How To Start A Fitness Class Business

Whether you’re already a qualified fitness instructor or are looking to get into the industry, starting a fitness class business is a highly rewarding and lucrative career path. 

But with so much to consider, it can be hard to know where to start. That’s why we’ve compiled the ultimate step-by-step guide to how to start a fitness class business, covering:

• Step 1: Decide What Type of Fitness Classes You Want to Run
• Step 2: Get The Relevant Qualifications & Experience You Need
• Step 3: Decide Where You Want To Host Your Fitness Classes
• Step 4: Organise The Legalities
• Step 5: Do Thorough Market Research
• Step 6: Set The Prices for Your Fitness Classes
• Step 7: Start Marketing Your Classes to Attract Attendees

Before we get started, you can expand the your fitness class business by offering additional services! Get started with our Level 4 Sports Nutrition Course. Enquire today or download our free course prospectus here for more information about the range of courses we offer.

How To Start A Fitness Class Business Step 1: Decide What Type of Fitness Classes You Want to Run

Whether you want to start a fitness class business or create a personal trainer business plan, the first thing you need to do is decide exactly what type of fitness classes you want to run. 

This is important as this will then determine everything else about your business plan. 

For example, as we will discuss in Step 2, the qualifications and experience you need will depend on the type of class you want to teach. 

Making this decision as soon as possible will make the rest of the process of setting up your own fitness class business much easier, as all of your decisions will be based around it.

One of the main things to decide is whether you want to teach your own class, or teach a branded class. 

By branded classes, this simply means classes that are run under a trademarked name. Some examples of branded fitness classes are:

• Les Mills classes. E.g. BodyPump and BodyCombat. 
• Spin
• Zumba

However, to teach these classes, you will need to obtain specific qualifications, licences and even insurance from the company themselves.

For example, if you want to become a Les Mills instructor, you will have to take a separate course from Les Mills in order to become a registered instructor and be able to teach under the Les Mills brand. 

Not only do these extra qualifications come at an additional cost, but it also limits you to only teaching under that brand. 

With this in mind, most independent fitness class businesses will teach classes they have designed themselves. 

In summary, if you want to start a fitness class business, your classes could be based on the following types:

• Circuits
• HIIT 
• Indoor cycling
• Pilates and yoga
• Kettlebells
• Dance fit 
• Boxercise
• Running

Once you have decided on the general style of your class, you can then think more about the details of the class and how you will put your own ‘spin’ on it. 

For example, you may decide that you want to start a fitness class business running a dance-based class. 

You can then decide which kind of style of dance you want to base your classes around- whether that’s street dance or ballet!

This will then determine what qualifications you need to take. So in this case, if you are wanting to teach a dance class, you should take an Exercise To Music course. 

You can then target all of your marketing and branding towards that style of dance, allowing you to target, and hopefully dominate- a particular niche of the fitness industry.

Plus, remember that many branded classes are simply versions of more generic styles of fitness class. 

To take the above example, say you decided that you are wanting to teach dance fitness classes. 

Instead of limiting yourself to Zumba (which is a brand and requires a specific qualification and licence), you could instead market your fitness class business under a more generic, unbranded name as ‘dance fit’. Or, a specific kind of dance such as ‘ballet fit’ or ‘street dance fitness class’ etc.

This means that you then have more control over how you teach your classes and run your fitness class business!

How To Start A Fitness Class Business Step 2: Get The Relevant Qualifications & Experience You Need

Once you have decided what kind of classes you want to teach to make money as a personal trainer, you can then make sure that you have all the qualifications and experience.  

You’ll Need A Level 2 Fitness Instructor Qualification To Start A Fitness Class Business

If you’re already a qualified Level 2 fitness instructor, then you can skip ahead now to Step 3!

If you’re just starting out in the fitness industry and want to start a fitness class business, you will first need to take a Level 2 gym/fitness instructor course.

This is the minimum requirement to teach fitness classes in the UK, whether that’s through being employed by a gym or setting up your own fitness class business. 

It is an entry-level course, meaning that you do not need any previous qualifications or experience to enrol.

When choosing a Level 2 course, the main thing to ensure is that it is regulated by Ofqual. Ofqual is the Government body responsible for setting the standards of practice for vocational courses, and for ensuring that all awarding bodies adhere to those frameworks.

If a course is Ofqual-regulated, this means that the course has met the highest industry standards- this is in relation to factors such as the quality of teaching, course content and assessments. 

Here at OriGym, all of our courses- including our Level 2 Fitness Instructor Course, are regulated by Ofqual. You can therefore be sure that you will qualify with all the skills, knowledge and expertise required for starting a fitness class business! 

You’ll Need Experience Working In A Gym To Start A Fitness Class Business

As well as a Level 2 qualification, if you’re wondering how to start a fitness class business, you will also need experience working as a fitness instructor in a gym.

This is another reason why getting an Ofqual-regulated Level 2 qualification is so important, as it is the minimum requirement to work in a gym.

For example, the job adverts below for fitness instructors state that a Level 2 qualification is required:

So, without a Level 2 qualification, you will not be able to gain the experience needed before starting a fitness class business. 

Gaining experience working in a gym is important because:

• You can use what you learn to guide your own fitness class business. You will most likely have to teach a range of different fitness classes as part of the role. This will help you work out which kinds of classes you enjoy and excel in, and ultimately want to teach yourself when you start your own fitness class business.

For example, as part of your role, you may find that you develop a particular passion for teaching high-level strength and conditioning style classes, and decide to teach these kinds of classes when you start your own business. Without this work experience, you may not have discovered this passion! 

• You can gain contacts in the industry. These contacts can be useful when it comes to starting your own fitness class business. 

For example, if you are working in a gym, other more experienced employees could recommend locations and spaces to hold your classes. Or you could even employ people you have worked with in the gym to work for you in your new business!

• It gives you financial stability. If you are just starting out in the fitness industry, working for a gym means that you will be receiving a set salary, making it easier for you to manage and organise your finances. 

Having this financial stability will then make it a lot easier when it comes to setting up the financial side of your fitness class business - which we will discuss more in this article.

As well as allowing you to get experience working in a gym, a Level 2 gym instructor qualification is also required if you want to get insurance for your fitness class business. We will discuss this in more detail in Step 4!

Additional CPD Courses Can Help You To Start A Fitness Class Business

Depending on the type of fitness class business you want to teach, it is also a good idea to enhance your skills with a CPD course.

Standing for Continued Professional Development, these are short courses that qualify you in a particular area of fitness. 

For example, here at OriGym, we offer a range of courses relevant to starting a fitness class business, such as:

• Medicine Ball Training
• Kettlebell training 
• Bodyweight Training 

For example, say you wanted to start a circuits class, it would therefore be a good idea to take a circuit training CPD course! This would give you the skills, knowledge and experience to confidently start your circuits class business. 

How To Start A Fitness Class Business Step 3: Decide Where You Want To Host Your Fitness Classes

Once you have the correct qualifications and experience you need, the next step in how to start a fitness class business is deciding where exactly you want to host your fitness classes.

Some factors to consider when choosing where to host your classes are:

• Accessibility. The venue you choose for your fitness class business should be easily accessible by public transport, and have a car park or parking spaces nearby. If your classes are difficult to get to, students are less likely to come! It is therefore best to choose a location in a town or city, rather than a rural area. 
• Overhead costs- e.g. rent fees, electricity etc. Think about your budget and how much you can afford to spend on these things to still make a profit. We will discuss finances you need to consider more in Step 4! 
• Sound. Find out whether there is a sound system already provided by the venue, or you need to bring your own speakers. 
• Availability. Check that the venue you choose is always available at the times you want to run your classes. 

For example, if you want to run a class every Tuesday evening, make sure that you book out the space for a run of consecutive weeks! 

Thinking about these factors beforehand will help you refine your search and find the perfect location for your classes.

The type of venue you choose will depend on your own personal preference and the type of class you are teaching. But to get you started, here are some examples of places you could host your classes:

In a gym or fitness centre

Whilst most commercial gyms will run their own fitness classes, some smaller independent gyms or fitness centres may offer their rooms or studios out to rent for fitness instructors to host their classes. 

This is one of the best places to start your fitness business class, particularly if you have just started your business. This is because most personal training studios in gyms will already be suitable for teaching fitness classes in terms of the factors we mentioned above, making the process of starting your fitness class business that little bit easier! 

For example, most will already have a sound system installed that you can use, be in central and accessible locations, and some may even provide equipment such as mats and weights. 

Another benefit of running your classes from a gym or fitness centre is that there will be lots of potential students around that you can attract to your class. 

For instance, if you start running classes in a gym, you could advertise it in the gym, or even gain clients off the gym floor.

This is where gaining experience working in a gym before you start your business is so beneficial, as you could ask the gym you already work at if you are able to teach classes from a room in the venue. They are more likely to allow this if they already know you, compared to if you were to approach a gym you have never worked in before.

However, you should bear in mind that most gyms will charge a rental fee for allowing fitness instructors to teach from their venue. 

In a public or council-owned venue

An alternative to renting a space in a fitness centre or gym, is to look into renting a space in a non-fitness related venue, such as a public or council-owned room or building. This could be anything from a village hall to an empty room above a shop! 

Again, the best way to do this is to reach out to whoever owns the space. This could be by contacting the owners directly by phone or email, or through your local council. 

A benefit of this option over a gym is that it is a separate and unique location, compared to a gym where there are lots of other classes operating from there too. This can help your business stand out rather than competing with other classes, especially if yours is the only fitness-related business in a particular building or area.

However, one thing to consider is that you are more likely to have to provide things such as your own equipment and sound system in these kinds of venues.  

Outside

This is a great option if you are just starting a fitness class business, as you won’t have to pay rent fees for an outside space! 

For example, you could run bootcamp classes in your local park. 

A benefit of teaching your classes outside is that you won’t need to pay any overhead costs such as rent and electricity.

However, you may need to obtain a permit from your local council to run a business from a public outdoor space. 

Another thing to consider is there are more unpredictable factors to consider when running classes outside compared to an indoor venue, such as the weather. You will also have to provide your own equipment and account for things such as allowing extra time to set up. 

You may even choose to hold classes out of your own home! Find out more how you can do this by checking out our article on 'How to Start a Fitness Business From Home'.

How To Start A Fitness Class Business Step 4: Organise The Legalities

When it comes to how to start a fitness class business, organising the legal requirements you need can seem like the most daunting and complicated step.

But don’t worry! Here’s exactly what you need to start a fitness class business:

Get insurance for your fitness class business

One of the first things you should do when setting up your own fitness class business is to get insured. 

Whether you’re teaching a high intensity circuits class or a gentle pilates class, accidents can happen, even if you are the most experienced of instructors. 

Without the right insurance, you would be liable to pay the cost of things such as legal fees, medical care and replacing your equipment. This can therefore have a huge negative impact not only on your personal finances, but also on your business’ reputation in the industry. 

So whilst it may seem like an inconvenient additional cost at the time, it is definitely worth it in the long run!

But in summary, some of the main types of insurance you should look into to start a fitness class business are:

• Public liability insurance- this covers you for claims to do with accident or injury to yourself or your students.
• Professional indemnity- this covers you if a client feels that you have given them incorrect or bad advice which has caused them injury or illness.
• Equipment insurance- most fitness classes require equipment, so this can help you cover the costs in the event that your equipment is lost, damaged or stolen.
• Employer’s liability insurance- if you have employees as part of your fitness class business (from other instructors to admin staff or cleaners), this covers you in the case of them making a claim against you. 

The best way to find insurance for your fitness class business is online. Some of the most reputable insurance companies to look out for are:

• Insure4Sport
• AXA
• UK Coaching 
• Hiscox
• Towergate

When choosing your insurance provider, be sure that you know exactly what is covered in the policy and that it is right for your specific business.

For example, if you are teaching a weights-based class, you will therefore have a lot of different equipment which is essential to your business. You should therefore make sure that you have reliable equipment insurance that covers you for what all of your equipment is worth. 

Equally, if you are teaching a dance-based fitness class that doesn’t require any equipment, it would not be worth you paying extra for equipment insurance! 

Permission/ Permits

As we have mentioned, depending on where you are holding your classes, you may need to obtain a permit or special permission when starting a fitness class business.

For example, if you want to teach fitness classes in a park, you may have to get a permit from your local council. 

Similarly, if you want to teach in a council-owned building such as a village hall, you may also need a permit from the council. 

Register Your Business

Registering your business is a legal requirement and means that no other business can operate under your name. This is important not only for giving your business authority, but it is also beneficial for tax and financial reasons to operate as a registered business. 

There are two ways to register your business:

• As a sole trader. This is simply when you register as a self-employed person who owns their own business, without any employees. This is therefore a popular option for those just starting a fitness class business, as it is the cheapest and easiest registration option. 
• As a limited company. This is when you register your business as its own legal entity, rather than being attached to your name. There are therefore many financial benefits to setting up a limited company. But since it is more expensive and takes longer to set up, it is usually better for businesses who have been operating for a while. 

Stay on Top of Your Finances by Hiring an Accountant

When wondering how to start your own fitness class business, the financial side of things can seem overwhelming. That’s why it is a good idea to hire an accountant to do this for you!

This is particularly important if you register as a self-employed sole trader, as you will need to submit a self assessment tax return to HMRC every year. 

This is essentially a declaration of your earnings for the year, which allows HMRC to work out how much national insurance tax you should pay.

As part of this, you can claim tax back on anything that can be filed under ‘expenses’. Expenses are simply anything that is deemed essential for running your business. 

Some examples of things you could claim on expenses in your fitness class business are:

• Equipment
• Travel 
• Paying rent to a gym 
• Running ads on social media

All of these things can be deducted from your total income, leaving you with your ‘taxable income’. 

To do this, you will need to keep track of your outgoings by keeping a record of all of your receipts for any purchases you make related to your business to submit as part of your tax return. 

Having an accountant is therefore hugely beneficial as they can help you with your tax return and ensure that all other elements of your finances are in order. 

To find an accountant, you could use directory websites such as Yell, or by searching Google for ‘accountants near me’. 

Other Legalities You May Need Depending on Your Fitness Class Business

Depending on the nature of your business, some other qualifications and permits you may need to get before starting a fitness class business are:

• DBS check. This is particularly important if you are teaching special populations or children. 
• First Aid qualification. Whilst not essential, it is a good idea to get a first aid qualification for the safety of your students.
• Music licences. If you are teaching a fitness class to music that you didn’t write or record yourself, under copyright law, you will need to get a Public Performance Licence (PPL). You can get this online through websites such as this one, which offers fitness class music licensing for as little as 19p a day! 

- - - - 

For more information on starting your own business, check out these articles below:

• How to Start a Fitness Business From Home
• Starting a Personal Training Business From Home
• How to Start a Personal Training Business With No Money

How To Start A Fitness Class Business Step 5: Do Thorough Market Research

Once you have all of your legalities in place, the next step in setting up your own fitness class business is to do market research. 

This is an essential part of starting any business, as researching the existing market you are going into will then help you to devise a clearer & more effective strategy, and to make sure you stand out from other businesses. 

Some methods for conducting market research are: 

• Online surveys using software such as Survey Monkey and Google Forms
• Your own competitor research e.g. a Google search of other fitness classes in your area. 
• Focus groups 
• Social media e.g. surveys on Instagram stories

Through these market research methods, you can: 

• Identify your competitors. This is one of the main benefits of conducting market research. By identifying your competitors, you can analyse their business and get an idea of what works and what doesn’t, and then use this to improve your own business strategy! 

For example, if there is a popular fitness class business in your area, look at things like their website and marketing. You can then analyse what kind of strategies they are using and use them in your own business!  

Similarly, identifying your competitors can also help you see what they are doing not so well or missing. You can then capitalise on this and be sure to not make the same mistakes yourself.

For example, you may notice that competitors in your area don’t have a strong social media presence. A good way to put yourself ahead of them would therefore be to focus on building up a good social media for your own fitness business.

By offering something that your competitors are lacking, this will help your own business stand out more, since you are filling a gap in the market! 

• Determine whether there is a demand for your class. Before starting a fitness class business, you need to be sure that there is a demand for the type of class you are offering- and market research is the best way to do this. 

For example, say you want to start teaching an outdoor circuits class in your local park. 

You could then put out a survey in your local area to determine the demand for this type of class. You may find that the majority of your responses would be interested in a circuits class, but many people comment that they wouldn’t want to do it outside. 

With this in mind, you can then go back and rethink your business idea according to the demand. So in this case, you may decide to host your class in an indoor venue instead.

If you hadn't found this out through market research, you may have started an outdoor circuits class anyway and wondered why people weren’t signing up to your classes!

Similarly, say you want to start a HIIT class business. Through market research, you may find that the area you were looking to teach from is occupied predominantly by older people, who are not interested in a high-intensity class.

You can then use this information to either change the location of your class to target a younger audience. Or, if you want to stay in that location, consider the needs of older clients and teach a lower-intensity class instead. 

Again, without conducting market research beforehand, you may have wasted a lot of time and money starting a business that there simply isn’t a demand for! 

• Identify your target demographic. Knowing exactly who you are aiming your business at is essential for starting a fitness class business.

Again, a survey can help you get a better idea of the typical profile of your target audience. For example, at the start of a survey, you could ask things such as:

• Gender
• Age range
• Occupation 
• Where they live and whether they drive or not. This can help you determine your class location. For example, 
• Their fitness goals i.e. to lose weight, tone up etc. You can then have this goal in mind when designing your fitness classes. 

For example, your market research may reveal that most people interested in your classes are women over 50. You can then use this information to target your business towards this specific demographic, such as through your marketing strategy. 

Without market research, you may put all your time and effort into a business strategy that is trying to attract the wrong audience. 

The more information you have about your target audience, the more you can find your niche and target all elements of your business towards that specific demographic. 

This will help you attract more clients, as people are more likely to engage with your business if they feel like it has considered their needs, interests and demand! 

How To Start A Fitness Class Business Step 6: Set The Prices for Your Fitness Classes

Once you have conducted your market research, you should have a better idea of the kinds of prices your competitors are offering. You can then use this to help you create your own prices for your fitness class business. 

Some things to consider before creating your class pricing structure are:

• Your competitors. As we have mentioned, look at the prices of similar fitness classes businesses or even a personal trainer business, to ensure that yours are a similar or lower price. 

It is unlikely that people will want to pay more for a new fitness class, when another more established business is offering it for cheaper! 

For example, say you are setting up a spinning class. If other spinning classes in your area are changing between £8 and £15 per class, it is a good idea to find an average price point between this range, depending on the standard of the class you are offering. 

In other words, you will need to find a balance between attracting clients with affordable prices, whilst still making a worthwhile profit. 

• Your location. For example, you can afford to charge more for your classes if you are in a big city such as London, compared to a smaller town or more rural area with a lower cost of living.
• Your outgoings. When creating your pricing plan, you should ensure that your prices account for the cost of your outgoings, so that you can still make a profit. 

Your outgoings will be different depending on the type of fitness classes you are running.

For example, if you are starting a fitness class business outside, your prices may be lower compared to if you had to pay rent to run your classes from a gym. 

Similarly, if your class requires investing in a lot of specialist equipment, your prices should reflect this extra cost.

Once you have these factors in mind, you then devise your own pricing plan. 

The best way to do this is to create a pricing package. 

In summary, there are two main ways to create a pricing package: class passes and monthly memberships. 

A class pass is simply when clients buy a block of classes upfront for a set price, usually to be used within a certain time period. 

For example, this fitness class business offers a 1 week or 1 day class pass.

Whilst this is a good way to entice new clients who don’t want to commit to a full membership, the main issue with this kind of pricing plan is that it has a definitive end date. So at the end of this time, you could lose the client, or have to re-sell a package to them. 

Not only does this increase the risk of them not carrying on with you, but it creates a lot more work for you!

Instead, a better pricing plan is a monthly membership. This is when clients pay a set fee for a certain amount of classes per month. 

For example, this fitness class business offers 3 types of monthly membership. 

As you can see below, each one includes a different amount of classes per month, depending on the price. This therefore gives options for clients with a range of budgets, whilst also having them commit to a membership. 

Unlike a class pass, monthly memberships are therefore much more likely to retain clients, as they will typically set up a monthly direct debit. 

This means that you don’t have to re-sell to clients at the end of every month, meaning that you have a more continuous and guaranteed income. This is particularly important if you are just setting up your own fitness class business, as it gives you more financial security. 

How To Start A Fitness Class Business Step 7: Start Marketing Your Classes to Attract Attendees

The final step for how to start your own fitness class business is to devise a marketing strategy. 

This is arguably one of the most important aspects of your business plan, as marketing is what will attract clients to take your fitness classes! 

But some of the marketing strategies for starting a fitness class business are:

Offer a Free First Class/ Trial Class

When you are just starting a fitness class business, it is important to remember that most people will be reluctant to commit a lot of money to a completely new business that they haven’t heard of before. 

Offering a free first class is therefore a great way to attract your initial clients to your fitness class business. 

For example, the fitness class business below offers a free class pass to use on any of their fitness classes.

This is a great marketing strategy for your personal training business because without the financial commitment to a monthly payment plan, people are much more likely to ‘take a chance’ and try out your class. 

Whilst you might be reluctant to work for free, offering just one free class can be beneficial in the long run. Once you have attracted a client to your business and they enjoy your class, you can then sell them your other pricing packages such as a monthly membership.

This marketing strategy is also one of the easiest for you to implement, as it technically doesn't involve any extra work on your part!

Another benefit of offering a free class is that even if a client is not paying for their first class, they will have given you their contact details such as their name and email address when they enrolled for the free class. Even if they don’t sign up to a payment plan straight away, you can then send then add their email address to your email list and re-target them at a later stage through email marketing.

Attract Clients From the Gym to Your New Fitness Class Business

As we have said, before setting up your own fitness class business, you should get experience working as a fitness instructor in a gym.

One of the main benefits of this is that it is a perfect marketing opportunity to attract clients to your new business! 

In other words, when teaching a fitness class in the gym, you essentially have a whole potential client base in front of you to market your business to!

Say you are in the process of setting up a circuits class business. If you are currently teaching a circuits class at a gym, you could tell your students about your new business and encourage them to come along to your classes.

For example, at the end of a class, you could say that if they enjoyed that, they would love your new circuits class starting next week!

It is a good idea to do this a week or so before you advertise your classes more publicly. This is because it not only creates a sense of exclusivity and ‘hype’ around the opening of your new business, but it also means that when you do open, you will already have a solid base of paying clients! 

When telling your existing students about your new business, you should make sure to tell them the time, date and place. You can either do this verbally, or by handing out printed marketing materials such as flyers and business cards at the end of your class. 

You could even create a special offer for students who have already attended your gym classes before. For example, you could offer them a free or discounted first class by giving them an exclusive discount code to use when they book. 

This not only helps you gain new clients, but it also makes the clients that you do gain feel valued and exclusive. This then makes it more likely for them to become loyal long-term clients to your new business!  

Even if you are not currently teaching fitness classes, you can still use your role in a gym to help you attract new clients. For example, you could put posters or flyers in the gym reception area to attract gym members to your new fitness class business! 

Create Social Media Pages for Your Fitness Class Business

When starting a fitness class business, one of the easiest and most effective marketing tools is social media.

It is arguably one of the best ways for your business to reach a huge number of potential clients, with research suggesting that an average of 54% of people use social media to browse for and research products. 

Not only is social media free to set up, but it is also free and easy to use!  

The main social media pages you should set up for your fitness class business are:

• Facebook
• Instagram
• Twitter
• LinkedIn 
• TikTok 

Here’s some inspiration for the kind of content you should share:

• Images and videos of your classes
• Encourage class participants to tag them in posts and stories that you can re-share
• Reviews and testimonials
• Run competitions and giveaways to encourage engagement

Create a Website for Your Fitness Class Business

Considering that 82% of Internet users search for products or services online, having a strong website is one of the best ways for potential clients to find your services and turn into paying clients! 

This means that people who have never heard of your business before can find you via Google. 

For example, if someone searches for ‘circuits class in [location]’, your website should appear, leading them to your business and hopefully turning into a paying client!

It is also a place to direct potential clients via your other marketing strategies such as social media, as it is an easy way to display all information about your business in one place.

Some things you should include in your fitness class website are:

• A timetable/ class schedule
• A booking feature, either directly through the website itself or through another booking software 
• Pricing
• Contact page
• Class description
• An ‘About Page’ detailing things such as your background and qualifications
• Testimonials and reviews
• Class location and how to get there
• Links to your social media pages

If you have the skills, you can create your website yourself. However, if you don’t feel confident and have the budget to do so, there are several fitness website builders available that can make the process easier. 

Create a Google My Business page 

Once you have set up your website, you can then set up a Google My Business page. 

A Google My Business page allows you to convey key details about your business on the Google search results page, rather than users having to click through to your website. 

Some of the details you can enter into your Google My Business page are:

• Location
• Reviews
• Link to website
• Phone number
• Opening hours
• Description of your business
• Photos

Creating a Google My Business page helps increase your website’s visibility on Google, particularly on a local scale. 

This is because having a Google My Business page means that your website will appear higher up in the search results when someone searches for a certain type of business in a particular area.

For example, say someone searched Google for ‘dance fit class near me’. The following results appear at the top of the page:

You can then click onto one of these businesses to easily see more information, as you can see below:

Before You Go!

So, we hope you now know exactly how to start a fitness class business. From getting qualified to marketing, we’ve covered every aspect of creating a successful fitness class business!

Feeling inspired to expand your business? Take the first step to offer more for your class members with our Level 4 Sports Nutrition Course!

Enquire today, or browse our full range of courses by downloading our free course prospectus here.