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How To Write An Exceptional Yoga Teacher Instagram Bio

How to Write an Exceptional Yoga Teacher Instagram Bio

Creating an Instagram bio for yoga teachers can help to communicate a brand image and captivate the attention of prospective customers.

In this article, we'll cover how you can tackle this creative process, and highlight the implications it can have on your business, with guidance on:

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Why It’s Important To Have A Strong Yoga Teacher Instagram Bio

Some of you may have clicked on this article curious as to why a yoga teacher bio on Instagram is even necessary. 

One of the common misconceptions of business owners who use Instagram is that it’s all about the aesthetic, and how your brand is visually presented. Whilst this is true to some regard, you can’t rely solely on these aspects to draw yogis to your service.

Think about it this way - when you go onto a yoga Instagram pagethe user’s bio is the very first thing you see. 

This means that an unappealing or uninformative bio could drive away customers, regardless of how well-presented the rest of your account may be.

For reference, as a yoga teacher your Instagram bio should include the following pieces of information: 

  • Who you are
  • What you do/offer
  • What content you create
  • Contact information

One challenge that many business owners face when creating their bios is sticking to the strict 150 character limit

Whilst it may seem like a daunting task to include all this information in such a limited space, we’ll walk you through this process to ensure you know what to write.

What To Include In An Instagram Bio For A Yoga Teacher

Let’s take a look at exactly what you should include in your yoga teacher Instagram bio, along with a few examples so you can see exactly what this might look like for your own page.

 

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#1 - Mention What You Do & Who You Are In Your Yoga Teacher Instagram Bio

Arguably the most important aspect of a yoga teacher bio on Instagram is how you introduce yourself. This aspect is critical in establishing who you are in a bid to grab the attention of potential followers. 

When creating an introduction, you should take the following aspects into consideration:

  • Your name
  • Your line of work
  • Accomplishments

While this may seem like a lot of information for a small space, it doesn’t need to be overcomplicated. Here’s an example of how you could fit this into your bio:

From the information provided above, we can see how Adriene Mishler has hit all three of those aspects:

Her name: Adriene Mishler

Her line of work: ‘actor artist teacher writer’

Accomplishments: CEO of ‘Find What Feels Good’, Co-founder of ‘YOGA With Adriene’

Whilst professionalism is important, you should strive to include a touch of personality in this introduction too. For Adriene this came in the form stating she was an ‘actor, artist, teacher, and writer’.

Some yoga teachers get overly excited during this process and as a result, over share irrelevant information. It’s vital to keep this intro short and sweet, as customers will likely be driven away if they click on your profile, only to be met with long chunks of text. 

Simply put the accomplishments that are most likely to grab their attention. For Adriene this included being the CEO and Co-Founder of yoga brands Find What Feels Good and YOGA with Adriene

Other accomplishments were relegated to posts on her feed, like this moment in 2020, when the New York Times crowned her the ‘Queen of Lockdown Yoga’.

Example of what not to include in yoga teacher bio instagram

For some, this kind of recognition warrants a mention in their bio. However, due to the size of Adriene’s audience, owning multiple of her own yoga brands is considered to be a greater accomplishment. 

As a teacher you need to think about all the accomplishments you’ve made in your career, before determining which ones are most likely to attract yogis within your target demographic.

This could include the likes of:

  • Your yoga teacher training qualification 
  • Awards you have received 
  • Businesses you own or partner with
  • Recognition from yoga related outlets 

These accomplishments will catch the attention of your ideal customers, and immediately tell them ‘what you do’ as a yoga teacher. 

#2 - Use Persuasive Language In Your Yoga Teacher Bio On Instagram

Whilst sharing information about yourself is important, you should also remember the main goal of a yoga teacher Instagram bio is to bring in yoga customers. You want your potential followers to be interested in signing up for your services.

This may sound like a straightforward task, but remember you only have 150 characters to really make a statement, and persuade yogis to sign up for classes. 

One way of incorporating persuasive language into a yoga teacher’s Instagram bio is through the use of inclusive pronouns.

Examples of this kind of language are words such as:

  • You
  • We
  • Our
  • Us
  • Together

The use of this persuasive language helps to break down the barriers that potential customers may have in place. It reassures them that you’re inclusive and welcoming, wanting to work as a team rather than just as teacher and class member. 

Let’s look Esther Marie Yoga as an example of how you can incorporate this persuasive language into an Instagram bio for yoga teachers:

As we can see Esther Marie uses the word youtwice in her bio, immediately establishing to her followers that she places them at the forefront of her business. 

Notice how within this section of her bio she doesn’t mention herself - she does this purposely to avoid alienating herself from her readers. A good biography will follow this behaviour, striking the right chord between addressing followers and advertising yourself.

If we were to create a Instagram bio for yoga teachers we would write something like:

By working together, we can reach your dream yoga goals, taking your skills to new heights!

Think of persuasive language as addressing your customer- you want them to feel that you’re communicating directly to them, rather than at them. 

#3 - Encapsulate Your Business Mission In A Yoga Teacher Bio For Instagram

When creating an Instagram bio for yoga teachers, you should aim to encapsulate your business’ mission statement.

For those unaware, a yoga mission statement simply describes the purpose of your yoga studio/business, explaining to potential students why you created the brand in the first place.

This is a marketing tool that’s often used by yoga instructors to highlight why customers should choose their business over a competitor’s. 

Rachel Brathen’s Instagram bio is a great example of someone that communicates her mission statement, and what she can offer customers:

The information in this yoga teacher Instagram bio is a ‘mission statement’, and it highlights to potential customers what they can expect from Rachel’s classes.

From the information provided, we find out that: 

  • Her business is a course
  • It focuses on healing practices
  • Course members can expect ‘life changing’ results

This is a great example of how a yoga teacher’s bio on Instagram can be used to incorporate their business’ mission statement. 

From just one sentence, customers can tell so much vital information regarding Rachel’s business, which will help to sell her teachings.

Want more guidance on writing a powerful statement to bring in customers? Check out OriGym’s guide on how to write a yoga mission statement here.

If you’re interested in learning how to write a Yoga Teacher Instagram Bio then these other OriGym articles are sure to be of interest:

The Importance Of CTAs And Links In Yoga Teacher Bio On Instagram

The next step for creating a good Instagram bio for yoga teachers is to utilise CTAs (Call to Action).

For those unfamiliar with the term, it’s one that’s commonly used in marketing, and simply means the way we ask a potential customer to undertake an action (like clicking a link, or sending a message). 

On Instagram, CTAs can turn followers into leads (or prospective customers). By displaying this information in commonly visited areas of your profile, such as your bio, the likelihood of a lead being generated will increase. 

When looking to incorporate CTAs into a yoga teacher Instagram bio, you could write something along the lines of ‘book a place on my next hot yoga class’ before directing a reader to:

  • Send a direct message
  • Call (remember to include phone number)
  • Visit your website to book there

A great example of this process comes from Yogi_Sofia’s profile:

She invites potential customers and followers to message her directly for classes, which is a great option for smaller, more bespoke yoga teachers.

Larger-scale yoga businesses, though, will often provide a link to their website, like this example from the BoysOfYoga account:

The bio asks the user a question, before then putting the ball in their court encouraging these particular followers to take action and ‘Start here’. 

By clicking the link, followers are directed to the BoysOfYoga website, where they can learn more about what the brand offers:

This particular approach to incorporating CTAs into a bio ensures that the customer experience is streamlined and straightforward. This process needn’t be complicated - in fact, the easier it is for customers to follow, the greater the likelihood of generating a lead.  

For those interested in incorporating a link to their website into their CTAs can follow this simple process:

  • Go to your Instagram profile and click ‘Edit Profile’
  • You can insert the link in the ‘Website’ section and once you hit ‘Save’
  • This will then automatically appear on your profile at the bottom of your bio

Similarly if you're someone who has several links that you want to advertise, then you should consider putting a direct link to your LinkTree account in place of a website.

Linktree is a platform used by 20+ million people around the world that allows you to include all of your links on one landing page. 

For example, you could include a link to:

  • Website
  • Podcast
  • Book
  • Blog
  • Clothes/merchandise online store
  • Linkedin 
  • Portfolio

You might also choose to draw attention to your link, using emojis or symbols to indicate to a customer where they should go next.

This can be seen an example taken from Tara Stiles’ Instagram account, in which she points down towards her LinkTree profile to direct customers towards a 7-day free trial to her StralaYoga app: 

For reference, this is what a user will see when they initially click on a Linktree link. Following the instructors as indicated on her bio, visitors will then know to click the Strala Yoga app section in order to activate this 7-day free trial. 

When incorporating CTAs into a bio for a yoga instructor’s Instagram it may help to think of this process as inviting the customer to do something, or interact with you and what you offer. 

Simply put, a call to action is the only way in which people are going to move away from following your business on Instagram to actually becoming a customer.

 

Become a Yoga Instructor with OriGym

Expand your yoga instructor bio with our Level 4 Yoga Teacher Training Course!

Other Aspects to Consider in an Instagram Bio for Yoga Teachers

Now that we’ve covered what to include in your bio, and how you can incorporate CTAs into this, we will now discuss finer details that can make your account look more professional to the average follower.

#1 - A Relevant Instagram Handle Can Support Your Yoga Teacher Bio

Along with a good Instagram bio, you’re also going to need a good handle, or account name.

Since it’s one of the main aspects of your Instagram identity, it should be easy to read, relevant, and communicate something about you and your brand. 

A straightforward example can be found below from Chelsea Jackson Roberts’ profile:

When creating your handle you need to distinguish the difference between your profile name and actual name. Take another look at the ChelseaLovesYoga profile:

By including your actual name it helps to distinguish who is actually behind the business. In doing so you won’t be this faceless operator of a yoga business, instead you will offer personable insight into who you are. 

#2 - Include A Good Profile Image Alongside An Instagram Bio for Yoga Teachers

Your profile image should be as professional as possible. After all, this is not a personal profile - it’s a business one!

A top tip would be to avoid generic selfies, as this could communicate a sense of unprofessionalism. Having these within your Instragam feed is fine, but they should not be the first picture potential customers see.

Instead, by having a professional profile picture, you can instantly communicate that you’re serious about your business.

There are two ways in which you can create this professional appearance:

  • A front facing picture that has been taken during a photoshoot 
  • A fitness brand logo that has been specifically designed for your business 

Here are some examples to help inspire you. 

As you can see from these examples, both profiles look professional and communicate different aspects of their specific brand. 

Deciding what approach is right for your particular yoga brand may take some instances of trial and error. Eventually, you will find a profile picture that works for you and communicates your brand effectively to your target audience.

 

Become a Yoga Instructor with OriGym

Expand your yoga instructor bio with our Level 4 Yoga Teacher Training Course!

#3 -  Switch To A Professional Account To Add Further Resources To Your Instagram Bio

A final thing you should consider is switching your profile to a professional account. To do so simply follow these steps as established by Instagram’s support team:

  • Go to your profile and tap Menu in the top right-hand corner.
  • Tap Settings.
  • For some accounts, the Switch to professional account option will be listed directly under Settings.
  • Tap Account.
  • Tap Switch to a professional account.
  • Tap Continue.
  • Select a category for your business and tap Done.
  • Tap OK to confirm.
  • Tap Business.
  • Tap Next.
  • Add contact details and tap Next. Or tap Don't use my contact info to skip this step.
  • If you'd like, you can follow the steps to connect your business account to a Facebook Page associated with your business. This step is optional, and will make it easier to use all of the features available for businesses across the Facebook family of apps. At this time, only one Facebook Page can be connected to your business account.
  • Tap X in the top-right corner to return to your profile.

By swapping your account to a business one, you can add additional buttons that allow potential customers to instantly connect with you.

This example from EmilyMouu highlights what your account will look like once this switch has been made. You can clearly see that clients will be able to easily contact Emily, simply by pressing the Email button at the bottom of her profile. 

When users click on the ‘email’ button, their phone will automatically open an email app with the Instagram user’s email address included. 

This makes the customer experience even more accessible and so switching to a professional account is worthwhile for this reason. 

Making this change can signal to Instagram that you’re a local business, which will ensure that they will promote you as such. 

As a result, local customers who are specifically looking for yoga training will be directed to your page, increasing the likelihood of creating a new lead. 

Ultimately, by converting your personal account to a professional one, you can promote growth and development within your business. This will in-turn lead to an increase in engagement with your content and higher intake of customers. 

Whilst this may seem like a small detail, in the grand scheme of things a professional Instagram account can help to take your yoga business to the next level. 

Before You Go! 

With this article, we’ve included a range of tips that will help to captivate the attention of prospective customers, and given you everything you need to write a powerful bio for your yoga page.

Remember, a Level 4 yoga teacher training course will help to improve the overall quality of your teaching ability, and ultimately mean you’ve got more to feature in your yoga teacher Instagram bio.

Download our free prospectus to view every course we have to offer.

Written by Emily Evans

Content Writer & Fitness Enthusiast

Emily studied English Language and Literature at the University of Sheffield, graduating in 2021 with a 2:1 BA honours degree. Alongside her degree, she also gained experience in student publication as Forge Press’ Lifestyle Editor and Deputy Editor for Post-Production. This is where her love for content writing stemmed from, which also led her to OriGym. Outside of her work, Emily will either be found on a long hike, at the gym or making a mess trying new healthy recipes in her kitchen!

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