How Much To Charge For A Private Yoga Class

When deciding how much to charge for private yoga classes, there are numerous factors you’ll need to consider to ensure your prices are appropriate for your customers.

To gain a better understanding of how to price your private sessions, this article will explore:

• Why Are Packages The Best Method Of Charging For A Private Yoga Class
• 7 Factors That Determine Your Private Yoga Class Rates
• Template For Private Yoga Class Rates

By completing a Level 4 yoga teacher qualification, you’ll be able to charge a higher fee for private sessions as you will have developed a specialism, alongside advanced skills and expertise.

Download our FREE course prospectus here for more information! 

Why Are Packages The Best Method of Charging For a Private Yoga Class?

Before you can decide how much to charge for a private yoga class, you’ll first need to consider the structure of how your students pay. Typically, yoga teachers (and most fitness professionals) adhere to one of three models: 

• Monthly Subscription Packages 
• Block Payments
• Single Sessions 

Whilst you can technically use any approach when charging for a private yoga class, monthly subscriptions are arguably more effective in the long run. To understand why this is the case, let’s look at both practices in greater detail.

Why Pricing Private Yoga Classes With Monthly Payments Is Better 

By choosing to structure your private yoga class rates in this manner, you’re essentially signing your customers up to a subscription-based service. Every month they will pay a set fee through direct debit, and in return receive a fixed amount of private classes.

An example of this approach can be found below from Light Yoga Space. Here you can see that the customers pay a recurring fee of £220 every month to access private classes:  

This is regarded as the better approach for pricing private yoga classes, as your customers are less likely to cancel direct debits. Instead, they will remain in your service and continue to pay for their package on a recurring basis. 

Other benefits of implementing this pricing structure include:

• Monthly Packages Make It Simpler For The Customer - Your private customers can stay subscribed until they feel their goals have been completed. Rather than rushing through the process before their package ends.
• A Secure Monthly Income For Your Business - Signing yoga students up for direct debits guarantees that there are no gaps in your income. You won’t have to chase them to book a session or buy a new 'block' of sessions.
• Charging Monthly Allows You To Forecast Your Earnings - With this guaranteed income you will be able to forecast your earnings, allowing you to create a budget for your personal and professional life.
• Packages Creates a Sense of Consistency for Customers - Much like it allows you to budget, this monthly scheme will encourage customers to treat the payment like any other bill. This will make it seem like less of an expense, as it’s something they will include in their personal budget.

Now that you’re aware of why this method is deemed more appropriate for pricing a private yoga class, let’s discuss why you should avoid block payments.

Avoid Block Payments When Charging For A Private Yoga Class

The term ‘block payments’ simply refers to when a client pays for their private yoga classes in bulk. These programmes will often come with an end date - for example, customers could pay for 2 months’ worth of sessions.

Flamingo Yoga Maya is an example of a business who operates in this manner, you can see their packages below:

Using this example, we can see that customers pay £700 for the Silver Package that will last 2 months, and consist of 8 private yoga classes.

Whilst this may look like a financially beneficial way of pricing a private yoga class, it’s actually hard to sustain these payments on a consistent basis. 

This is largely because the package already comes with a predetermined end date - e.g. if a customer signs up for the silver package, they instantly know they only have 2 months worth of classes.

Once the programme has drawn to a close, you will then have to resell the private classes to the customers again. This can result in financial insecurity for the instructor, as the student may not be willing to resign straight away.

This can make tasks such as forecasting your earnings difficult, and for this reason we’d always recommend your private yoga class rates follow a recurring structure. 

Avoid Single Purchase Private Yoga Class Rates

Many yoga instructors and studios choose to sell singular private yoga classes. In this instance, the customer will pay a one time fee and only receive one class in return, as seen below from Rosanna Gordon:

Whilst this may be a highly popular method for pricing private yoga classes, it still comes with the same drawbacks as block payments.

For instance, singular purchases only last for a very limited amount of time. As a result, customers may view these sessions as a one time purchase, rather than a recurring commitment.

This could result in financial insecurity for the business owner, as you will have to rely on these infrequent payments, rather than a more dependable monthly subscription.

Now that you know how to set your pricing structure, let’s discuss some factors that could influence the actual cost of your packages.

7 Factors That Determine Your Private Yoga Class Rates

For clarity, there is no set price for private yoga classes, and what you decide to charge for your subscription service will largely come down to your own choices.

With that being said, there are a number of factors that could influence these pricing decisions, which will explore further within this section:

#1 - Offering Additional Services Can Affect Private Yoga Class Rates

If you’ve been wondering ‘how much should I charge for private yoga classes?’, one factor that could influence your final answer is whether you provide additional services as part of your subscription packages.

To understand how additional services affect the overall price of private yoga classes we’ll take a look at how a standard package compares to one that offers its customers further perks.

For reference, a standard private yoga package will only offer the class itself, and no additional perks or services will be included. An example of what this looks like can be found below from Ocean Light Yoga:

Here we can see that the studio only offers the private in-person yoga sessions, with no additional features included as part of the package. 

Therefore, the customer will pay £165 to receive the block of 3 x 45 minute sessions.

Should you follow a similar approach when creating packages, you could decide to price your private yoga sessions in a similar manner.

To highlight how the private yoga class rates differ when additional fees are included within the package, let’s take another look at the previous example from Light Yoga Space:

In addition to receiving private one-to-one yoga classes, customers who purchase this package will receive private the following additional services:

• The chance to attend group sessions with the studio
• Access to a library of pre-recorded material 
• The option to attend weekly zoom sessions

With all of these additional perks included, Light Yoga Space can justify their higher price of £220 per month. This is because the customer is receiving other services beyond just one-to-one yoga classes in their package.

When creating monthly subscription packages, another service you could include alongside private yoga classes is nutritional advice. 

In doing so, you can justify pricing these packages at a higher rate, as customers who purchase them will receive private yoga classes and bespoke meal plans that help to facilitate their fitness related goals.

This is somewhat of a niche idea, but instructors such as Sophie Higgins successfully combine these practices to create a unique experience for their customers:

In order to provide this service, you’ll first need to complete a Level 4 Advanced Nutrition qualification. This course will equip you with the necessary skills and knowledge required to ensure this service is delivered to the highest possible standard.

Offering additional services like the examples listed above will increase the overall value of the classes. As a result, you will be able to price them higher than standard packages.

#2 - How Your Qualifications Can Influence The Pricing Of A Private Yoga Class

When deciding how much to charge for private yoga classes, the final pricing of your packages can be influenced by the qualification you hold.

For example, those that have completed a Level 4 yoga teacher course will have developed a speciality in variations such as:

• Hatha Yoga
• Iyengar Yoga
• Hot Yoga
• Ashtanga Yoga

Earning a qualification of this nature will allow you to teach private classes that focus on your chosen specialism. In turn, you can then charge more for your packages, as the knowledge and experience you hold will be regarded as more valuable.

To understand how this can influence private yoga class rates, this section will compare private holistic classes with those that have a specific focus. 

First, take a look at the following example of a private yoga class from Be Yoga Fit, who charge £250 for a block of 5 holistic sessions:

Now compare this to the private Ashtanga classes operated by Lauren Ashtanga Yoga, who offers a block of 4 sessions for a total of £360:

Despite offering one class less than Be Yoga Fit, Lauren Ashtanga Yoga charges a higher rate because her packages focus on a speciality rather than holistic teachings. 

Another example of how earning a specialist qualification can increase private yoga class rates can be found below from Yoga With Ainhoa, who offers her students private Iyengar classes:

Here we can see that the studio charges £675 for a total of 6 private Iyengar classes, reinforcing the notion that a specialist qualification can influence how much to charge for a private yoga class. 

When creating your monthly subscription packages, holding  a specialist qualification means you’re able to charge a higher price. This is because students will be more willing to pay extra to learn from an expert.

#3 - When Pricing a Private Yoga Class, You Should Conduct Competitor Research

Instructors who are questioning ‘how much should I charge for a private yoga class?’ will need to conduct competitor research. This will help to determine an appropriate price for your private services.

During this research, you should analyse competitors of varying sizes and performance rates, delving into topics such as:

• The prices they charge for their services 
• What areas of yoga they specialise in
• The number of sessions included in their packages 
• Additional services included in their packages 

This will allow you to see areas where your business both under- and over-performs. Once armed with this information you will be able to determine where your business fits within the market in relation to your competitors.

Conducting competitor research needn’t be complicated. In fact, it can be as simple as using Google. 

For instance, let’s say you offered private hatha yoga classes. You could simply search the term ‘private hatha yoga classes’ in order to investigate your competitors. 

Remember, during this research you should look at various competitors to gain a deeper understanding of the existing marketplace. With the information gained from this search, you will be able to inform your own prices.

For example, conducting competitor research may highlight that a local competitor that is only offering holistic private yoga classes, such as A-Yoga who charge £125 for a block of 5 sessions:

After learning that your competitors only offer holistic classes, you could see your teachings as more valuable, as they focus on a specialism. As a result, you may decide to price your private yoga classes at a higher rate.

One thing to note when you’re conducting competitor research is that you should also look at businesses that are more successful than your own, as this will highlight potential areas of improvement. 

For instance, during this research you may notice that a competitor’s packages include additional services alongside their private yoga classes, and so are priced higher. 

This can be seen in the screenshot below for Heather Yoga, which provides their customers with a 15 minute Zoom call prior to their session:

While this may be a simple service, it increases the value of the overall package in the eyes of the customer. If you don’t offer any additional services of this kind, then you won’t be able to justify charging more than these competitors. 

Remember, if you’re looking to add additional services to influence your private yoga class rates, you could include the likes of:

• Access to group sessions
• Pre-recorded material 
• Zoom classes
• Instagram Live Sessions 

After you’ve conducted your research, the final decision on how to price your private yoga sessions comes down to you. 

You will need to decide where your business fits in relation to those that are offering both more and less than you.

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These other OriGym articles may also help to inform you on how much to charge for a private yoga class:

• How Much Should You Charge for Yoga Classes
• Yoga Instructor Salary Explained 
• Finding a Yoga Teacher Job: The Ultimate Guide

#4 - Your Private Yoga Class Rates Should Cover Your Expenses 

Anyone that’s running a successful yoga business will have both personal and professional expenses that need to be covered. 

You should therefore ensure that your private yoga class rates are priced appropriately, in order to pay these fees in full and on time.

The first step in this process is to calculate an average estimate for your outgoing fees every month. This can include professional expenses such as:

• Marketing Materials - e.g. Meta ads, GoogleMyBusiness bids, Website Fees
• Cost of yoga equipment 
• Rent for a workspace
• Insurance and legal coverage

As well as personal expenses, including:

• Your bills - e.g. Rent/Mortgage, Gas, Electricity 
• Travel costs
• Socialising activities
• Basic amenities - e.g. food, clothing, etc.

Once an estimated outgoing fee has been generated, you will be able to price your private yoga class packages so that you’re earning enough to cover and exceed those outgoing expenses.

In doing so, you will generate a profit for your business as you will be earning more than you’re spending.

Before deciding how much to charge for a private yoga class in order to generate a profit, you should also research tax deductible expenses for yoga teachers. 

This will flag anything you can claim back from the government, and can help reduce the amount you spend.

#5 - How Much to Charge For a Private Yoga Class Based on Your Level of Experience

If you’re an instructor questioning how much you should be charging for a private yoga class, another factor to consider is how much experience you have working within the industry.

For example, if you have just completed a Level 3 yoga teacher course, you won’t be able to charge the same as an instructor who has years worth of experience working with students on a one-to-one basis.

Instructors who have this experience will be able to justify increased private yoga class rates, as they will have evidence that verifies the effectiveness of their teachings.

This form of validation can be displayed on a business’ website and social media page, through:

• Customer Testimonials 
• Google Reviews
• Progress Photos

An example of this can be seen below from AbaYoga, who displays class testimonials to highlight the effectiveness of their private yoga classes: 

By doing this, AbaYoga are effectively social proofing their services. Should a new customer visit their site and read these testimonials they will see that the teachers are highly experienced in leading private yoga classes.

This validation helps to justify the overall cost of the studio’s private sessions:

A newly qualified instructor who lacks experience working with customers on a one-to-one basis will likely have very little material to social proof their business. 

Consequently, they won’t be able to charge as much, because there is simply no way to verify the effectiveness of their classes.

If you fall into this category,  we’d recommend conducting research into instructors who have a similar amount of experience as you before you create your private yoga class packages. 

From this, you will be able to determine an appropriate pricing structure for your own business.

#6 - Your Target Demographic Can Influence How Much To Charge For A Private Yoga Class

Determining who your target demographic is will also affect the overall pricing of private yoga class packages.

Naturally, certain groups of customers will have more money to spend than others, which means you could charge more or less depending on who you wish to teach.

To gain a better understanding of how these prices can be affected, we’re going to look at how much different studios charge depending on who their demographic is.

First, take a look at this example from Prana Yoga Oxford, who offers a 20% discount for the following customers:

When this discount is applied, students within these demographics will pay a fraction of a fee that other customers will pay.

Offering similar deals within your own business will be a great way of attracting customer demographics such as students, who typically may not be able to afford full-priced packages.

With that being said, private yoga classes are typically regarded as a luxury experience. For this reason, many studios will attempt to target a more affluent demographic by charging a significantly higher price for the experience. 

For example, Blackheath Yoga charges £70 for one private session, as seen from their advertisement below:

This can be seen to be a luxury experience as the same studio charges £75 for access to a 4-week group programme:

From this, it can be inferred that you should ensure that your private yoga class rates are always higher than your standard packages. In doing so, you will be able to target an affluent demographic who are interested in purchasing a luxury experience.

#7 - Private Yoga Class Rates Can Be Affected By Where The Session is Held 

Whilst on the topic of luxury experiences, where you teach your private classes can also affect the overall price of the package. In short, if you can provide more than just a standard studio, you could realistically charge a higher price.

To understand how drastically a location can affect the cost of private yoga packages, we’re going to look at a variety of examples, and compare them to the price of a standard studio.

Take Ashtanga Liverpool as an example. Once students have paid the listed fees, they will be able to take private lessons within the city-centre based studio:

In comparison, look at the prices listed for private sessions in Surrey’s Yoga Bespoke, which is located on the banks of a picturesque lake:

Because the location is deemed to be more ‘luxurious’ and differs from the standard studio set-up, the owner is able to justify the increased rates for private sessions.

Likewise, instructors who teach private sessions from their customers' homes will also be able to charge higher rates too. 

This is due to the fact that these packages offer additional bespoke features, as you are quite literally taking the class to the client. 

The higher fees can also help to cover travel expenses, and the additional cost of equipment that can be transported from one location to another. 

Yoga With Josie can be viewed as an example of an instructor who offers this service:

Location may have been somewhat of an afterthought for some instructors, but as evident from the examples we have provided above, it can greatly influence the amount you charge for private lessons. 

Template for Private Yoga Class Rates

Now that you have insight into factors that can affect the cost of private yoga classes, this section will provide you with an example of what a fictionalised pricing template may look like.

For reference, when creating these private yoga class rates we have opted to stick to the monthly subscription model. 

Remember, this method is regarded as a better approach, as it is an effective way of keeping students in your service and securing a stable source of income.

When determining how much to charge for a private yoga class, you should therefore ensure that the content of your packages reflects the increasing price - This means that when the price of a package increases, so too should the services you provide. 

For example, the ‘Gold Package’ is regarded as being the most valuable, as it offers more additional services than the other two options. This justifies the increased price, as customers will believe they are getting more for their money.

Before You Go! 

Deciding how much to charge for a private yoga class will always be a subjective topic, with answers varying from business to business. For this reason we advise taking your time with this process, to ensure that you’re charging prices that are both competitive and appropriate.

Remember, completing a Level 4 yoga teacher course can increase these fees, as you will develop a specialism during the course. In doing so, your teachings will be regarded as being more valuable, thus allowing you to charge a higher rate.

You can also download OriGym’s prospectus for FREE to learn more about every qualification we offer.