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How To Start A Mobile Yoga Business

mobile yoga business

Whether you’re not yet qualified or have been teaching yoga for some time, starting a mobile yoga business is a rewarding and lucrative career path. 

But with so much to consider, it can be hard to know where to start. That’s why we’ve compiled the ultimate step-by-step guide to how to start a mobile yoga business, covering:

Before we get started, if you’re not already, why not become a qualified Level 3 yoga teacher with OriGym? Enquire today, or download our free courses prospectus here for more information about our industry-leading courses.

Step 1 - Decide On The Type Of Yoga You Want To Specialise In

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Before you get into the logistics, the first thing you need to do to start a mobile yoga business is to decide exactly what type of yoga you want to teach.

This is essential, as this decision will then determine everything else about your yoga business plan, such as:

  • What qualifications you will need
  • What equipment you will need
  • How much space you need
  • What type of insurance you need
  • Your marketing and branding

So, deciding what type of yoga you want to teach as soon as possible will then help the rest of the process of starting a mobile yoga business a lot easier! 

There are many different types of yoga you can specialise in, but some are more appropriate for mobile teaching specifically. 

It is a good idea to opt for a yoga style that does not require too much equipment, since you will then have to transport this around with you. This can be inconvenient, impractical and costly! 

All types of yoga require yoga mats, and it is also a good idea to have a supply of yoga blocks to use for adjustments for beginners.  

However, some types of yoga require further additional equipment and therefore may not be suitable as a mobile yoga class, such as:

  • Yin yoga. Yin yoga heavily relies on equipment such as bolsters, blocks and blankets, which you would have to transport. 
  • Aerial yoga. This type of yoga requires hammocks which are typically fitted into the ceiling of a studio, making it difficult to teach as a mobile yoga class, since you will be teaching in lots of different spaces.
  • Hot yoga. Hot yoga requires several heaters, which again would be difficult to transport and install into each different space you teach in. 
  • Iyengar yoga. This style typically involves the use of equipment such as blocks, wheels, straps and bolsters, which again makes it impractical for a mobile yoga class.

With this in mind, here are some examples of yoga styles that are more suited to mobile yoga: 

  • Vinyasa
  • Hatha
  • Ashtanga
  • Rocket

Apart from things like a few blocks and straps for beginners, all of these styles can be done without any equipment and in any environment. 

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As well as the type of yoga, you should also consider the type of people you want to teach. Again, this will then help determine other aspects of your business plan. 

For example, you could specialise in teaching the following demographics:

  • Beginners
  • Corporate yoga- i.e. office workers
  • Children
  • Elderly students
  • Disabled students
  • Pregnant women  

For example, if you decide you want to specialise in pregnancy yoga, you may need extra equipment such as cushions and blankets to make the practice safe and comfortable for pregnant women. 

You would also have to target all of your marketing towards pregnant women, which would of course be very different to marketing towards children’s yoga, for example. 

So, the more specific you can be with the type of yoga you want to teach, the better you can tailor all other aspects of your mobile yoga class business. The more tailored your business is towards a specific demographic, the more you can dominate that specific niche, and ultimately charge more for your classes!

Step 2 - Get The Right Qualifications For Your Mobile Yoga Business

If you’re already a qualified yoga teacher, then you can now skip straight to Step 3!

But if you’re not, then you will first need to become a qualified yoga teacher if you want to start your own mobile yoga class business.

There are two main qualifications you will need: Level 3 and Level 4. We will outline exactly what these entail below. 

Take a Level 3 Yoga Teacher Training Course to Start a Mobile Yoga Business

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A Level 3 qualification is the minimum requirement to teach yoga in any capacity- including as a mobile yoga teacher. 

This will give you a solid foundation of knowledge, skills and experience for a successful career in the yoga industry. 

When finding a Level 3 yoga teacher training course, the main thing to look for is that it is Ofqual regulated. 

Ofqual is the government body responsible for setting the frameworks for vocational course levels and for ensuring that all awarding bodies adhere to those frameworks.

Here at OriGym, our Level 3 yoga teacher training course is regulated by Ofqual, so you can be sure that it has met the highest industry standards in terms of teaching and course content. 

Check out our guide to yoga teacher training levels for more information on the importance of Ofqual. 

Once you have a Level 3 qualification, you can then apply for yoga teacher jobs in studios, gyms or other fitness environments.

 

Take the next step in your yoga teaching career

Become a Level 4 yoga teacher with OriGym today!

You may be thinking, I want to start my own mobile yoga business, so why do I need to get a job in a gym or studio?

Put simply, it is not a good idea to start a mobile yoga business as soon as you qualify. 

This is because working as an employed yoga teacher first will help you gain experience and skills, that will then make the process of starting your mobile yoga business a lot easier!

For example, after you qualify, you may get a job teaching yoga in a gym for a few months. During this time, you may start to gain regular attendants to your classes. When you come to start your mobile yoga business, if these people particularly enjoy your classes, they are very likely to remain loyal students!

This gives you some financial stability when starting your new business, as you will already have some regular paying students. 

Plus, working as a yoga teacher in a gym or studio will also help you decide what kind of yoga you want to teach in your mobile yoga classes.

For example, you may find that you particularly enjoy teaching beginner students, and decide that you want your mobile yoga business to specialise in beginners yoga. Without this experience, you would not have discovered this!

Take a Level 4 Yoga Teacher Training Course to Strengthen Your Mobile Yoga Business

Once you are a Level 3 yoga teacher, you can then go on to take a Level 4 yoga teacher training course. 

As well as deepening your existing knowledge and skills, a Level 4 course allows you to specialise in a particular type of yoga. 

Here at OriGym, our Ofqual-regulated Level 4 yoga teacher training course allows you to specialise in one of four types of yoga:

  • Ashtanga
  • Hatha 
  • Hot
  • Iyengar

With a Level 4 qualification, you can then market yourself as an expert in a particular type of yoga. This will benefit your mobile yoga business as it means that you can charge more for your classes, since you are offering a higher level of teaching!

For example, this mobile yoga instructor specialises in private ashtanga yoga classes:

mobile yoga business

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As you can see from her website, she has based her branding and marketing around being a specialist Ashtanga yoga teacher. 

She has also used the idea that since Ashtanga is a specialist and advanced type of yoga, students would particularly benefit from a private at-home lesson to give them a ‘comprehensive one to one introduction’, compared to a group class.

As you can see below, she is charging £80 an hour for one class. 

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Considering that the average yoga teacher salary is £25.77 an hour, this shows that specialising in a type of yoga is a great way to increase your earrings as a mobile yoga instructor!

Step 3 - Get The Equipment You Need For Your Mobile Yoga Business

Once you have decided on the type of yoga you want to teach in your mobile yoga business, you can then work out the equipment you will need. 

This is important as you will have to factor the cost of these things into your budget and finances- which we will discuss further in Step 6.

The things you need to start a mobile yoga business can be broken down into 3 main sections:

1. Equipment for Your Mobile Yoga Business

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Some essential equipment you will need for most types of mobile yoga classes are:

  • Mats
  • Blocks
  • Bolsters
  • Straps

It is important to have a good supply of basic yoga equipment. Even if you are going into people’s homes and they already have their own yoga mat, it is unlikely that every client will have things like blocks and straps- particularly if they are a beginner.

If you are teaching a specific type of yoga, you should also consider if you need any specialist equipment. 

For example, if you want to specialise in teaching yin yoga, you will need to make sure that you have a good supply of bolsters, blankets and blocks. 

2. Technology for Your Mobile Yoga Business

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As well as equipment, you will also need to make sure you have the suitable technology for your mobile yoga business. 

The main thing you will need is a laptop or tablet. This is essential for keeping track of your clients and schedule, as well as for things such as marketing and emails.

You may also want to invest in some portable speakers, so you can play your yoga playlist wherever you are teaching.

Again, since you are a mobile yoga instructor, you will need to make sure that your technology is portable enough to take with you!

3. Transport for Your Mobile Yoga Business

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One of the most important things you organise as a mobile yoga instructor is transport.

There are two main options when it comes to transport for your mobile yoga business:

  • Your own vehicle. This is the easiest way to operate as a mobile yoga instructor, as it gives you the freedom to travel whenever and wherever you want. 

This is particularly important if you are teaching in a more rural area, as it allows you to reach clients that may not be accessible by public transport.

When it comes to choosing a vehicle, the main thing to consider is that you can fit in all of your equipment. For example, if you know that you are going to need a lot of equipment such as bolsters, you may want to consider investing in a minivan to ensure that you have enough space. 

However, a case where having your own vehicle may not be beneficial is if you are operating your mobile yoga business exclusively in a busy city, such as London. 

In this case, it may actually be more practical to use public transport, because of the cost and difficulty of parking in a busy city centre! 

  • Public transport. If you are operating your mobile yoga business from a busy city, it may be worthwhile to use public transport. 

However, the downside of this is that it may be more difficult for you to transport your equipment without your own vehicle. 

This is therefore only a viable option if you are going to teach clients who have their own yoga mat and equipment. 

  • Mobile yoga studio. The final and most advanced transport option to consider for your mobile yoga business is to invest in a mobile yoga studio. 

This is simply a ‘portable’ yoga studio on wheels- almost like a caravan!  

There are many companies offering mobile yoga studios, such as the one below:

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If you are specialising in hot yoga, there are also companies that offer specific mobile hot yoga studios, such as the one below:

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However, due to the high cost of mobile yoga studios (ranging from hundreds to thousands of pounds), this is only a viable option once you have been running your mobile yoga business for some time and have the financial means to invest in it.

In other words, it is something to aim for if you are serious about developing your mobile yoga business in the future!

Step 4 - Organise The Legalities For Your Mobile Yoga Business

Before you go any further with starting your mobile yoga business, you will need to ensure that you have organised everything you need to operate your business legally, safely and professionally. 

We’ll take you through the main things you need to organise before you start teaching mobile yoga classes.

Get the Appropriate Insurance for Your Mobile Yoga Business 

mobile yoga

If you’re wondering how to start a mobile yoga business, the first and arguably most important thing you need to organise is insurance. 

The cover you need is the same as the standard yoga teacher insurance, but you will also need to ensure that you are covered for operating in client’s homes.  

The 4 main types of cover you will need as a mobile yoga instructor are:

  • Public liability insurance. This covers you in the case of a student making a claim against you. For example, if a student is injured during one of your classes.

Without insurance, you would have to pay the costs of their medical treatment, which would of course have a major impact on the finances of your mobile yoga business.  

This type of insurance is also particularly important as a mobile yoga instructor, as it covers you in the case of a third party claiming against you for damaging their property. 

For example, say you are teaching yoga in a client’s home and accidentally damage some of their belongings. Without public liability insurance, you would be liable to cover the costs of these damages. 

  • Equipment insurance. This covers you in the case of your equipment being lost, stolen or damaged.

This is particularly important for a mobile yoga business, as you will likely own a lot of your own equipment compared to working for a studio or gym.

Plus, transporting your equipment around- compared to having it in the same studio, also increases the chances of it being lost or damaged! 

  • Personal accident insurance. This covers you in the case of you injuring yourself whilst teaching a mobile yoga class.
  • Loss of earnings insurance. In the case of you having to stop working due to injury or illness, this covers you financially until you are able to start working again.

So, when looking for insurance for your mobile yoga business, you should ensure that the policy includes these types of cover. 

The best way to find insurance for your mobile yoga business is online. Some of the most reputable insurance companies to look out for are:

Prices for mobile yoga insurance vary from company to company, and depend on the level of cover you want. 

But as an example, this yoga teacher insurance policy from Salon Gold is £52.04 a year, and also says that it covers freelance and mobile businesses.

mobile yoga business 7

mobile yoga studio

  • Business car insurance. Another type of insurance that is specific to a mobile yoga business is vehicle insurance. 

If you are using a car or van to travel between client’s homes, you will need to get insurance that is specifically for a car that you use for work purposes. 

This covers you in the event of your business vehicle being damaged or stolen, and covers the cost of any repairs you may need. 

You may need to get business car insurance, which is specifically for a car that you use for work purposes. 

Most major insurance companies such as AXA and Allianz offer business car insurance. 

 

Take the next step in your yoga teaching career

Become a Level 4 yoga teacher with OriGym today!

Register Your Mobile Yoga Business

mobile yoga classes 2

Registering your business is a legal requirement and means that no other business can operate under your name. 

This is important as by making your business name exclusive, it gives your business authority and credibility, helping you stand out and attract clients.

There are two main ways you can register your business:

  • As a sole trader. This is when you register as a self-employed person who owns a business, without any employees.

This is therefore the option you will most likely choose if you are just starting your mobile yoga business, as it is the cheapest and easiest way to register your business. 

However, with this option, you as an individual and your business are seen as one entity under the law. This means that you are personally responsible for any debts and liabilities of the business.

For example, if your business gets into debts, you will be liable to pay them off from your own personal finances and assets!  

  • As a limited company. This is when you register your business as its own legal entity, rather than being attached to your name. 

This means that in the case of financial difficulty, you would not be personally liable, as your individual finances and your business’ finances are completely separate. 

There are therefore many financial benefits to setting up a limited company. But since it is more expensive and takes longer to set up, this is usually a better option for businesses who have been operating for a while. 

You can register your business using the UK government website here

For more information about the process, check out our in-depth guide to registering your business here.

Hire an Accountant to Manage Your Mobile Yoga Business Finances

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When you’re starting out with your mobile yoga business, the financial side of things can seem overwhelming. 

That’s why you should hire an accountant who is professionally trained to do all of this for you. If you are not experienced or trained in finance, it is likely that you could make mistakes or make wrong calauctions, that could have a detrimental effect on your business!

Hiring an accountant therefore not only makes one less job for you, but also helps give you peace of mind that all of your finances are correctly and legally in order.

This is particularly important if you have registered your business as a sole trader. As a sole trader, you will have to submit a tax return to HMRC every year, declaring how much you have earned that year. 

This then helps HMRC determine how much income tax you need to pay. 

However, one benefit of being a sole trader is that you claim tax back on purchases that you list under ‘expenses’. In other words, you won’t be taxed on any purchase you make that is directly related to your business. 

Some examples of purchases you could claim on expenses for your mobile yoga business are:

  • Yoga equipment
  • The vehicle you use to travel to your clients, e.g. the vehicle itself, insurance, fuel, maintenance etc.
  • Laptop 
  • Marketing costs 

With this in mind, you will have to keep track of all of your purchases by keeping either physical or electronic copies of your receipts. You will then give these to your accountant, who will then use them to create your tax return. 

To find an accountant, you could use directory websites such as Yell, or by searching Google for ‘accountants near me’. 

Other Legalities You May Need for Your Mobile Yoga Business

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Depending on the nature of your mobile yoga business, you may also need to organise the following:

  • A DBS check. This is relevant if you are wanting to teach mobile yoga classes to children, vulnerable, disabled or elderly clients. 

It is likely that clients from these populations will want to see that you have a DBS check to give them peace of mind that you are a safe and reliable teacher. This is particularly important as a mobile yoga instructor, as there is a large element of trust involved when clients are letting you inside their homes. 

Whether you’re a sole trader or limited company, you can apply for a DBS certificate through the UK government website here.

  • First aid qualification. Whilst it is not technically a legal requirement, it is a good idea to get first aid qualified for your mobile yoga business. 

This is particularly important as a mobile yoga instructor, as unlike in a gym or studio setting when other staff in the venue may be first aid trained, you will most likely be the only teacher in a client’s home. You would therefore be solely responsible for the safety of your client.

Being first aid trained therefore gives you and your client peace of mind in the event of an accident or injury during a mobile yoga class.

  • Permits and permissions. As well as teaching in client’s homes and workplaces, you can also teach mobile yoga classes in an outdoor public space such as a park. 

For this, you will need to ensure that you have the appropriate permission from your local council to do so. 

For example, if you want to teach a mobile yoga class in the park, you will need to obtain permission from the council first.

Enjoying this article so far, here’s 3 more that we think you’ll love:

Step 5 - Conduct Market Research For Your Mobile Yoga Business

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Once you have all of the legalities in place, the next step in how to start a mobile yoga business is to conduct market research. 

Market research is essentially about getting a clear understanding of the market you are going into. This means that you can then create a clear and effective business plan, and ensure that your business stands out from the competition. 

Some methods for conducting market research are: 

  • Online surveys using software such as Survey Monkey and Google Forms
  • Your own competitor research e.g. a Google search of other mobile yoga businesses in your area. 
  • Focus groups 
  • Social media e.g. surveys on Instagram stories

Through these market research methods, you can: 

Identify Your Competitors

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This is one of the main benefits of conducting market research. 

By identifying your competitors, you can analyse their business and get an idea of what works and what doesn’t. You can then use this to improve your own business strategy!

For example, if there is a mobile yoga business in your area, take a look at their website and marketing. Identify what kind of features and strategies they use, and then use them in your own business.

In the same way, identifying competitors can also help you see what they are doing not so well. This will then help you ensure that you don’t make the same mistakes yourself.

For example, you may see that other mobile yoga businesses in your area don’t offer a monthly pricing package option. A good way for you to stand out would therefore be to create one, as this would fill a gap in the market and put your business ahead of the competition.  

Determine Whether There is a Demand for Your Business 

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A key part of any business plan is ensuring that there is a demand for your product or service- and this applies to your mobile yoga business!

Conducting market research can help you determine if there is a demand in your local area for the type of mobile yoga class you want to offer. 

For example, say you want to start a mobile yoga business specialising in bringing yin yoga classes to people’s homes. 

You could then conduct a survey of your local area to determine whether there is a demand for this type of class. You may find that people are interested in mobile yoga classes, but they would prefer a more dynamic class such as vinyasa or ashtanga.

With this in mind, you could then revisit your business plan and think about changing it to meet the demand. So in this case, you could teach a more dynamic style of yoga instead. 

Without this market research, you may have just gone ahead and started teaching yin yoga classes anyway, and wondered why you weren’t attracting many clients!

Identify Your Target Demographic

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Knowing exactly who you are aiming your business at is essential for starting your mobile yoga business.

A market research survey can help you create a clear profile of your typical target client. For example, you ask things such as:

      • Gender
      • Age range
      • Occupation 
      • Where they live- this can help determine the exact location you want to operate in
      • What kind of accommodation they live in, i.e. a house or a flat. This can help you determine things such as how much space you will have for your classes. 
      • Their goals for wanting to practise yoga, i.e. to tone up physically, or for mental health reasons. This can then help you decide the focus of your classes. 

For example, you may find that most people in your local area are people in their 30s, working high-pressured, computer-based jobs from home. 

You could then use this to shape the focus of your mobile yoga business. For example, you could offer short lunch time classes in people’s homes to fit around their busy work day and to help them relax and unwind from the stress of their job. 

Knowing that their jobs involve using a computer all day can even help you determine the poses used in your classes. For example, you could include lots of shoulder and lower back stretches to help combat bad posture from sitting in a chair all day.

The more information you can find out about your target audience, the more you can find your niche and really dominate a particular demographic. 

This will help you attract more clients to your mobile yoga classes, as people are more likely to engage with your business if they feel like it has considered their needs and interests! 

For more tips, check out our complete guide to fitness market research here!

 

Take the next step in your yoga teaching career

Become a Level 4 yoga teacher with OriGym today!

Step 6 - Decide On The Right Pricing Structure For Your Mobile Yoga Business

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Once you have done your market research, you should have a better idea of the kinds of prices your competitors are offering. You can then use this to help you create your own prices for your mobile yoga business. 

As we explore in our article on the average yoga teacher salary, the average private home yoga class teacher earns £41 an hour (placing it above other types of yoga teaching such as in a studio or online). 

However, this is just an average. When deciding the prices for your mobile yoga classes, you should bear the following factors in mind:

Your Competitors' Rates Should Impact Your Pricing Structure 

As we have mentioned, market research can help you see the kinds of prices your competitors are offering. You should use this to ensure that your prices are at a similar or lower price.

Remember that people are unlikely to want to choose a brand new mobile yoga instructor, if a more experienced one is offering classes for cheaper!

For example, you may find that other mobile yoga businesses are charging between £15 and £40 for an hour-long mobile yoga class. You should therefore find an average between these two prices.

Rather than offering a lower price, finding a midpoint means that you will attract clients with a cheap price, whilst also making sure that you are making a worthwhile profit!

Your Outgoings Should Impact Your Pricing Structure 

You should make sure that your pricing accounts for the costs of your business’ outgoings, such as:

  • Equipment- if you are teaching a type of yoga such as Iyengar that requires lots of equipment, your price should reflect this extra cost. 
  • Transport- this will depend on the fuel efficiency of your vehicle, and the distance you are travelling between clients. 
  • Software e.g. booking software, music licences etc.
  • Outsourcing costs e.g. hiring an accountant

Your Location Should Impact Your Pricing Structure 

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Your location can also impact how much you should charge for your mobile yoga classes.

For example, if you are living in a big city such as London, you can justify charging more for your classes in order to reflect the higher cost of living there, compared to a smaller town.

That said, if you are running your mobile yoga business in a rural area that requires driving to client’s homes in remote locations, your prices should also take into account these extra transport costs.

How to Create a Pricing Plan for Your Mobile Yoga Business

Once you have these factors in mind, you can then start to create a pricing plan for your mobile yoga business.

We have a whole article here explaining how to create a personal training package- and the same applies for mobile yoga businesses. 

But in summary, there are two main types of pricing structures: class passes and monthly memberships.

A class pass is simply when you offer a single or block of classes to buy upfront at a set price. These classes are usually to be used within a set time period. 

For example, this mobile yoga business offers single, five and ten class passes. 

mobile yoga studio 2

As you can see, for the five and ten session passes, they have emphasised how much you would save by choosing this option, compared to buying five or ten individual sessions. 

You can also offer different prices depending on the length of the class. For example, this mobile yoga business lists different ‘class packs’ for 60, 75 and 90 minute classes. 

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Class passes are therefore a good way to attract new students who don’t want to commit to a monthly membership yet. 

However, the downside of this payment structure is that it has a definitive end date. 

In other words, once a student has used all of their classes, there is no further commitment. You will then have to re-sell another class pass to them, or risk losing them as a continuing client. 

Instead, a more reliable and sustainable pricing structure is to offer monthly memberships. 

This is when students pay a set price for a certain number of classes a month. Payment is usually automatically taken via a direct debit on the same date every month. 

For example, this yoga business offers a monthly membership at £75 a month.

mobile yoga studio 4

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As you can see, they have clearly stated the terms of the membership and emphasised the fact that it is their ‘most discounted membership plan’ to attract clients to this option. 

Since they are typically paid by a monthly rolling direct debit, memberships are much easier to retain clients. This also gives you a more continuous and guaranteed source of income, compared to sporadic one-off payments from clients. 

Step 7 - Start Marketing Your Mobile Yoga Business

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The final step in how to start a mobile yoga business is to create an effective marketing strategy. After all, this is what will ultimately help you attract paying clients to your business!

We have a whole article on yoga business marketing tips, which you can apply to marketing your mobile yoga business. 

But in summary, some of the best marketing strategies for marketing a mobile yoga business are:

Get Clients From Yoga Classes You Currently Teach

As we discussed in Step 2 of this article, it is a good idea to get experience working as a yoga teacher in a gym or studio before you start your own mobile yoga business.

One of the benefits of doing this is that it can be a great marketing opportunity to attract clients to your new business!

For example, say you are currently teaching at a yoga studio and have started to build up a following of students who regularly attend your classes.

When you come to start your own mobile yoga business, you could tell these students about it and encourage them to sign up for a mobile class with you in their home.

A good way to attract clients from your studio or gym classes to take a private at-home class is to market it as a way for them to deepen their practice and work on things that you have taught in class.

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For example, say your student wants to learn how to do a headstand, but feels that they don’t have a chance to practice it properly in a group class setting. 

You could then tell this student that through a one-on-one class at home, you can give them in-depth, individual teaching to help them perfect a headstand. 

With a specific goal such as a certain pose, you could even offer them a 6 week block of mobile yoga classes at a set price that is focused on building up the strength to achieve that pose by the end of the 6 weeks. 

This shows that you can offer a really tailored and individualised experience that students can’t get from a group class with lots of different students with different abilities and goals. 

As well as targeting individual loyal clients, an easy way to get clients from your existing yoga classes is to simply advertise your new business at the start or end of your class.

For example, at the end of your class, you could tell them that if they enjoyed your class and style of teaching, you are soon going to be offering mobile classes. 

You should always end this with a ‘call to action’, such as telling them to write down their email addresses at the end of class. This then means that you can send them a targeted yoga newsletter, telling them that they will be the first to hear about your new business.

You could also hand out printed marketing materials at the start and end of your class, such as flyers, posters and business cards. If you are teaching yoga in a gym or fitness centre, you could also place these around the venue to attract potential clients who do not necessarily attend your classes already. 

Another great way to incentivise your existing students to engage with your new mobile yoga business is to create an exclusive joining offer for them. 

For example, you could offer them a free or discounted first mobile yoga class if they use an exclusive discount code when they book. 

This not only helps you gain new clients, but most importantly, makes those clients feel valued by creating a sense of exclusiveness. This then makes it more likely for them to remain loyal long-term students!

Get Family and Friend Referrals

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As a new business, one of the easiest ways to grow your clientbase is to get family and friend referrals. 

This is simply when you offer an existing customer an incentive or reward to get someone else to sign up to your classes. Without an incentive, they are less likely to do this because after all, what would be in it for them?

Some ideas for incentives to use in a mobile yoga business referral program are:

  • A free class
  • A discounted monthly membership
  • A free group class to have with the friend they refer 
  • Free branded merchandise e.g. tshirts, yoga mats
  • Free equipment e.g. a yoga block 

Below is an example of a yoga business using an rewards-based referral scheme to gain new students. 

As you can see, if a student refers a friend, they gain points. These points can then be redeemed for things such as as free class or free yoga workshop. 

mobile yoga studio 6

This is therefore a great example of how a referral scheme can benefit both you and your students. 

For you, offering something like a free class does not have much financial impact, and the result of gaining a new paying customer will far outweigh any costs of the incentives. 

For your students, they have gained a perk or reward. This then makes them more likely to remain a loyal customer, as they will feel valued and more inclined to continue with your mobile yoga classes.

This is therefore a highly effective yet low-cost way of marketing your mobile yoga business, particularly if you are just starting out.

 

Take the next step in your yoga teaching career

Become a Level 4 yoga teacher with OriGym today!

Create Social Media Pages for Your Business

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If you are wondering how to start a mobile yoga business, one of the first things you should do is build a strong social media presence. 

Social media is arguably one of the best ways for your business to reach a huge number of people, with research suggesting that an average of 54% of people use social media to browse for and research products. 

This is a great marketing tool for new businesses, since it is easy and free to set up. 

The main social media pages you should set up for your fitness class business are:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn 
  • TikTok 

We have a whole article on personal trainer social media ideas here that you can apply to starting your mobile yoga business. But for now, here’s some inspiration for the kind of content you could share:

  • Images and videos of you practising or teaching yoga
  • Encourage your students to tag them in posts and stories that you can re-share
  • Reviews and testimonials
  • Run competitions and giveaways to encourage engagement 

Create a Website for Your Mobile Yoga Business

mobile yoga instructor

As well as attracting your existing students to your new mobile yoga business, you will also need to market your business to people who have never heard of you before. 

Having a strong website is the best way to do this, as it helps people find your business via Google. With 82% of Internet users searching for products or services online, this is therefore one of the best ways for people to discover your business. 

For example, if someone searches for ‘mobile yoga class in [location]’, your website should appear. This then leads them to discover your business and hopefully turn into a paying customer! 

You can also use your website as a ‘landing page’, i.e. somewhere to direct people to from other platforms such as social media, as it is an easy way to display information about your business all in one place. 

Some things you should include in your mobile yoga business website are:

  • A booking feature, either directly through the website itself or through another booking software
  • Pricing
  • Contact page
  • An ‘About Page’ detailing things such as your background and qualifications
  • Testimonials and reviews
  • The location range you will travel to
  • Links to your social media pages

If you have the skills, you can create your website yourself. However, if you don’t feel confident and have the budget to do so, there are several fitness website builders available that can make the process easier. 

Check out our list of the best yoga teacher websites for some inspiration!

Before You Go!

So, we hope that you now know exactly how to start a mobile yoga business. From getting qualified to marketing, we’ve covered everything you need to become a successful mobile yoga instructor!

Feeling inspired? If you’re not already, become an instructor with OriGym’s Level 3 yoga teacher training course today! Submit an enquiry, or browse the full range of courses we offer by downloading our free course prospectus here

Written by Alice Williams

Content Editor & Yoga Teacher

Alice graduated with a First-Class degree in French and Linguistics from the University of Leeds in 2019. As part of her degree, she spent a year living in France where she worked for a lifestyle blog, gaining professional experience in both translation and content writing. 

Alice is also a qualifiied yoga teacher, allowing her write from a place of expertise when it comes to yoga!

When she’s not writing or practicing yoga, she also loves running, cooking and music! 

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