Yoga hashtags are essential if you want to grow your content engagement on Instagram and Twitter, along with your follower base.
Still, many yogis make the mistake of using the first hashtags that pop up when they come to post their content, and don’t realise that they should be choosing them wisely if they wish to gain traction on either of these platforms.
That’s why we’ve decided to step in and create a full list of the best yoga hashtags to use for growth, as well as putting together some tips on using them towards the end of this article!
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Popular Yoga Hashtags
We’ll start with the more ‘holistic’ hashtags used by the yoga community, as not only are the ‘lower volume’ hashtags fantastic for growing your account when you’re just starting out, but the ones that have a much higher rate of posts are also great for finding inspiration for your content.
Since starting up a new Instagram or Twitter account is equally as exciting as it is frustrating, we thought we’d also do some of the hard work for you and note the number of posts for each of the hashtags that we’ve selected, so that you’re not faced with a random list.
We’ve used the post number from Instagram since this is the easiest platform to get discovered on, but most of the hashtags correspond with Twitter too!
For each of the sections in our list, we’ve ordered the hashtags in order of ‘difficulty’. Those with the least number of posts will be the easiest for you to get discovered in, and even dominate once you’re posting regular content.
That being said, let’s jump right in to the trending yoga hashtags on both platforms...
80M - 1M Posts:
#yoga (80.3M posts), #namaste (19M posts), #yogaeverydamnday (17.5M posts), #yogi (13.7M posts), #yogalife (10.5M posts), #yogainspiration (10.1M posts), #yogalove (10M posts), #yogagirl (8.4M posts), #yogachallenge (7.8M posts), #yogaeverywhere (7.5M posts), #yogaeveryday (6.9M posts), #yogini (6.9M posts), #yogapractice (6.7M posts), #yogapose (5.5M posts), #instayoga (5M posts), #asana (4.1M posts), #yogagram (3.3M posts), #yogaaddict (3.2M posts), #yogisofinstagram (3.2M posts), #yogafun (2.5M posts), #yogamom (2.5M posts), #yogaposes (2.1M posts), #yogaflow (1.8M posts), #yogatime (1.5M posts), #myyogalife (1.4M posts), #yogaforlife (1.4M posts), #myyogalife (1.4M posts), #yogafam (1.1M posts), #yogis (1.1M posts), #yogastrong (1M posts)
750K - 65K Posts
#yogisofig (746K posts), #yogamotivation (692K posts), #yogajournal (674K posts), #yogaoutside (628K posts), #yogaathome (625K posts), #yogilife (590K posts), #yogaasana (535K posts), #yogagoals (524K posts), #pinchmayurasana (462K posts), #yogabeginner (427K posts), #igyogis (385K posts), #yogatribe (367K posts), #yogainspo (361K posts), #dailyyoga (345K posts), #homepractice (331K posts), #yogainlife (216K posts), #yoginisofinstagram (131K posts), #asanapractice (131K posts), #yogilifestyle (82.7K posts), #yogauk (74.4K posts), #yogaselfpractice (72.9K posts) #yogaposeoftheday (67.6K posts)
60K - 1.5K Posts
#yoginspiration (59.5K posts), #yogadailypractice (58.7K posts), #yogisoul (49.9K posts), #yogifood (45.6K posts), #yogapracticedaily (45.6K posts), #asanaaddict (38.1K posts), #asanayoga (34.7K posts), #yogamemes (31.6K posts), #quarantineyoga (26.5K posts), #yogameme (20.7K posts), #yogaposeweekly (19.1K posts), #yogapost (18.5K posts), #yogaposesforbeginners (15.3K poses), #yogimemes (11.4K posts), #yogaposer (9.8K posts), #yogaposestoday (8K posts), #yogaposechallenge (7.7K posts), #yogaposedaily (5.2K posts) #yogaposesdaily (2.5K posts), #yogaposevariation (2.4K posts), #yogaposeoftheweek (1.8K posts)
Yoga Teacher Hashtags
We thought it would be great to put together a section for those looking to market their yoga teaching business through social media, especially since most people find it difficult to find hashtags directly related to their niche. If you're thinking of becoming a yoga teacher but you're not too sure how this process works, check out our full guide on how to become a yoga instructor!
We were actually pretty surprised to find a good mix of yoga teacher hashtags, ranging from those that have 5M+ posts all the way down to those that only contain a few thousand.
You definitely shouldn’t underestimate the importance of smaller hashtags when it comes to yoga teaching, as some are even location specific (like #yogateacherslondon below), and can therefore be pretty handy in gaining leads in your local area/overtaking your direct competitors.
Not just this, but there are plenty of smaller hashtags that are handy for overtaking your online competitors in terms of followers, engagement rates, and even leads…
Hashtags are a great way of finding niches in your industry, as well as possible business ventures. One example of this in the yoga teacher hashtags section would be #kidsyogateacher with 70.4K posts.
The difficulty isn’t too bad (meaning that the competition is low), yet it’s still a reasonably popular niche. After a quick research on Google as well as the platform itself, you might even find that it’s a profitable niche for you to try out for your business!
We could go on all day about how useful Instagram is for marketing your business, as well as Twitter, but let’s take a look at the best hashtags out there for yoga instructors…
6M - 140K Posts
#yogateacher (5.9M posts), #yogastudio (1.1M posts), #yogainstructor (954K posts), #yogateachertraining (866K posts), #yogaforall (613K posts), #yogastudent (550K posts), #yogaforeverybody (441K posts), #yogateachers (354K posts), #yogaworkshop (274K posts), #yogateacherlife (208K posts), #yogatraining (178K posts), #onlineyoga (181K posts), #yogaonline (165K posts), #freeyoga (144K posts)
120K - 10K
#gentleyoga (113K posts), #liveyoga (72.8K posts), #yogalive (57.7K posts), #virtualyoga (35.3K posts), #onlineyogaclasses (35.2K posts), #yogaworkshops (32.8K posts), #zoomyoga (24.7K posts), #yogainstructors (955K posts), #kidsyogateacher (70.4K posts), #yogateacherlondon (19.5K posts), #yogateacherintraining (16.3K posts), #yogateacherslife (12.8K posts), #livestreamyoga (10.3K posts)
9K - 1K Posts
#onlineyogaclass (9.7K posts), #yogateacherstraining (8.2K posts), #yogateacherinspiration (8.2K posts), #yogainstruction (7.5K posts), #yogateachersofinstagram (4.2K posts), #yogainstructortraining (3.9K posts), #yogateacherproblems (3.1K posts), #yogainstructorlife (3K posts), #yogateacherlifestyle (3K posts), #yogateachersofig (3K posts), #yogateacherjourney (2.2K posts), #yogateachertrainee (1.6K posts), #yogateacheruk (1.3K posts), #yogainstructions (1.3K posts), #yogateacherslondon (1.2K posts)
Yoga Clothes Hashtags
We’re guessing that some of those reading this article are working on becoming a fitness or yoga-specific influencer on Instagram, as there aren’t many other demographics that would be this interested in finding the right hashtags.
If so, then you’re bound to find our collection of yoga clothes hashtags handy for the times that you want to show off your latest yoga apparel haul on your favourite social media platform!
Or, you might even find them useful when you begin to work with yoga clothing brands, and you want to gain as much exposure as possible to your posts so that you will be able to work with them again in the future.
If Instagram modelling is something that you’re interested in, check out our 5-step plan to becoming a fitness model - you won’t find a more in-depth guide elsewhere!
4.5M - 3K Posts
#yogapants (4.3M posts), #yogastyle (412K posts), #yogaclothes (212K posts), #yogafashion (205K posts), #yogamodel (123K posts), #yogaclothing (72.1K posts), #yogagear (70.4K posts), #yogaapparel (64.4K posts), #yogapantsforlife (52.3K posts), #yogapant (50.6K posts), #yogapantsfordays (42.2K posts), #yogatop (41.2K posts), #yogapantsday (31K posts), #yogasocks (27.8K posts), #yogapantsallday (20.8K posts), #yogapantsandstance (19.3K posts), #yogatops (16.2K posts), #yogapantsarelife (12.2K posts), #yogamodels (4.7K posts), #yogapantslife (3.2K posts)
Yoga Mindfulness Hashtags
As you can imagine, many of those that are successful in the online yoga community ensure that their content projects themes of ‘mindfulness’ and ‘wellness’, especially since yoga is more than a form of exercise for many that practice it.
This means that there are a variety of yoga mindfulness hashtags that can be used to browse for inspiration, or to grow your content. Some of them don’t seem directly related to yoga at a first glance, but their top posts section is actually filled with content from popular yogi accounts.
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If you’re looking for a good variation of yoga hashtags, and to become one of the more popular accounts on the platform, it’s a great idea to take a look at the mindfulness hashtags below!
42M - 100K Posts
#selflove (41.2M posts), #wellness (36.1M posts), #selfcare (27.3M posts), #breathe (7.9M posts), #yogavibes (682K posts), #selfcarematters (641K posts), #practiceyogachangeyourworld (576K posts), #meditationspace (323K posts), #mindfulnessmeditation (322K posts), #yogabalance (272K posts), #yogaheals (232K posts), #yogaforhealth (176K posts), #meditationpractice (162K posts), #mindfulnesspractice (155K posts), #selfcareeveryday (142K posts), #mindfulnessquotes (108K posts), #yogaisforeverybody (100K posts)
99K - 800 Posts
#yogahealth (99.7K posts), #yogamind (82.9K posts), #selfcareposts (72.2K posts), #yogameditation (62.9K posts), #meditationiskey (58.2K posts), #mindfulnessmoment (40K posts), #yogahealing (42.1K posts), #yogawellness (19.2K posts), #yogamindset (17.1K posts), #yogahealthy (10.6K posts), #yogaforwellness (10.2K posts), #yogazen (9.1K posts), #mindfulnessmovement (7.5K posts), #yogamindfulness (4.8K posts), #selfloveyoga (4.5K posts), #wellnessyoga (3.7K posts), #yogaselfcare (1.2K posts), #yogaselflove (808 posts)
Yoga Retreat Hashtags
If you’re the owner of a yoga retreat looking to market your business, one of the best ways to do so is through regular posting on Instagram and Twitter.
However, this is pretty vague advice, and one of the first things that you should know is that you should be optimising these posts to increase your engagement as well as your following.
The best way to do so is through not only the content itself (take a look at our fitness Instagram guide for more info on this), but through the use of relevant hashtags. That’s why we’ve collated the best yoga retreat hashtags that we could find on the platform!
There may only be a few that are directly related to this niche, but you can of course use some of the holistic yoga hashtags that we’ve mentioned in this article to mix things up a bit, especially since you should be posting images of students and teachers performing yoga poses at your retreats. The mindfulness hashtags should work quite well too, depending on the theme!
1.5M - 1K Posts
#yogaretreat (1.5M posts), #yogaretreats (272K posts), #wellnessretreat (203K posts), #wellnessretreats (50.4K posts), #yogaretreat2020 (10.7K posts), #luxuryyogaretreat (4.1K posts), #myyogaretreat (3.7K posts), #yogaretreatcenter (3K posts), #retreatyoga (2.6K posts), #yogafitretreats (2.6K posts), #yogaretreatuk (2.3K posts), #kundaliniyogaretreat (2.1K posts), #ashtangayogaretreat (1.9K posts), #threeweekyogaretreat (1.8K posts), #yogaretreatsworldwide (1.7K posts), #yinyogaretreat (1.5K posts), #retreatyogastudio (1.3K posts)
Yoga Style Hashtags
Let’s face it; there are a staggering amount of different yoga styles out there. While this can be confusing when you’re starting out, it is actually something that you can take advantage of to up your Instagram game!
You don’t necessarily have to be an expert in the yoga style that you’re tagging, but you can try a new pose every now and again and tag it with its corresponding style to reach a larger audience.
With this mentality, you can also use these tags to find inspiration for new content, or even for different directions to take your yoga practice in.
If the niche that you wish to base your profile on happens to fall under a specific yoga category, then this is also something that you should take advantage of. Dominate the yoga hashtags that are relevant to your practice or style, and gain as much traction as possible!
#acroyoga (2.6M posts), #acro (2.2M posts), #vinyasa (1.7M posts), #ashtanga (1.6M posts), #kundalini (1.4M posts), #hotyoga (1.4M posts), #hathayoga (1.2M posts), #ashtangayoga (1M posts), #yinyoga (845K posts), #kundaliniyoga (723K posts), #vinyasaflow (599K posts), #hatha (440K posts), #partneryoga (421K posts), #bikramyoga (418K posts), #vinyasayoga (404K posts), #restorativeyoga (389K posts), #iyengaryoga (271K posts), #bikram (258K posts), #iyengary (166K posts), #kundaliniawakening (146K posts), #acroyogafun (143K posts), #acrolove (143K posts), #acrobalance (135K posts), #ashthangalove (122K posts)
#partneracrobatics (99.5K posts), #ashtangavinyasa (70.5K posts), #acroyogalove (66.9K posts), #kundalinirising (66.1K posts), #jivemukti (64.9K posts), #jivamuktiyoga (54.9K posts), #vinyasaflowyoga (42K posts), #yogaiyengar (41.5K posts), #ashtangayogachallenge (41.3K posts), #ashtangevinyasayoga (36.7K posts), #hotyogastudio (33.5K posts), #powervinyasa (33.1K posts), #yogavinyasa (32.5K posts), #yinyogalove (31.6K posts), #kundaliniyogateacher (30.7K posts), #hathaflow (28.5K posts), #ashtangapractice (28.3K posts), #hathavinyasayoga (28K posts), #ashtangayogalove (27.3K posts), #anusara (26.5K posts), #yogakundalini (25K posts)
#anusarayoga (24.2K posts), #yinyogateacher (22.9K posts), #bikramhotyoga (21.4K posts), #bikramjakarta (20.8K posts), #kundalinimeditation (20.2K posts), #hathavinyasa (17.6K posts), #ashtangalovers (17.2K posts), #iyengarmethod (17.2K posts), #ashtangachallenge (17.1K posts), #hotyogalife (16.5K posts), #yinyogalife (15.4K posts), #kundalinireiki (15.3K posts), #vinyasakrama (14.9K posts), #ashthangamondays (13.7K posts), #yogahatha (11K posts), #iyengaryogateacher (10.3K posts), #ashtangastrong (9.7K posts), #bikramyogalife (9.5K posts), #yogaashtanga (9.1K posts), #bikramyogateacher (8.8K posts), #hotyogachallenge (8.4K posts)
7K - 1K
#ashtangajunkie (7.7K posts), #vinyasayogaflow (7.4K posts), #ashtangalover (6.8K posts), #acrolifestyle (6.8K posts), #yinyogatraining (6.4K posts), #iyengarprops (5.6K posts), #restorativeyogateacher (5.5K posts), #kundaliniteacher (5.4K posts), #hotyogaflow (4.5K posts), #hathayogaflow (4.4K posts), #kundaliniyogalife (4K posts), #acrobody (2.5k posts), #vinyasayogateacher (2.4K posts), #vinyasalove (2.3K posts), #yinyogaworkshop (2.3K posts), #iyengarteacher (2.2K posts), #hathaflowyoga (2.2K posts), #yinyogaworld (2.1K posts), #kundalinilife (1.8K posts), #yogarestorative (1.8K posts), #vinyasalovers (1.6K posts), #yinyogalover (1.6K posts), #iyengaryogaeverysingleday (1.5K posts), #restorativeyogatribe (1.5K posts), #bikramyogachallenge (1.5K posts), #iyengaryogamethod (1.1K posts)
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Tips on Growing your Social Channels with Yoga Hashtags…
Optimising the content that you post along with your hashtag use is a must if you wish to do well on both Instagram and Twitter.
Let’s face it, there’s zero point in posting content, and then failing to get it onto your follower’s feeds…
If you really want to propel your growth on social platforms, you’ll need to follow the tips below to increase your reach, engagement, and following. This will ultimately result in gaining leads for your yoga business, providing that you include relevant CTAs (calls to action) and links to your website!
#1 - Finding content inspiration
Your first port of call when it comes to growing your Instagram account with the right hashtags is to create and post some killer content. By ‘killer content’, we mean posts that are good enough to rival those of your competitors - meaning that you’ll need to do your research first!
This really doesn’t take too long, and you can get a good idea of the type of content that you will need to create from even half an hour or so of browsing through the top posts of the hashtags that you’re interested in.
To give you a quick example, let’s take a look at the top posts for ‘yogisofig’, our randomly selected hashtag:
Even from the top six posts, we can see that there is a certain type of content and aesthetic that does well within this hashtag.
After looking at a few of the other trending yoga hashtags (that can be found in our first list at the top of the article), it’s clear that this content style is pretty popular across many successful yoga accounts, so it would be a great idea to start with a similar content style if you wished to grow a successful account.
That’s not to say that you have to emulate other yogis on the platform; there’s still plenty of room to get creative and think outside the box when it comes to making your content and theme unique, but hopefully you get the picture!
NOTE: notice the ‘related’ hashtags section - this is a great way to discover new hashtags to add to your yoga hashtags collection, or to quickly jump through a variety of them for content inspiration.
#2 - Varying your hashtags
We’ll talk more about varying your hashtags in terms of the ‘best practices’ for yoga hashtags in the next section, but for now we’ll focus on how this can benefit the growth of your account. (P.S. if you're looking to grow your collection of holistic hashtags, take a look at our fitness hashtags list).
We’ve briefly covered how hashtags come with differing numbers of posts, and this is what we’re going to be giving you an example of here.
First, we’ll go with the hashtag that has the ‘highest volume’ of posts out of all of the yoga hashtags on our list, ‘#yoga’:
As you can see from this screenshot, the content that is displayed in the immediate ‘top posts’ section is of a pretty high quality. The largest post displayed to the right is video content, which shows that this is another form of content that does well for this hashtag.
However, after tapping on the posts under this hashtag, you’ll soon see that the accounts that the content belongs to are pretty well-established on Instagram. They have large followings, large engagement rates, which is what ultimately leads them to becoming top posts.
This means that if you’re just starting out on the platform, you’ll be unlikely to appear in the ‘top posts’ section of a hashtag that is as holistic as ‘yoga’, and you would even find it difficult if you’d been around on the platform for a while.
In comparison to yoga, let’s now take a look at a hashtag that has a much smaller post volume; ‘#yogisofig’:
This is where things get pretty interesting. Although this hashtag has over 79 million less posts than #yoga, the content is pretty much the same. If you have a quick look through some of the ‘smaller’ volume hashtags that we’ve listed, even the ones that only contain a few thousand posts, you’ll find that this is a recurring theme!
The great thing about this is that it shows how varying the hashtags that you use can help to grow your account.
Many people try to jam a ton of higher volume hashtags into their posts to grow their account, simply because they have no idea about how hashtags actually work, and go for the first ones that pop up. The truth is that the lower volume hashtags are often much better for growing your account, especially if you’re just starting out.
This is why you should vary the hashtags that you use, so that you can have a shot at getting discovered through the higher volume hashtags (as there are lots of people browsing the ‘recents’ section each day), whilst still having the safety of dominating those with a lower volume!
Another quick example that explains how to do this would be the hashtag #yogainspo, that has 361K posts, and #yogainspiration that has 10.1M posts. Obviously #yogainspo would be the better hashtag to go for, although it essentially means the same thing.
Trying variations of the words that make up the original higher volume hashtag that you’re working with is a great way of finding new ones that you can dominate, so keep this in mind.
REMEMBER: for each post that you share, you should have a good variation of hashtags, ranging from those with higher volumes all the way down to those with 1K+ posts. This is the best way to optimise your content for growth!
#3 - Following hashtag best practices
While none of us can be 100% sure on how the Instagram and Twitter algorithms work, we can have a pretty educated guess (especially since our accounts on these platforms have a combined following of 31K+).
On Instagram, which is arguably the better platform to use out of the two for gaining traction in the fitness industry, it’s especially important to ensure that you vary the hashtags that you use on a daily basis as part of your best practice process.
If you use the same small group of hashtags too frequently, Instagram can hit you with a ‘shadowban’, which means that your content is hidden from the feeds of those who don’t follow you, and also hidden from the ‘top posts’ or ‘most recent’ tabs on each hashtag.
Your account will essentially be labeled as spam, and your engagement rates will drop dramatically thanks to the algorithm strategically hiding your content from other users. This is definitely not a position that you want to be in!
To avoid this, you should always use best practices when using hashtags. These include:
- Varying your hashtags
- Using about 10-15 hashtags per post
- Including the hashtags below your main caption (to help with aesthetics)
- Using the hashtags that your target users are searching for
- Using hashtags in your stories (you can hide them behind stickers & other text blocks), so that they show up in the story of those hashtags
REMEMBER: if you're thinking of starting up your own yoga teacher business, be it online or offline, you'll need to compare yoga teacher insurance providers and ensure that you'll properly covered before instructing anyone!
Armed with our list of the best yoga hashtags (and advice on how to use them effectively), you'll be unstoppable on Instagram and Twitter. Knowing how to grow your account to be as successful as your competitors and those that you look up to is a great start, and although it sounds intimidating, it's certainly possible when you believe in yourself and your content!
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