Are you a yoga teacher or business owner looking to learn more about how yoga business cards can help your marketing efforts, and ultimately build your client base?
If so, you’re certainly in good hands. We’ve put together a full guide on everything that you need to know on the topic, including yoga business cards examples to give you some inspiration.
If you’re interested in pursuing a career in yoga but you’re not yet qualified, be sure to check our guide on how to become a yoga instructor before you carry on reading!
Also feel free to download our FREE Guide on "How to get more Yoga Clients" and really build your Yoga business:
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Written by Successful Yoga Teachers
How to Create Yoga Business Cards
If you perform a quick Google search with this question, you’re likely to be overwhelmed with the amount of different online printing businesses and generators that claim to have the ‘best business cards in the industry’.
For most people, this is enough to either put them off completely, or to lead them into going with the first provider that pops up…
The danger with this is that they rush into the designing process without paying mind to the specific industry or niche that they’re going to be targeting, and let’s face it; the printing industry can’t be experts on every single niche in existence.
Before you rush in it’s important to understand the options that are available to you in terms of design and printing, as well as the information that should be included on the cards, which leads us into…
Step 1 - Identify the information that you need to include
While design is incredibly important, and the first thing that will catch the eye of your potential client, the very first step that you should take is to decide on the information that you’re going to display in order to create the best yoga business cards.
If you’re a freelance yoga teacher working out of a gym or yoga studio, you’ll want to focus on yourself as an individual. This means telling your clients who you are, what you do, and how your services can benefit them in a clear and concise way.
It should look something like this:
- Your business name
- Your niche specific job role/business slogan
- The address of your business/where you operate
- Your email address
- Your phone number
- Social handles (if you can fit them on there!)
If you teach a specific style of yoga, or cater for a certain demographic (e.g. ‘over 40s yoga’, or ‘men’s yoga’), then you should include this as the main source of information on your business cards, just as a strength and conditioning coach would on their personal trainer business cards.
Step 2 - Find a design software
The first question that you should ask yourself before jumping onto a design software and creating your business cards is this; how much of the work do I want to do myself?
It might sound like a silly question, but there are some people out there who have a natural taste for design, and may want a little more autonomy when it comes to creating their cards.
Others may have no interest in design whatsoever, and simply be looking for a tool that can do everything for them apart from generate the information that needs to be included.
This is why it’s important to find the right tool for your needs, as some will require more work than others, and some may actually feature better design templates than others, which would of course give you a better end product if you’re not going to be overly involved with the design.
We’ve done the hard work for you, and listed some of the best business card design tools out there. We’ve even included a quick description of their features, so that you can tell whether they’re right for you at a glance!
#1 - Vistaprint
Vistaprint is known for being one of the most popular business card tools available online, and it’s no surprise as to why.
Their designs are seamless and they offer a variety of different options when it comes to ordering your cards, including fresh and innovative designs that many of their competitors are unable to offer.
An example of this would be their ‘finish’ options, that include Spot UV and Metallic finishes, as well as their revolutionary square-shaped business cards, or those that come with rounded corners.
Ever seen a business card at a networking event or conference that wowed you? It was probably from Vistaprint.
They even have an entire section dedicated to Yoga & Pilates Business Cards Templates, so you can even use this resource to view sample yoga business cards to aid you in your own designs!
One of our favourite features is the ability to see your information displayed on each of the design options at the same time, as this saves a lot of time and effort when it comes to deciding which design works best for your business.
NOTE: if you're thinking of becoming a yoga teacher, you should check out our UK comparison of yoga teacher insurance before jumping into your career - it's vital that you get insured by a reputable company!
#2 - MOO
Another of our favourite tools for creating yoga business cards is MOO. This is similar to Vistaprint in the sense that it operates as a design-and-buy business, as you can order your cards for printing and delivery straight after designing them.
They have their own page on business cards for yoga teachers, which you can check out here.
It’s actually a pretty helpful resource rather than a randomly generated page from their existing designs, and features a nice description from the designer stating why they designed the cards the way they did. The designs touch on individual styles/elements of yoga too, including Poses, Kaleidoscope Flowers, and Holistic Lotus designs.
You can opt for square shaped cards from MOO, as well as those with rounded corners, or even ‘minicards’ (which are half the size of standard cards), but we couldn’t see many options for the finish. This may not matter to many customers though, as this often adds an extra cost that you don’t technically need to pay if all you’re looking for is a simple design.
The design tool is pretty simple to use, and works in a similar way to Vistaprint - you choose a design, alter it as much or as little as you wish, and you order your cards!
#3 - Crello
We’ll move away from the websites that actually print and deliver your cards to you after you design them, and mention two of our favourite tools for those that are looking for a little more control over their design.
Crello is one of the most popular options since it gives you pretty much all of the autonomy that you need for designing sample yoga business cards with their pre-loaded graphic design elements.
They even have 140M+ royalty free images, which is pretty cool if you’re not someone who can afford a membership with Adobe Stock!
NOTE: if you choose Crello, you will have to visit a printing store or use a different online printing service to get them printed, which some people may find to be a slight inconvenience.
#4 - Canva
Back in 2017, Canva introduced ‘Canva Print’, which stands it apart from other online graphic design tools. This means that you get pretty much full autonomy when it comes to the actual designing of the cards, as well as being able to order them straight from Canva!
It’s essentially a hybrid of online printing and graphic design tools, which is why it’s one of the most popular tools of its kind.
It works in an incredibly similar way to Crello, in the sense that you can choose a pre-made template or design, or you can enter your own custom dimensions.
We used Canva to create the yoga business cards templates for free, that you can see throughout this article, so hopefully you can get a good idea of how it weighs up against competing services.
Plus, there’s also a Canva ‘DesignSchool’, which is a collection of free short-courses that you can take to learn the basics of graphic design. This may help you in learning more about how you can make your business cards shine against those of your competitors.
Quick note: if you're looking to boost your business online whilst practising as a yoga teacher, then you should check out our list of the 17 best yoga Instagram accounts to follow to get some content inspiration!
Step 3 - Create your design
Now comes the fun part!
You’ve decided on the information that you need to display on your yoga teacher business cards, and you’ve hopped onto the software that best suits you and your design skills.
Now, you get to choose how you display the information that you need to display to your prospective clients in a creative yet eye-catching way.
If you check out one of our many yoga business examples below, you’ll see that the design is simple yet eye-catching, original, and definitely better than the business cards that your competitors create on Microsoft Office…
The header is displayed in a large, bold font that is easy to read and understand in one glance. The information on the flip side of the card is clear and concise, and the overall colour scheme reflects the ‘calmness’ of yoga.
These things were all taken into consideration during the design, and this is why it ‘works’ and ‘makes sense’.
If you were to design a yoga business card with a bright red and orange colour scheme, then you’d probably struggle to get clients (unless it was a new kind of insanely hot yoga, maybe?).
This is why it’s so important to understand the ideas behind the design before you jump right in, even if you’re just slightly editing an existing design on Vistaprint or MOO - so let’s take a look at the things that you need to take into consideration when creating your design!
NOTE: to truly learn how to hit the ground running when starting your yoga career, check out our ultimate guide to marketing a yoga business!
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Written by Successful Yoga Teachers
This links to what we mentioned in our first section on the importance of identifying the information that you want to display on your business cards.
Your header should be no more than a small group of words, and those words should act as a direct summary of your business.
If you’re already working as a yoga teacher/instructor and you’ve established your yoga brand, it’s best to stick with whatever your brand name is, so that your brand is consistent and your clients know exactly who you are.
You might already practice under ‘your name’ yoga, and if that’s the case then this should be your header.
Your slogan would then likely be something like ‘certified yoga instructor’ if you teach holistic yoga classes. However, if you’re looking to target a certain demographic then you should ensure that your slogan reflects this, e.g. ‘hot yoga workshops’, ‘yoga for over 50s’, or ‘yoga for men’, etc.
On the other hand, if you own a yoga studio and you’ve established a brand centred around this, then it would make sense for your header to be ‘your brand name’, followed by a slogan that sums up your business. This could be the style of yoga that your workshops are based on, or any demographics/niches that you plan to target through your marketing strategy.
In this case, you may even decide to print out multiple card designs aimed at different target demographics if you’re planning on giving them out to different groups of prospective clients, depending on the circumstances that you wish to give them out under.
We do actually cover how to use your business cards for yoga below, so feel free to skip ahead to this section!
When it comes to the visual aspect of your business cards, the images that you choose to include will have a huge impact on the end product, and how it comes across to your prospective clients.
It’s a good idea to go with something that is incredibly simple, yet perfectly conveys what your business is and how it can aid them. In this case, they should be able to tell that you’re selling yoga workshops or a yoga-related product within the first two seconds of looking at it.
As you can see in our sample yoga business card above, the image that we chose holds heavy connotations with yoga itself. It’s a lotus flower, which is frequently featured on the design templates of the online printing services that we mentioned earlier.
The colour of the image is subtle and calming, which ties in nicely with the imagery that is usually shown to describe yoga or mindfulness in general in the media.
If you do opt to go for an image of yourself, which is definitely fine to do as long as you choose one that is high-resolution and you present it well (ensure that it is properly aligned in relation to the text on your card, etc.), then it might be a good idea to book in a fitness photography session with a professional photographer.
This way, you’ll be able to design a card which reflects the professional nature of your brand. Not just this, but you could even use the photographs to update the branding on your website and social channels!
Font & Layout of Text
We can’t stress the importance of this design element.
In fact, it’s probably one of the things that most people judge these days with the recent surge in trendy fonts. Gone are the days of Comic Sans, thanks to the rise in statement ‘Sans-Serif’ fonts that have trickled into the design world in the past 10 years.
You’ll know exactly what we’re talking about if you see it for yourself. If you take a look at the unique yoga business cards templates above, you’ll notice the bold font style that many ‘quirky’ businesses have started to emblazon their branding with in recent years, but it’s all for good reason.
Josephson (Professor of Communication at Weber State University) conducted a study that backs this theory up, named ‘an eye-tracking study comparing sans serif and serif typefaces’:
Six participants read four short news stories, each displayed in a different typeface, while their eye-movement behavior was recorded.
Overall, Verdana performed best. Participants were able to read more quickly and experienced fewer regressions (backward movements) when the type was set in Verdana. They also expressed a strong preference for this font on the computer screen.
Verdana is a sans-serif font, and is one of the most popular of its kind in modern business design. ‘Sans-serif’ basically means a font ‘without serifs’, which are the fancy projections used to finish off a letter stroke in some fonts (suchs as Times New Roman).
Hopefully you can see our reason for delving into the meaning behind certain fonts, and their power to catch the eyes of those that view them.
It all sounds pretty deep, but it’s true that fonts like this are seen to be more ‘modern’, and therefore hold to power to convey your brand as being exactly that!
We’ve touched upon this throughout the article, mostly to accompany our yoga business cards examples that can be seen throughout.
However, what we haven’t mentioned in detail are the colour palettes that work for yoga in particular, and how they can actually influence your prospective clients to give your services a try.
We’ll take a look at the most popular yoga teacher business card designs on the Vistaprint website for this example, so that you have a more accurate and visual sense of what we’re trying to get across:
The most common colour themes that are present within the Vistaprint palettes are subtle hues of green, blue, and pink, which can all be associated with ‘nature’, ‘calmness’, and ‘mindfulness’, as well as neutral tones of beige and cream.
You don’t see many reds, oranges, yellows, etc., and you certainly don’t see many bold colours.
Most of them are nicely toned down and flow well with the images that are used, so that they reflect the ‘essence of yoga’ itself to any prospective clients that they are given to. This prevents them from being tossed into the bin before they’re even read.
Ask yourself; how would you react if you were handed a business card for a yoga class that was decorated with bright orange flames? We’re not sure what kind of yoga you’re into, but it doesn’t sound like the kind that most people would want to visit!
Another thing to mention is that if you already have a set of ‘brand’ colours that you use across your online platforms (website, social channels, etc.), then you should definitely keep them consistent with any printed media, including your business cards.
If your branded colours aren’t consistent with the tropes of those that are usually used for yoga, then you may want to consider changing them. If you don’t believe us when we say that this is incredibly important, then check out the statement from Tom Page (Electronic Product Design Professor at Loughborough University) below:
It can be shown that the colour of an object can contribute to its success or failure in the market based on a number of different criteria.
The design must use colour confidently to evoke certain emotions or connotations and must be carried out appropriately. The designer also has to consider whom it is that be viewing it and making the decision of preference.
Not only does this statement highlight the importance of colour when it comes to evoking subconscious connotations and and emotions in the consumer, but it also shows that you should take your specific target demographic into consideration when designing your cards.
If you’re interested in reading the full study, ‘Using Colours to Alter Consumer Behaviour and Product Success’, you can find it here.
Making the Most of your Yoga Business Cards!
Once you’ve designed and ordered your cards, you may think that you’ve completed the whole process…
Unless you already have a lot of experience in this area and you’ve found success through using business cards in the past, there’s still some work to be done before you distribute them.
Rather than handing them out to anyone that you come into contact with, be that in the fitness centre that you work at or at a networking event, you should have a focused approach.
We’re going to cover a few actionable tips for distributing your business cards, and using them to turn prospective clients into leads.
#1 - ONLY hand your business cards out to prospective clients
Let’s face it; we’ve all thrown business cards away before reading them.
The way to ensure that your business cards don’t end up in the bin is to ask yourself the simple question of why you’ve done this to other business cards yourself.
From our own experience, we can conclude that the business cards that do end up being discarded by those that receive have usually met this fate because they were given to the wrong people.
Sure, you might end up getting one or two clients from handing out your cards to anyone you pass on the street since yoga is something that appeals to the masses, but this is nothing like the ROI that you could achieve from approaching things in a focused and targeted way.
You need to distribute your yoga business cards to those that are prospective clients ONLY. This way, you’ll be targeting those who are genuinely interested in your services, and ultimately gain more clients!
#2 - Use sincere and innovative methods to distribute them
Rather than simply handing your card to prospective clients, you’ll need to put in a little more work to ensure that they remember you and what you provide.
Handing them out without properly introducing yourself and building rapport will undoubtedly end with your prospect thinking; ‘if they’re this unfriendly to me now, then I definitely don’t want to be in a class run by them!’
You can’t blame them for this, but what you can do is give them a quick but thorough taste of your personality, and what stands your classes apart from others in the area.
It may sound cheesy, but it definitely works. People like to buy from people that they like, so you should:
- Greet them and ask how they are
- Introduce yourself
- Find common ground in conversation
- Talk about the goals that they hope to achieve in their fitness/wellness journey
- Give them brief advice on how to improve their mindfulness (maybe even recommend some apps or books, etc.!)
Aside from this, one particularly innovative way to hand out your cards is within welcome packs that you give to your clients.
You would be surprised at how many clients you can gain from word-of-mouth in a local area, especially since many clients for fitness or health related workshops come from referrals, and you can boost this further by providing new clients with your business card that they can pass onto friends and family.
This method depends on your target demographic, but say you’re operating in a modern city area and you’re targeting younger generations; it might be a good idea to include a QR code on your cards.
If you haven’t seen this done before, here’s an example from the MOO website:
They’ve been hugely successful in Japan for years, and have certainly taken off in the UK.
As long as your target audience are avid users of smartphones, then you could use this to appeal to them over some of your competitors that aren’t quite as tech-savvy. Alongside a modern design, QR codes will reflect the freshness and modernity of your business, and add to its personality!
Incase you’re unsure of how they work:
QR Codes can be easily used for business cards. By simply storing all contact data in a .vcf file and putting it online, a hyperlink is created and coded via QR-Code. Afterwards with any mobile device the image can be decoded.
#3 - Starting an online yoga business? Optimise your business cards for this!
If you're setting up a business as an online yoga instructor, then you'll be glad to know that you can still make business cards an effective way of marketing your services.
We spoke to Charlotte Holmes-Darby, business card expert and UK Market Lead at Vistaprint to find out more on this topic, and here's what she had to say:
While many yoga teachers have pivoted to offering online classes via their website, videoconferencing or social platforms like Facebook Live and IGTV, business cards and other printed marketing materials can still play an important role in promoting their new offering. There are several ways you can make sharing your business card feel personal even when you can’t introduce yourself to clients.
Firstly, if you’ve pivoted to provide online classes, you’ll need to update the content on your business cards to better reflect your now virtual offering. You could include info on the days and times that you offer online classes, details on how to join and links to your social media or website where potential clients can see clips of these classes in action.
This is an accurate statement, especially with the rise in those looking to start their online fitness coaching career; many of us would overlook methods such as these and possibly disregard the need for business cards entirely if we didn't make ourselves aware of them.
QUICK TIP: if you're interested in growing your following and engagement on Instagram and Twitter (which is vital when it comes to making it big on both platforms), check out our list of yoga hashtags, in which we also explain how to use them!
Charlotte's idea of including an effective 'call to action' (CTA) that aims to get your prospective clients involved with your business right off the bat is the best way to go if you want to incorporate business cards into your marketing strategy. If you have any upcoming networking events where you wish to hand your cards out, then this is something to keep in mind - you want them to take action, not throw them in the bin... you need to give them an incentive to connect with your business.
We've already mentioned QR codes, as they are possibly one of the best ways of doing this as they work as a live link to your website and social channels - but simply mentioning where and when your prospects can expect to find your services is also a great way of doing this.
Discounts are another aspect of business cards that can tranform your entire strategy, and your purpose in handing them out in the first place. You'll see our yoga business card templates scattered throughout the article, and how we've displayed them as a physical voucher that clients can use, rather than just a static way of displaying business information.
Charlotte also referenced this method when we spoke to her:
Give away exclusive discounts. On a select number of business cards, print a special voucher code that potential clients can have access to. It might be a discount on a client’s first package of online yoga classes, or it could be access to a free yoga consultation.
As you can see, this method has great potential when compared to your standard business card design. It's a fantastic 'call to action', as it encourages your prospects to try your services in a way that directly benefits them, and therefore builds rapport and brand trust separate from the physical conversations that you have with them.
This then makes it more likely for them to choose you over a competitor, and by providing a brilliant service when they do try out your sessions, you'll have a growing client base in no time. You can actually check out our article on PT client retention strategies that can be directly linked to yoga too for more information on this!
Before you go!
We hope that you've figured out how to make creative yoga business cards, as well as how to distribute them in a way that draws more leads to your services!
Interested in furthering your fitness qualifications to benefit your client base? If so, check out our REPs Recognised Advanced Sports Nutrition qualification, or download our prospectus for more information on what you could be learning.
- Josephson, S., 2008. Keeping your readers' eyes on the screen: an eye-tracking study comparing sans serif and serif typefaces. Visual communication quarterly, 15(1-2), pp.67-79.
- Page, T., Thorsteinsson, G. and Ha, J.G., 2012. Using colours to alter consumer behaviour and product success. International Journal of Contents, 8(1), pp.69-73.
- Ebner, M., 2008. QR Code–The Business Card of Tomorrow?. na.
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Written by Successful Yoga Teachers