how do you get more traffic to your personal training website?
As a fitness-based business ourselves, providing personal training qualifications across the UK and internationally, we are going to share with you our strategies that we use in 2021!
As we all know, more traffic leads to more sales, hence why every business wants more traffic, but there are quite often very simple yet effective ways you might be missing....
Also feel free to download your FREE Personal Training Business Plan:
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Written by Successful Personal Trainer
Use Pinterest To Drive Traffic To Your Personal Trainer Website
What if I told you Pinterest generates more traffic for businesses than Instagram, LinkedIn and Twitter combined? Would you believe me?
It is in fact true!
If you have not got a fitness Pinterest account set-up yet or are not using it every day to drive traffic, I suggest you start taking this fantastic platform more seriously. It is the 10th biggest social platform in the world with 250 million active users and has the highest conversion rate of any social platform according to Social Report - https://www.socialreport.com. 87% of Pinterst users have purchased a product or service after he or she saw it on Pinterest.
Here at OriGym we use Pinterest, quite a lot, see our statistics on how we use Pinterest to get more traffic to our personal training website:
A few more good Pinterest stats for you is that as a personal trainer, a large percentage of our clients tend to be female and Pinterest has the largest female to male ratio with 72% of active user being female. If that is not enough to get you starting using this wonderful platform, then consider this, personal training is a costly game for clients, but Social Report goes on to say that over 50% of Pinterest users earnings is over £35,000 per annum.
To help use PinPinterest. This is an automation tool that allows you to follow and unfollow users as well as sending invites to your Pinterest fitness boards all on autopilot.
This will grow your following on Pinterest and you can set it to follow people who type in certain interests or hashtags e.g. #PersonalTraining.
Take a look below at how many new Pinterest followers it has helped OriGym get over the past few weeks:
You can free trial Pinpinterest for free for 7 days before you but to here: https://pinpinterest.com/
Start Blogging To Improve Organic Reach
Blogging is the best content marketing strategy to getting more traffic to your personal training website. According to HubSpot, marketers that use blog gets 67% more leads than websites without one.
Blogging allows you to rank for keywords affiliated to your niche, start targeting medium to long tail keywords within your blog articles to getting them to rank. I am targeting the term “how to get more website traffic to my personal trainer website” as my main focus keyword in this article. The aim, to generate more traffic to the website!
See below, the article I wrote on How to write a Personal trainer CV ranks number 1 on Google for the term “personal trainer CV”. It also ranks for numerous other keywords too such as “free personal trainer CV” and “fitness instructing CV” to name just a few.
See another example below of how I get more traffic to my fitness blog through my blog post on best fitness photographers:
How I have got these articles to rank to get more traffic to my personal training website through organic search?
Join Groups or Start One Yourself to Boost CTR to Your Fitness Website
Groups on social platforms are big winner for getting traffic to your personal trainer website. Facebook and LinkedIn in particular have fitness groups with huge followings and this is where a vast majority of your potential customers are.
I am a member of over 300 fitness groups on Facebook alone:
I post on a regular basis for both getting more traffic to my personal training website and to my YouTube channel:
Notice how I include both the video and then the link also in the opening caption? It simply gets more traffic off Facebook and to where I want it, my website or in this case my YouTube video.
This leads to either more traffic to my fitness website or a small influx of new subscribers and video views to my YouTube channel:
I have even started my own Facebook group to get even more traffic to my personal trainer website:
It’s not just Facebook though, posting on LinkedIn groups such as the ones below and via your own profile will help you get more traffic to your personal trainer website:
Harness Fitness Forums For More Traffic to Your Personal Training Website
Internet forums have been in existence forever and were and still are a great way for you to get more traffic to your personal trainer website. Fitness forums such as Bodybuilding.com or Nerd Fitness get huge volumes of traffic and you want to take advantage of this!
Forums hate spam, so avoid posting any promotional based material. Be engaging with other users, offer support and help educate. This process will not just build up trust with other users, but also with the forum themselves. Bodybuilding.com for example has a 50 post minimum rule for a user before you can even include a link from their website, this is to protect their platform from spammers.
The great thing about posting a link, when you do get a link approved it will not just give you a backlink to help your SEO, it will drive you traffic to your personal trainer website for years, unlike a post on Twitter or Instagram post where it disintegrates within a matter of hours.
Quuu Promote - Get Your Content Infront of Thousands
As you probably know, unless you promote content it usually sticks to page 9 of Google like glue!
One way to supercharge your CTR (click through rates) is to utilise Quuu Promote to give it the nudge it needs!
With Quuu Promote, you can submit blog posts, podcasts and YouTube videos via their platform under the specific category for other bloggers to discover, share and get mentions on social media. This is great for getting more traffic to your personal trainer website, but also good for your SEO and social signalling.
It also allows you to track shares and website clicks and takes seconds to upload new content via this platform. Ensure to only promote content related material as opposed to sales or promotional links as they will get rejected by the moderators.
Local SEO - Get Traffic to Your Personal Trainer Website by Registering Your Business
Local SEO is one of the easiest ways to getting more traffic to your personal training website. If you have a gym that you train clients out of or personal training studio, get it verified on Google maps!
I will tell you how to do this in just a moment, but first see how being registered on both Google maps and Bing local directory can generate more traffic to your personal trainer website:
It will start showing your personal training business in the Google maps section when potential customers search for relevant keywords. I have typed in “personal trainer courses Liverpool” and see how OriGym shows as the top search in Google maps for that keyword:
Here is how to set-up your business on Google maps:
Once you have set-up your business on Google maps, another little trick of getting more traffic to your personal trainer website through local SEO is by including links underneath video posts. These stay up all year round and bring a slow drip feed of traffic to your website.
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Guest Posting + Content Contributions to Boost SEO & Traffic
Another person talking about guest posting…YAWN!
The problem is…..It works!
Guest posting still, in 2021 will get you traffic to your personal trainer website. Helping others produce content will help you and has several benefits….
Firstly, getting a guest post or contributing to one on a high authority website will natural help your SEO with a super strong backlink. See here our link contribution to the Guardian below:
The link and traffic to our personal training website:
The great thing is about contributing to other powerful news outlets is that others pick up on the content and they link to it to.
Below is a link from Helpscout that linked to my website, but I actually wrote my comment for the Daily Telegraph, that Helpscout saw and linked to:
This brings a steady flow of traffic to my personal trainer website and gives my SEO a rankings boost for the pages they link to.
Increase User Engagement and Rankings with Email Marketing
Email has been around since the dawn of the internet and it still has a big role to play in getting more traffic to your personal training blog or website.
Here at OriGym, email marketing plays a key role in not just driving traffic but getting sales.
As discussed with Quuu Promote, promotion is as important as writing a great article itself. By letting your audience and subscribers know that you have just released a great new piece of content that they may find useful you can get click throughs directly back to your website. This is not just good for getting people to re-connect with you and your brand, but also will help the article move up the search rankings to gain more traction from other people interested in your services.
Last month OriGym sent over 100,000 emails and had over 23,000 opens, that is a lot of potential traffic.
Create pop-ups boxes or designated areas on each landing page of your website where traffic can easily subscribe to your mailing list.
This is best achieved through reciprocal marketing by giving some form of content for free in exchnage for their email address e.g. Download your free nutrition guide here or donwload my free 30 minute workout programme etc.
Then Set-up with an email provider such as Mail Chimp or Get Response to store and manage the contacts you acquire
Video Traffic is Ever Growing & YouTube is the Driving Force
We all know that YouTube is a great way to get traffic. The thing is that YouTube is both a social media channel and a search engine, which is what makes it the most unique of the top social media sites.
YouTube is the second biggest platform..... yes bigger than Facebook!
Business owners tend to ignore this platform more than the others though, which means they are missing on a whole lot of traffic to their personal trainer website and free brand exposure. Alhtough OriGym does not have the biggest channel in the world, we still get quite a few video views and targetted traffic to our website:
The thing is, YouTube videos last years, not just an hour like they do on Instagram and Twitter before being absorbed by all the noise.
See below here as Fitness Blender’s YouTube video ranking number one for the term “fitness workout” was uploaded 5 years ago:
Get started on YouTube allows you to drive traffic to your personal training website through pop-ups on your videos and through links in the video description. OriGym places this clickable snippet on all our organic videos to get more traffic to our personal trainer website from YouTube:
To set-up a fitness YouTube channel is dead simple:
Blog commenting is a great way to get more traffic to your personal trainer website.
People read blog comments, more than you perhaps think! Do you ever scroll down a YouTube video and read the comments? You’re not alone and people do this on blogs too, resulting in clicks through to your website if you have a linked account or place a link in the blog comment itself.
Here is me commenting on Veggie Running blog and then it is linking back to my website:
This then links via my name straight back to my website as seen here on Ahrefs:
There we have it, the top 10 actionable ways that you can implement right away to get more traffic to your personal trainer website.
Let us know which one you have found most useful and which one you are going to start implementing today.
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Written by Successful Personal Trainer