Create A Nutrition Practice Facebook Page

Once you’re qualified as a nutritionist, you may wonder how to create a nutrition practice Facebook business page to help promote your services.

In the following article, we will guide you through five steps to launch a Facebook page, teaching you how to:

• Step 1- Create A Nutrition Practice Facebook Page 
• Step 2- Include Your Practice’s Details in Your Nutrition Business Bio
• Step 3- Include the Services You Offer At Your Nutrition Practice 
• Step 4- Create Engaging Content To Help Promote Your Nutrition Facebook Page 
• Step 5- Market Your Business With Expert Tips

Before we begin, if you’re looking to expand your client base, you may be interested in completing OriGym’s level 3 personal trainer diploma. In doing so, you will be able to target an entirely different demographic and promote your new services across social media. 

If you're looking for more advice on promoting your services, then check out our in-depth article exploring 9 Marketing Strategies for Nutrition Businesses. 

Step 1- How to Create A Nutrition Practice Facebook Page 

When discovering how to start a Nutrition practice Facebook page, you must first know it requires a business account.

A Facebook business account carries many advantages, for instance, users are more likely to follow your page compared to a private account you have.

You can also use the account to list your business details and create effective Facebook ads to promote the services you offer.    

To create your account, you first need to visit the Facebook Business Page:

When you visit this page, you’ll see a ‘Start now’ button, which we’ve highlighted above in orange.

After you click the button, you’ll need to select the ‘Create a page’ option. Here, you’ll have the ability to create a ‘Business or Brand’ or ‘Community or public figure’ page:

To create a business page, you simply have to select the ‘Business or brand’ option, after which, you can begin entering basic information that informs Facebook of your:

• Page Name
• Business category (Nutritionist)
• Bio

Using our hypothetical business ‘The Nutrition Bee’ as an example, this is how our information is presented at this stage: 

Once you’re happy with the information you’ve entered, simply click ‘Create Page’ which should appear at the bottom left side of your browser:

Following the creation of your account, you’ll then be required to add further information to improve the professional appearance of your nutrition business on Facebook.

Step 2- Include Your Practice’s Details in Your Nutrition Business Bio

When writing a social media bio for your Facebook nutrition page, you should always provide as much information as possible 

It will help your business profile appear professional and secure clients through Facebook.

One of the first pieces of information you need to make available is the location your business operates from.

It will help users determine whether your business is within travelling distance should they wish to have any face-to-face consultations with you.

The Italian Nutritionist, for example, informs users they are located in London, increasing the likelihood of their services being retained by people living in that area: 

Once you’ve informed users of the location of your business, you’ll also want to provide them with your contact details.

This can include anything from your social media handles, email address and contact number, allowing people to contact you through their preferred form of communication.

If you visit The Gut Health Doctor’s Facebook page, you’ll see they’ve included their email address in their intro section:

This can simplify where queries from the public are coming from, allowing you to provide a quicker response. 

After listing these essential details, you’ll want to mention any amenities that you have available at your place of business.

Amenities could take the form of car parking and changing facilities that clients believe will be beneficial to them.

If you visit JD Gyms Liverpool South’s page, you can see that they list ‘free car parking’ in their description:

If you have car parking available you will benefit from mentioning this on your Facebook page. People can sometimes be discouraged from travelling in their car to busy locations as they don’t want to worry about where to park their car.

If you work with clients who are disabled, you may want to list what disability access is available so they know they can access your place of business without complications.

Now that you’ve entered information you believe users need to read, you’ll now want to describe what services you offer them.

Step 3- Include the Services You Offer At Your Nutrition Practice

Listing the services you provide is one of the many strategies that can help your nutrition business. It will help inform users of the packages you offer and the prices associated with them.

These services can also offer a link to your website, allowing people to complete the purchase of a service they wish to hire you for. 

On OriGym’s Facebook page, there is a list of services you can purchase on our official website:

Contained within the course description is OriGym’s website address, allowing users to query about the course further.

This is something you should aim to emulate with your nutrition services by including details like: 

• Health Assessments 
• Food Diary Analysis
• In-person consultations
• Online consultations
• Prices for each package

Including a list of the services you offer should help you see an increase in traffic to your site, resulting in more queries.

After you’ve decided on the services you wish to offer, you’ll also want to start creating content to promote your services.

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Step 4- Create Varied and Engaging Content To Help With Promoting A Nutrition Practice Facebook Page 

After deciding on the services to help with promoting your nutrition practice Facebook page, you’ll then want to create ideas for your social media page.

Not only will this make you look professional but it will also grab the attention of users, encouraging them to learn more about your services and converting them into sales. 

One of the ways you can create engaging content is through Canva, a content creation website.

It allows you to create a range of promotional material for your page by describing the services you offer to users, with simple tools to design the content in a way that matches your brand.

Facebook Posts Can Help Create Captivating Content For Nutrition Business

One of the ways you can create engaging content is through Canva, a content creation website.

It allows you to create a range of promotional material for your page by describing the services you offer to users, with simple tools to design the content in a way that matches your brand.

You could, for example, create Facebook posts that have 940 x 788 pixels to provide clear images for your posts:

If users felt that the content was worth sharing with a friend, it could help increase your organic reach and potentially increase your earning potential. 

You could also, for instance, create a material similar to Jess Wilson Nutrition’s recent post promoting their New Year’s 3-Day Reset Challenge:

Jess Wilson uses colour schemes that match her photo and cleverly highlights the dates of the event in a bright box to draw viewers' attention to this information.

By emphasising that the challenge is free at the top of the post, Jess Wilson is cleverly drawing people’s attention to information that will encourage them to read further.

Strategically placing essential information in useful areas of your post will tempt users to query further about your services.

Video Posts Can Help You Provide Viewers With A Lot Of Information

You could also use Canvas Facebook video templates for video posts or adverts to promote your services:

This could allow you to present written information alongside any dialogue you deliver during the video and help separate you from the competition.

Coach Jeaneth Aro, for example, recently posted a video incorporating written text alongside the information she was delivering to educate the user on sugar use in diets: 

You could copy this stylistic choice if you wanted and create a video discussing the transformation your clients underwent as they followed your advice. 

You could include text that describes the nutrition plan your clients followed, how long they worked with you and how much weight they lost.

Designing A Professional Cover Photo Is A Great Way To Introduce Your Nutrition Page 

Another way you could create captivating content is to include a cover photo for your nutrition Facebook page.

This is a great way to increase awareness of your nutrition business and bring in new customers but also make your social media account look professional.

Once again, Canva offers a fantastic range of custom-made Facebook templates for you to choose from:

The cover photo, along with your profile photo is going to be two things customers see first on your page, this might be a great time to provide information about your services.

For example, you could describe the packages you offer and provide details on how users could take advantage of them.

Alternatively, you could use this as a way to display your company’s mission statement and mention the areas where you’re qualified.

This is something that Monna White Fitness & Nutrition Lifestyle Coach decided to include in her cover photo:

In her cover photo, Monna decided to include a photo of herself, which makes her more personable and approachable to people interested in her services. 

Monna also decided to mention that they’re a ‘Certified Nutritionist/Personal Trainer’, making her attractive to users as it demonstrates the level of expertise she has.

A Brand Logo Is A Great Way To Introduce Your Nutrition Facebook Page

Finally, your Facebook nutrition page will benefit from having a strong logo as your profile photo. 

It will grab users' attention and make you more memorable when they wish to follow up on the research they’ve done on your business.

Canva has a range of simple, yet effective designs for you to create a lasting impression on users:

If you view OriGym’s Facebook profile picture, the first letter of the business name has been chosen as the logo design for the account’s profile picture.

This makes the company more recognisable and memorable, compared to a profile picture that contains too much information:

Once you’ve explored the different ways you could create engaging content, you’ll want to look into the different avenues you could market your nutrition practice on Facebook.

Step 5- Nutrition Practice Facebook Page Tips To Market Your Business

Tip #1-Use Facebook Ads To Market Your Business

The first thing you should do after building a Facebook page for your nutrition practice is to promote it.

Facebook Ads are one way to promote your Facebook page. You must first decide what your advertisement's goal is to use this feature.

There are six different goals you can select for your advertisement, including: 

1. Awareness: Attracts early interest in your company and connects with your target demographic. 
2. Traffic: Directs Facebook users to the app, landing page or website of your choice.
3. Engagement: Expands the audience for your advertisement and increases the number of likes, comments and shares.
4. App promotion: Helps encourage Facebook users to download your app.
5. Leads: Encourages individuals to provide their contact information after viewing your Facebook advertisement.
6. Sales: Allows your Facebook fitness ad to link straight to your eCommerce site.

If you wanted people to purchase your services you would draw them to your landing page, as a result, you would select a sales objective on Facebook.

After you’ve chosen your objective, you’ll then need to select the audience you want your adverts to reach. 

Understanding Your Demographic Can Help Optimise Your Business’s Facebook Page

It's crucial to remember that the more details you give about your desired audience, the more effective your Facebook advertisements will be.

There are certain parameters you can use to improve the accuracy of your advert by considering the following factors of your targeted demographic:

• Age
• Gender
• Interests
• Location

If you were working in Newcastle, UK as a nutritionist, you would want to select ‘Newcastle’ and ‘North East England’ as the locations where you would like your advert to appear.

You would also want to select the range between 45 and 75 as the UK Government indicates this age group is most likely to be overweight.

Working With A Budget Can Help Prevent You From Overspending

After you’ve selected who your targeted demographic is, you’ll then want to set a budget to run the ads.

You have the option to run the ads daily or on a lifetime budget. You also can run ads between set dates.

If you’re just starting your nutrition business, you may want to work with a daily budget to help better manage your finances:

According to the Social Examiner, you’ll want to make sure you allocate 5% to 12% of your total revenue to your Facebook ads.

After you’ve decided on the budget and your targeted demographic, you’ll also want to create your advert:

When you click on the ‘+Create’ button you can then choose the type of adverts you want to run, including: 

• Carousel Ads- multiple images/videos containing different information and calls to action.
• Single Image Ads-using a single image to boost
• Collection Ads-creates an immersive experience for users to learn about the packages you offer

After you decide on the type of advert you want to run, you’ll also want to schedule it.

An adverts performance can vary depending on the time of the week with Instapage recommending you run Facebook ads on the weekend between 3 pm and 9 pm.

So if your target audience normally works during the day, you may want to schedule the adverts to appear on Facebook in the evening time.

Alongside creating a Facebook advert, you’ll also want to engage in Facebook groups to promote the work you do.

Tip #2-Engage In Relevant Facebook Groups To Promote Your Nutrition Facebook Page

Engaging with relevant Facebook groups is a great way to extend your business’ reach but also build relationships with potential customers.

One way you can promote your business on a Facebook group is by posting an advert detailing the services you offer.

For example on Health, Nutrition, Weight Management & Lifestyle - "Impossible Is Nothing” Facebook Group, Health Official offer readers the chance to learn how to create a keto diet and how to market it:

They also provide links to their page to help you learn further information about their keto diet plan. 

So when you join a Facebook group make sure you detail clearly what services you offer and provide a link to your preferred homepage so people can learn more about your services.

Before You Go!

After reading this article, we hope you have all the information you need to help you understand how to make a Nutrition practice Facebook page.

Want to take on new clients and increase your earning potential? Don't forget to enquire about OriGym's accredited Level 3 Personal Training Diploma.

If you'd like to learn more about our other qualifications, download our free course prospectus here.