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11 Yoga Newsletter Ideas to Promote Engagement

banner yoga newsletter ideas image

Are you struggling to come up with creative yoga newsletter ideas? Don’t worry, OriGym is here to help!

We’ve got 11 ideas to help keep your newsletter content interesting and ensure that you are able to engage with your subscribers.

In this article, we’ll discuss:

Firstly though, the best way to diversify your yoga services and promote your niche is to specialise in a particular style with our Level 4 yoga course.

You can find out more about this and all of our yoga teacher training courses if you download our full free course prospectus!

Why Your Studio Should Have a Yoga Newsletter

Newsletters are a marketing tool which allow you to share relevant and informative content with your subscribers.

We’ll look at some of the reasons why it’s important for you to have a yoga studio newsletter for your students, subscribers, and online followers to read regularly.

Keeping Your Audience Up to Date with Your Yoga Newsletter Ideas Promotes Engagement

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Sending out a regular newsletter keeps subscribers up to date with your business, including developments such as significant timetable changes and new classes that you offer.

Keeping students informed on what’s happening at your studio enables you to keep their attention, as the newsletters in their inbox act as regular reminders of your services. This is why it’s one of the best yoga marketing ideas

This means that they’re more likely to build up a sense of loyalty towards you, and will keep attending your classes!

Regularly sending out a newsletter can also persuade people who’ve registered their interest, but not signed up for classes yet, to become paying customers. 

This is because newsletters can help to drive traffic to your website or landing page if you include a direct link within the email to where subscribers can check out your timetable and book a class.

A Yoga Newsletter Provides Your Followers with Interesting Content

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Your yoga newsletter ideas should include informative content that keeps subscribers educated on a subject they are interested in, including:

  • The latest yoga research and yoga facts
  • Success stories from your current yoga students
  • Benefits of the particular styles of yoga that you teach

Not only does this help to keep them engaged with yoga, it strengthens your brand by showing you can provide a range of intriguing content for free. 

Providing your subscribers with valuable information also shows them why they should be paying for your classes, if they aren’t attending already!

Utilising Yoga Newsletter Ideas Will Allow You to Mass Communicate

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Newsletters allow you to alert a large group of people of new developments within your business in a simple way that’s cost-effective and saves you time.

You can use an email marketing service, such as Mailchimp or MailerLite, which you can program to send out newsletters to your mailing list for you.

Once subscribers are on your mailing list, they’re guaranteed to always receive regular updates on your studio and classes.

Therefore, using a newsletter as a method of communication means that you won’t miss anyone out, or be forced to spend lots of time communicating individually with your students.

This means that you’ll have much more time to dedicate to developing your business and making your sessions the best that they can be!

11 Suggestions for Your Next Yoga Studio Newsletter

Now that you know why it’s important to send one out, here are some creative yoga newsletter ideas to help make yours a success!

#1 Sharing Student Success Stories is One of the Best Yoga Newsletter Ideas

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Whether you’re looking for yoga studio newsletter ideas or you’re just starting to grow and scale your business, this is one of the best ways to attract new customers and reinforce client relationships. 

Before purchasing a product, the first place that people often turn to is the reviews - it’s exactly the same with yoga classes!

Readers want to see what real people have already experienced and hear an honest opinion about the quality of the classes and what they found useful about them. 

Including success stories also demonstrates to your students that they have the opportunity to be included in your yoga newsletter.

As you celebrate achievements together, this helps to establish a sense of community and encourage brand loyalty. 

Your students will want to keep coming back to the class where they feel part of a team which helps with client retention in the long run.

You can implement these yoga newsletter ideas by collecting testimonials from clients whether they’ve achieved new goals in your classes or they’ve just signed up for a package.

 

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Whatever they’ve achieved you can promote these achievements to celebrate everything from huge milestones to small wins. This will encourage a range of abilities to try your classes and engage with your business.

You can either write this up into a full article or blog post on your website, or include snippets at the bottom of every weekly newsletter. 

To do this, choose different ones each week from your social media pages, website, or any review platform.

If you’re unsure of how to incorporate this idea, here’s a yoga newsletter template to get you started:

Subject: 

Hi (Name of student),

In this week’s newsletter, we wanted to celebrate the success of some of our students. 

(Insert photo of student here)

Meet (name of student), who has been attending my Hatha yoga classes for the past 6 months.

Since attending weekly classes, (name of student) has discovered a love for yoga:

[quote from student about their experience in yoga classes]

To read more about (name of student)’s story, click here to visit our website, where you can also book yourself into our Hatha yoga class and experience the benefits yourself.

#2 Create an Educational Series on Different Types of Yoga in Your Yoga Newsletter

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Another of our favourite yoga newsletter ideas is to start a weekly or monthly educational series, where you tell readers about different styles of yoga and their benefits.

A newsletter delivered straight to students’ inboxes is a convenient way of educating your class members and teaching them about things like the philosophy and history of yoga styles.

With lots of information online it can be overwhelming for people to distinguish what’s relevant and high quality content. 

Your expertise ensures that they’re able to absorb the key points and helps communicate them in an accessible way. 

Sharing information with readers will help you to get more private yoga clients by making your brand seem like a trustworthy source of information and learning. 

This will give them more confidence in your ability to help them on their yoga journey, increasing client retention as well as attracting new class members. 

When putting this idea into practice, make sure that the information you provide links back to your own services, as demonstrated in our example below.

For instance, if you’ve recently become an Ashtanga yoga teacher and you’re starting to offer this class, you could write a newsletter based upon this style of yoga. 

Then, provide a link where clients can book into your class, or find out more information.

Subject: Why (style of yoga) could be the one for you!

Hi (Name of student),

As part of my continuing yoga education today I’m going to tell you about (style of yoga).

(Style of yoga) is one of the most popular types of yoga in the UK at the moment, and for good reason! This is because it’s great for:

  • Benefit #1
  • Benefit #2
  • Benefit #3

The great news is that I’m launching my very own (style of yoga) class starting from (date)!

Simply follow this link (insert link here) to get booked in for your first class today.

#3 Another One of the Best Yoga Newsletter Ideas is to Design Some ‘How To’ Guides 

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Another great way of sharing insightful knowledge with your subscribers is by including a ‘How To’ guide in your newsletter.

This will inform readers how to complete a certain task or asana with step-by-step instructions.

By teaching subscribers how to do something, this helps to demonstrate your strengths as a yoga teacher.

Sharing valuable information with the reader also means that they’re more likely to keep reading your newsletters, and if they’re not already, will eventually become a paying client.

You need to strike the balance between offering enough to interest people without giving away class sequences for free!

For instance, you could write a newsletter on how to perform a specific pose. Discuss a different pose in every weekly newsletter, tying it into what you’re offering in your class.

Within your guide, be as clear and concise as possible, so that your subscribers don’t become confused or bored, and stop reading. 

For instance, use numbered lists to break the process down and make it easy to understand for everyone reading.

If you feel like the topic requires more explanation, create a page on your website or blog with more information, and encourage readers to follow the link.

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Below is a yoga newsletter template that you could use to help you to develop your own ‘How to’ guide:

Subject: How to Perform Half Moon Pose

Hi (Name of student),

As part of our ‘How To’ series, today we’re going to tell you how to perform Ardha Chandrasana, or Half Moon pose.

(Insert photo of pose here)

Practising Half Moon pose on both sides allows you to address any postural imbalances that you may have, whilst helping to improve your balance, coordination, and strength.

Here’s how to perform Half Moon pose correctly:

  1. Begin in Extended Triangle pose, with your left foot forward.
  2. Bring your right hand to your hip and turn your head to look at the floor. Bend your front leg, and shift the weight into your front foot.
  3. Reach your front hand forward and place it on the mat beneath your shoulder.
  4. Lift your back leg until your thigh is parallel to the floor. Slowly turn your chest to the right, twisting your torso and hips. Reach your top hand to the ceiling. 
  5. Once you’ve reached the balance here you can gaze upwards, stacking your shoulders and opening your chest.
  6. Exit the pose by returning to Extended Triangle.

If you’re interested in learning more about Half Moon pose, read the article (insert link) our website. Or, if you’d like to try it out for yourself, book a space in one of our classes here!

#4 Discuss the Latest Trends in Your Newsletter for Yoga Students

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To really grab the attention of your subscribers you can share the latest news and research about the latest trends in the yoga world. 

This shows that you’re engaged with the industry and are keeping yourself up to date with the latest developments in order to keep your students informed. 

As well as demonstrating that you’re a knowledgeable and trustworthy teacher it also keeps readers engaged and will help increase your engagement.

You’re also promoting yourself as a reputable source of information and increasing the trustworthiness of your brand. 

This might be the latest style that’s become fashionable or the latest research into the benefits of a particular style.

For this you can include links to some of the most reputable yoga journals such as the Journal of Yoga Studies.

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Much like the information about different styles, you should always link this back to services you offer and a call to action directing people to your social media pages and class sign up list.

For example, if you’re writing about international yoga day you can use this to promote classes you have on that day, as well as sharing news of global celebrations of the day. 

Be sure to end the newsletter by providing subscribers with information on how they can experience this trend for themselves in your classes or yoga studio! 

For example:

Subject: (Trend): The Latest Yoga Obsession That You Should Know About!

Hi (Name of Student),

In this week’s update, we’re going to look at (name of trend), the trend that’s been dominating yoga social media for the past few weeks!

As discussed in (Journal name), this isn’t just a fad! Amongst other benefits, (name of trend) is great for:

  • Benefit #1
  • Benefit #2
  • Benefit #3

Interested in integrating (trend) into your weekly yoga routine? Simply click here (insert link) to book yourself into one of our yoga classes today, and experience this for yourself!

#5 Keep Readers Up to Date with Business Developments in Your Yoga Studio Newsletter

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One of the best ways to become a successful yoga teacher is to keep subscribers to your newsletter up to date with your own services as well as the yoga world in general!

They are a simple, yet effective way of keeping students informed about developments to your business, such as:

  • New classes
  • Price changes
  • Change of location
  • Class cancellations or alterations
  • Times when you’re away and won’t be leading a class

This ensures that they are kept in the loop, and can even help them to get excited about new services that you may be offering.

When including updates about your classes within a newsletter for yoga students, you want to ensure that the information doesn’t confuse or overwhelm readers.

Therefore, to ensure that your newsletter is memorable, you should only include one or two brief announcements per email.

You should also include a call to action (CTA), to encourage students to engage with the new development, and take the action that you want them to. 

 

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For instance, your CTA could ask clients to ‘Book Now!’ onto the new yoga class that you are offering.

Here’s a change to timetable example that you could use as a yoga newsletter template:

Subject: Important Update on Class Times

Hi (Name of student),

After careful consideration of the feedback from our student survey, we’ve made a few changes to our class timetable.

This means that your (style of yoga) class will be moving from (old date and time) to (new date and time) from next week.

We hope that this will be more convenient for all of our students and we’re looking forward to seeing you at our next class!

To ensure that you’re all booked in for (style of yoga) class, follow the link below to reserve your space and check out our new timetable!

(CTA button ‘Book Your Next Class)

If you’re finding this read helpful, why not check out our other articles on how to boost your yoga business?

#6 Another One of the Best Yoga Newsletter Ideas is to Offer Discounts or a Free Session

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To show your appreciation for your clients, you could use your yoga newsletter ideas as a way of celebrating your students, and provide them with discounts or freebies.

Not only does this show students that they are valued, but it also provides them with an incentive to spread the word about your classes to friends and family.

This is a simple and effective marketing technique that will encourage the continuing loyalty of existing students, and help you to acquire new clients, whilst only costing you a free class or two!

For instance, offer a free or discounted session for the reader if they bring a friend along to one of your classes.

You could include a voucher for your discounted or free session at the end of a newsletter as a call to action. Or, you could dedicate a whole newsletter to this, as shown in the example below:

Subject: Bring a Friend Along for a Free Session!

Hi (Name of client),

This week we’re celebrating you!

Without my amazing students, (yoga business name) wouldn’t have been able to flourish as it has done over the past few years.

So, to thank you for continuing to choose my yoga sessions, here’s a voucher for a free session, which you can use if you refer a friend to my classes.

#7 One of the Best Yoga Newsletter Ideas for Established Yoga Businesses is to Do a Giveaway

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A great way of engaging your current email subscribers, whilst also gaining new ones, is to advertise a giveaway within your newsletter.

This could be for a special occasion, such as an anniversary of your yoga practice or studio, or simply just to celebrate the loyalty of your students!

For example, you could give away a block of free sessions or a discount on a package that you offer if you do bulk class bookings. 

The prizes that you give away should depend on the size of your business. 

If you’ve only recently started running yoga classes, and have limited start-up funds, your giveaway prize should be smaller or something you build up to. 

Running these giveaways on yoga teacher websites and social media pages is the best option, sending out a special newsletter with a CTA that directs people to these places. 

Entering the competition means they will engage with your content and will be more likely to book a class as a result.

Asking subscribers to share the post to their own followers or on social media in order to win will mean that you’re enlisting your clients to help market your business too!

Your newsletter could look something like this:

Subject: Fancy Winning 5 Free Yoga Sessions?

Hi (Name of student),

To celebrate the (special occasion) of (name of yoga practice), we’ve decided to run a giveaway to thank you for your loyalty.

If you’d like to be in with the chance to win 1 years' worth of free yoga sessions, simply:

  1. Visit our Instagram page (@yourinstagramhandle) and follow us
  2. Like and share the pinned giveaway post
  3. Comment your favourite yoga memory with us

The giveaway closes on (date), and we’ll reveal the winner shortly afterwards. 

Good luck!

#8 You Could Recommend Some Relevant Products in a Yoga Studio Newsletter

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Another one of the best yoga newsletter ideas is to review products and services that you think may be of use to your email subscribers.

This could include:

  • Reviews of pieces of the best yoga equipment that you use in your sessions
  • The best clothing to wear to yoga practice 
  • Yoga books that you’d recommend

Providing useful, insightful content will make your subscribers want to keep coming back for more recommendations each week.

Not only will they continue to engage with your content, but they will also be interested in your services too.

If they do make any purchases based upon your reviews, they may even want to put them to use in your classes!

When writing a review for your newsletter, be sure to keep it short and snappy. You’ll want to keep your subscribers engaged with your letter, and don’t want them to stop reading halfway through!

You also don’t want to include too many links or distractions that make it harder to direct clients to your pages. Include reviews on your website and social media posts where you can direct readers to.

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This means you’re still directing people to your website and pages where they’re more likely to sign up for classes.

Here’s an example of how you could incorporate a book review into your yoga newsletter:

Subject: 3 Must-Read Yoga Books for Your Collection

Hi (Name of Student),

In this week’s newsletter, we’re recommending 3 of our favourite books that all yoga lovers should read. 

Whether you’re new to our classes, or enjoy attending every week, these books should be a staple when it comes to your yoga bookshelf.

Head over to our Instagram page to read the full review and for more product reviews!

Whilst you’re here, why not book yourself into one of our classes today? Click here to view the class timetable.

Book Recommendation #1

Book Recommendation #2

Book Recommendation #3

Happy reading!

#9 Share a Day in the Life of a Yoga Teacher in Your Newsletter for Yoga Lovers

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An effective method of building a good relationship and sense of your connection with students is by sharing more information about you, as their yoga teacher.

A great idea for doing this within your newsletter is by sharing a day in the life of a yoga teacher!

This allows you to personalise your business and humanise it so people feel more connected to your brand.

This is also your opportunity to celebrate certain styles of yoga and sell classes.

Within your ‘day in the life’, you can communicate the things that make you a great yoga teacher.

For instance, you can highlight all of the effort that you put into planning, organising, and carrying out your sessions.

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Whilst this yoga newlestter idea will of course need to be highly individualised, here’s an example of a yoga newsletter that includes a day in the life that you can borrow from:

Subject: A Day in the Life of a Yoga Teacher

Hi (Name of Student),

In today’s newsletter, I thought I’d share with you a typical day in my life as a yoga teacher.

7am- I wake up, get ready, and complete my own morning yoga practice (I do a progressive Hatha practice to wake me up and get me ready for the day!)

8:30am- Refuel with breakfast 

9am- Emails and admin. The boring side of running your own business!

11am- This is when I head to the studio and begin teaching my first lunchtime yoga classes

2pm- Time for lunch and some meditation

3pm- This section of the afternoon is usually reserved for more admin, including invoices, replying to clients, updating my website, or writing newsletters!

5pm- I'll then begin teaching my evening yoga classes in the studio.

8:30pm- Home time! Time to eat a quick dinner, then complete some reflective journaling, before heading to bed.

If you’re interested in attending one of my yoga classes, then click here to book yourself a space.

#10 Answer Questions from Readers in Your Yoga Newsletter

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The final idea on our list of the best yoga newsletter ideas is to include a Q&A.

To do this, put out a call to action to your students and subscribers on social media, a previous newsletter, or in classes, asking them to send you some questions.

This could be about anything that you choose, including topics such as:

  • The day-to-day running of your yoga studio
  • Your personal yoga practice
  • How to get the most out of their yoga practice
  • Solving their yoga dilemmas

Then, curate a list of questions, and share a newsletter answering them.

By answering questions from your subscribers, they’ll feel that you’re listening to them, and will feel valued by you and your brand.

This helps you to build a trusting relationship, and as a result, readers are likely to become loyal customers of your yoga classes in the long run.

 

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Develop your yoga practice with our yoga teacher training courses

For example, here’s just one way that you could structure your yoga newsletter when featuring a student Q&A:

Subject: Answering YOUR Yoga Questions!

Last week I asked what you’d like to know about yoga, and in this week’s newsletter I’m going to answer some of those questions for you!

There were so many great questions, but I’ve narrowed it down to just 5 for today’s Q&A.

Q&A #1

Q&A #2

Q&A #3

Q&A #4

Q&A #5

To be in with the chance of having your question answered in the next Q&A, submit your questions on the website here (insert link), or drop your question into the Q&A box during your next session.

Thanks for your continued support of (name of studio) as always!

#11 One of the Best Yoga Newsletter Ideas is to Promote Events 

yoga class yoga newsletter ideas graphic

Another way to gain more engagement from readers of your newsletter is to direct them to events or special classes that you’re hosting.

If you create a strong CTA then an email newsletter is one of the best ways to get people to sign up for special events.

You might be running a class in order to film for Instagram reels? Maybe you’re hosting a workshop for a particular style or goal?

Including these as a featured newsletter will work alongside introductory offers and highlighting specific classes to encourage people to engage with your services and sign up.

This will also show that you have a variety of services and, as you grow your business, this is a great way to show your versatility.

For example, if you film a free class of a particular style that you want to promote, in order to get more people to sign up, this combines the benefits of freebies with promoting specific events.

People will attend and get a taster of that style whilst potentially rewarding existing customers, including them in promotional materials. 

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For example, your newsletter might look like this:

Subject: Do You Want to Be Featured on Our Instagram?

We’re doing some filming! We’re offering you the chance to attend a free Yin yoga class to promote this soothing, restorative practice.

The class has a limit of 20 spaces and you’ll be in an Instagram reel that we can use to show how this style and practice works.

Never practiced Yin before and want to try? A seasoned yogi at our studio who deserves a reward for their loyalty? Want to be part of how we present our services? 

Sign up here!

We’re excited to see you!

Then, once you’ve filmed the class, you can use it for promotion in your newsletter again, especially showing participants the reel they’re part of!

The best yoga Instagram accounts will do this to promote their services and invite people to participate in their marketing material! 

Before You Go!

We hope that our yoga newsletter ideas have provided you with some inspiration for creating a strong email marketing campaign.

Whether you choose to write a ‘How To’ guide, launch a giveaway, or combine a few ideas, you should now have all of the tools you need to keep your subscribers engaged with your yoga business! 

Written by Jessie Florence Jones

Content Writer & Fitness Enthusiast

Jessie has a 1st class honours degree in English Literature from University of Leeds and an MA in English Literature from Durham University. Naturally Jessie has a real passion for writing especially about film, culture and wellbeing. Outside of writing she loves hiking, country walks and yoga, which she has been doing religiously over lockdown.

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