How to Write a Nutritionist Bio: Step-by-Step Guidance

Writing the perfect nutritionist bio for your website can be a tough task. Luckily our step-by-step guide will go through everything you need to know to write one that will tell your customers what they need to know and encourage them to sign up!

In this article we’ll cover:

• Step #1: Check Out Your Competition to Find Inspiration for Your Nutritionist Bio
• Step #2: Plan Out What You'll Include in Your Nutritionist Bio
• Step #3: Making Your Nutritionist Bio Stand Out
• Step #4: How to Format Your Nutritionist Bio Effectively

If you want your bio to engage readers then you should consider earning additional qualifications, such as a Personal Training Diploma. Through the completion of further training, you can let readers know that you offer more than just nutrition services. 

Alternatively, you download our FREE course prospectus to learn more about all the courses we offer at OriGym.

Step #1: Check Out Your Competition to Find Inspiration for Your Nutritionist Bio

First things first, you want to be looking at other people’s nutritionist bio to see what the industry standard is and the key things you want to include.

This will give you an idea of the competition as well as what people expect to see from a bio such as this.

Other nutritionist bios will also help you assess what you think works and doesn’t and how you want to approach your own to stand out!

When you’re researching for your nutritionist bio you should ask yourself, and be aware of:

• What are you offering that other nutritionists aren’t?
• Are there many people who fit into your particular niche or is there even an obvious gap in the market that you could fill?
• What experience is being mentioned frequently and what’s missing?
• Where will your nutrition coaching fit into the current market?

When you’re looking at a nutritionist bio example, all of these things will help you determine how to balance what people expect to see and how you can write a unique and attractive version of your own!

The best way to find examples is by simply Googling phrases like 'Nutritionist' or 'Independent Nutritionist' followed by your specific location. Including your location will ensure the results show the immediate competition in your area.

This will pull up a range of nutritionists websites that you can use for research, as well as directory sites like Yell which are made up of lists of nutritionists and their respective bios.

Reading these bios will give you a better understanding of any niches and specific specialisms other nutritionists might have in your local area.

For example, let’s look at Get Stirling Fit, a PT and nutritionist who’s based in Dulwich. She promotes the emotional connection people have to food and the link between nutrition and self esteem issues:

Promoting her sessions as ‘mini life coaching sessions’ gives her a unique edge and reinforces her holistic approach.

Her language is general enough to attract a whole range of clients whilst being specific about why her approach is unique:

Looking at other people’s USP’s might reveal a gap in the market or a large demand for a similar thing in your area, meaning this is something you could focus on and include in your own bio!

You can also look at things like design when you’re doing your research. Having key phrases in bold, or a different colour, like in this example, will help your writing to pop!

Step #2: Plan Out What You'll Include in Your Nutritionist Bio

There’s a few key components that any bio for a nutritionist should include in order to attract new clients and make your services appealing.

We’ll run through each of these now so you know why they’re so important and what they might look like!

Include the Kind of Nutritional Advice/Guidance You Offer

Obviously the most important part of your nutritionist bio is communicating exactly what kind of nutritional guidance you offer!

People need to know exactly what style of advice you offer to decide whether it’s right for them.

There’s a few different methods of offering nutritional guidance to clients with different styles of services to cater to different people.

Some of these include:

• Work purely online and give clients regular video chats and check-ins
• Offer pre-built packages for particular, common goals of clients (such as losing weight or improving energy levels)
• Offer one-to-one consultations around particular goals and issues clients have in relation to their diet
• Offer packages or guidance on particular conditions (such as obesity or during pregnancy)

The most common way of working is either online or through one-to-one sessions with clients, building a bespoke nutritional plan for them. 

However you work you want to touch on this in your bio. For example, let’s say you’re interested in becoming an online nutritionist. 

You don’t have to break down how this works in your bio but you can mention it and direct people to your sign-up page for more information. 

Nude Nutrition is a good nutritionist bio example for how this can be done:

One of the first things we learn is that this is online nutrition coaching and it’s personalised to individual clients.

Include What You’re Aiming To Help Your Clients Achieve

Once you’ve established how you work you can be more specific about goals and issues you focus on in your nutritionist business. 

You might choose to discuss some of the most common goals and issues you work with on a regular basis.

You also might want to have a more holistic nutritionist bio and discuss the range of different issues and goals you feel confident working with to show you’re equipped to help a variety of different clients.

Some examples of the goals and issues you might work with and include in your bio are:

• Losing or maintaining weight loss
• Improving sleep
• Reducing fatigue and increasing energy levels
• Improving relationship to food because of previous disordered eating or other issues surrounding eating

You want to make sure that you’re specific in this section of your nutritionist bio. 

It’s all well and good saying you want to make people ‘feel great’ or improve their state of mind, but people want to know why you’re equipped to do that, and what your track record is of doing it.

You can have a combination of the two, talking about how you want your clients to feel, what your mission is as a nutritionist, and your particular niche.

Kim Pearson is the perfect example of this:

She immediately establishes that her focus is weight loss and details how long she’s been working in the industry doing so.

However, she also touches on her attitude as a nutritionist wanting to help people fit into their favourite clothes and feel comfortable. 

Include Your Experience/Qualifications

On top of mentioning what your style of training is, or the goals you commonly work with, you want to showcase your experience doing so.

This is one of the first things potential clients will look for in any nutritionist bio to make sure they’re trustworthy and a good choice!

You need to show your clients that you’ve already worked with people and seen results so that they can trust your services.

You also need to advertise the qualifications you have so that people know you’re expertly trained and equipped to provide them with effective nutritional advice!

This will give your prospective clients a better idea of the nutritionist job description and what you’ll do to help them achieve the results they want.

This is what Daniel O’Shaughnessy, AKA The Naked Nutritionist, has done:

He’s explicitly mentioned working with a large number of people and the kind of goals he’s helped people with.

If you’re just starting out you can focus on your own journey and your own experience getting personal results through your nutritional education.

You also will need to either weave in your qualifications to your bio or have them as a separate section.

When you become a nutritionist it’s important to not just tell your prospective clients that you’re qualified but to what level!

This will reinforce your expertise and act as an indicator of where you are in your career and what standard you’re educated to!

This is what Bryony Clark, AKA Body by B, has done with her own nutritionist bio:

As you can see, she’s included the level 4 in her extensive qualifications in order to seem prestigious and professional to potential clients.

Include The Skills You Have

Last on our list of what to make sure you include in your nutritionist bio is the details of the skills you bring to the role and offer your clients.

As well as your qualifications you should tell your prospective clients exactly what skills you have and how they could be applied in your nutritional advice.

These might be specific nutritionist skills you have, drawing from what you learned as part of your qualifications. 

You might also decide to detail how other learning you’ve done or previous employment has contributed to your unique way of working with people.

These are some of the key skills you would learn by completing a level 4 nutrition course, that you could then showcase in your bio:

• Designing diet plans for vegetarian and vegan diets 
• Obesity prevention in children
• How to design menus to boost performance in sport and other physical activity
• Meal prep for clients and planning

These are all things you can detail in your bio as well as any experience and skills from other positions you’ve had.

This is what Body by B, who we mentioned earlier, has done in her nutritionist bio:

She details industry specific skills she has, and how she applies them within her nutritional advice.

She also mentions her previous roles and how her interpersonal skills from her working history inform her work now!

If you’re finding this article helpful, why not check out some of our others about nutrition and developing a nutritionist career?

• How to Become a Nutritionist for a Sports Team
• 9 Strategies for Marketing a Nutrition Business 
• 13 Best Nutrition Software for Professionals

Step #3: Making Your Nutritionist Bio Stand Out

Next we’ll look at how you can easily grab potential clients’ attention with your nutritionist bio and make it stand out!

Your Nutritionist Bio Should be to the Point

A bio for a nutritionist needs to include everything we’ve detailed so far but needs to do so in an accessible and snappy way that isn’t a chore to read.

It’s no good going into huge amounts of detail, writing paragraphs and paragraphs, if people aren’t going to read it.

By making sure you pay attention to the style of language you use and you’re to the point with you’ll give clients everything they need to know and keep them engaged.

You should include bullet points wherever you can, especially when detailing your qualifications, as well as making sure you’re not waffling!

This is another really strong point of Kim Pearson’s nutritionist bio, who we mentioned earlier:

She provides a short section, with all of the key information a prospective client might need, with more information below in sections with different subheadings:

This means if people do want to know more, and read more detail, they’ve got the option.

This way people don’t have to wade through information they don’t feel they need to find the key facts they need to make a decision and book your services!

Inject Your Nutritionist Bio with a Personal Touch

In terms of connecting with your prospective clients, one of the most important things you can do is to have a personal touch in your nutritionist bio.

This means including something from your own past experience or attitude towards your profession that draws people in.

You might want to talk about what initially sparked your interest in becoming a nutritionist and if there was a personal reason for doing so.

Some people may choose to talk about a particular milestone in their experience and career that had personal significance. 

In terms of including a personal story and background to her profession, May Simpkin is a great nutritionist bio example:

Not only has she talked about her cultural background and its influence on her approach to food, she has also included a bit about her own weight loss journey and how it has inspired her work.

This is something that’s important to emulate in your own nutritionist bio. Depending on what you do as a nutritionist exactly, and what style of guidance you offer, you can ground this in your own experience. 

You Should Use a Professional Tone in Your Nutritionist Bio

As well as making sure your nutritionist bio is punchy and accessible, you need to make sure you maintain a professional tone.

You want to connect with prospective clients and seem approachable whilst also maintaining a professional voice so you seem serious and trustworthy.

If people don’t take you seriously they won’t feel comfortable with your ability to help them and won’t find you to be a trustworthy nutritionist.

So you need to make sure that you’re not overly friendly, and don’t share too many personal details.

This will also be reflected in the way you write in terms of the grammar and spelling of your writing. 

We’ll touch on this in more detail later in our final section ‘You Should Proofread Your Nutritionist Bio’.

Think about some of the nutritionist interview questions clients might have and how they want them answered.

You want to be straight to the point and always remember that people are coming to you for a service.

This is why it’s a great idea to start with your qualifications and experience to establish this tone straight away!

Below is Angelique Panagos’ nutritionist bio example that starts like this, framing the whole of the nutritionist bio in this tone that establishes her expertise and professionalism!

You Should Close Your Nutritionist Bio with a CTA

The last thing you should make sure to include in your nutritionist bio, to make it stand out, is a CTA.

This stands for ‘call to action’ and means something that encourages a visitor to the site, reading your bio, to take a specific action you want them to take.

The best CTA to end your nutritionist bio with though is something to direct people to actually signing up to work with you!

You can do this very simply and it acts as a clear direction for people to take in order to become customers.

Your bio may be what persuades somebody to sign up for your services alone so you want to make sure that having read it they can do so straight away!

Otherwise you risk directing them somewhere else and losing their custom or not having them act as quickly as you’d like them to.

You can do this with a button or link to an enquiry page or a place where they can provide some details and start the ball rolling for a consultation.

Any bio for a nutritionist will include this, usually at the bottom and in a tone that is clear about what you want them to do:

As you can see, Eleanor Rees’ button has a clear, direct message and it’s obvious exactly what she wants prospective customers to do.

You can use the text around the button to persuade people to take the action, your nutritionist bio being your opportunity to showcase your services and encourage people to click through!

Step #4: How to Format Your Nutritionist Bio Effectively

Now that you know exactly what to include in your nutritionist bio, we’ll look a little closer at the format.

This way you’ll know exactly how to structure things, and the kind of language you should use, so that your bio flows and is as accessible and engaging as possible!

How Long Should a Bio for a Nutritionist Be?

You need to find the right balance, as we mentioned earlier, between including the relevant information and being concise.

Remember, you want to include:

• Key qualifications and experience
• Your skills
• The style of nutrition you specialise in and the kind of service you offer
• A personal touch about your history with the profession or how you came to be a nutritionist

You may have already written a nutritionist instagram bio that touches on some of these things, but the one on your website needs to be more detailed.

Just as it wants to be more than the one on your social media pages, you don’t want to make it so long that you lose people’s interest and overwhelm them with information. 

For this reason we’d recommend using a few lines or a paragraph for each point. 

This nutritionist bio example is ideally balanced between being readable as well as detailed:

This is clear, concise and gives you all of the relevant information you need to sign up for a consultation.

Annie Winter has chosen to have a ‘find out more’ CTA button but, as we mentioned before, ideally you would have something directing people to make an enquiry and get the ball rolling with signing up as quickly as possible!

The Importance of Using Accessible Language for Your Nutritionist Bio

Whilst you’re writing your nutritionist bio, you need to make sure you strike a balance between displaying your knowledge and being accessible.

As we touched on earlier when discussing a professional tone, you want to seem approachable without compromising your professionalism.

People will expect you to have an appropriate tone, and to illustrate your expertise and knowledge in your bio, without it being inaccessible and full of industry jargon!

Charlotte at We Are Nutrition is a great nutritionist bio example for this:

As you can see she’s got plenty of information to display her knowledge, discussing specific issues she deals with as well as her scientifically informed methods.

She uses simple, easy-to-understand language though, so that she’s not alienating potential customers and putting them off.

However, as we mentioned earlier, we would recommend putting your experience and qualifications at the start of your nutritionist bio!

You Should Proofread Your Nutritionist Bio 

Last but not least, once you’ve written a bio for your nutritionist website, you should make sure you take plenty of time reading through and checking for mistakes.

You should write and edit your nutritionist bio a few times, making sure that it’s formatted as best as possible, before publishing it on your website.

The care and attention you give to your bio as a nutritionist will be reflected to your clients and make your brand and business stronger.

The more time you spend making sure the details, writing, and tone are correct, the better your nutritionist bio will be.

This is the stage when you can check back over your bio, making sure you’ve hit all the points we’ve listed here!

Let’s recap for when you’re proofreading:

• Is there enough information there whilst also being concise?
• Have you got your qualifications and experience at the top?
• Have you included a personal detail to be relatable and approachable to clients?
• Have you used short paragraphs and bullet points where possible/appropriate?
• Make sure you’ve included your skills and details of how your nutritionist advice/guidance works

If you’re hitting all of these points and you’ve gone back and read, and reread, checking for grammatical and spelling errors, you’ll have the strongest nutritionist bio possible!

Before You Go!

So that concludes our step-by-step guide on how to write the best nutritionist bio for your website and business. Now you have seen plenty of examples and know the industry standards, we're sure you're itching to get started yourself.

But before you head off, don’t forget to check out our Personal Training Diploma. Here, you will learn advanced skills that will enhance your portfolio and increase your earning potential. 

You can find out more about all of the qualifications we offer by downloading our full free course prospectus here!