How to Make Money Owning a Yoga Studio: 7 Simple Strategies

Knowing how to make more money owning a yoga studio can be difficult without investing huge amounts of money.

You need to make sure you get a good return on investment for your money making ideas! That’s why we’ve compiled a list of 7 tips for you to boost your income and grow your studio.

Before we start though, one of the best ways to entice new class members is to improve as a yoga instructor and deepen your knowledge and expertise.

Check out our yoga teacher training courses so that you can grow your practice and outshine the competition!

You can also download our free yoga course prospectus for more details!

#1 How to Make Money as a Yoga Studio Owner by Creating Class Packages

First up for how to make money owning a yoga studio is to charge people for a bundle of classes rather than just individual sessions.

This is a great way of making money because it’s a lump sum as well as a more guaranteed attendance for a certain number of classes.

These make great gifts for people and so it won’t just be attendees who purchase these bundles but also means people can buy them for family and friends!

It’s more flexible for class members as well as providing more money in one go than relying on individual payments for single classes.

A great example of this is Eleven:Eleven in Liverpool who offer a range of different card passes:

Adding a time limit is a great way of encouraging people to spend the voucher and to try a variety of different classes.

The £90 pass also offers class members a discount for buying in bulk as 10 classes individually would cost £10 individually.

This will make it more attractive to class members but by having a time limit they will have to try a range of classes to make the most of the voucher.

This will mean you can secure new class members for several classes, or even gain more memberships as people will want to invest in several different styles!

#2 How to Make Money Owning a Yoga Studio with Online Offerings

Another solution if you want to know how to make money when owning a yoga studio is to offer classes online as well as in-person.

This massively increases the amount of people that can attend your classes depending on how you choose to organise the online sessions.

You might decide to film your classes, with class members’ consent, and stream them to anybody who pays to access it via zoom.

The reason this is great for how to make money owning a yoga studio is that if you’re filming your in-person classes then you’re essentially just increasing income you’ve already got secured.

You’ll have the money from people attending the class at the studio and then anybody who pays to watch and take part live will be an added bonus!

Alternatively, you can create a bank of video content that people pay to access on your website.

Filming separate content and keeping it as an online resource for people to pay to access also helps provide a wider variety of services, helping people with individual postures and practice.

This will mean that even in-person attendees may want to pay for this online content too so that they can practise at home!

This can be an option when you’re designing your memberships and class passes, increasing the amount of payment options whilst also catering to more class members.

A great example of this is The Yoga Studio in Carlisle:

As you can see they charge £40 per month for access to online content or offer it for free to existing members.

However, you can bump up the price of your memberships so that people joining will pay slightly more but still technically have free access to any online content.

To existing members they will be getting additional content for free, increasing their loyalty and encouraging them to keep paying their memberships.

New members will pay the slightly increased price and still get the bank of digital material, encouraging the same!

They have even given the option to access classes on Zoom for free if you’re a member:

This will boost attendance for people even when they can’t make it to the studio. This will encourage more people to sign up for memberships rather than just paying per class!

That’s why this is one of the best options if you want to know how to make more money from owning a yoga studio!

Check out our article on Tips for Teaching Yoga Over Zoom for more information on how to set up!

#3 Make Money From Your Yoga Studio by Offering Specialist Classes

One of the best things you can do if you want to know how to make money when owning a yoga studio is to offer a range of classes, including specialised styles or catering to specific demographics.

We’ll look at these two options now individually.

How to Make Money Owning a Yoga Studio: Offer Unique Styles

This means understanding what’s both the most commonly taught styles and also the most popular classes.

According to Reebok’s research the most popular styles in terms of what people want to teach include:

• Hatha
• Vinyasa 
• Restorative

Each of these are suitable for beginners depending on how they’re taught and they’re quite flexible in terms of finding your yoga teaching style. 

Though these may be the most popular to teach, they're not necessarily the UK’s favourite classes to attend so it’s worth looking at these statistics too!

According to the same research, the style of yoga most frequently searched for in the UK is hot yoga:

Therefore, if you want to know how to make money owning a yoga studio you should combine these popular styles with a unique selling point, offering a more niche style.

You want your studio to stand out as well as providing the most popular options so you can get more students to yoga class.

Ultimately this will mean making more money through your yoga studio as popular styles will be highly populated and the more niche classes will corner a specific market and offer something your competitors don’t!

Some examples of popular but specialised styles include:

• Rocket yoga
• Mandala yoga
• Dharma yoga
• Ashtanga

If you want to become an instructor in any of these styles you’ll have to complete a dedicated amount of training.

With Dharma and Rocket this is a minimum of 50 hours but with Ashtanga this usually forms an integral part of good 200 hour yoga teacher training like ours, where you can specialise in this style. 

As Rocket is a trademarked style, much like Les Mills fitness classes, you’ll have to get the official qualification in order to teach this style.

Dharma yoga follows a strict sequence, much like the different Rocket and Ashtanga series, and so a separate qualification is needed to learn the principles and essential asanas of the practice.

Mandala is still taught by Dulce Mandala all over the world so there is an option to train with her or with teachers specialising in the style. 

Equally Dharma is still taught by its inventor and different training programmes can be found through the Dharma Yoga Centre.

As mentioned earlier, these styles are unique and will help attract new class members due to them being less commonly offered! 

Make Money from Your Yoga Studio: Cater to Different Demographics

Another option if you want to make more money as a yoga studio owner is to specialise in a particular group of people rather than style of yoga.

Rather than choose a particular type of yoga you can cater your classes to particular demographics and attract niche class members that maybe aren’t catered for in other studios.

For example, you might want to become a prenatal yoga teacher and offer classes for pregnant women. 

200hr yoga teacher training should, like our own, include catering to special populations such as these, preparing you to specialise in a particular group of people as well as style!

Triyoga is a great example of a studio offering a wide range of styles, including prenatal yoga:

They have a range of styles showing that it’s worth having a class schedule that has both a niche and mass appeal!

#4 How to Make Money Owning a Yoga Studio by Offering Private Sessions

Another option if you want to know how to make money owning a yoga studio is by offering one-to-one private sessions with clients.

The reason this is a great way to make money from your yoga studio is that these classes often go at a premium rate and you have more flexibility in terms of time.

Whereas with a full, standard yoga class you need to be aware of the time when most people will be available, usually after working hours, you have more flexibility with one-on-one.

You can use the studio when it’s less busy, around your existing classes, and have this as an additional income. 

As you can see from Ocean Flow Yoga, these sessions one-to-one can be a lucrative option:

Obviously you will only be teaching one person rather than a room full of students but a guarantee of between £50 and £70 can be higher than the standard class.

On average a yoga class is between £10 and £15 so for every private class you’d have to have at least 5 people attend to make the same amount of money.

When you look at it that way it’s clear why it’s a great way to make more money as a yoga studio owner. 

Some people offer one-to-one sessions over zoom or online rather than in a studio space.

You can give people this option, using the studio as your own base for the class. People often feel more comfortable at home and makes the timing even more flexible for them.

This will also cost less to teach as the students will be using their own equipment so you won’t have to do any extra washing of the studio’s props and mats!

#5 How to Make Money Owning a Yoga Studio by Offering Nutritional Services

Another way to make money from your yoga studio is to offer nutritional coaching alongside your classes and other services.

Members of a yoga studio, or people coming to your classes, will be interested in a holistic approach to health and nutrition as the right diet complements yoga practice.

In fact there’s even such a thing as the yoga diet, based on Ayurvedic medicinal teachings from India!

So, if you want to know how to make more money owning a yoga studio, offering nutrition services is another thing you can offer one-to-one, at a premium rate, to boost your income.

You can include packages that contain both yoga and nutrition as well as offering them separately to cater to different people, tailoring programmes for individuals.

You can use one service to promote the other too, encouraging class members who are interested in a holistic yogi lifestyle to sign up for nutritional services!

You can also encourage your nutrition clients to start attending your yoga classes to help them towards certain goals or to move in a way that compliments their new diet. 

If you’re interested in becoming a nutrition coach alongside teaching yoga, the most important thing you’ll need is a level 4 nutrition qualification.  

This will provide you with the foundational knowledge and expertise to design diet plans for clients and design a menu that will support yoga sessions!

Libby Limon is a great example of someone successfully offering nutrition alongside yoga:

As you can see, just like private yoga classes you can charge a substantial amount for these sessions because they’re tailored to individual clients:

This ‘other services’ option would give you room to design programmes that combine both yoga and nutrition, meaning you can get an even bigger block sum from clients for a well-rounded wellness package!

#6 How to Make Money Owning a Yoga Studio that Offers Paid Workshops

One of the most popular ways to make money out of your yoga studio is to offer paid workshops!

These are longer than standard classes and usually focus on a particular style of pose or yoga style that you might want to introduce to a wider audience.

The reason this is great if you want to know how to make money owning a yoga studio is that you can charge more than a class for places in the workshop.

It’s also a great way of attracting new class members to the studio. People will pay to take part in the workshop and then sign up for further classes, class packages, or memberships!

Some ideas for teaching a yoga workshop include:

• Inversions workshop. Focusing on a particular style of posture will help show your expertise and help draw lots of people who want to take their practice to the next level.
• Workshop for beginners. This will attract new class members and help you to show off the benefits of regular practice!
• Certain styles we’ve mentioned already such as Rocket, Dharma, or Mandala. These are popular because they can introduce your niche style to people who may have otherwise been unfamiliar as well as helping people deepen their practice.

Abbie Bates’ Mandala workshop at Eleven:Eleven is the perfect example of how you might organise one around a particular style:

As you can see there’s an in-depth but accessible description of the style itself, as well as exactly what you can expect from the workshop!

You can use this copy to persuade people of the benefits of the particular style, as well as what they can get out of doing so in a workshop format.

The average price per person, depending on where in the UK you’re hosting your workshop, will range between £20 and £40.

This is why if you want to know how to make money owning a yoga studio, offering bespoke and interesting workshops is a great way to boost attendance and your income!

#7 How to Make Money from Owning a Yoga Studio by Renting Out Your Space

The last lucrative option for how to make money as a yoga studio owner is to rent out your studio space to other teachers!

This can be additional income, for hours when you’re not using the space, providing you with money for hours that aren’t usually popular with your members.

Most likely this will be an option for people who aren’t permanent members of staff but are freelance yoga teachers.

Some reasons why people might want to rent the space include:

• For their own classes
• For workshops they’re hosting
• Photography or video sessions for social media content and other promotional materials

This will also give visitors a chance to see the studio if they haven’t visited already. If other people use your studio for classes if they are freelance you could potentially gain new members from this!

If your timetable allows for it, too, this can be a great way of seeing a teacher’s quality and the draw they have, potentially harnessing that by offering them a class in your studio, under your studio’s name!

A great example of this is Yoga Hub in Liverpool who offer a flat rate for hourly rentals, varying based on whether the hot feature of the studio is needed:

As with one-to-one sessions, you can charge more per hour than you would a class. This is to cover any additional cost to the bills but you will still gain a profit and have this as an extra income!

That’s why it’s a great option if you want to know how to make money owning a yoga studio.

Before You Go!

Hopefully now you’ve got an idea of how to make money from owning a yoga studio in exciting new ways!

Don’t forget that you can find out more information about our advanced level 4 yoga teacher training course and other yoga courses on our website.

Alternatively, you can browse through courses by downloading our free course prospectus here!